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Submitted By: RECREATORS

Ankush Bhatnagar

Ritika Sharma

Anchal Sharma

Nitika Garg

Palak Bhardwaj

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State Bank of India

Largest nationalized commercial bank in India

In terms of assets, number of branches, deposits,

profits and workforce. Headquarters in Mumbai, India and employs about

205,896 people.

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PRODUCTS

Investmentbanking

CommercialBanking

RetailBanking

PrivateBanking

AssetManagement

Pensions

Mortgages

CreditCards

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Investment Banking An investment bankis a financial institution that

assists corporations and governments in raising capital

by underwriting and acting as the agent in theissuance of securities.

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Retail Banking Retail banking refers to banking in which banking

institutions execute transactions directly with consumers,

rather than corporations or other banks. Services offered

include: savings and checking accounts, mortgages,

personal loans, debit cards, credit cards, and so forth.

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Commercial Banking It is a type of financial intermediary and a type of

bank. Commercial banking is also known as business

banking. It is a bank that provides checking accounts,savings accounts, and money market accounts and that

accepts time deposits.

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Private Banking Private banking is a term for banking, investment and

other financial services provided by banks to private

individuals investing sizable assets. The term "private"

refers to the customer service being rendered on a morepersonal basis than in mass-market retail banking, usually

via dedicated bank advisers.

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Asset management Asset management is the

professional management of various

securities and assets, to meet

specified investment goals for the

benefit of the investors. Investors

may be institutions or private

investors.

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COMPETITORS

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CommunicationSBI

AdvertisementPersonal

Communicati

on

SalesPromotion

Publicity &Public

Relations

InstructionalMaterial

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Personalcommunication

Customer Service

Word of Mouth

Advertisements

Broadcast

Print

Internet

Outdoor

Direct Mail

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SalesPromotion

Gifts Discounts

Publicity

Press Conference

Special Events

Sponsorship

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InstructionalMaterial

Website

Manual

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STRENGTH

Brand Name

Wide DistributionNetwork

Market Leader

Diversified Portfolio

Low Transition Cost Highest marketCapitalization & Profits

WEAKNESS

Hierarchical

management structure Highest non performingassets (NPAs)

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OPPORTUNITIES

Financial Inclusion

Rural India

Merger of associate

banks with SBI Global expansion

Micro Finance

Branch Expansion

Strong economic growth Corporate demand forcredit

THREATS

Advent of MNC banks

Changing interest ratesand the changing

policies of RBI Competition in the retailsegment

Private banks in the ruraland semi-urban sector

Change in governmentpolicies

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Target MarketsTwo Types:

Current users

Proposed users

1. Rural population2. Markets of tier II and tier

III cities with MFs

3. Working Class(High NetIndividuals)

4. Increasing Middle Class

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SBI communication Objectives can

be: Increasing AWARENESS and KNOWLEDGE about the new

and existing products

To grab ATTENTION of consumers

To Enhance purchase actions.

REINFORCEMENT

Increase in Market Share

and sales

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Factors Affecting Budget: Company strategy

Whether the product or service is at awareness stage

,attention or reinforcement stage? How much aggressive competitors are?

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Create Communications Strategies Match with companys strategy Focus on opportunities and threats Fit with company Image

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Matching Tactics with Strategies Regional language campaigning

Product knowledge and its benefits

Price of products according to target customer

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THANK YOU