SharePoint Saturday CincinnatiOctober 27, 2012Build your SharePoint Internet presence with PowerShellRyan Dennis

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About The Spooker

Ryan Dennis, MCTS, MCITPSenior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP)

www.SharePointRyan.com

@SharePointRyan

linkedin.com/in/sharepointryan

ryan@sharepointryan.com

What is a VTS?

The Microsoft Virtual Technology Specialist Program (VTSP) is… • a select group chosen from the elite in Microsoft’s partner

community• their primary role is to communicate the value of Microsoft

Solutions to customers and to provide architectural guidance for Enterprise Integration solutions

VTSPs also:• have guest access to information on the Microsoft corporate

network such as knowledge bases, technical articles, training materials, and other resources

• guest access to Microsoft facilities• priority for participating in Microsoft marketing events

General Information

• Tweet it Out!!–Hashtag for this event: #SPSCincinnati– Follow us: @SPSCincinnati– Include your presenters

• Check out SPTV –Man on the street interviews…– Footage will be shown at http://mysp.tv

Agenda

• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search rankings• Designing with SharePoint in mind (it CAN get

scary!)• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spooktacular set of PowerShell code to

automate the provisioning of complete, branded sites

• Q&A

What is SharePoint 2010 FIS?• FIS = For Internet Sites• The license which allows you to build public-

facing sites without paying for lots of CALs • Fundamentally it is no different than the standard

SharePoint version, it’s all about the licensing…• For license specific questions, ask someone

smarter than me…

Agenda

• What is SharePoint 2010 FIS?

• Quick intro to Windows PowerShell• Implementing SEO tagging for high search rankings• Designing for SharePoint (it CAN be pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spooktacular set of PowerShell code to

automate the provisioning of complete, branded sites• Q&A

Intro to Windows PowerShell

PowerShell…is a task-based command-line shell and scripting language designed especially for Windows system administration

…has a task-based scripting language

…includes powerful object manipulation capabilities

…is built on the .NET Framework

Verb-Noun

PowerShell uses a Verb-Noun syntax for its Cmdlets• Get-Something

• Set-Something

• New-Something

• Remove-Something

SharePoint 2010 Cmdlets

• 500+ Cmdlets…

• MUCH better than STSADM.exe…

• Can automate complete installations and configurations…

• Still doesn’t answer every scenario, leaving gaps in functionality…

– Example: Get, New and Remove SharePoint Groups – no cmdlet, easy to write a custom function though…

Agenda

• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell

• Implementing SEO tagging for high search rankings

• Designing for SharePoint (it CAN be pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spooktacular set of PowerShell code to

automate the provisioning of complete, branded sites

• Q&A

Search Engine Optimization

• Follow SEO Best Practices/Tips– Use meaningful site & page names– Great page titles– Accurate Meta Elements– Up-to-date Sitemap and Robots– Search-friendly redirects– Search-friendly menus/navigation– Faster response times– Better anchor text– Provide text content for rich media– Use Webmaster Tools to submit

sitemap and monitor Analytics

Search Engine Optimization

• SharePoint 2010 does not include SEO tools out of the box, but there are good options…– Mavention (http://mavention.nl)

• Meta Fields• Robots• Page Not Found• Site Map XML Generator

– IIS 7.0 SEO Toolkit– Custom…

SharePoint Saturday CincinnatiOctober 27, 2012

Implementing SEO Tagging

DEMONSTRATION

Demo Recap

• We looked at the Mavention Meta Fields feature…

• Edited some meta tags…• Viewed the page source to see them in

action…• Had some fun?!

Agenda

• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search rankings

• Designing for SharePoint (it CAN be pretty!)

• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spooktacular set of PowerShell code to

automate the provisioning of complete, branded sites• Q&A

Designing for SharePoint (SharePoint CAN be pretty!)

Designing for SharePoint

• Design teams should… – know enough about SharePoint to design around it’s

strengths (and weaknesses)…– build list-based solutions so that content authors can

easily and efficiently update and manage content…– work with development teams to ensure that their ideas

can be implemented…– Avoid the UGLY website contest!

Business case/Scenario

Agenda

• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search

rankings • Designing for SharePoint (it CAN be pretty!)

• Developing from a design• How WCM sites are MUCH improved in SP2013• Using a spooktacular set of PowerShell code to

automate the provisioning of complete, branded sites

• Q&A

Developing the solution

• By working with design teams, development teams can produce accurate, “pixel perfect” solutions in SharePoint 2010

• SharePoint doesn’t have to look like SharePoint• By leveraging the SharePoint list model, content

authors can easily populate data which can be leveraged in custom branded web parts

• SharePoint CAN be a best-in-class Web Content Management (WCM) solution

How WCM sites are MUCH improved in SP2013

• SP2013 will include native SEO capabilities including:– Meta Fields

• Title• Browser Title• Meta Description• Keywords• Sitemap Priority• Sitemap Change Frequency• Exclude from Internet Search Engines

– XML Sitemap– Friendly URLs

• No longer have to include /Pages or .ASPX in the page URL!!!

How PowerShell makes it all happen

• Using PowerShell, we can automate:– Creating the Web Application– Creating the Site Collection(s)– Configuring Caching– Activating Features for Branding, SEO Tagging, etc.– Creating the Enterprise Search Center– Configuring Search Scopes and Target Results Page– Creating Subsites– Creating Pages– Adding Content to Pages– Making Dinner (OK, maybe not – but I’m sure V3 will)

Agenda

• What is SharePoint 2010 FIS?• Quick intro to Windows PowerShell• Implementing SEO tagging for high search rankings• Designing for SharePoint (it CAN be pretty!)• Developing from a design• How WCM sites are MUCH improved in SP2013

• Using a spooktacular set of PowerShell code to automate the provisioning of complete, branded sites

• Q&A

SharePoint Saturday CincinnatiOctober 27, 2012Using a spooktacular set of

PowerShell code to automate the provisioning of complete,

branded sitesDEMONSTRATION

Demo Recap• Used PowerShell to automate:

– Creation of the Web Application– Creation of the Site Collection(s)– Configuration of caching (BLOB, Output)– Feature activation– Application of custom branding– Search configuration– Subsite creation– Page creation– Content addition– SEO Meta Tag creation– Creation of custom footer list from list template– Warming up/caching of the sites for our viewing pleasure

Presentation Recap

• SharePoint CAN be pretty• Designers and Developers should

work together throughout the entire project lifecycle to ensure success

• PowerShell is an awesome way to automate the building of entire, content filled, branded, SharePoint-based websites

Got-Questions?

Ryan Dennis, MCTS, MCITPSenior SharePoint Engineer @ ICC Microsoft Virtual Technology Specialist (vTSP)

www.SharePointRyan.com

@SharePointRyan

linkedin.com/in/sharepointryan

ryan@sharepointryan.com