Date post: | 21-Mar-2017 |
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Leadership & Management |
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© Poltergeist by myBlix Software GmbH | Germany
Best Practice Scaling Lean am Beispiel Poltergeist
ein Pitchdeck der myBlix Software GmbH | Deutschland| November 2016
Kontakt:
Florian HofmannCEOMobile: +49 179 78 45 450E-Mail: [email protected]
© Poltergeist by myBlix Software GmbH | Germany
9/10startups failproducts
© Poltergeist by myBlix Software GmbH | Germany
66%drastically change their original plans
© Poltergeist by myBlix Software GmbH | Germany
the key to winning:find your product/market fit before you run out of money.
THAT. IS. ALL.via TARA HUNT
© Poltergeist by myBlix Software GmbH | Germany
📚
🏃
🔍
Speed
FocusLearning
chasing your tail
premature optimization
run out of resources
the optimal learning loop
© Poltergeist by myBlix Software GmbH | Germany
„If you have to ask wether you have product/market fit, the answer is simple: you don’t.“
— Eric Ries, The Lean Startup
© Poltergeist by myBlix Software GmbH | Germany
but struggling with…acting like…
you
💸
🕰
what happen here?
💸
🕰
© Poltergeist by myBlix Software GmbH | Germany
innovators early adopters early majority late majority laggards
🤓 😎 😯 🙂 😪
1.you are
here
2.you should be trying
to enter here…
3.but you are overly concerned about
being here…
4.so, instead
you get nowhere.
crossing the chasm
CHASM
© Poltergeist by myBlix Software GmbH | Germany
„A startup can focus on only one metric. So you have to decide what that is and ignore the rest.“
— Noah Kagan
© Poltergeist by myBlix Software GmbH | Germany
Key Partners
Key Activities
Value Proposition
Customer Relationship
Customer Segments
ChannelsKey Ressources
Cost Structure
Revenue Stream
💍 👷 🎁 ❤ 🚶
🚧 🚛
📃 💰
❌ ❌
❌
❌
© Poltergeist by myBlix Software GmbH | Germany
Problem SolutionValue Proposition
Unfair Advantage
Customer Segments
ChannelsKey Metrics
Cost Structure
Revenue Stream
🤔 💡 🎁 😜 🚶
🚧 🚛
📃 💰
ExistingAlternatives
Early Adopters 😎👾
MARK
ET
PRODUCT
© Poltergeist by myBlix Software GmbH | Germany
Problem SolutionValue Proposition
Unfair Advantage
Customer Segments
ChannelsKey Metrics
Cost Structure
Revenue Stream
🤔 💡 🎁 😜 🚶
🚧 🚛
📃 💰
ExistingAlternatives
Early Adopters 😎👾
1 2 3
4
Product Risk
1
23
4
Customer Risk
1
2
3
4
Market Risk
© Poltergeist by myBlix Software GmbH | Germany
Problem SolutionValue Proposition
Unfair Advantage
Customer Segments
ChannelsKey Metrics
Cost Structure
Revenue Stream
🤔 💡 🎁 😜 🚶
🚧 🚛
📃 💰
ExistingAlternatives
Early Adopters👾 😎
Your early adopters define the business model.
© Poltergeist by myBlix Software GmbH | Germany
„A startup can focus on only one metric. So you have to decide what that is and ignore the rest.“
— Noah Kagan
💸
🕰
Customer Discovery problem/solution fit
Customer Validation product/market fit
Customer Creation growth
© Poltergeist by myBlix Software GmbH | Germany
Problem SolutionValue Proposition
Unfair Advantage
Customer Segments
ChannelsKey Metrics
Cost Structure
Revenue Stream
🤔 💡 🎁 😜 🚶
🚧 🚛
📃 💰
ExistingAlternatives
Early Adopters 😎👾
Value Proposition 🎁emoji-messenger
Sicher- Bildverschlüsselung mehr Kombinationen als text möglich
Fun- endlich eigene Sprache nur mit Emojis
Geheimsprache mit Freunden entwickeln
High-Level Concept 📈snapchat für Textnachrichten (Timebomb)
WhatsApp für emojis (Fun)
Theresa mit visueller Verschlüsselung
USP´s:
📲 Emoji - Messenger
📝 Emoji - Geheimsprache
💣 Timebomb
👫 Elternfreie Zone
😂 Emoji - Spaßfaktor
🔐 Sicherheit
📊 Datensparsamkeit
© Poltergeist by myBlix Software GmbH | Germany
Referral
Revenue
Retention
Activation
AcquisitionHow do user find us?
Do users have a great 1st experience?
Do users come back?
How do you make money?
Do users tell others?
Value Metrics
Referral
Revenue
Retention
Activation
AcquisitionHow do user find us?
Do users have a great 1st experience?
Do users come back?
How do you make money?
Do users tell others?
Growth Metrics
PAID
STICKY
VIRAL
© Poltergeist by myBlix Software GmbH | Germany
A.1.GER.Android A.2.GER.Android A.3.GER.Android A.1.ENG.Android A.2.ENG.Android A.3.ENG.Android A.1.GER.iOS A.2.GER.iOS A.3.GER.iOS A.1.ENG.iOS A.2.ENG.iOS A.3.ENG.iOS
B.1.GER.Android B.2.GER.Android B.3.GER.Android B.1.ENG.Android B.2.ENG.Android B.3.ENG.Android B.1.GER.iOS B.2.GER.iOS B.3.GER.iOS B.1.ENG.iOS B.2.ENG.iOS B.3.ENG.iOS
C.1.GER.Android C.2.GER.Android C.3.GER.Android C.1.ENG.Android C.2.ENG.Android C.3.ENG.Android C.1.GER.iOS C.2.GER.iOS C.3.GER.iOS C.1.ENG.iOS C.2.ENG.iOS C.3.ENG.iOS
D.1.GER.Android D.2.GER.Android D.3.GER.Android D.1.ENG.Android D.2.ENG.Android D.3.ENG.Android D.1.GER.iOS D.2.GER.iOS D.3.GER.iOS D.1.ENG.iOS D.2.ENG.iOS D.3.ENG.iOS
A.1.GER
A.2.GER
A.3.GER
A.1.ENG
A.2.ENG
A.3.ENG
B.1.GER
B.2.GER
B.3.GER
B.1.ENG
B.2.ENG
B.3.ENG
C.1.GER
C.2.GER
C.3.GER
C.1.ENG
C.2.ENG
C.3.ENG
D.1.GER
D.2.GER
D.3.GER
D.1.ENG
D.2.ENG
D.3.ENG
A.1.
A.2.
A.3.
B.1.
B.2.
B.3.
C.1.
C.2.
C.3.
D.1.
D.2.
D.3.
A
B
C
D
THEMEHEADLINE
& GRAPHICSLANGUAGE OPERATINGSYSTEM
4 12 2 2
THEMES 4 4
HEADLINES & GRAPHICS 12 48
LANGUAGE 2 96
OPERATINGSYSTEMS 2 192
COUNTRIES 10 1.920
BUDGET 20 € 38.400 €
📊calculation
© Poltergeist by myBlix Software GmbH | Germany
👎 worst performer
Kostenloser Geheimsprachen-Messenger für Dein Handy! Jetzt im App-Store runterladen.
Lästern ohne schlechtes Gewissen? Lade dir den Emoji Geheimsprachen-Messenger aufs Handy.
© Poltergeist by myBlix Software GmbH | Germany
👍 best performer
© Poltergeist by myBlix Software GmbH | Germany
Problem SolutionValue Proposition
Unfair Advantage
Customer Segments
ChannelsKey Metrics
Cost Structure
Revenue Stream
🤔 💡 🎁 😜 🚶
🚧 🚛
📃 💰
ExistingAlternatives
Early Adopters 😎👾
Value Proposition 🎁emoji-messenger
Sicher- Bildverschlüsselung mehr Kombinationen als text möglich
Fun- endlich eigene Sprache nur mit Emojis
Geheimsprache mit Freunden entwickeln
High-Level Concept 📈snapchat für Textnachrichten (Timebomb)
WhatsApp für emojis (Fun)
Theresa mit visueller Verschlüsselung
USP´s:
📲 Emoji - Messenger
📝 Emoji - Geheimsprache
💣 Timebomb
👫 Elternfreie Zone
😂 Emoji - Spaßfaktor
🔐 Sicherheit
📊 Datensparsamkeit
privacy
speedchat
Breakthrough insights are usually hidden within failed experiments.
Identify your engine of growth.
© Poltergeist by myBlix Software GmbH | Germany
0
20000
40000
60000
80000
06/15 07/15 08/15 09/15 10/15 11/15 12/15
🙃 User- Acquisition
Conversion rate: > 90% | + 20% Plan
User Total: 154.030 | + 50% Plan
Cost per User: 0,30€ | — 1,70€ Plan
© Poltergeist by myBlix Software GmbH | Germany
🎉 Achievements
Rank 1in 6 countries Rank 4 in 6 Austria E
© Poltergeist by myBlix Software GmbH | Germany
1 %1 %2 %
5 %8 %
12 %
18 % 21 %
33 %
F
G
H
E
I
J
K
L
M
N
🙃 User-Acquisition
More than 50% of our users are from german speaking countries.
The fastest growing communities are the english speaking asian countries.
USA and UK are the most expensive counties with a total cost per user of 1€.
© Poltergeist by myBlix Software GmbH | Germany
550.000 public messages send
20 million private messages send
84 million message impressions
Over 660 million emojis send until today
© Poltergeist by myBlix Software GmbH | Germany
265.000 users
0
75.000
150.000
225.000
300.000
10/15 11/15 12/15 01/16 02/16 03/16 04/16 05/16 06/16 07/16 08/16 09/16
A pivot not grounded in learning is a disguised „see what sticks“ strategy.
280.000
© Poltergeist by myBlix Software GmbH | Germany
But this is a whole ‘other story…