ScanBalt BioRegion-
Innovation on Top of Europe
ScanBalt BioRegion 11 countries
DenmarkEstoniaFinlandIcelandLatviaLithuaniaNorwayPolandSwedenNorth GermanyNW Russia.
85 million people
Reykjavik
Oslo
Stockholm
Helsinki
Copenhagen
Warsaw
Vilnius
Riga
Tallinn
St. Peters-burg
Berlin
Branding principles for ScanBalt BioRegion
● ScanBalt BioRegion is THE brand name
● ”Life sciences in the Nordic-Baltic” or ”Life science in the Baltic Sea Region” used as add-on´s to audiences not yet well aware of ScanBalt BioRegion
● ”On Top of Europe” and ”Cluster of Ideas and People” added when appropiate
The Development of ScanBalt BioRegion
2004-2007•Transparency of Competencies• New Cluster Formations• Infrastructure for Research and Education
2008-2011•Cross border innovation •coherence of policies•Project incubation•talents•Shared services•Cluster development•Communication
2001-2003• Establishment of Contacts• Vision and Mission Development• One-Stop-Entry and Visibility
2001-2003
2004-2007
2008-2011
Trust, equality, respect, sustainability and ethics guides the activities of ScanBalt
Infrastructure Projects
•ScanBalt Network of Networks (NICe) – Creation of One-Stop-Entry
• ScanBalt Campus (Interreg111B) – Creation of Critical Mass in Research and Innovation
•ScanBalt Competence Region (EU FP6) – Identifying competencies and cluster profiles
•Boosting Baltic FP6 (EU FP6) – Enhancing project management
•Communication in ScanBalt BioRegion (NIC) – Creating Global Visibility
•Bridge BSR (EU FP7) – Creating shared SME Support, a Joint Innovation Action Plan and Integrating IP-management
Thematic Network Building
IP Knowledge (EU FP6) – Connecting stakeholders
Marine Biotech (NorFA) – connecting stakeholders
•Clinical Research (NIC) – Connecting stakeholders
AgroBiotech (NorFA) – Connecting stakeholders Stem Cell Network (NorFA) – Connecting stakeholders
Boost BioSystems (EU FP 6) – Connecting stakeholders
LigniMatch (NICe) – Roadmap to commersialisation
Trayss prime (FP 6) – Enhancing Project Management
ScanBalt Strategy 2008-2011
Focus Area: Communication and Marketing
ScanBalt should promote knowledge and understanding of ScanBalt BioRegion and its stakeholders and strengthen the dialogue between them.
• Action Lines- Strengthen strategic communication- Promote branding of ScanBalt BioRegion- Promote dialogue on ethical and sustainability aspects
Identifying clusters and spearhead
competences: ScanBalt CompetenceRegion FP6
-North-West Russia Biotech Cluster
-Lithuania Biotech Cluster
-BioCon Valley-BioTeam-South
-North Poland Biotech Cluster -MedCoast
Scandinavia
-Bio Turku-Kalmar BioScience
-Estonia Biotech Cluster
-Medicon Valley
Current Impact
Biotech Workforc
e
Human Capital
Risk Capital
R&D Input
-Latvia Biotech Cluster
ScientificFountains
Co-location clusters
Mode 3 clusters
ScanBalt – string of competency clusters
CompetenceRegion Results
• Report: „ScanBalt – A string of Competence Clusters in Life Sciences and Biotechnology/ Mapping Report 2006“
• Report: „Top of Europe in Life Sciences and Biotechnology/ ScanBalt CompetenceRegion Final Report“
• CD-ROM: „Top of Europe in Life Sciences and Biotechnology – ScanBalt BioRegion in Brief“(including data of Boosting Baltic Biotech, Scandinavian LS database and other projects)
Bridge – BSR FP7 Bridging Life Science Research and SME’s in the
Baltic Sea Region Putting Cluster Policies into
Practise
BSR Life Sciences Go Public
• Training BSR scientists in science communication
•Press study tours to laboratories in 4 different BSR countries for journalists / journalism students
• discussions on ethical implications of science
Bridging the gap between society and the scientific community
Regenerative medicine
Environmental Biotechnology
Molecular Diagnostics
Informational Biology
Process Analytical Technology
Intellectual Property and Bio-entrepreneurship
Education and training of leaders for the life science industry
Baltic Entrepreneurship Training
Stu
den
t co
un
cil
Campus BoardCompetence Region
Boosting Baltic
ScanBalt Campus
Communication
Sca
nB
alt
Aca
dem
y
Uni
vers
ities
Indu
stry
Hos
pita
ls
Bridge BSR
Marine Biotech
Clinical research
IPKN
Agro biotech
StemCells
Boost Biosystems
ScanBalt Executive committee
Innovation and entre
preneurs
hip
LigniMach
Trayss Prime
Scanbalt Projects
Infrastructural
Thematic
ScanBalt
Sustainable development & bioeth
ics
ScanBalt Campus IIPromoting “Smart growth” in life sciences
Nordic-Baltic ExPat Forum
• Connects to the “brain bank” abroad
• Improves career opportunities of ExPats
• Helps to exchange experiences and knowledge across continents
Concept
• On-line community • of researchers & professionals
within Life Sciences, • working or studying outside
Europe,• having roots in Nordic-Baltic Sea
regionwww.scanbalt.org/nordexpat
Launch October 2008
Sponsors
Aalborg University Leo Pharma
Institute of Biotechnology in Lithuania VINNOVA
Faculty of Pharmaceutical Sciences, University of Copenhagen
Faculty of Science, University of Copenhagen
Faculty of Life Sciences, University of Copenhagen
Faculty of Health Sciences, University of Copenhagen
Faculty of Science, University of Arhus
Faculty of Health Sciences, University of Arhus
Roskilde University Center Lundbeck
Capital Region of Denmark
Danish Ministry of Science and Technology
DTU / Technical University of Denmark Novo Nordisk
Scion-DTU Science Park
Tartu Biotechnology Park
University of Southern Denmark
DenmarkDanish Ministry of Science, Technology and InnovationThe Danish National Research FoundationFaculty of Pharmaceutical Sciences, University of CopenhagenFaculty of Health Sciences, University of CopenhagenFaculty of Natural Sciences, University of CopenhagenFaculty of Life Sciences, University of CopenhagenFaculty of Natural Sciences, University of AarhusDTU - Technical University of DenmarkAalborg UniversityUniversity of Southern DenmarkDanish Trade CouncilDanish Pharma Consortium Danish Association of Biotechnology IndustriesThe Capital Region (Region Hovedstaden)Copenhagen Capacity Innovation Center Denmark (Shanghai)Innovation Center Denmark (California)Danish-Chinese Business ForumScion-DTU Science ParkNovo Nordisk LundbeckLeo Pharma
SwedenVinnovaStockholms LänUniversity College SödertörnUniversity of Kalmar Biotech SwedenFinlandPharma Industry Finland BioTurku Turku Biomaterial CentreBioForum Oulu/Technopolis Lithuania Institute of Biotechnology in LithuaniaKaunas University of MedicineEstoniaEstonian Biotechnology Association Tartu Biotechnology ParkPolandJagiellonian University, Group for Bioethics in Life SciencesIntercollegiate Faculty of Biotechnology, University of Gdansk and Medical University of GdanskMedical University of GdanskNorthern GermanyBioCon Valley GmbHRegional
Baltic Development ForumNordic Innovation CentreScanBalt BioRegionScanBalt Academy represented by, among others:Kaare R. Norum, President of ScanBalt Academy, former rector of University of Oslo Horst Klinkmann, former President of the German Academy of Sciences, GermanyAndrzej Legocki, former President of Polish Academy of Sciences, PolandVilius Grabauskas, Chancellor of Kaunas Medical University, Public Health, LithuaniaOle Petter Ottersen, former Dean of Science, University of Oslo, Norway
Supportersas of 1st may 2008
Information & communication Tools
• ScanBalt website• ScanBalt newsletter• ScanBalt Campus website• Scanbalt MediaNet• Presentation templates• Logotypes• Conferences
The website: 90.000 visits per month
www.scanbalt.org
The ScanBalt Newsletter -
7000 Subscribers, 6 times a year
ScanBalt MediaNet: How it Works
Interface:„MediaNet“ via
AlphagalileoIDW,
Cordis or Baltic News service
Sink:Journalists in Europe and Worldwide
Source:Press releases from project partner
4 news services1 press information
„Media net“
e.g:-Nature-Wall street journal-Ny Teknik-Ostseezeitung
e.g:-Gothenburg Univ.-Turku Biovalley-BioCon Valley-Estonian Genome
+ short description of ScanBalt BioRegion
Logotypes
Recommendations
• Branding should be based on concrete contents – Do we know our own region well enough ?
• Create a priority list of target groups
• Create targetted messages to target groups
• Create concrete projects / activities
In 2004:“Europe's Most Successful”
Nature Biotechnology, July 2004
In 2010:
“The World's Most Successful”
Declaration, World Economic Forum, Davos Summit 2010