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SBC – Worldwide Beverage Solutions Company Overview
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SBC – Worldwide Beverage Solutions

Company Overview

Background

Sovereign Beverage Company (SBC) is a premium drinks company based in Blackburn, UK.

Four divisions within SBC:

• SBC Drinks Export Division

• SBC Container Division (Petainer & Steel Keg)

• ICON – Brand Creation Division

• Private Label Division

Launchedin 2007

Sales of £7,250,000

in 2014

Financially stable with no debt

15 Person Export Team

Largest independent exporter of ales & ciders

in the UK

30 000Brewers Barrels

annually

Brand Builders

Over 150 importers with national distribution

Bespoke system launched to manage

existing business

£350,000invested in export 2014

Presence in 60 Countries

Setup

SBC work with both the supplier and the importer to ensure the complex supply chain is managed efficiently:

• Routes to market in 60 countries

• Exporting to 150+ Distributors worldwide

• Circa 50,000 Hectolitres into Export in 2013

• Manage & absorb all financial/credit control – no risk to our suppliers

• UK’s largest independent exporter of English ale and cider from the UK

Where are we today?

• Involved in most successful international launch of a UK ale – Trooper by Iron Maiden

• Increased Sales, Operations & Product Development team

• Largest supplier of casks in the UK

• Fastest growing one-way Keg in the UK - Petainer

• Recently invested £220,000 in system development and £350,00 overall in business this year

• SBC now have one of the most advanced and efficient virtual warehouse management systems in the UK

• System will enable scalability, better efficiencies and ultimately more sales

SBC – Export System Capability

Markets with SBC Distribution

Single Trip Kegs - Petainer

Exclusive UK and Ireland distributor for Petainer kegs.

The one-way use allows brewers and brand owners to unlock new business areas without significant initial investment.

• Lightweight, PET keg designed for one way use

• Suitable for a range of beverages

• Full ‘family' of keg sizes to suit all needs

• Micro Matic fittings for filling & dispensing

• Keg and fittings fully recyclable

• Substantial financial and operational benefits

• Significant reduction on environmental impact

• Range of supply options for brewers/fillers

• Over 7 million used every year worldwide

Steel Keg & Cask

In 2008 SBC identified an opportunity - brewers required superior quality Casks and Kegs at a far more competitive price and required a company to manage all aspects of the supply chain

We now supply all the major UK brewers and processed our first international order back in 2012.

• Deliver door to door• All transport, UK taxes and duties paid• Flexible credit terms with up-front deposit• Product is embossed, engraved and painted to your requirements• One-off mould fee for the embossing included in the quoted price• Each production run is inspected by the International testing agency Bureau Veritas before leaving the factory

• Micro Matic spear (for kegs) fitted either in the factory or if preferred at the brewery in the UK

ICON Beverages

Icon Beverages is dedicated to creating beverages that have a global appeal to fans of iconic entertainment brands:

Trooper launched May 2013:

• 4 million pints sold in year one

• Successfully listed in 22 markets within 4 weeks – to date in nearly 50 countries

• 5 different labels - UK, Sweden, USA, New Zealand, Canada

• Package variants: 500ml/330ml Bottle, 20L Petainer & Cask

• One of the best selling British ales of all time for worldwide export

Partners

SBC partner the following UK breweries for Export in dedicated markets worldwide. With over 450 product lines we offer an extensive range of liquids and a packaging formats to suit your market – if you still cannot find what you’re looking for then you can always develop your own liquid with the support of SBC.


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