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SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Stakeholder Engagement Strategies in Sustainable Development
Hector Pearson – National Grid, UK
Colloquium: Oporto, 23rd September 2009
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Presentation Outline
Introduction
Consultation and engagement
Why electricity utility organisations should embrace consultation and engagement
Cigré Working Group - work to date
Cigré Working Group – initial findings
General conclusions
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Introduction
Work of Cigre Working Group – C3.04 - Stakeholder Engagement Strategies in Sustainable Development
Philippe Cimiterra – RTE - France Manuela Damas - REN - Portugal Arilde Sutil Gabriel – Copel - Brazil Juliana Walendowsky Grando - National Grid - UK Fiona Havenga – Eskom - South Africa Didier Laine – RTE - France Mirian Regini Nuti – EPE - Brazil Michelle Palmer – Powerlink - Australia Hector Pearson - National Grid - UK Henk Sanders - TenneT - Netherlands Mercedes Miranda – REE - Spain
Also, personal experience from National Grid
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Why do companies engage with stakeholders?
May be required by law
Investors or governments may seek it
In many countries, citizens have rights to influence projects
Citizens have the power to influence projects
Local politicians
Press / radio / TV / newspapers
Power of the internet
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Public attitudes towards hypothetical developments proposed in their community
Strongly Somewhat Somewhat Strongly Net
oppose oppose support support opposition
Waste Collection/landfill site 80 6 3 9 -73
Power plant or utility 77 6 5 8 -70
Quarry 75 7 5 7 -70
Office 53 7 9 27 -24
Retail park 54 7 9 27 -24
Supermarket 50 7 10 31 -16
New road project 36 8 15 36 7
School 10 8 15 61 54
Source: K Barker, Review of Land use Planning, Interim Report – Analysis, UK, 2006
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Power of the press
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Power of the press
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Power of the internet
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Why do companies engage with stakeholders?
Good corporate governance in companies may require engagement
The responsibilities of Sustainable Development strengthen the need to engage with stakeholders.
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
From AccountAbility
has stated that:
the right to be heard by people who are affected by an organisation’s activities, or who can affect an organisation’s activities; and obliging the organisation to respond to these concerns, makes organisations perform better.
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Why do companies engage with stakeholders?
Development of electricity networks, and their maintenance and refurbishment
- can affect communities crossed by the networks
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Why do companies engage with stakeholders?
Development of electricity networks, and their maintenance and refurbishment
- can affect communities crossed by the networks
- can have an impact on the natural environment, landscape and cultural heritage
- and generates community interest in the utility’s activities
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Objectives of the Working Group
Stakeholder engagement and consultation strategies adopted by electricity utilities
Focus on involvement and engagement rather than “Communication”
Assist electricity utilities to develop more effective consultation and engagement strategies
Through asset lifecycle of project
Covering electricity generation, transmission & distribution
All within the Sustainable Development agenda
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Sources - bibliography
THE STAKEHOLDER ENGAGEMENT MANUALVolume 1 and 2, 2005AccountAbility, the United Nations Environment Programme, and Stakeholder Research Associates
Guidelines forStakeholder DialogueThe Environment Council
StakeholderEngagementStandard
Community engagement in planning – exploring the way forwardFinal Report of the INTERREG IIIBAdvocacy, Participation and NGOs in Planning Project
Effective Engagement in the EU
Get Connected:
Consultation Models for Overhead Line Projects
Technical BrochureOctober 2004
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Definitions
Communication: Information-sharing but generally through one-way, non-iterative process.
Consultation: a dynamic process of dialogue between two or more parties that leads to a decision. Ongoing exchange of views and information. Not a one off event.
Engagement: An organisation’s efforts to understand and involve stakeholders and their concerns in its activities and decision-making process.
Stakeholder: Any group or individual who can affect, or is affected by an organisation or its activities.
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Different levels of engagement
Informing people (Awareness raising, communication, education)
Consulting people (Obtaining feedback, gauging opinion) Involving people (Contributing ideas, identifying priorities,
developing vision/aspirations) Acting together (Partnerships) Empowerment (Stakeholder-led decisions)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Survey mechanisms
Online questionnaire Confidential Open and tick boxes type of
questions Quantitative and qualitative
Analyses Focus on reaching the right
representatives within the utility Cover as many countries as
possible
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Questionnaire content
1. Policies, Drivers and Legal Obligations2. Stakeholder Coverage and Identification Process3. Approaches to Consultation and Engagement4. Current Methodologies, Practices and Processes Used5. Engagement Management and Implementation6. Experiences, Impact and Benefits of Engagement7. Best Practices Development: Key Constrains, Challenges,
Areas for Improvement, Moving Forward.
Stakeholder Engagement and Consultation Strategies
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Which Country? Portugal (2)
Romania (3)
Brazil (5)
USA (2)
UK (3)
Austria (2)
France (2)
Japan (3)
Germany (2)
Canada (1)
Croatia (1)
South Africa (1)
Israel (1)
Lesotho (1)
Switzerland (1)
Australia (1)
The Netherlands (1)
Sweden (3)
Italy (1)
Belgium (1)
Slovenia (1)
Spain (1)
Number of responses per country
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Survey results – findings
50 Responses 39 Final responses 11 Incomplete 61 Registered on the website
We are using the 39 final responses – will give us greatest insight.
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
About the companies
16
11
22
0
5
10
15
20
25
Government Owned Privately Owned Other (please specify)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Main activity sector covered
23
34
26
14
5
0
5
10
15
20
25
30
35
40
Generation Transmission Distribution Retail Energy Other (pleasespecify)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
If generation – what is the type?
13 13
710
19
10
3 4
0
2
4
6
8
10
12
14
16
18
20
Coal Gas Oil Nuclear Hydro Wind Solar Other(pleasespecify)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Organisations’ policies
21
10
36
19
10
0
5
10
15
20
25
30
35
40
SustainableDevelopment
Policy
StakeholderEngagement
Policy
EnvironmentalPolicy
SocialResponsibility
Policy
Other relatedpolicy (please
specify)
92% have published an Environmental Policy ‘Other’ responses:Quality policyHeath and Safety policyEthics and Behaviour CodeBusiness principlesFramework for Responsible Business
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Consultation in different stages of projects
2
5
14
16
22
29
30
37
0 10 20 30 40
In none of the stages
Other
Decommissioning
Operations
Construction and Commission
Easements, Land Rights Acquisition
Planning and Feasibility Studies
Environmental Studies and DetailedDesign
number of answ ers
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Legal requirement or voluntary basis?
31%
69%
Legal requirement
Voluntary basis
62% - Legal requirement depending on the scale of the project
31% - Legal requirement for every project
23% - Legal requirement only if the project need a formal Environmental Statement/EIA
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
In summary
When undertake Consultation:
Requires formal Environmental Statement/EIA
Legal requirement
Very Large projects
Developing policies
Small projects
Main Drivers:
Legal obligation (87%)
Reputation, values and ethical issues (87%)
Seeking views to influence design (28%)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Engagement beyond legislation
Good Stakeholder Relation Reputation Customer Focus and Loyalty Build Trust Secure Licence to Operate Less Opposition, Gain Public
Acceptance
Public have the right to be heard...
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Measurement and impact of consultation & engagement approaches
17
4
0
2
4
6
8
10
12
14
16
18
Yes No
6
14
0
2
4
6
8
10
12
14
16
Yes No
Does the organisation report back to stakeholders and community about responses received and how the consultation process influenced policies and practices?
Yes No
Is this a legal obligation?
Yes No
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Who is consulted?
Legal
Local Government
National Government
Regulatory agencies
Land owners
Affected communities
Informal
Media
NGOs
Politicians
Other utilities
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Effectiveness of consultation tools
The most effective:
Individual face-to-face meetings
Community meetings
Dedicated website
Support from external experts
Tools used less:
Radio
Web-based surveys
Phone enquiry number
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Constraints to consultation
13
16
24
17
2
0
5
10
15
20
25
30
Regulatorylimitations
Financial Time constraints Resourceconstraints
Other (pleasespecify)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Special processes for problems
Translate into other languages – use translators
Use local contacts as much as possible
Use people with local knowledge
Keep words simple – avoid technical words
Start early!
Concentrate on “critical” stakeholders
Set clear objectives – areas open to Influence
Be open about difficulties/constraints
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Special processes for problems
Get NGOs to provide assurance
Individual consultation with the most “complex” consultees
Allocate special budget
Use independent expertise (e.g. workshop facilitators)
Produce additional material – specific public meetings
Focusing the dialogue on the main issues of concern
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Considered important
Provide as much information as possible, targeted and tailored to suit particular stakeholders
Start consultation as soon as possible
Offer project-related documentation for scrutiny
Ensure the need for the project is robust
Undertake project stakeholder mapping as soon as possible;
The EIA preparation involves consultation (Overwhelming!)
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Agree/Strongly Agree:
Some objections at Public Inquiries occur through misinformation and rumour
It’s important to allow full disclosure at all levels, be open, honest and responsive
It’s essential to maintain cooperation constructively over time and to continually consult on existing assets in order to build long-term relationships
Usually during the consultation process trust is built, not destroyed
Views about engagement
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Disagree/Strongly Disagree
Stakeholder consultation is reactive response to community opposition
There is a positive correlation between the level of community consultation and the level of community opposition
Stakeholder consultation can end up being a process of “informing” consultees, without real scope for influencing
Views about engagement
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Challenges
EMF/health Issues
Explaining the need for the project / project rationale
Manage expectations of communities
Engage the extreme opposition e.g. “Greens”, “Radicals”
Difficulties in overcoming misinformation and cynicism regarding the organisation’s intentions and approach
Initial disinterest or ignorance in the early stages of the project, followed by strong opposition at the point of submitting an application
NIMBY attitudes
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Does engagement provide strategic direction for the utility?
YES! YES!
Important aspect of maintaining Licence to operate
“Essential to have public support”
“It is our responsibility to guard the interest of the community”
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Advice - effective engagement
‘Asking’ has to come before ‘deciding’ Do not use consultation in order to justify the project Do not mix up “selling” and “asking”; Integrate consultation and involvement in project decision-
making Manage the expectations of all stakeholders - clearly state
aspects stakeholders are able to contribute to or influence, and the aspects of the project that are fixed
May need to build the capacity of stakeholders Do not forget ‘voiceless’
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Understand your stakeholders Start early in the process Create an open process Use a mix of Methods – be flexible Have feed in and feedback loops in place Enable constructive debate Monitor and Evaluate
Engagement must be genuine and meaningful
Advice - key principles for engagement
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Advice - engagement principles
Materiality: knowing what is important to you and your stakeholders
Completeness: understanding your impact and what people think of you
Responsiveness: demonstrating an adequate response to stakeholder views
SC C3 - System Environmental PerformanceWG C3 04 – Stakeholder Engagement Strategies in Sustainable Development
Conclusion
Meaningful stakeholder engagement is an essential part of building a Sustainable Society – So it’s important to get it right!
Utility companies are working for the benefit of society So we have to listen to society Stakeholders = People