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Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study...

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Example: Airlines Confront the Opportunity Cost of Legroom on Planes 1.Major U.S. airlines, such as American, Continental and Delta, have added at least 10 more seats on their planes by reducing 1 to 2 inches in the distance between a point on one seat to the same point on the seat in the next row. 2.For these airlines, the thousands of dollars generated by selling more ticketed passengers onto each plane are an opportunity cost too to justify the extra passenger legroom.
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Scarcity, Opportunity Costs, Examples
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Page 1: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Scarcity, Opportunity Costs, Examples

Page 2: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

International Example: France is the Sleeping Giant

1. A study by the Organization of Economic Cooperation and Development (OECD) indicates that residents of France allocate about twice as much time to eating as U.S. residents.

2. The French also sleep more than people in other countries, including the United States.

3. So, French residents face a ------ opportunity cost of time devoted to eating and sleeping than U.S. residents.

Page 3: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Example: Airlines Confront the Opportunity Cost of Legroom on Planes

1. Major U.S. airlines, such as American, Continental and Delta, have added at least 10 more seats on their planes by reducing 1 to 2 inches in the distance between a point on one seat to the same point on the seat in the next row.

2. For these airlines, the thousands of dollars generated by selling more ticketed passengers onto each plane are an opportunity cost too ----- to justify the extra passenger legroom.

Page 4: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

You Are There … Stopping Students’ Thursday Night Parties with Friday Classes

1. A study suggests that students who consume alcoholic beverages on Thursday nights would choose not to do so if they had Friday classes to attend.

2. So, the provost of the University of Iowa decided to ------- students’ opportunity cost of attending parties on Thursday nights by offering academic departments an extra $20 for each student rescheduled into a course that included a Friday class.

Page 5: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Trade, Opportunity Cost, Prices and Markets

1. Barter2. Opportunity cost during trade3. Coincidence of Wants4. Money5. Markets6. Prices = opportunity costs

Page 6: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Factors of Production

1. Production– Any activity that results in the

conversion of resources into products that can be used in consumption

2. Resources or Factors of Production– Inputs that are used to produce things

that people want

Page 7: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Goods and Services

1. Goods versus Economic Goods

– Goods are all things from which individuals derive satisfaction or happiness.

– Economic goods are scarce goods, for which the quantity demanded exceeds the quantity supplied at zero price.

Page 8: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Scarcity (cont'd)

1. Services

– Tasks that are performed for someone else

– Can be referred to as intangible goods

Page 9: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Resources

1. Resources2. Inputs3. Factors of Production

Page 10: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Land

• Natural Resources • Gifts of nature• Environment

Page 11: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Labour

• The human resource

• Human sweat

Page 12: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

CAPITAL

– Physical Capital• All manufactured resources

• Machines

• Buildings

• Equipments

– Human Capital• Accumulated training and education of

workers

Page 13: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

1. Resources or Factors of Production

– Physical Capital• All manufactured resources

– Human Capital• Accumulated training and education of

workers

Page 14: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Entrepreneurship

• Person who organizes, manages, and assembles the other resources

• Risk taker

• Maker of basic business policy decisions

• Normal Profits vs. Economic Profits

Page 15: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Specialization and Voluntary Trade

1. Specialization

– Organization of economic activity among different individuals and regions

– You can produce all you consume or you can concentrate on producing one or a few and then trade with others

– Concentrating on one or a few is known as specialization

– Leads to greater productivity

Page 16: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Specialization and Greater Productivity

1. Specialization leads to division of laborDivision of Labor

– The segregation of resources into different specific tasks

– For example, in automobile production, one worker puts on bumpers, another work puts on doors, and so on

Page 17: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

GAINS FROM TRADE

Opportunity cost and comparative advantage are key to understanding why specializing and

trading make us all better off.

Page 18: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

GAINS FROM TRADE

• With voluntary trade, each person feels what they get is better than what they give up

• Absolute advantage ability to produce at lower absolute cost

• Comparative advantage ability to produce at lower opportunity cost

continued…

Page 19: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

• Opportunity cost =

• Comparative advantage key to mutually beneficial gains from trade

• Trade makes individuals better off when each– specializes in producing product/service

with comparative advantage (lower opportunity cost)

– trades for the other product/service

Give UpGet

continued…

Page 20: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Bread (loaves)

Wood (cords)

50 0

40 20

30 40

20 60

10 80

0 100

Fig. A.1 Jacqueline's Production Possibilities

Page 21: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Fig. A.2 Samantha’s Production Possibilities

Bread (loaves)

Wood (cords)

40 0

30 5

20 10

10 15

0 20

Page 22: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Fig. A.3 Opportunity Cost for Jacqueline & Samantha

Opportunity Cost of 1 AdditionalLoaf of Bread Cord of Wood

Jacqueline Gives up 2 cords wood

Gives up 1/2 loaf bread

Samantha Gives up 1/2 cord wood

Gives up 2 loaves bread

Comparative Advantage

Samantha lower opportunity cost bread-making

Jacqueline lower opportunity cost wood-chopping

Page 23: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

• Even if one individual has absolute advantage in producing everything, differences in comparative advantage allow mutually beneficial gains from specializing and trading

Page 24: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

CHOOSING YOUR WAYTHE CIRCULAR FLOW OF ECONOMIC

LIFE

The circular-flow diagram of economic life is a map showing how markets connect us all. It illustrates how smart choices by households,

businesses, and governments interact in markets.

Page 25: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

THE CIRCULAR FLOW OF ECONOMIC LIFE

• All the complexity of the Canadian economy can be reduced to three sets of players — households, businesses, and governments– in input markets —

households are sellers and businesses are buyers

– in output markets — households are buyers and businesses are sellers

– governments set rules of the game and can choose to interact in any aspect of economy

continued…

Page 26: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Fig. A.4 The Circular Flow of Economic Life

Page 27: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

• Microeconomicsanalyzes individual choices in households, businesses and governments

• Macroeconomicsanalyzes performance of the whole Canadian economy and global economy

Page 28: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

THE THREE-KEY MAP TO SMART CHOICES

WEIGH MARGINAL BENEFITS & COSTS

The three-key map summarizes the core of microeconomics. It provides

the basis for smart choices in all areas of your

life.

Page 29: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

WEIGH MARGINAL BENEFITS & COSTS

• Three Keys to Smart Choices

1 Choose only when additional benefits are greater than additional opportunity costs

2 Count only additional benefits and additional opportunity costs

3 Be sure to count all additional benefits and costs, including implicit costs and externalities

continued…

Page 30: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

• Marginal benefits additional benefits from next choice

• Marginal opportunity costs additional opportunity costs from next choice

• Implicit costs opportunity costs of investing your money or time

• Negative (or positive) externalities costs (or benefits) that affect others external to a choice or a trade

Page 31: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

Appendix ARefresh Slides

Page 32: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

SCARCITY & CHOICE

1. In your own words define scarcity.2. What does the definition of economics have

to do with scarcity?3. Social activists argue that materialism is one

of the biggest problems with society: If we all wanted less, instead of always wanting more, there would be plenty to go around for everyone. What do you think of this argument?

Page 33: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

OPPORTUNITY COST

1. What is the opportunity cost of any choice?2. What is the biggest difference between the

money cost of attending college and the opportunity cost?

3. This weekend, your top choices are going camping with your friends or working extra hours at your part-time job. What facts (think rewards and penalties), if they changed, would influence your decision?

Page 34: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

GAINS FROM TRADE

1. Explain the difference between absolute advantage and comparative advantage.

2. If you spend the next hour working at Sears, you will earn $10. If you instead spend the next hour studying economics, your next test score will improve by 5 marks. Calculate the opportunity cost of studying in terms of dollars given up per mark. Calculate the opportunity cost of working in terms of marks given up per dollar. continued…

Page 35: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

3. The best auto mechanic in town (who charges $120/hour) is also a better typist than her office manager (who earns $20/hour). Should the mechanic do her own typing? (Hint: The best alternative employment for the office manager is another office job that also pays $20/hour.)

Page 36: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

THE CIRCULAR FLOW OF ECONOMIC LIFE

1. Who are the three sets of players in the circular flow of economic life?

2. When you find a job through Workopolis.com or Monster.ca, what kind of market are you participating in? Is the answer different for the business that hires you?

3. Find a story in today’s news that you think is about microeconomics, and one about macroeconomics. What is the difference between microeconomics and macroeconomics in terms of these stories?

Page 37: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

WEIGH MARGINAL BENEFITS & COSTS

1. Can you combine the Three Steps into a single sentence that begins with “Choose only when ...” and that uses all the economist’s terms explained under Steps 2 and 3? That sentence is the key to this entire course.

continued…

Page 38: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

1. Your employer pays you $1 for every kilometre you drive your own car on company business, or allows you to use a company car at no expense. In deciding whether to drive your own car or use the company car, which of the following costs are relevant to your decision: purchase price of your car; yearly licence fee; insurance premiums; depreciation; gasoline costs? Explain your answer.

continued…

Page 39: Scarcity, Opportunity Costs, Examples. International Example: France is the Sleeping Giant 1.A study by the Organization of Economic Cooperation and Development.

3. Highway 407 ETR in Toronto is a toll road that uses transponders to keep track of how many kilometres you drive, and then sends a monthly bill. Highway 401 runs parallel to Highway 407 and is free. Why do drivers voluntarily pay the tolls? (Use opportunity cost in your answer.)

Suppose the government could estimate the cost per kilometre of the pollution damage from your driving, and send you a similar monthly bill. How would that additional cost affect your decision to drive?


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