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BrandingBy: Toqa Amr and Mohanned Ezz
What is the Branding?
A name, term, sign, symbol or design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers
Branding Types
• Personal Branding
• Corporate Identity
• Rebranding
Corporate Identity
It is the organization’s personality and character that maintains its individuality
which is expressed through how people there behave, speak, communicate
and even what they wear.
Your behavior defines your product
and affects your brand
Define the way that the corporate communicates with the
clients and with its audience and how its messages are delivered
Communication
Behavior
Design
Your identity is seen through your designs
How to build strong identity?
Target Audience
Competitors
Brainstorming
Guess the Nike logo color
Powerful Logos• Simple
• Suitable for the brand’s industry
• Relevant to your audience
• Scalable
• Strong without colors
Color Psychology
What is Color Psychology?
• It is the study of color as a determinant of human behavior and emotion
Rebranding
Dubbizle
Let’s Recap• What is Branding
• Branding types
• Strong Identity
• Powerful logos
• Color Phycology
rand
ravely
Any Questions?
Contact Us• Mohanned Ezz:
Mobile: 01095003306
E-Mail: [email protected]
• Toqa Amr:
Mobile: 01004877610
E-Mail: [email protected]