Scaling Agile through Social Movements

The social aspect of transformational efforts !!!

Joao Gama Lean Change Agent

joao.gama@agileKaizen.com www.agileKaizen.com | agileKaizen, Ltd.

The Challenge

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The Reality

Mindsets are adopted through people

Influencers

Doers

Inspirers

Skeptics

Protesters

Passives

Collective PowerTouch the “value strings” of the people

whose lives are affected by the challenge

Social movement builders must ensure the principals of purpose, authenticity, and self-realization are present

Social Movements

Emergence Social Ferment

Coalescence Popular excitement

Formalization Bureaucratization

Decline Institutionalization

Social Movements

Emergence Social Ferment

Coalescence Popular excitement

Formalization Bureaucratization

Decline Institutionalization

SETTING: • General sense of discontent without formal action. • Agitators raise consciousness & discontent in population.

PRIMARY ACTION: Forment agitators Examples: Pilot programs, culture hacking, identify influencers, visit organizations, invite guests, information radiators

Social Movements

Emergence Social Ferment

Coalescence Popular excitement

Formalization Bureaucratization

Decline Institutionalization

SETTING: • Clearly defined and focalized sense of discontent. • Agitators become aware of each other and join forces.

PRIMARY ACTION: Propagate knowledge Examples: Change canvas, perspective mapping, lean coffee, train-the-trainer, brown bag lunches, celebrations of success

Social Movements

Emergence Social Ferment

Coalescence Popular excitement

Formalization Bureaucratization

Decline Institutionalization

SETTING: • High levels of organization and coalition-based strategies. • Agitators sustain continued excitement & mobilization.

PRIMARY ACTION: Formalize functions Examples: Blast radius, impact mapping, retrospectives, community management, reduced role emphasis

Social Movements

Emergence Social Ferment

Coalescence Popular excitement

Formalization Bureaucratization

Decline Institutionalization

SETTING: • Decline through success, repression, co-optation, or failure. • Agitators re-integrate into mainstream.

PRIMARY ACTION: Distribute power Examples: Re-organizations, mission-based strategy

Deindividuation

Anonymity (individuals cannot be found)

As people move into a group resulting in a loss of individual identity and a gaining of the social identity of the group

Diffused Responsibility (individuals are not responsible)

Group Size (increases above two factors)

Building Engagement

• Lead from and for the collective

• Allow agency at all levels

• Explore and celebrate mythologies

• Embrace experimentation

• Establish communitas and enculturation

• Create meaningful reciprocity

• Harness visual and material culture

• Encourage selfhood

Social movement builders must ensure the principals of purpose, authenticity, and self-realization are present

Thank You

Joao Gama Lean Change Agent

joao.gama@agileKaizen.com www.agileKaizen.com | agileKaizen, Ltd.

Scaling Agile through Social Movements The social aspect of transformational efforts

2-Day Workshop Lean Change Management

October 27 & 28 Impact Hub, Lisbon