Date post: | 18-Jan-2015 |
Category: |
Technology |
Upload: | birgit-pauli-haack |
View: | 690 times |
Download: | 5 times |
Google + & LinkedInYet another social network?
Birgit Pauli-Haack, Relevanza, Inc. August 2012
Why Bother? Fast GrowthTime to reach 50 million users - 88days.
Google+ Currently 250 mio users - after 1 year.
Why Bother? Ubiquitous Google
Unifying Toolbar over all Google ApplicationsCalendar, Gmail, Photos, Gdrive, News,Maps..
Notifcation in Red: comments, +1, shared, circled, circled back.
Why Bother? Search Results
Comscore & Highwire - Google Search 65%, Bing 15%, Yahoo 14%.
Stats on a client’s site…
Why Bother? - Search
Why Bother? Social Search
Why Bother? Identifies Experts
Why Bother? Search
Blended Search and the New Rules of Engagement
...Page 1, Position 1 is no longer the gold standard for successful SEO strategies.
ComScore
Power: Public Search in Google+
Getting started...
http://plus.google.comSign-in w/ your @gmail account or Sign-in w/ Google Apps account (@company.com)or create an account.
Your Profile: AboutProfile PhotoIntroductionLinks to SNS
Your Google+ Page: AboutProfile PhotoIntroductionLinks to SNSPost
Your Profile: Public Posts
Share early, share often!Linke, photos, videosComments# +1 (=likes)# of shares
Features: Circles
Power: Sharing Circles
Power Feature: Hangout On The Air Invite up to 9 people to video chat and broadcast live to the rest of the world.
Power Feature: Ripples
Where to go next to learn?
http://mashable.com/2011/07/16/google-plus-guide/
Reasons 2B on LinkedInOn Mashable, July 11, 2012
5 Signs Your Small Business Should Be on LinkedIn
1. You Employ 1-50 People2. You Have Something to Say3. You’re Hiring4. You Need Advice5. You’re a Non-Profit
LinkedIn 4 Companies: Overview
LinkedIn 4 Companies: Careers
LinkedIn 4 Companies: Services
Linked In for Companies: Insights
Create a Company Page on LinkedIn Verification Process only designated users.
Create a Company Page on LinkedIn Fill in the blanks
Create a Company Page on LinkedIn Upload company graphics, add description copy
Create a Company Page on LinkedIn
Post as Company Page
Services & Products
Individual Services Page on LinkedIn Product Overview Link to Product
page on your website
Promotion Recommendation
Add Services & Products Fill in the blanks Upload a
product graphic Add Product
URL to your website
Create special promotion/Next event link
Services & Products on LinkedIn
Provided Metrix on LinkedIn
Graphics by Linkedin
Review Referral Traffic on your websiteThe minimum you put in is the maximum you can expect to get out.
– Karl Gibbons