Opportunity Promotional Analysis

Submitted By: RECREATORSAnkush Bhatnagar

Ritika SharmaAnchal Sharma

Nitika GargPalak Bhardwaj

State Bank of India

Largest nationalized commercial bank in India

In terms of assets, number of branches, deposits, profits and workforce.

Headquarters in Mumbai, India and employs about 205,896 people.

PRODUCTS

Investment banking

Commercial Banking

Retail Banking

Private Banking

Asset Management

Pensions

Mortgages

Credit Cards

Investment BankingAn investment bank is a financial institution that

assists corporations and governments in raising capital by underwriting and acting as the agent in the issuance of securities.

Retail BankingRetail banking refers to banking in which banking

institutions execute transactions directly with consumers, rather than corporations or other banks. Services offered include: savings and checking accounts, mortgages, personal loans, debit cards, credit cards, and so forth.

Commercial BankingIt is a type of financial intermediary and a type of

bank. Commercial banking is also known as business banking. It is a bank that provides checking accounts, savings accounts, and money market accounts and that accepts time deposits.

Private BankingPrivate banking is a term for banking, investment and

other financial services provided by banks to private individuals investing sizable assets. The term "private" refers to the customer service being rendered on a more personal basis than in mass-market retail banking, usually via dedicated bank advisers.

Asset managementAsset management is the

professional management of various securities and assets, to meet specified investment goals for the benefit of the investors. Investors may be institutions or private investors.

COMPETITORS

Communication SBI

Advertisement

Personal Communication

Sales Promoti

on

Publicity & Public Relation

s

Instructional

Material

Personal communication• Customer Service• Word of Mouth

Advertisements

• Broadcast• Print• Internet• Outdoor • Direct Mail

Sales Promotion

• Gifts• Discounts

Publicity• Press Conference• Special Events• Sponsorship

Instructional Material

• Website• Manual

STRENGTH

• Brand Name• Wide Distribution

Network• Market Leader• Diversified Portfolio• Low Transition Cost• Highest market

Capitalization & Profits

WEAKNESS

• Hierarchical management structure

• Highest non performing assets (NPAs)

OPPORTUNITIES• Financial Inclusion

• Rural India• Merger of associate

banks with SBI• Global expansion• Micro Finance• Branch Expansion• Strong economic

growth • Corporate demand

for credit

THREATS• Advent of MNC banks

• Changing interest rates and the changing policies of RBI

• Competition in the retail segment

• Private banks in the rural and semi-urban sector

• Change in government policies

Target MarketsTwo Types:Current users Proposed users1. Rural population2. Markets of tier II and

tier III cities with MFs

3. Working Class(High Net Individuals)

4. Increasing Middle Class

SBI communication Objectives can be:Increasing AWARENESS and KNOWLEDGE about

the new and existing productsTo grab ATTENTION of consumers To Enhance purchase actions.REINFORCEMENTIncrease in Market Share and sales

Factors Affecting Budget:Company strategy Whether the product or service is at

awareness stage ,attention or reinforcement stage?

How much aggressive competitors are?

Create Communications Strategies Match with company’s strategy Focus on opportunities and threats Fit with company Image

Matching Tactics with StrategiesRegional language campaigningProduct knowledge and its benefitsPrice of products according to target

customer

THANK YOU