Scandinavian Outdoor News Magazine 2010 #2

NewsMagazine #2 2010 from Scandinavian Outdoor Group – the top Nordic outdoor companies

For the ScaNdiNaviaN outdoor Group (SoG), the 2010 OutDoor trade show in Friedrichshafen is a milestone. SOG is turning ten years old and has never been bigger, more diverse nor brought more experi-ence to the outdoor community than today.

SOG is now composed of 36 member companies, all producing high quality outdoor gear developed in the world’s best R&D lab – the Scandinavian Wilderness.

Within SOG, the members have nearly 1900 years of combined experience in making outdoor gear that really works. We use this experience not only to offer great products, but also to make life easier and business more fun for retailers and the media. Our cooperation model builds on the simple equation that 1+1=3, and it really works.

For instance, the Scandinavian Village is not only one of the busiest areas of the trade show. It is also the place with the best atmosphere and the friendliest bar. In addition, it’s a one-stop-shop for retailers looking for new innovative products to sell and for the media to tell their readers about. For all visitors, we provide an efficient venue to facilitate their jobs.

So don’t forget to visit the Scandinavian village in hall A5 and share the experience – It’s more fun to do business with Scandinavians. And read more about different SOG projects in this magazine, as well as all the hot news, innovative solutions and business stories from our members.

Martin Kössler, General Secretary Staffan rönn, Chairman of the board

For further questions [email protected] [email protected]

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a perfect 10

Presenting partner

22In June, European outdoor journal-ists tried out the best Scandinavian outdoor products for 2011.

the test arena

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cover photo by CH / Innovation NorwayTrekking in Jotunheimen, Norway

www.66north.comwww.66north.com Keeping Iceland warm since 1926

My favorite place.

About as far as you can get away from baristas and mobile hot spots.

Scandinavian Outdoor News is made for the SOG by Scandinavian NORR Publishing AB. www.norrmagazin.de

What’S up? 4News from the Scandinavian Outdoor Group.

braNd NeW Wool 7Aclima takes merino wool one step further.

Give your vote 8Which eco-projects should receive money?

eco cooKiNG 9Primus has the recipes for sustainability.

GreeN jacKetS 10Award winning new shell material from Fjällräven.

the top Five 12The best Nordic summer adventures from NORR.

SucceSS StorieS 14High quality tents and gloves sell more and more.

the Shoe GiaNt 15Ecco’s wide range of shoes is getting even bigger.

export WiNNer 16Meet Sweden’s fastest growing outdoor company.

touGh coNditioNS 18The Icelandic 66°NORTH knows how to survive.

WiGlo’S SibliNG 20The successful tent comes in a new version.

SportS SpeciFic 21The R&D team at Craft continues to push limits.

the beSt SeatS 24The Walkstool brings comfort out in the wild.

Gear Guide 26Nine product highlights for hot days and cool evenings in Scandinavia.

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at outdoor, three new members of SOG are taking part. The Nor-wegian merino wool-experts at aclima (read more at page 23), point 65 Sweden, one of the fastest growing kayak companies in the world and thule, with their wide range of racks, cargo carriers and hitch solutions for different vehicles. Read more about these companies and the other Scandinavian brands at OutDoor on the last page of this magazine.

the outdoor acadeMy of Scan-dinavia (OAS) is a chance for retail sales associates to test products, experience the Scandinavian outdoors and learn more about outdoor life. Sara Wänseth from Woolpower is the project manager.

What do you learn at the oaS?– We have plenty of time to

experience, discuss and test products, materials, learn how to keep warm, navigation and much more. Since we divide ourselves into smaller groups, participants get to know each other closely, and even the leadership in the group becomes an element in the education. There are different levels of knowledge for all involved, but everyone learns something. There are those who “hated the cold” before attending OAS, but have learned if not to love it, then to at least appreciate it.

how has this year’s oaS gone so far?

– They have been very success-ful. To read the evaluations has been incredibly fun. The first OAS

this year, a journey to Rondane in Norway, was very cold and very beautiful, while the Swedish Jämtland offered both sunshine and bad weather – good from a pedagogical perspective. We have also arranged the OAS in the Swedish Värmland in cooperation with Visit Sweden.

Why is it such a success?– I think the fact that instructors

come from SOG-businesses, and are not hired guides, does a lot for the atmosphere. All offer them-selves and you make friends for life. It is also valuable to meet with several suppliers at one time.

there will be two additionaloaS in the autumn of 2010. read more at the SoG website.

peter carati FroM

berGaNS is a new member of the SOG board of directors. Peter has held posi-tions in several SOG member companies. He is replacing Göran Andersson who is retiring after a long career with Silva. Hats off to Göran, who has contributed to the development of SOG since day one.

a warm welcome

clinics in the wild

New on board

Visit us in hall A7, 202

Photo: Lodewijk Duijvesteijn

beFore iSpo, SOG re-launched it’s website. Here, visitors can get news and press releases from SOG and from the 36 member companies. Anoth-er option is to subscribe to these via RSS Feeds. Also, visitors can read about upcoming projects. It’s the perfect place for an overview of what is going on in the Scandinavian outdoor community! www.scandinavianoutdoorgroup.com

Get updated

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award winning wool

the NorWeGiaNS have always used wool to stay warm and the traditional knitted sweater, the lusekofta, is almost a national symbol. It is from this tradition that Aclima operates. For over 80 years they have developed underwear specifically for cold climates and have even supplied products to the Swedish and Norwegian armed forces, among others. The Aclima factory can be found at the foot of the Norefjell alpine ski center, where prod-uct development also takes place.

– We work constantly to renew ourselves and want to show that it is possible to make sports underwear that is warm and soft, while still being breathable, says Lars Eivind Johansen, Sales Manager and third generation family member running the business.

acliMa iS oNe of the many companies who sing the benefits of merino wool and an example of successful product development is Aclima’s WoolNet, a net-un-derwear made from merino wool. It works well on long mountain trips and hunting expeditions, and is perfect for varying levels of activeness.

– The holes in the material allow you to let out the sweat, while at the same time, a warm layer of air is cre-ated between the garments, says Lars Eivind. iN receNt yearS, the company has been nominated for several awards. An example is when the Aclima Woolnet was voted Product of the Year 2009 in the Base Layer category by Swedish Utemagasinet.The company produces clothing for both adults and chil-

dren. For the 2011 collection there are several new items, including some products that are specifically designed for alpine skiing. The hood sweater has a hood that can be pulled over the head, which keeps out snow while taking up very little space inside of a helmet. And new knee-length long underwear is convenient when you are wearing long ski socks and boots.

For those who refuse to freeze, there is another wool creation: a one-piece, full body base layer made from wool. With this all-in-one garment, you get wool from head to toe – including the Superhero-look, if you like.

– You get a long johns top and bottom in one gar-ment, while eliminating the waist gap where snow can enter into the trousers. Wearing the one piece guarantees to keep you warm and comfortable, says Lars Eivind. www.aclima.com

Norwegian aclima is a new member of the SOG, but the company is based on old Norse tradition. their warm thermal underwear and mid layers have received much praise, including the Scandinavian Outdoor award.

The annual summit of the outdoor industry. With innovative side events for the business community.

EXPLORE THE GLOBAL SHOW

July 15 – 18, 2010Friedrichshafen, Germany www.outdoor-show.com

For trade visitors only

emma Simonsson on tour. www.baffinbabes.com

priMuS haS beeN arouNd for almost 120 years. How does this long history link to what Primus is doing now, with innovative, environmentally friendly products?

– We are well aware and very proud of our company’s history – a history of innovation. Reliability and efficiency are also closely linked with the name Primus. So for us, it is not a new direction, rather new steps on the same road. Today, we make sure that a lot of our R&D goes into sus-tainability, resulting in ‘green products’ like our Eta stoves.

For a Stove that haS aN averaGe use and life of ten years, production only represents ten percent of the stove’s total energy consumption. How can Primus affect the environmental impact of the individual users?

– With our new concept called ‘Eco Cooking‘, we share our knowledge about efficiency and ecological use of outdoor stoves. Primus is also contributing to a tree-planting project via BaumInvest, to compensate for the C02-emissions our Eta stoves do cause.

priMuS iS alSo active within Social Media. How impor-tant are they for you?

– Social Media is getting increasingly important. With

new tools like YouTube, Facebook, and Twitter, we can communicate directly with our customers in a new way. We launched the Primus Facebook website last autumn and it is be-coming more popular day by day. We see this as an interactive communication to invite people to share their outdoor adventures and ideas for product devel-opment. Highly appreciated by our R&D!

What iS the Major NeWS for Primus in 2011?– We will show some more high-end outdoor products

made from Titanium. Our line of fashion colour acces-sories will grow. We are also redesigning the packaging of our outdoor products, so that retailers and consumers can distinguish them. And we have just finished working on our new brand manual. This work made us even more aware of our strong heritage. www.primus.eu

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priMuS 10 tipS For eco cooKiNG

1. Use a lid. A lid makes boiling quicker.

2. It is best to use an aluminium cooking pot with a heat exchanger. Used together, they reduce boiling times and fuel consumption by around one third.

3. Choose food that cooks quickly. Food like spaghetti or other thin pastas.

4. Small pieces are better. It is faster to cook food that has been divided into small pieces.

5. Do not cook the food completely. Let the food finish cooking in the after-heat, which can be done in an insula-tion bag.

6. Reduce the output. Use a maximum of around ¾ of the stove’s output, as this will make best use of the energy.

7. Protect the stove from the wind. Shelter it from the wind and use a windscreen.

8. Gas is good. Gas does not need any preheating and is more efficient than liquid fuel.

9. Save heat. If you have any hot water left over, save it in a thermos for your next meal.

10. The right combination gives the best effect. Do not use a small pot on a large burner. It is best to make sure that you have the right burner for the right size pot.

recipes for sustainability

Swedish company Primus has been a part of people’s adventures since 1892, with high quality products for cooking, light-ing, and heating. annika Öhberg, Mar-keting Manager of Primus, tells about the strong history, the present and the future.

SiNce 2007, Swedish Klättermusen has been donating one percent of their turnover to selected environmental projects.

Orangutans in Borneo and schools in Nepal have both benefited from the donations. For 2010, the sum amounts to a remark-able 30 000 Euros.

– We invite our customer’s to suggest environmental projects and vote for where they think the money should go, says Klättermusen’s Eva Askulv.

Klättermusen has received a number of prestigious awards for its eco-conscious products, and the donations are just another example of the company’s environmental concern.

The nomination of projects is open until August 1st 2010, and is done by filling out a form on the Klättermusen web site. A jury will then nominate between two and five projects to receive the grant. Starting in September, Klättermusen customers can log on to the web site and vote for their favourite project. The projects awarded the grant will be pre-sented in the beginning of 2011. www.klattermusen.se

eco-euros up for grabs

When buying the lodur Shirt or any other Klätter-musen product, you can decide on which environ-mental project your eco-percent will be spent.

There is something about the loops. Professionals who work outdoors know how to dress to stay warm when it’s cold. Woolpower garments are made with Argentinean merino wool, a very fine and highly crimped wool that offers exceptional benefits. Woolpower’s unique knit material, Ullfrotté Original, is made in Östersund, Sweden, and consists of a myriad of small, terry knit loops that trap body heat. The combination of the merino wool’s natural properties and the knit loops make Woolpower garments comfortably warm, itch free and moisture managing. Of course, you don’t have to be a fire fighter to wear Woolpower base layers; you just have to prefer staying warm over being cold.

Fire drill, volunteer fire department from

Gäddede, Jämtland, Sweden

The secret is in our loops

www.woolpower.se

annika Öhberg, primus

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iN 50 yearS, Fjällräven has achieved global recognition for their classic Scandinavian designs and durable materi-als. Their environmental philosophy has always been to make timeless products that are so tough that they do not need to be replaced as often. Now, they are turning up their ambitions. In five years, the majority of their collec-tions will be made from environmentally friendly materials.

Today, Fjällräven uses organic cotton and recycled polyester in many of its products. The challenge has been in waterproof garments. Those who have followed the

environmental debate in recent years have seen a growing skepticism about certain chemical substances, so-called fluorocarbons, in the membrane and impregnation, which are common in the market. Fluorocarbons are believed to affect the cell function and fertility in mammals and have been traced all the way to polar bears up in the arctic. Another problem with these garments is that they are dif-ficult to recycle.

- We are proud to present the Eco-Shell, which in terms of performance, is comparable to existing high-tech membranes on the market, says Fjällräven’s General Manager Martin Axelhed and reveals that it has been a long journey.

With Eco-Shell, you get a water- and windproof gar-ment with great breathability combined with a material that can be completely recycled in a closed system. The fabric is made of already recycled polyester, and there are no fluorocarbons in either the membrane or impregnation. In addition, Fjällräven climate-compensates for the produc-tion and transportation of the garments.

iN the SuMMer oF 2011 the first collection will be released. Three men’s jackets, two women’s jackets and a trouser in unisex sizes. Prices will be in line with other high-tech shell garments. The models have been designed to fit like the company’s best selling models.

- During the Fjällräven Classic race we have seen, among other things, that many people use our base layers, but choose jackets from other suppliers. We have simply been too weak when it comes to waterproof shell jackets, explains Martin Axelhed.

With eco-Shell there will be a difference, he says.- You should know that with Eco-Shell we

have made a very big decision. For 15 years we have developed our Hydratic, invested in marketing and more. Now we have decided to leave it. In the future, all of our waterproof garments will be made from Eco-Shell.

Is Eco-Shell, the most important environmental initiative the company has ever taken?

– It is one of the larger ones. Of course, we made the largest decision when the company was founded and we decided to make products that would last a long time, but this is really big, says Donna Bruns, who is Purchasing Manager at Fjällräven and has worked with the company for seven years.

The development of Eco-Shell has taken place in close cooperation with Japanese Teijin who with the Eco-Circle system is the world leader within the recycling of polyester.

– We have worked with Teijin for 30 years and they came to us when they launched its recycling program four years ago. We knew that we wanted to do more than that, and pushed them to develop this fluorocarbon-free impregnation that works with a shell material, says Bruns and also take the opportunity to highlight the “green” ver-sion of Fjällräven’s classic fabric, G-1000 Eco, as another

environmental achievement.Things that are good for the environment

are often a real challenge for production. As an example, Bruns explains how they now have developed an environmentally friendly treatment that is water resistant, but is not resistant to oil and greasy dirt in the same way that the traditional treat-

ments are. However, it should be added, that the

development is progressing.– With new technologies and processes, I believe

we can continue to improve our share of environmentally friendly materials and methods of production. These improvements will be visible during a five-year period where step by step, we will make our collection even greener without sacrificing our quality and durability, says Fjällräven’s General Manager Martin Axelhed.www.fjallraven.com

it’s no secret: environmentally friendly shell materials have often been less functional than those with fluorocar-bons. Now, Fjällräven has confronted this “green” challenge. For the summer of 2011, the company is launching the Fjällräven eco-Shell with performance equal to those of less environmentally friendly alternatives.

a new green trek

Martin axelhed, General Manager, Fjällräven.

“For us it’s not just about making an environmen-tally friendly solution, but also about doing some-thing that works and will last for many years. ”

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SWedeN Nordic penguins The island of Stora Karlsö lies six kilometers off the west coast of Sweden’s Gotland. It is the world’s second-oldest natural protected area, after Yellowstone National Park in the United States. On Stora Karlsö there is a huge abundance of birds. Over 250 species have been spotted over the years. Most famous are the Guillemots, also called the Nordic penguin. Many visitors travel here by boat for the day, but there are also opportunities to stay overnight, for example, in the old lighthouse. Here, humans are clearly a minority compared to the thousands of birds!

“The most unique experience is to be there in June when the young Guillemot chicks learn to fly. Every night, hundreds of them throw themselves out of their nests up in the cliffs and make a hard landing about ten feet fur-ther down. This is when volunteers take the opportunity to place tracking bands on them while they are stunned. The chicks soon recover and then learn to fly.” www.storakarlso.se

FiNlaNd Wilderness paddling in inari One of the most beautiful areas in the Finnish Lapland is Lake Inari, located north of the town of Ivalo. The lake of-fers magnificent scenery with crystal clear water, a small archipelago of beautiful small islands and abundance of wildlife, both on land and in the water. Lapland-adven-tures is a small outfitter that specializes in customized kayak and hiking trips to the region of Inari near the Russian-Norwegian border.

“There are plenty of pristine environments, where there are no visible traces of humans. Make sure the same is true when you leave the area.” www.lapland-adventures.com

NorWay philosophical hiking Hardangervidda is one of Norway’s most extensive mountain areas. Those who want help finding the best trails can hire the eco-certified guiding company Hardangervidda Fjellguiding. Trekking over the beautiful mountain Hallingskarvet is combined with philosophical discussions about life and nature.

“They include a hiking tour in the footsteps of the famous Norwegian philosopher Arne Naess. He was a pioneer who early on became involved in several environ-mental issues, and gained many followers.” www.fjellguiding.no

deNMarK the island without co2 For friends of the environment, the Danish island of Samsø is an ideal destination. In addition to locally grown vegeta-bles, long beaches and biking on narrow country roads in a lush landscape, the island is completely CO2 neutral. Here, the wind has been utilized for a long time. Today’s wind turbines on land and at sea, along with other environmental initiatives, have supplied the island’s energy without any emissions. Samsø also sells its “green” electricity to other regions, thereby reducing CO2 emissions even more. The island has been called the cleanest place on Earth in several newspapers.

“Visit Samsø. It will give you new hope for the future.”www.samsoeturist.dk

icelaNd Natural horsepower Much of Iceland is better suited for horses than cars. One favorite trip is to the Lake Mývatn area, with its volcanic features, green hills and beautiful waterfalls. And don’t miss a relaxing bath in the out-door bathing facility with its hot geothermal waters in Jarðböð.

“This tour was nominated by The Sunday Times as one of the 10 best in the world. And we completely agree.”

NOrr Magazin is the leading magazine for environmentally friendly outdoor recrea-tion and travel in Scandinavia. in the latest issue, NOrr has listed this summer’s 55 best eco-adventures. we asked the team behind NORR to pick their five favorites.

5 Nordic eco-adventures NORR Magazin is pub-

lished in German four times a year. Read more at www.norrmagazin.de

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a Shoe Should follow to the foot - not vice versa. With this principle in mind, the almost 50-year-old Danish Ecco has become a worldwide name for its unusu-ally comfortable shoes. Three years ago the company released their first shoe collection made from yak-leather. The durable material - three times stronger than cowhide - has proven to fit perfectly for use in the outdoors.

– We were the first company to launch yak in a com-mercial way. Yak has helped us to significantly grow our sales and break into major outdoor accounts in Europe, says Frank Lüttig, Head of Global Sales at Ecco Sport. teStiNG NeW MaterialS and new production tech-niques is part of the company’s culture. Ecco was founded in 1963 when Birte and Karl Toosbuy sold every-thing they owned and moved to the small Danish village

of Bredebro to begin making shoes. With the combina-tion of a high innovative pace, traditional craftsmanship and a deep interest in the human foot and how it works, Ecco shoes began to conquer the world. The company produced remarkable best sellers – like the model Joke in 1978 – and continued to develop its direct-injection method for creating flexible, durable soles. Ecco also decided on a different approach than most footwear com-panies and chose not to outsource production.

– By owning and controlling the full value chain, we can ensure high quality products and excellent working conditions, says Lüttig.

yaK-leather becaMe the logical continuation of this pioneering spirit. To refine the skins, Ecco’s tanning team had to develop a new way of handling the leather - with excellent results.

The first yak series was called X-Pedition and included sturdy boots for high altitude trekking and climbing, and others followed it. This year for OutDoor, a wide range of sandals for different uses will be presented.

– The top of the line sandal is called Terra VG. It comes with yak leather and our own EPR 4.0 outsole. It is a phenomenal sandal with a great fit for outdoor adventures, explains Lüttig. www.ecco.com

Healthy feet are the red threads that hold together the shoe manufacturer ecco. venturing into the outdoor segment and making footwear for demanding uses, was a natural step forward for the company.

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One step ahead

ecco’s landmark ‘the foot’ stands outside the danish headquarter in tønder.

aS oF thiS WiNter, Swedish glove-maker Hestra has new showrooms in Åre and Innsbruck. The establishments are a natural step in Hestra’s desire to work closely with customers.

– Both towns have important trade

fairs and many of our skiing partners are located here, says Claes Magnus-son, owner of Hestra togehter with his brother Svante Magnusson. In Innsbruck, Hestra has moved into the ABC Business Park, a business hotel hosting many prestigious sporting brands and serving as a hub for sport-ing goods buyers. The Åre showroom lies only 500 meters from the ski slopes, in the centre of the village.www.hestragloves.com

Gloves on display

A winning MTB-team Next year, Hilleberg the Tentmaker

turns 40. But there will be no 40-year-old crisis in the form of drastic changes to appearance. “We will con-tinue doing what we do best – make really good tents,” says Rolf Hilleberg, President of Hilleberg.

The company is in a stable growth phase, as during the last two years sales have increased by 40 percent. Such success draws eyes. Rolf Hilleberg says that people outside the company often wonder why the strong brand doesn’t sell more products, everything from backpacks to clothes. But Rolf, his sister Petra, who operates the subsidi-ary in the United States, and founder and father Bo all agree: Hilleberg will continue to be a family business and will continue to only manufacture tents. The financial crisis that started in 2008 is proof that the strategy is correct.

“We have not noticed the recession.

On the contrary, we continue to grow in most markets, and we have recently increased the number of employees at the headquarters from 13 to 17 people. Even the subsidiary in the U.S. is do-ing well, which is quite unique among European outdoor companies.

Many who turn 40 take one last op-portunity to change their lives in a more youthful direction in the form of tattoos or a Harley Davidsson. Hilleberg on the other hand, will celebrate its 40th an-niversary, without any drama. The tents will retain the classic Hilleberg-colors of dark green and red, and the product range will stay basically the same.

– However, that doesn’t mean that we don’t want to renew ourselves. Product development is a major part of our business and we have ideas for the future. But our philosophy will be the same, even when we turn 40, says Rolf. www.hilleberg.com

the Sport oF cycliNG is growing and more and more cyclists are com-plementing their personal protection with biking gloves, in addition to hel-mets. This Hestra has noticed, as its broadened range of MTB gloves has been received very positively. Sales have grown by 30 percent during the first half of 2010.

Even on the racing front, Hestra gloves thrive. Hestra cooperates with the Danish MTB Club, Team Holte, whose elite riders have won numerous prestigious events. Best of all, has been for cross country cyclist, Annika Langvad, who has the 14th place on the world rankings. Annika is now aiming to win the German Bundesliga, which she leads with only one race remaining. www.hestragloves.com

celebrate good times

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it’S touGh to Start a new brand, particularly if you’re small and independent and the competitors are the global footwear giants. But this is exactly what Icebug decided to do, equipped with what they claim to be the best traction technology available on the market and the determination to make staying active in slippery conditions fun.

Since its inception in 2001, this innovative company from Gothenburg, Sweden has established itself in fifteen countries. The company is strongest in Scandinavia, but is steadily growing in Central Europe, North America and Japan. When Sportfack, the leading Swedish trade publication in the sports and outdoor industry, ranked the fastest growing Swedish companies in 2009, Icebug found itself on top of the podium.

According to Icebug’s CEO David Ekelund, the recipe for success has been as simple as it has been unglamor-ous: the right people, hard work and constant development.

“Being Scandinavian is also an important part of it. This

is reflected in our clean and functional approach to design and the love and respect for nature.”

at thiS poiNt, Icebug is evolving from being a favourite among only a few people. As the first choice in the orien-teering community, more and more trail runners around the world are discovering that what works for the authentic Scandinavian form of off-trail running, is also excellent for them.

“We are the leader in traction technologies, and once real grip is experienced, there is no way of going back to slipping again,” says David Ekelund.

What’S the MoSt excitiNG thing with being back at OutDoor?

“For Icebug, it’s to see if the central European custom-ers will like our new trail running line as much as they do in our own back yard.”

alSo, icebuG iS stepping into a new product category.“Arch Flex System is our new brand for footbeds.

We have worked together with the leading Scandinavian orthopedic lab, and have been able to make their supreme functionality available over the counter. Arch Flex System has been on the market in Sweden and Norway since last November, and the feedback is really strong. Now the next step is export.” www.icebug.se

in 2009, icebug had the largest export sales increase of any Swedish sport brand, a staggering 143 percent. it’s time to discover this (no longer such well kept) secret of Scandinavian outdoors.

arch Flex System Three different heights in each size creates a perfect fit. The dynamic support for the arches strengthens the foot’s own shock ab-sorption, without locking natural movements.

Sweden’s fastest

KALL.The Valley of Kall, just northeast of the village of Åre, in northern Sweden is the perfect destination for those who are tired of the comfortable life. Here you will find rugged mountain wilderness, impenetrable forests and an extremely variable climate. But sometimes it’s nice to have to struggle a bit. With a pair of durable pants already a classic on the hiking trails, you can be sure of a good start to your adventure. Download our new catalog at lundhags.se and be inspired!

TH E VALLEY OF KALL SU M M E R 2010TRAVE RSE PA N T STowards the Valley of Kall in a pair of durable pants awarded for their comfort and fit. The fast-drying outer fabric is a blend of polyester and organic cotton that is both wind and water resistant. Stretch panels from Schoeller ® Dynamic Extreme and reinforcements from Cordura ® provide maximum freedom and durability.

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Surviving at 66°NOrtHIcelandic 66°North sees the financial crises and recent volcanic eruption as appropriate tests for a brand that can survive just about anything.

icelaNdic 66°North sees the financial crises and recent volcanic eruption as appropriate tests for a brand that can survive just about anything.

The outdoor company 66°NORTH is one of Ice-land’s most well known brands – in every category. The company has been around since 1926 and during its first 50 years, specialized in producing clothing for the harsh working conditions found aboard Icelandic fishing boats. Today, 66°NORTH products can be found not only in the European markets but also in the USA and Canada.

Many of the performance demands of fisherman have been kept over the years, but the company now works primarily with a more general outdoor collection. Shells, fleece garments and woollen products are all impor-tant parts, but 66°NORTH still supplies work wear and functional garments to industries and national agencies like the Icelandic Police force and emergency services, to name a few. iN the SpriNG of 2006, Halldór Eyjólfsson became the CEO of 66°NORTH. He took the job because he saw a great potential for the development of the company and has since devoted much of his time to strengthening the company’s image. Halldór Eyjólfsson himself also really enjoys the outdoor lifestyle and only a few days ago,

returned home from a three-day tour in the mountains with customers and members of the press.

In recent years the company has been expanding in every sector; work wear, domestic market and in export. The emphasis in export has been building a good foundation and we have done that with agents that we have good connection with and know the brand. Building strong relationships takes time but we are sure that this is the right approach for our company, explains Halldór.

When increasing awareness of the brand we haven’t spent much money on advertising. Rather, we try to use every opportunity to get the brand out and we use the connection to Iceland a lot. When the eruption in Eyjaf-

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jallajökull started we saw this as an opportunity since many reporters and camera crews came to Iceland. The ability to see the potential in every situation and adapt to changing environment is a part of the Icelandic culture.

Over the past five years 66°NORTH has increased its sales by 25-30 percent annually, and for those wonder-ing, neither Iceland´s economic crises nor recent volcanic eruptions have been able to halt the positive growth.

We were able to survive the Icelandic financial crisis thanks to our exports and continuous focus on the inter-national market, says Halldór.

And we have already put the volcanic eruption and ash behind us. We noticed a drop in sales during April, as we did not have as many tourists here in Iceland, but Icelanders are used to tough conditions and bounced back quickly, he added with a laugh.

halldór eyjólFSSoN alSo views the fact that the company is based on one of the most weather-exposed location on earth, as one of the biggest advantages.

We work in a unique region and the extreme weather conditions common here in Iceland are really good for us. We can build an outdoor brand with great credibility and really test everything to the max, he explains. Our loca-tion is optimal. www.66north.com

“we were able to survive the Icelandic financial cri-sis thanks to our exports and continuous focus on the international market.”

Reykjavík Capital Area: Bankastræti 5, Faxafen 12, Kringlan, Smáralind, Miðhraun 11 Akureyri: GlerártorgKefl avík: Airport and retailers across Icelandand retailers across Iceland

Keeping Iceland warm since 1926

Reykjavík Capital Area: Bankastræti 5, Faxafen 12,

This is Dýrafjörður.The sea temperature is 5°C.

On a good day.

www.66north.com

halldór eyjólfsson, ceo of 66°North

the long running marketing marketing campaign of 66° North has been an international success story.

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it’S biG brother won the famous Outdoor In-dustry Award, the Scandinavian Outdoor Award, and the Award for Design Excellence by the Norwegian Design Council two years ago. Now Bergans has extended the range of its unique tent concept with a smaller version. This exciting innovation brings us the large, spacious Wiglo in a lightweight, four person version.

The tent features the same construction as the larger models, with a traditional middle pole and three poles that push the sides outwards. This provides more space while still giving the option to roll up the outer canvas of all three bows. In warm climates this provides perfect ventilation, comparable to the old tents of the Bedouins. Additionally, the side bows assures great wind stability. The tent can be used with just the outer canvas or in combination with an inner tent.www.bergans.com

the new wiglo Craft goes sport specific

it’S a SWeaty job to take care of athletes’ body moisture, but someone has got to do it – and Craft’s functional baselayers have been doing so for almost four decades now. For 2011, the company continues to broaden its assortment with a number of new products.

“Sport specific cuts and design elements are a high-light in our new collection. Our aim is to offer the right baselayer for every day of the year,” says Craft Brand Manager Erik Abrahamsson. it WaS bacK in the 1970’s when sports lover and knit-wear engineer Anders Bengtsson developed a material with high-tech fibres in a unique knitting technique. The result was a baselayer that effectively wicks moisture from the skin, thus balancing the body’s temperature while in action. Craft was born.

Ever since then, the company has been developing gear that will beat the heat in the summer and offer the right bal-ance between ventilation and insulation in the winter.

Product news for the 2011 season includes a com-pletely revised range of sports bras with sport specific pieces adapted to a women’s ergonomics and to different sports. The Bike Bra, for example, is engineered particu-larly for the cycling motion and position, and also comes in a version with Windstopper front panels to protect from wind on cooler days. And since foot movement and pressure points vary between different sports, Craft is launching a new sock collection that meets the specific demands of runners, bikers and cross-country skiers.

”Ergonomics is one of the key factors we’re always working on. This involves thorough research and detailed, thought-through work,” says Abrahamson.

Other news for 2011 are additions to the Mesh Super-light line, intended for workouts in really hot conditions. For cooler days, CRAFT presents the Zero Extreme range with tops, bottoms and accessories in a combination of Coolmax and Thermolite fibres and with integrated, body-mapped Windstopper protection. www.craft.se

Swedish sportswear specialist craft offers a broad range of functional body wear. with the new collection for the 2011 season, athletes can find sports specific un-derwear that does the job 365 days a year.

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SuStaiNability aWard

FjÄllrÄveN: eco trail jacketHighly technical shell garment that not only keeps you warm and dry in extreme weather conditions, but also takes responsibility for the environment. Eco-shell is an environmentally friendly alternative to other functional materials. It is climate compensated and made from recycled and recyclable poly-ester free of fluorocarbons.

jury verdict: With this Jacket Fjällräven takes one step ahead of other environmental-friendly out-door companies. A truly sustain-able solution for an outdoor Jacket.

Outdoor products should be tested in their elements. this is why the jury for the Scandinavian Outdoor award doesn’t meet in a conference room – rather on a kayak trip off the west coast of Sweden.

oN the 14th oF juNe, the jury arrives one by one in Gothenburg, from Germany, the Netherlands, Sweden and Austria. Each of them represents the leading outdoor magazines in these countries. After a short journey north, they are introduced to the challenges of sea kayaking and set out from Ulebergshamn, near the village of Hun-nebostrand.

Stunning scenery and almost no wind makes the kayaking a memorable experience for all of the jury mem-bers. As always, the equipment provided by SOG-mem-ber companies comes in handy while being “on site”.

After a sunny day on the water, a homemade dinner is prepared on the cliffs of a rocky island. While the sun goes down and the campfire is burning, everyone begins

sharing stories about life and work back home – and memories from last year’s meeting at the Keb-nekaise mountain lodge.

Every year, the Scandinavian Outdoor Award is decided at a different location in Scandinavia, where both summer and winter products are tested. And it is not only about the award, as Martin Kössler, general secretary of the SOG, puts it: “It is just as much about coming together and shar-ing an authentic outdoor experience. And about establish-ing lasting, good relationships with other journalists.”

After a night on the island, the official jury meeting is scheduled for the afternoon. Back at the fishermen’s village of Ulebergshamn, all products for winter 2010 and summer 2011 are thoroughly examined in an old Herring factory. Hardware, software, backpacks and shoes. Deciding on the final winners is not always so easy to do. There is a wide range of high-quality products that have been entered to win this year’s award. But in the end, the decisions are made and jury president Frank Wacker from Outdoor Magazin, Germany, can at last announce the winners to the SOG-staff that organized the trip.

the jury goes west

Scandinavian Outdoor award winners For Summer 2011

iN the jury:NORR (D)Outdoor Magazin (D)Sport Fachhandel (D)Land der Berge (A)Utemagasinet (S)Sportfack (S)Op Pad Magazine (NL)

alSo NoMiNated WereSecond layer66 NORTH: Magni JacketACLIMA: WarmWool

Weather protection66 NORTH: Vatnajökull Softshell JacketHAGLÖFS: P3 Zenith JacketHOUDINI: Velocity WindbreakerKLÄTTERMUSEN: Allgrön JacketLUNDHAGS: Ahke Jacket

trousersFJÄLLRÄVEN: Keb TrouserLUNDHAGS: Ahke Pants

backpacksHAGLÖFS: Oxo Q 70FJÄLLRÄVEN: Abisko 65LKLÄTTERMUSEN: Hugin Backpack

Shoes VIKING FOOTWEAR: Trapeze

overall WiNNer

acliMa: WoolNetUnderwear with supreme sweat transporting abilities, combined with great insulation from a mesh construction made of merino wool. Suit-able for all outdoor activities. Extra reinforce-ments on shoulders and elbows.

jury verdict: Excellent product improvement in functionality. Innovative approach in terms of material, form and durability.

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the stool that walks

iN the SpriNG oF 2006, the Swedish National Testing and Research Institute received a different kind of task. Normally, the institute works for the furniture industry, conducting tests on everything from beds to bookcases. But now, a series of three-legged stools with telescopic legs stood in their testing room.

Walkstools are a Swedish invention from the mid-1990s. Entrepreneur Lars Andersson had seen them at a trade show and became so enthusiastic that he and the inventor, Mats Gustafsson, started a company called Scandinavian Touch. Now, almost ten years later, Andersson and Gustafsson had a disagreement. Gustafs-son believed that the stools would only hold about 150 kilograms of weight. Andersson was sure they could take much more than that and wanted to test them according to standardized methods.

But even Andersson was amazed at the results. The 55 centimeter high model supported a 400 kilo load, be-fore its legs began to falter. Another test showed that the stools withstood a 140 kilo load repeated at least 12 500

times – the test was discontinued before failure. In a third test, the stools were subjected to extreme variations in temperature and humidity. After 168 hours the stools were judged as “no problems detected”.

“Since then we have strengthened both the upper and lower legs,” says a satisfied Lars Andersson, the company’s CEO and owner.

today there are Six WalKStool models. Four of them are manufactured in Scandinavian Touch’s own factory in Lidköping, Sweden, and two simpler models in China. They are patented in all major industrial countries.

“It is actually the only three-legged stool in the world with telescopic legs that has patents and trademark protections,” says Andersson.

Walkstool differs from most members of the Scan-dinavian Outdoor Group. The product is aimed at many more than just those in the outdoor community. It’s dif-ficult to stop Lars Andersson when he begins listing out the different target audiences. Electricians not wanting to

kneel all day, hunters, landscape artists, nature photog-raphers, and even foot masseuses – all can benefit from the Walkstool.

“a coMMoN MiSuNderStaNdiNG is that the stools can be used only in the extended position, but you can sit just as well with the legs retracted if you want to avoid standing or squatting on the knees. For example, around an open fire,” explains Andersson and adds:

“When this tradeshow is over, we can continue on to a fair for the construction industry, or a photo exhi-bition.”

An example of the broad range of use, as well as the high quality, is that the U.S. army has begun buying Walkstools for its various military bases around the world. “They have tested them for three or four years now, even in the Nevada desert, and we recently received the green light,” says Andersson. www.walkstool.com

the walkstool with its three telescopic legs is a patented Swedish invention. and it has been tested more rigorously than most of the products at the Outdoor fair.

Only the strong survive

“the 55 centim-eter high model supported a 400 kilo load, before it’s legs began to falter.”

gear guide


gear guide


Compact heat

For the young ones

the lyNGeN liGhtWeiGht touring jacket from Norrøna is as stylish as it is practical. Wind resistant and comfortable warmth makes it the perfect layer in times of rest or low activity. Soft Primaloft One fill-ing provides instant warmth and weather protection. When not using it the jacket stows into a packing pocket as a reliable bundle of warmth.

always with you

Go light

So coMpreSSible that it will always be with you – The Isfjorden Light insulated jacket from Bergan is equally perfect for hiking in the mountains, as it is during a paddling holiday or evening barbecue. Primaloft One filling gives a soft down-like feeling and the high collar and extended back keeps you warm when the wind starts to howl. Outer material made from Pertex Quantum provides low weight and breathability. When you’re not using it, store it conveniently in its own compression pocket.

Whether you’re headiNG east or west, with Go Vest from Houdini Sportswear you get an ultra light and packable garment that can be used both as outerwear and as a mid layer. Featuring Primaloft One, a high-tech synthetic down, it is highly water resistant, dries in no time and can be compressed and stowed into its’ own chest pocket. And as an eco-bonus, Go Vest is made from recycled fiber and is fully recyclable.

a cozy baby is a happy baby. And with the Svanur Overall from Icelandic 66°North, the little ones stay happily warm even in brisk weather. Primaloft microfibre insulation makes it incredibly soft, light-weight and water repellent. Outer layer and lining in rip stop nylon with DWR treatment. Elastic binding at hem, sleeves and hood.

cool summer

we have to admit: the sun doesn’t always shine up north. with the help of Prima loft the Nordic eve-nings will be much warmer.

gear guide


gear guide


a safe shelter

vent some steam

walk on the wild side

the MouNtaiNS surrounding the Kungsleden trail in Sweden’s Lapland is the ”home turf” for Fjällräven’s new range of trekking trousers, all named after places along the Fjällräven Clas-sic trek. Both Abisko, Nikka and Keb are made of durable G-1000 fabric that can be impregnated with Greenland Wax to further improve weather and wind resistance. The trousers also have stretch panels for improved flex-ibility and reinforcements with double layers of G-1000 in exposed areas. Abisko for men and Nikka for wom-en are available in both full length and zip-off versions. Keb has multiple ventilation zippers and comes in a men’s and women’s version.

For women on the run

Colorful compasses

viKiNG FootWear’S new range of women’s trail runners has the same high technical specifications as all other Viking Shoes. The new lady Sphere is developed specifically for the female foot and features a Gore-tex® membrane that keeps it dry, even on the wettest of trails. The shoe’s light mesh upper material is also easy to clean. Viking’s Ultimate Grip Concept gives the natural rubber outsole a steady grip on any surface, while the shock absorbing EVA midsole assures a comfortable journey.

uSiNG braNd values such as innovation and design, Silva has renewed its range of compasses to make the choice easier for both retailers and users. The previous fifteen different compass models have now been reduced to seven, each with a clear target customer. With function and design in focus, the range has been improved, featuring, for example, better color contrast on the compass needle and a more secure grip on the compass housing. The renewed design is manifested by the Field compass, using the self-

explanatory Silva 1-2-3-system for finding the compass

bearing. New colors, less information and distinct guiding sym-

bols are sure to point users in the right direction.

Get out get back

every day is a test day for outdoor products in Scandinavia.

a NeW additioN to 66°North’s popular Vatnajökull series, this softshell jacket weighs only 600 grams and packs extremely

well. Being 99 percent windproof makes it the

right choice for physi-cally demanding and highly active outdoor pursuits. Created from Polartec Power Shield Pro, it is waterproof and excep tionally rug-ged. The specially cut hood follows every head movement and easily fits over a helmet.

Four-way stretch and pre-shaped elbows allow you the freedom to roam.

briNG oN the StorM. The new Saitaris from Hilleberg features the Swedish tent maestro’s Kerlon 1800 outer tent fabric, 10 millimetre poles and a dome construction that makes it exceptionally robust, even in the toughest conditions. This mobile home has an innovative pole system with multiple crossing points and one standard and one extended vestibule. The overall strength and stability makes Saitaris a perfect choice for base camp use, especially in high mountains and arctic environments.

Business


Business


Meet us at OutDoor

a5-302Klättermusen’s designers are as fearless as they are environmentally conscious. The products they design have unique solutions that follow the Klättermusen motto “maximum safety for you, minimum impact on nature.” The product line consists of shell jackets and trousers, wind-proof gar-ments, underwear, sleeping bags and backpacks. www.klattermusen.se

a5-202The three-legged telescopic Walkstool is a Swedish innova-tion. The name comes from the fact that you can attach the Walkstool to your belt or backpack and walk hands free. Walkstool, from the company Scandinavian Touch, is manufactured mainly in Swedenand comes in six models. All offer two sitting positions – high and low – with the strongest one able to support over 150 kilograms. www.walkstool.com

a5-206Houdini’s mission is what they call “core comfort for body and soul”. This means no compromises when it comes to performance, sustainability and style. For this season, the Swedish company has created products made from 80 percent recycled fibers, and the evenbetter part is that every garment is recyclable. This means you can dress sustainably in Houdini – from under-wear to outerwear. www.houdinisportswear.com

a5-208Woolpower produces underwear, shirts, socks and accessories from the highest quality Merino wool. As they like to say: “We offer warmth, care, function and a lot of knowledge about the cold.” In addition to Woolpower clothing being used by outdoor enthu-siasts and the military, it can also be seen in a growing number of fashion magazines! www.woolpower.com

a1-201, a7-202One of the world’s most active 101-year-olds, Norway’s largest outdoor company was born in 1908 when Ole F. Bergan invented a backpack with an anatomical carry system. Backpacks are still one of Bergans of Norway’s trademarks, but through tradition and innovation, the company also manufactures high-quality tents, sleeping bags and clothing. www.bergans.com

a5-210Based in Sweden, Light My Fire spe-cializes in outdoor accessories that are as practical in the city as they are in the wild. From making fires to eat-ing meals – Light My Fire’s innovative products have been taken to heart by both backyard adventurers and backwoods survivalists all across the world. www.lightmyfire.com

a5-205This Swedish company was started in 2006. Polygiene® is a breakthrough, antimicrobial technology that employs natural silver salt for active odor control. When high-performance materials for clothes and shoes are treated with Polygiene, wear-ers get a welcoming fresh-all-day confidence. Perfect for active people who demand long-lasting odor protection. www.polygiene.com

a3-310Optimus has indeed a burning pas-sion for what they do. The company offer stoves and cooking equipment that are safer and more user-friendly than many others. Optimus mission is that outdoor cooking should be fun and relaxing – and the result delicious. The company was started in Stockholm already in 1899. www.optimusstoves.com

a5-308In 1970 Helsport launched the world´s first tunnel tent, just one example of the innovative products from this fam-ily owned company. The brand focus is on high quality and lightweight mountaineering products. Helsport was started in 1951 in Trondheim, Norway and has since equipped hundreds of expeditions all over the world. www.helsport.com

a5-305For Ecco, it was a natural step forward to enter the outdoor world. The Danish footwear brand has succeeded in all segments tested. The high quality of every Ecco shoe is a result of the entire manufacturing chain being owned by the company – from design, tanneries and factories, to their own stores. Ecco outdoor footwear is avail-able in three categories: Mountain, Terrain and Aqua. www.ecco.com

a5-309 New member 2010For more than 80 years, Norwegian Aclima has kept the heat turned up, delivering sports underwear that perform in cold climates. Being one of the few clothing companies that still makes its products in Norway, Aclima develops its warm, soft and breathable products just a snow-ball’s throw from the famous Norefjell ski resort. www.aclima.com

a5-303“Get out there” is the company motto of Silva, based in northern Stockholm. For more than 75 years, the company has found inspiration in those who orienteer, run, cycle, trek, paddleor walk. Silva provides them with compasses, pedometers, headlamps, binoculars and other products that make their outdoor life safer and easier. www.silva.se

a5-300Some people say: to survive in Iceland you need to be brave, have a good sense of humor and wear 66°North clothing. The company has been keeping Iceland warm since 1926. The name reflects the latitude 66°N – the Arctic Circle. Today, 66°North produces a wide range of both protective and street-smart clothing, influenced by the fascinating Icelandic environment. www.66north.com

a5-200Fjällräven, the classic Swedish brand, has been delivering quality time to people since 1960. The first product was an innovative hand made backpack for long treks in the Swedish mountains – still Fjällräven’s “heartland”. Since then, the durable, timeless and reliable equipment from Fjällräven has won the hearts of outdoor enthusiasts throughout the world.www.fjallraven.com

a5-103One of Scandinavia’s fastest growing apparel companies is Didriksons. From the beginning, the company made clothing for fishermen on the west coast of Sweden. Today, well-designed and functional clothing are the company’s main focus. Didriksons’ clothing is characterized by a consistent and modern look, the result of close cooperation between the company’s fashion and technical designers. www.didriksons.com

a5-105a New member 2010Feelmax innovative shoes and soles give users the unique feeling of close contact with the ground. With an average of 150 grams per shoe, Feelmax makes some of the lightestfootwear on the market. They fit like a sock, with models both for running and walking. Feelmax provides maximum comfort to your feet. www.feelmax.com

a5-106 New member 2010Point 65 Sweden is the leading kayak brand in Northern Europe and one of the fastest growing kayak companies in the world. Nigel Foster, the world-re-nowned paddling personality, heads the company’s R&D-department. Point 65 offers 15 different models, from the in-novative take-a-part, sit on top Tequila kayak and other affordable recreational kayaks, to state of the art compos-ite touring kayaks. www.point65.com

a5-204This tent manufacturer, with a home address in the Swedish Jämtland region, has cult status among passionate outdoor people. Time and time again, Hilleberg’s green and red tents win the major outdoor magazines tests. Clas-sic models that have existed for decades alternate with new and innovative tents - all with the same high quality. www.hilleberg.com

a5-306Lundhags makes boots fit for kings – literally. The company is a Royal Warrant Holder to the Swedish royal family. Since 1932, the shoemaker in Järpen, Sweden has made com-fortable and durable boots for all kinds of outdoor pursuits. Today, the company also sells clothing,backpacks and other outdoor equipment developed in the same tradition. www.lundhags.com

a5-207The Trangia stove can be called a Swedish classic. Over 50 years have passed since the first storm kitchen was produced. It has been refined and developed into more products, but the original, ingenious design is still the foundation of today‘s models. The company was founded in 1925, in the town of Trångsviken, with the Jämtland wilderness as the perfect testing environment. www.trangia.se

a5-201Viking is an outdoor footwear special-ist from the world’s toughest test lab – Norway. The company, which started with rubber boots in 1920, is now the leading supplier of outdoor footwear to the Nordic countries. The company sells more than two million pairs of boots, shoes and other footwear each year and is one of the biggest suppli-ers of GORE-TEX®-footwear in the world. www.vikingfootwear.com

a5-104Nanok was established in 2001 by a group of dedicated outdoor enthusiasts from Norway. Their idea was to simply make products that they wanted for their own adventures. Nanok’s design team knows firsthand that their sleeping bags, jackets and tents can stand up to the harshest winter storms. www.nanok.no

a5-200At age 115, Primus is one of the few outdoor companies that can claim a century in the saddle. Today, the brand is still at the forefront of stove, lantern and torch design. Primus develops and sells innovative quality mobile products for “cooking, light-ing and heating” within the outdoor segments. www.primus.eu

a5-105Anyone who has ever run on slippery ground or snow understands why Icebug shoes are needed. Icebug is the market leader in providing traction and solving the problem of slipping while training, which they do through a number of patented technologies. Whether trail running, winter running or winter walking – Icebug offers injury prevention and the freedom to stay active all year round. www.icebug.se

a7-300Viktor Haglöfs made his first backpack in 1914 and his company grew slowly but surely until the year 2000, when things really started to take off! Since then, Haglöfs has established itself as a highly respected player within the international outdoor arena. Today, Haglöfs makes nearly one million quality products every year in the hardware, footwear and clothing segments. www.haglofs.com

a5-203Craft of Scandinavia is the pioneer of function apparel. The Sweden based company has devoted itself to developing innovative clothing built to withstand extreme requirementsin all conditions. Craft’s founda-tion is a close cooperation with its many sponsored athletes and national teams competing in cross-country skiing, biking, orienteer-ing and more. www.craft.se

also members of SOG: Gränsfors Bruks, Hestra, devold, Sätila, dale of Norway, tenson, isbjörn of Sweden, tentipi, Seger, Feelmax

a5-304 New member 2010Thule is the world leader within sports and utility transportation of-fering accessories for active families, outdoor enthusiasts and profession-als who want to transport their gear safely, easily and in style. The product portfolio comprises rooftop boxes, roof rails, bike carriers, kayak carriers, ski carriers, trailers and much more. The company is headquartered in Malmö, Sweden. www.thule.com

b5-300This family-owned Norwegian company makes high-end outdoor clothing through a design approach they call “loaded minimalism”. The Norwegian heritage is clear. The stylish and super-functional clothing speaks of a long tradition of outdoor life in Norway and Norwegian expeditions around the world. www.norrona.com

Fit for adventure

Durable, comfortable and packed with functionalityTROUSERS

KEB

New! Keb trousers in hardwearing and adaptable G-1000 Eco.

ur new Keb trousers are deve-loped for the most challenging excursions. Named after

Kebnekaise, the highest mountain in Sweden, it is suitable for all sorts of trekking where flexibility is as important as durability.

Hardwearing with full �exibilityKeb is made in hardwearing G-1000 Eco to resist wear and tear for many years to come. For maximum mobility we have put Nylon 6.6 stretch fabric in the lower back, crotch and back of knees, and pre-shaped the knees.

VentilationA ventilation opening with a zipper from the knee to the hip releases excess heat, like the one along the calf that

”pumps” out hot air from your boots. The fly is also extended to enable extra ventilation.

Reinforced with double fabric to resist wear and tear on butt, leg front, knees and bottom of leg inside.

Extended fly to enable extra ventilation.

Two leg pockets, one zippered, the other has lid and interior mesh pocket for small items.

Extra piece of fabric in the crotch and the surface seams on the inside of the legs minimize the risk of chafing.

Ventilation opening with zipper from knee to hip releases excess heat.

Ventilation opening at calves releases hot air from boots through “pump-effect”.

Rejustable strap and boothook to attach to boot.

G-1000 may well be the most durable and

adaptable fabric in the outdoor world. Keb

is made of G-1000 Eco, a tightly woven

organic cotton and recycled polyester that

is impregnated with Greenland Wax.

You can easily apply more wax to provide

better protection from wind and rain.

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