SCHEME OF EXAMINATION
&
DETAILED SYLLABUS
for
POST GRADUATE DIPLOMA IN MANAGEMENT
(P.G.D.M.)
2017-19
GURU NANAK INSTITUTE OF MANAGEMENT ROAD NO. 75, PUNJABI BAGH(W), NEW DELHI
(Approved by AICTE, Ministry of HRD, Govt. of India)
Website : www.gnimonline.org
FIRST SEMESTER : 8-24
SECOND SEMESTER : 25-42
Code
No.
Paper Name L Credits
101 Management Concepts and Practices 4 4
102 Quantitative Techniques 4 4
103 Managerial Economics
4 4
104 Accounting for Managers 4 4
105 Marketing Management 4 4
106 Organizational Behavior 4 4
107 Business Communication 4 4
108 Computer Applications 4 4
Code
No.
Paper Name L Credits
201 Human Resource Management 4 4
202 Legal Environment of Business 4 4
203 Economic Environment of Business 4 4
204 Financial Management 4 4
205 Production & Operations Management 4 4
206 Consumer Behavior and Marketing
Research
4 4
207 Operation Research 4 4
208 Management Information System 4 4
THIRD SEMESTER: 43-94
MAJOR SPECIALIZATION: MARKETING
MAJOR SPECIALIZATION: FINANCE
Code
No.
Paper Name L Credits
301 Strategic Management 4 4
302 International Business
Environment
4 4
303 Summer Training - 4
Code
No.
Paper Name L Credits
EM-01 Advertising & Marketing
Communication
4 4
EM-02 International Marketing 4 4
EM-03 Marketing of Services 4 4
EM-04 Sales and Distribution
4 4
Code
No.
Paper Name L Credits
EF-01 Merger, Acquisition and Corporate
Restructuring
4 4
EF-02 Derivatives and Risk Management 4 4
EF-03 Security Analysis & Portfolio
Management
4 4
EF-04 Banking and Insurance
4 4
MAJOR SPECIALIZATION: HUMAN RESOURCES
MINOR SPECIALIZATION: MARKETING
MINOR SPECIALIZATION: FINANCE
Code
No.
Paper Name L Credits
EH-01 Labor laws & Industrial Safety 4 4
EH-02 Training & Development 4 4
EH-03 Compensation & Reward
Management
4 4
EH-04 Global Human Resource &
Management
4 4
Code
No.
Paper Name L Credits
EM-03 Marketing of Services 4 4
EM-04 Sales and Distribution
4 4
Code
No.
Paper Name L Credits
EF-03 Security Analysis & Portfolio
Management
4 4
EF-04 Banking and Insurance
4 4
MINOR SPECIALIZATION: HUMAN RESOURCES
MINOR SPECIALIZATION: INTERNATIONAL BUSINESS
MINOR SPECIALIZATION: INFORMATION TECHNOLOGY
Code
No.
Paper Name L Credits
EH-03 Compensation & Reward
Management
4 4
EH-04 Global Human Resource &
Management
4 4
Code
No.
Paper Name L Credits
EIB-01 International Trade & Policy
Framework
4 4
EIB-02 International Trade, Practices,
Procedures & Documentation
4 4
Code
No.
Paper Name L Credits
IT-01 Advance Excel & Access 4 4
IT-02 E-Commerce 4 4
FOURTH SEMESTER : 95-111
MINOR SPECIALIZATION: MARKETING
MINOR SPECIALIZATION: FINANCE
MINOR SPECIALIZATION: HUMAN RESOURCE
Code
No.
Paper Name L Credits
401 Business Ethics and Corporate
Governance
4 4
402 Entrepreneurship Development and
Project Management
4 4
403 Final Project - 10
Code
No.
Paper Name L Credits
EM-05 Brand Management 4 4
EM-06 Retail Management 4 4
Code
No.
Paper Name L Credits
Ef-05 Corporate Tax Planning 4 4
EF-06 International Financial Management 4 4
Code
No.
Paper Name L Credits
EH-05 Strategic Human Resource
Management
4 4
EH-06 Management of Industrial Relations 4 4
EVALUATION POLICY
Every student is required to score minimum 40% (20 marks out of 50) in the End Term
Examination separately to pass and score 50% overall in Internal Assessment & End Term
Examination.
A) BREAK-UP OF 100 MARKS FOR EACH PAPER
1. .End-Term Examination: Max. Marks: 50 (Paper to be set for 100 Marks)
o All questions of 20 mark each.
o Five questions to be attempted out of seven questions
o First question- compulsory, comprising objective type questions, true or false,
multiple choice questions.
o Seventh question, a compulsory question, related to case study/ long numerical
question covering major concepts of paper.
2 Attendance – Max. Marks: 10
Calculation: No. of periods attended for each paper.
Total No. of periods held for each paper
3 Quizzing: 20 Marks
o 8 quizzing sessions to be conducted in the evaluation process
o Each quiz to be of 10 marks
o Total marks in quizzing to be reduced to 20 at the end of the semester after
considering the score of any Best Four Quiz
4. Presentations: 20 Marks
o Each student has to give at least Two Presentations in one semester carrying 10
marks each.
B ) Summer Training Project & Final Project
1. Summer Training Project: 100 Marks
The break up is as follows:
i) Project Report – 70 marks
ii) Viva & Presentation – 30 marks
2. Final Project : 300 Marks
The break up will be as follows:
i) Synopsis – 50 marks
ii)Project Report – 150 marks
ii) Presentation and Viva – 100 marks
FIRST SEMESTER
Course Code 101: Management Concepts and Practices
Intent
The main objectives is to develop a basic understanding about the
management concepts as well as to acquaint the students about managerial
processes in an organization which will serve as a foundation for the study in
most of the functional areas in PGDM program.
Contents
1. Introduction to Management: Nature of Management, Managerial
Functions, Managerial skills, Role and significance of Management,
Development of management thought- classical theory, Neo-classical
theory, Contingency Approach, Systems Approach
2. Planning: Nature, Process of Planning, Types of Plans, Limitations,
Business Forecasting, corporate Planning, Strategy Formulation, SWOT
Analysis.. TOWS Matrix
3. Decision making: Economic decision model, Bonded Rationality,
Techniques of Decision Making, M.B.O and MBE.
4. Organizing: Nature, Process and types of Organization, authority and
responsibility, Sources of Authority, line and staff, types of organization
structures.
5. Departmentation: Basis, meaning, purpose, project and matrix
organization; delegation and decentralization of Authority. Span of
Control.
6. Directing: Nature, functions, elements , functions and responsibilities of
as supervisor, requisites of effective supervisor.
7. Leadership theories and styles: Concept & Importance of Leadership;
Great Man Theory of Leadership; Trait theory of leadership, Behavioral
theories ; Leadership is Situational
8. Controlling: Basic control process, control types- feed forward, feedback
and concurrent control, importance and limitations . Coordination-
nature, relation between coordination and cooperation.
9. Case Study
Text Books
Harold Koontz & Heinz Weihrich :Essentials of Management, An International Perspective. Tata Mc
Graw Hill Publication,
Stoner and Freeman : Management ,Pearson Education
V S P . Rao : Management Text and Cases, Excel Publications
T.N.Chabra : Principles & Practices of Management,
Dhanpat Rai
Reference Books:
Stephen P Robbins, David A Decanzo : Fundamentals of Management, , Pearson
Griffin : Fundamentals of Management, AITBS Publishers .
R. Satya Raju and A. Parthasarathy : Management- Text & Cases, PHI, India
Hillier Frederick S. and Hillier Mark : Introduction to Management
Science-A Modeling and Case Studies
Approach, Tata Mc Graw Hill L M Prasad, : Principles & Practices of Management.,
Sultan Chand & Sons
John l Pierce and Donald G Gardner : Management and Organization Behaviour, Thompson.
PAPER NO. 102
QUANTITAVE TECHNIQUES
INTENT:
The main objective is to analyze, interpret, and communicate information from data are
skills needed for daily life and effective citizenship, statistical concepts are occupying an
increasingly important role in mathematics also. It is useful in the data-handling aspects.
Statistical Concepts are commonly used in Economic and Business situations.
CONTENTS:
Unit-I
Role of Statistics:- Statistics Defined, Characteristics of Statistics , Importance
and scope of Statistics, Limitations of Statistics, Applications of Statistics in
Business Management. Descriptive Statistics vs. Inferential Statistics. Data Types .
Measures of Central Tendency: Mean, median, mode, Geometric mean, Harmonic
Mean and their implications. Measures of Dispersion: Range, Quartile deviation,
Mean Deviation, Standard Deviation. (14 hrs)
Unit-II
Correlation: Meaning and types of correlation, Karl Pearson’s coefficient of
correlation and Spearman’s Rank correlation method.
Regression: Meaning, Regression equations and their application. (6 hrs)
Index Numbers: Meaning, Uses of index numbers, Types of index numbers,
Problems in the construction of index numbers, Methods for construction of price
and Quantity index.
Time series Analysis: Concept, Components of a time series, Secular Trend, Short-
Term Variations, Random variations, Measurement of trend: Linear Trend Model
and Quadratic Trend Model. (8 hrs)
Unit- III
Probability: Concept of probability and its uses in business, Addition and
Multiplication theorems, Baye’s Theorem and its applications.
Probability Theoretical Distributions: Application of Binomial, Poisson, Normal
distribution (8 hrs)
Unit-IV
Estimation Theory & Hypothesis Testing: Sampling theory, Types of sampling.
Formulation of Hypothesis, Simple and composite hypothesis, Test of significance,
Null hypothesis, Alternative hypothesis, Type I and Type II Errors in hypothesis.
Applications of Z-test, F-test and Chi-Square test. Analysis of Variance: ANOVA Table, Classification of Analysis of Variance,
One way classification. (12 hrs)
Text Books:
1) Statistical Methods by P.N.Arora and Sumeet Arora (S.Chand).
2) Statistical Methods by S.P.Gupta (Sultan Chand & sons).
3) Fundamentals of Statistics by S.C.Gupta (Himalaya Publishing House).
4) Business Statistics with Managerial Applications, 6th
Edition by B.M.Agarwal(Sultan
Chand).
Reference Books:
1) Business Statistics , 2nd
Edition, by J.K.Sharma (Pearson Education).
2) Mathematics and Statistics for Economics, 2nd
Edition, by G.S.Monga (Vikas
Publication).
3) Mathematics & Statistics for management , 2008 Edition, by K.D.Akhilesh &
S.Balasubrahmanyam (Vikas Publication).
4) Quantitative Techniques , 3rd
Edition, by C.R. Kothari (Vikas Publication).
5) Quantitative Techniques and Operation Research ,6th Edition ,by S.P.Gupta & P.K.Gupta
(Sultan Chand & sons)
Course Code -103: Managerial Economics
Intent
This course is aimed at providing knowledge on basic economic principles, as well as applied
skills to enable the students to gain managerial decision making under given environmental
constraints.
Contents
Nature and Scope of Managerial Economics: -Meaning of managerial economics, Fundamental
economic concepts- Opportunity cost principle. Marginal and Incremental principle, Time
perspective Principle, Discounting principle, Equi-marginal principle.
Demand Analysis: Meaning, determinants, Law of Demand, Price Elasticity of Demand,
Measurement and its uses, Income elasticity, Cross elasticity, Advertisement elasticity.
Demand forecasting and its techniques.
Theories of consumer behavior: Cardinal Approach, Ordinal Approach- Breaking up of price
effect into income effect and substitution effect, Revealed Preference Approach.
Supply analysis: Law of supply, elasticity of supply.
Production analysis: -Production function, Law of variable proportions and law of returns to
scale. Isoquants, Least cost combination, Expansion Path, economic region of production.
Cost Analysis: -Short run and long run cost functions, their nature, and shape and inter-
relationship. Output elasticity. Economies of scale and economies of scope. Concept of learning
curve.
Perfect market structure: Price and output decisions under Perfect competition , Basics of market
system and market equilibrium. Government intervention in pricing system in open and closed
economy.
Imperfect market structure: Monopoly , Monopolistic competition , oligopoly .Price
discrimination, dumping. Baumol’s Sales maximization model.
Pricing strategies and transfer pricing.
Break-even analysis and Concept of Profit: Meaning, determination of Break-even point,
Theories of profit.
Text Books:
1. D. N Dwivedi : Managerial Economics,7th
revised Edition,2008,Vikas
Publications.
2. P.L.Mehta :Managerial Economics, revised edition,2008,Sultan Chand
Publication House.
References:
1. Craig H Peterson,
W. Chris Lewis, S. K Jain : Managerial economics, 2006, Pearson education.
2. D. H Mithani :Managerial economics-Theory and applications,
2nd
edition, Himalya Publication.
3. D.M. Mithani :Managerial Economics, Himalya Publishing House.
4. Pindyck, Rubinfield and
Prem L. Mehta : Micro Economics.
5. Domick Salvatore :Micro Economics Theory, Sachaum’s Outline Series.
6. Lipsey and Chrystal : Economics, Oxford University Press.
7. Karl E Case and
Ray C Fair : Principles of Economics, Pearson Education.
8. N. Gregory Mankiw : Principles of Economics.
Course Code -104: Accounting for Managers
Intent
To acquaint the students with concepts, principles and techniques of Accounting and application
of financial and accounting information and techniques for managerial decision making.
Contents:
Introduction to Financial Accounting: Importance and scope, Generally Accepted Accounting
Principles; Introduction to Accounting Standards, Accounting Cycle, Comparative Accounting
System; Accounting Equations.
Accounting Mechanism: Preparation of Journal; Ledger and Trial Balance.
Preparation of Financial Statements: Trading Account ; Profit And Loss Account and Balance
Sheet (without adjustments) Trading Account ; Profit And Loss Account and Balance Sheet
(with adjustments) with special reference to analysis of Balance Sheet and measurement of
business Income.
Depreciation Accounting: Meaning of Depreciation and rate of deprecation; Methods of
calculating Depreciation and their Importance; SLM; WDV; Other methods
Inventory Valuation: Introduction, Methods and systems of Inventory valuation; LIFO and
FIFO ; NIFO, HIFO and Weighted Average methods.
Financial Statement Analysis: Ratio Analysis: Types of Accounting Ratios ; Interpretation of
Accounting Ratios ; Cash Flow Statement ; Common size Statement, Trend Analysis,
Comparative Financial Statements ; Understanding the Corporate Annual Report.
Introduction to Cost Accounting: Difference between Cost Accounting and Financial
Accounting ; Components and types of Cost, Cost Centre and Cost Unit ,Cost Sheet.
Management Accounting: Concept, Need, Importance and Scope ; Budget and Budgetary
Control: Meaning, Types of Budget ; Techniques ; Marginal Costing: CVP Analysis ; Break
Even Analysis ; Key Factor ; Break Even Charts.
Contemporary Issues in Accounting: Responsibility Accounting and Responsibility Centers;
Zero Base Budgeting: Concept, Advantages and Limitations.
Text Books:-
1. S.N. Maheshwari and S.K. Maheshwari :Financial Accounting,2006, Fourth Edition,
Vikas Publishing House
References :
1. William Haka Bettner :Financial and Managerial Accounting, Thirteenth
Edition, Tata McGraw Hill.
2. R.N. Anthony and J.S.Reece :Accounting Principles, 2002, Tata McGraw Hill.
3. Jawahar Lal :Accounting for Management,2002, Second Revised
Edition, Himalaya Publishing House.
4. Gibson H Charles :Analysis of Financial Statements, Indian Edition,
Cengage Learning
5. M.Y. Khan and P.K. Jain :Management Accounting, 2006, Fourth Edition,
Tata McGraw Hill
6. R.P. Rustagi :Management Accounting,2007,FirstEdition,
Galgotia Publishing Company.
7. Ghosh TP :Accounting & Finance for Managers, Taxmann
Publications
8. Bhattacharya :Financial Accounting for Business Managers-, PHI
Learning.
9. Bodhanwala : Understanding and Analyzing Balance Sheet
Using Excel Worksheet-, PHI Learning
Course Code 105: Marketing Management
Intent
The main objective of this course is to inculcate the sense of understanding the basics of
marketing to students.
Contents:
Introduction: Nature & Role of marketing, evolution of marketing concept, Marketing mix,
Value creation& delivery.
Strategic Planning & Marketing Planning Process: Levels of planning, SBUs, BCG Matrix to
classify SBUs, Marketing Planning Process.
Marketing Environment: Environment Scanning, Types of environment & their effects, Market
Segmentation, segmentation, targeting & positioning-introduction & process
Marketing Research & Information System: Marketing measurement & forecasting techniques,
Marketing Research Process, Buyer behavior: meaning & importance, determinants of consumer
behavior, buying decision process.
Product Decisions: Layers of product, product mix strategies, Product life cycle, branding &
packaging decisions, NPD Stages, Consumer adoption process.
Pricing Decisions: Pricing objectives, determinants, methods, policies & strategies.
Managing Distribution Channels: Nature & importance of channels, patterns of distribution,
determinants of channel design, determining intensity of distribution, recent trends in distribution
channels.
Promotion Decisions: Integrated marketing communication mix, advertising, public relations,
publicity, direct marketing, sales promotion & social media.
Contemporary Issues: Customer service & its importance, Marketing of services, consumer
protection, social responsibility of business & marketing, Overview on CEM, Online Marketing,
Marketing Ethics, Rural Marketing, Viral Marketing
Case Study
Text Book:
1. Kotler, Keller, : Marketing Management, Pearson Education, 13 ed, 200
Koshy & Jha
References :
1. Panda :Marketing Management-Text & Cases, Excel Books, 2nd
ed
2. Stanton : Fundamentals of Marketing, Tata Mc Graw Hill, 2003
3. Douglas, J. Darymple & Leonard J. Parsons : Marketing Management: Text and Cases.,
John Wiley
4. Arun Kumar & Meenakshi: Marketing Management, Vikas Publishing, 2007
5. Saxena : Marketing Management,Tata Mc Graw Hill
6. Czinkota : Marketing Management, Cengage
7. Lamb : Marketing Management, Cengage
8. Neelamegham : Cases in Marketing, Vikas Publishing
9. Mc Carthy : Marketing Management, Tata Mc Graw Hill
Course Code 106: Organizational Behavior
Intent
To familiarize the students with basic organizational processes and to bring about organization
effectiveness & change.
Contents
O.B overview: Development of organizational behavior. Understanding OB Nature, concept,
scope and significance. Key elements in OB. Approaches to OB-interdisciplinary
Learning: - basic features, theories of learning- classical, operant, social. reinforcement and types
Motivation: Human Needs/ Motives. Employees’ wants & Expectations From the organization.
Nature and Concept of Motivation. Theories of Motivation- Maslow’s Need Hierarchy,
McGregor’s X & Y Theory, Herzberg’s Two Factor Model, McClelland’s Theory, Alderfer’s
E.R.G.Theory, Vroom’s Expectancy Theory. Motivation and Productivity. Cases Studies and
Surveys on Motivational Techniques
Perception and attitudes: concept, perceptual process, attribution theory Perceptual Selectivity
factors influencing perception, perceptual errors. Attitude- concept, types, theories, factors.
Personality: Meaning of Personality, determinants experiential exercise. Theories of personality,
major personality traits influencing O.B.
Behavioral dynamics: Analyzing Interpersonal Relations, types, concept, stages of group
development. group decision making, decision making techniques group conflict, types of
conflicts, process of conflict management, strategies of managing conflicts, group cohesiveness,
work teams, difference between groups and teams, types of teams, creating effective teams.
Transactional Analysis: Analysis of ego states. Types of Transactional Analysis,
Analysis of life positions, script Analysis, Games Analysis, Appraisal of Transactional Analysis,
Johari window( 6hrs)
Stress Management : Definitions and Nature of Stress, Stress and performance, Sources of
Stress at work. Consequences of stress, Management of Stress psychological counseling.
Case study
Text book:
1. Stephen P. Robbins,
Timothy a. Judge,
Seema Sanghi : Organizational behavior 12E Pearson Prentice hall 2007
References:
1. R.K Chopra :Organizational Behavior, Sun India Publications reprint of
3rd
revised edition 2006.
2. Luthans Fred :Organizational Behaviour”, McGraw Hill 2006 11th
Edition
3. L.M Prasad :Organizational behavior, Sultan Chand 4th
edition 2006.
4. Schermerhorn, Hunt,
and Osborn :Organization Behavior”,2001,7th Ed. John Wiley & sons.
5. Davis, K, :Organization Behavior-Human Behaviour at Work”, 2001,
Tata McGraw Hill, New Delhi.
6. Uma Sekran :Organizational Behavior Text and Cases”, 2004,Tata
McGraw Hill, New Delhi.
7. Moorhead :Managing People and organization -Griffin.Haughton
Miffllin co.
8. Luthans : Organizational behavior Tata MC GrawHill.
Course Code 107: BUSINESS COMMUNICATION
Intent
This course is structured to help students understand the basic models used to convey different
types of oral and written business communications.
Upon completion of this course the students will be able to:
Understand the impertinence of writing in workplace dispelling myths about who
writes and how.
Learn how to adapt the messages to audiences, planning, writing, and revising. design
documents ,slides, and screen
Learning how to use you attitude properly and positive emphasis.
Learn the format for letters, memos, and E-mail,
Understand the positive messages, persuasive messages and Negative messages.
Understand listening skills, working and writing in teams.
Learn how to make presentation, proposal and progress reports, short reports, long
reports and visuals..
Learn how to look for a jobs ,preparing resumes ,jobs application letters, interviews,
and follow up letters ,call and jobs offers.
Contents
Building blocks for effective messages
Creating goodwill
Letters, Memos, E-Mail message and Web writing
Interpersonal Communications
Research ,Reports, and Visuals.
Job hunting
Social Media
Cross cultural Communication
Technology and Communication
Mass Media and Communication
Office Communication
GD/PI
Public Speaker
References:
1. Choudhury Soumitra Kumar et al :Business English, Department of
English University of Delhi, Pearson
Longman, India.
2. Sinha K.K. :Business Communication (Reprint of
the 2nd
Revised Edition), Galgotia
Publishing Company, New Delhi, India.
3. MohanKrishna/Banerji Meera :Developing Communication Skills,
Macmillan India Ltd., Delhi, India.
4. Sharma R. C. Mohan Krishna :Business Correspondence & Report Writing,
TATA McGraw Hill, New Delhi, India.
5. Guffey Marry Ellen (2001) :Essential of Business Communication, 2nd
Edition, South Western College Publisher,
Australia.
6. Chandler, Frances G. (1995) :Fundamental of Business Communication
IRWIN, Chicago, U.S.
7. Little Peter (1977) :Communication in Business, 3rd
Edition,
Longman Group Ltd., London, U.K.
PAPER NO. 108
Computer Applications
INTENT:
The primary objective of his course is to familiarize the student with basic
concepts of information technology and to acquaint them with the basic concepts of
hardware and software to gain proficiency in business data processing and data
communication.
CONTENTS:
Unit-I Computer Fundamentals for IT: Computer classification, Components of a
computer system, Modern Computer Peripherals, Modern Storage Devices,
DVD, Plotters, Printers, scanner, Keyboard, Trackball, Joystick, Mouse, Light
Pen, Pen Drive, Tablet and Digitizing Camera, External Storage devices.
Unit-II
Introduction to Software & Hardware: Software types, Low and high level
languages, assemblers, compilers, interpreters, linkers. Introduction to
Operating System, Different types of Operating Systems, Modern Operating
Systems in use, Windows, and DOS.
Unit-III
Data Base Management System: Introduction to DBMS, Database &
database users, characteristics of the database, DBMS architecture,
schemas & instances. Overview of hierarchical, Network & relational
Database Management Systems.
Unit-IV
Data Communication and Network: Basic elements of Communication
System, Data Transmission media, Networking Concepts,
Network Topologies, Types of Networks-(LAN, MAN, WAN), Internet.
Practical Implementation
a) MS WORD:
File Management: Creating, Opening and Saving a document, locating files, copying contents in some different file(s).
Page Set up: Setting margins, tab setting, ruler, indenting
Editing a document: Entering text, Cut, copy, paste using tool- bars
Formatting a document: Using different fonts, changing font size and color,
using subscript and superscript
Aligning of text in a document, justification of document, Inserting bullets
and numbering
Use of headers, footers: Inserting footnote, end note, use of comments
Print preview, zoom, page set up, printing options
Using Find, Replace options
Use of Mail Merge
b) MS EXCEL:
Worksheet, Entering Information on worksheet.
Calculating Data with Advanced Formulas: Named Ranges, Calculating Data
across Worksheets, Rounding Functions, Number Functions, Math Function.
More Functions: Text Functions ,Date and Time Functions
Logical function
c) MS Power Point: To Create a simple Power point Presentation using various layouts or designs
Views, Formatting and Enhancing Text, Font, Size, Color
Slide with Graphs, Transition, Animations
d) MS ACCESS: Table creation
Query Handling
e) INTERNET AND ITS APPLICATIONS:
Overview of Network & Internet & Log-in to internet.
Sending and receiving e-mail with attachment.
Text Books:
1. P. K. Sinha and Priti Sinha : Computer Fundamentals, BPB Publications, 2007.
2. Kathy Ivens and Conrad Calberg: The Complete Reference Excel, Tata Mcgraw
Hill, 2010
3. Sanjay Saxena :A first course in computers, Vikash publishing House, 2008.
4. Noel Jerke, Microsoft Office Access 2007 Professional Results
References:
1. Alex Leon & Mathews Leon: Introduction to Computers, Vikas Publishing House,
2007.
2. Alex Leon & Mathews Leon: Fundamentals of Information Technology, Leon
Techworld, 2007.
3. David Anfinson & Ken Quamme: IT Essentials PC Hardware and Software
Component on Guide”, Pearson, 3rd
Ed., 2008.
4. Norton Peter: Introduction to computers, TMH, 4th
Ed., 2006.
5. Sanjay Saxena and Prabhpreet Chopra: Computer applications in management”,
Vikas publishing House, 2008.
6. Sushila Madan: Information Technology”, Taxmann, 4th Ed., 2007.
7. ITL ESL: Introduction to Information Technology, Pearson Education, 9th Ed.,
2009.
Dr.Shipra Jain
Revised Syllabus
Dated: 28/05/15
SECOND SEMESTER
Course Code 201: Human Resource Management
Intent
In a complex world of Industry and Business, Organizational Efficiency is largely dependent on
the contribution made by the members of the members of the organization. The objectives of this
course is to sensitize students to the various facets of managing people and to create an
understanding of the various policies and practices of Human resource management.
Contents:
Human Resource Management: Introduction and Importance- Conceptual, Difference between
Personnel Management and HR Strategic HRM- role of a HR Manager.
Human Resources Planning and development: Objectives - HRP Process –Manpower
Estimation Concepts and human resources development (HRD), HRD Vs personnel
Management, Need and purpose of human resource development, HRD, Organizational and
HRD climate.
Job analysis -job Description-Job Specification& Job enrichment: Concept, principles, Steps for
job enrichment, Job and Work redesign.
Recruitment and Selection : Sources of Recruitment - Selection Process-procedure, Placement
and Induction -Retention of Employees.
Training and Development: Objectives and Needs - Training Process, Methods of Training-Tools
and Aids - Evaluation of training Programs. Career Planning-Succession Planning.
Performance Management System: Definition, Concept ,Different methods of Performance
Appraisal - Rating Errors – Competency Management.
Retirement/Separation ;- Superannuation - Voluntary Retirement Schemes , Resignation -
Discharge-Dismissal -Suspension-Layoff.
Case study
Text Books:
1. K Aswathappa : Human Resource Management Tata Mc Graw Hill 4/e 2008
References:
1. Gary Dessler : Human Resource Management Prentice hall 11/e 2008
2. DeCenzo & Stephen
Robbins 8/e 2007 : Human resource Management
3. R. S. Dwiwedi : Managing Human Resources, Vikas publishing house 2007
Edition
4. L.M.Prasad Sultan : Human Resource Management Publishers 2001 edition
5. Shauntyson Butter
Worth Heinemann : Essentials of Human Resource Management 5th
edition
6. VSP Rao : Human Resource Management Text and cases Exel Books 2010
7. Archana Deshpande
Balraj Duggal
H Sharma : Managing Human resources ,Sun India Publication 1st edition
8. R.Wayne Mondy : Human Resource Management, Pearson Education 2010 edition
9. R S Dwivedi : A Text Book of Human Resource Management Vikas Publishing
House Pvt Ltd. 2007 edition.
10. Khanzode : Human Resource Management,VV APH Publishing Corporation
1992 edition.
11. Michael Muller
Camen Richard
Croucher,Leigh : Human Resource Management -A case study approach,2009
edition
Course Code 202: Legal Environment of business
Intent
The purpose of this course is to introduce students to the legal environment in which businesses
operate and to sensitize them to the many legal issues and help them evaluate whether the goals
of law and regulation have been met.
Contents:
Indian Contract Act: 1872-Introduction, types of contract, consideration(4hrs), discharge of
contract, remedies of breach of contract, contract of Indemnity and guarantee, contract of agency
Partnership Act, 1932-meaning, kinds of partnership, Registration of partnership, dissolution of
partnership(4hrs). Sale of goods Act, 1930-meaning of contract of sale, conditions and
warranties, unpaid seller(5hrs). Negotiable Act, 1881-
Types of negotiable instruments: parties to negotiable instruments, negotiation and indorsement,
banker and customer
Companies Act: 1956-introduction, Incorporation of company, Important documents of
company, company management, meetings and resolutions.
1. Foreign exchange management act, 1999-Definitions, provisions, contravention and
penalties. Competition Act, 2002-definitions, provisions, Competition Commission of
India (CCI).
2. Laws relating to Consumer Protection
Case study and class discussion on current topics.
Text Books:-
N.D. Kapoor (2006),
28th
edition, Sultan Chand Publication House: Elements of Mercantile Law
M.C. Kuchhal (2007), Vikas publication house. Business legislation for management
Reference books:-
P.C.Tulsian(2000), Tata McGraw Hill publication. Mercantile law for CA
foundation
Dr. Avtar Singh(1999) : Eastern Book Company. Companies Act
P.p.s Gogna ,Sultan Chand and sons Mercantile law
Chandra bose, PHI Learning Business law
C.L. Bansal, Excel Books Business and corporate law
Bharti Thakar, ICAI Corporate legal Environment- The changing
Scenario
A. K. Majumdar, G.K. Kapoor ,Taxmann Company Law
Rohini Agarwal, Taxmann Mercantile Law and Commercial
Law
Course Code 203: ECONOMIC ENVIRONMENT OF BUSINESS
Intent
The purpose of this paper is to acquaint the students with economic concepts, techniques and
their applications in business and the impact of economic policies on business.
Contents:
Internal and External economic environment: economic systems, economic fluctuations
economic roles of government and economic controls.
National income and determination of equilibrium level: National income in open economy
meaning and factors of economic growth.
Demand & Supply: Demand for money, Supply of money and rate of interest , Process of credit
creation by commercial banks , H- theory of money supply.
Roles, Objectives and instruments of monetary policy: Central government budget, Objectives of
fiscal policy, instrument and their mechanism, IS-LM framework in an open economy.
Inflation: Calculating the rate of inflation, factors, sources of inflation, effects of inflation and
control of inflation.
Objectives of economic planning: Plans in India, Privatization, Liberalization and globalization,
Industrial policies, Economic reforms and their impact on private and public sector.
Financial system and its link with economic growth: Indian money market and its instruments
Indian capital market, primary and secondary.
Text books:
1. S.K Mishra and V.K Puri : Economic environment of business, Sultan Chand
& sons.
2. Suresh Bedi : Business environment , Excel books.
References:
1. M.A Adhikari : Economic environment of business sultan Chand
& sons
2. F. Cherunilum : Business environment, Himalaya Publishing
3. Dwivedi D.N : Macro Economics, Theory & Policy, Tata Mc
Graw Hill.
4. Aswathappa : Essentials of Business Environment, Himalaya
Publishing House.
5. Dornbusch, Fisher & Startz : Macro Economics Tata Mc graw Hill.
6. Mankiw : Macro Economics
7. Diulio, Schaum . : Macro Economics, Outline Series
Course Code 204: Financial Management
Intent
The purpose of this course is to acquaint the students with the broad framework of financial
decision making in a business unit.
Contents:
Nature of financial management: Introduction, Scope and functions of Finance, financial
manager’s role, financial goal – profit maximization Vs wealth maximization.
Concepts of Value and Return: Time value of money, future value and present value of a rupee
and annuity value.
Capital Budgeting Decisions: Introduction, types of Investment decisions, discounting and non-
discounting techniques, Determining Cash Flows, Risk Analysis in Capital Budgeting
(Probability Approach only), capital rationing.
The Cost of Capital: Introduction, opportunity cost, cost of debt, preference and equity capital
and WACC
Dividend Decisions: Walter’s model, Gordon Model, MM Hypothesis, factors of dividend
decisions, share split, and buyback of shares.
Working Capital Management: Concepts of Working capital, operating cycle and working
Capital estimation, policies of Financing current assets.
Inventory Management: Nature of inventories, need to hold inventories, objectives and
techniques of inventory management.
Cash Management: Motives for holding cash, managing cash collection and disbursement,
optimum cash level.
Receivables Management: Credit policy and its variables, optimum credit policy, monitoring
receivables.
Capital Structure Theory and Policy: Difference between Capital Structure and financial
structure, Theories of relevance and irrelevance of capital structure, factors affecting capital
structures.
Leverage: Meaning and types of leverage, EBIT-EPS analysis, Indifference point.
Sources of Finance: Long term and short term sources of finance.
Corporate Restructuring, Mergers and Acquisitions:- Types of business combinations,
motives and benefits of M&As, merger negotiations – significance of P/E Ratio and EPS
Analysis.
Text Books:
1. I M Pandey :Financial Management, Ninth Edition, Vikas
Publications.
2. Srivastava R and
Mishra A :Financial Management, Oxford University Press
References:
1. R P Rustagi :Financial Management, Third Edition, Galgotia
Publishing Co.
2. Ross, Westerfield and
Jaffe :Corporate Finance, Seventh Edition, Tata McGraw Hill
3. Haim Levy :Principles of Corporate Finance, South Western College
Publishing.
4. Van Horne JC :Financial Management and Policy, Pearson Education
5. Prasana Chandra :Financial Management-Theory and Practice, Sixth
Edition, Tata McGraw Hill, India
6. Khan and Jain :Financial Management-Text, Problems and Cases,
Fourth Edition, Tata McGraw Hill, India
7. R.M. Kishor :Financial Management, Seventh Edition, Taxmann.
8. Sudhindra Bhat :Financial Management-Principles and Practice, Second
Edition, Excel Books.
9. Ruzbeh J.Bodhanwala :Financial Management Using Excel Spreadsheet,
Edition : 3rd edition, Taxmann Publications
Course Code 205 : Production & Operations Management
Intent
This paper seeks to explain the working of production/operations function of business. In the
present day global competition and price wars, this course dealing the detailed methodologies of
operations function becomes very important and business students need to have a sound
knowledge of this area.
Contents:
Introduction: Current manufacturing and service trends, service as part of operations, systems
perspective of operations O M functions, issues, challenges, priorities.
Operations strategy: Relevance, strategy formulation for operations, order qualifying and order
winning attributes, strategic options, world class manufacturing, and outsourcing.
Product Design: Product development process, organization for product development, tools, and
performance measures.
Process design: Process characteristics, product process matrix, process design in services,
technology issues, automation in process design for products and services.
Capacity planning: Definition, time horizons, planning framework, capacity augmentation,
capacity issues in service systems.
Work design: job design, work measurement.
Facilities Location: Factors affecting location, decisions location planning methods, other issues.
Plant layout: Implications of layout, performance measures, designing product and process
layouts Introduction to advanced methods, layout in service systems.
Forecasting: Types of forecasts, time horizons, methods of long range forecasting, demand
forecasting methods, forecasting error, using a forecasting system.
Aggregate Planning: planning hierarchies, aggregate planning methods, pure and mixed
strategies, OR tools, master production scheduling.
Inventory Planning and Management: Independent and dependent demand materials, planning
framework for dependent demand, product structure, BOM, MRP I,CRP,DRP,MRP II,
introduction to ERP; planning for independent demand, types of inventory, costs involved,
inventory control systems, handling uncertainties in inventory management.
Operations Scheduling: Need, constraints, scheduling rules, performance measures, machine
loading, Johnson’s rule, theory of constraints.
TQM: Quality revolution, TQM tools, overview of statistical methods, JIT, Kaizen, Business
Process Reengineering.
Supply chain Management: Definition, importance, bull whip effect, measure of performance,
introduction to logistics.
Text Books
1. B. Mahadevan :Operations Management, Pearson Education, Ist
edition, 2007
References:
1. Kanishka Bedi :Production and Operations Management,
Oxford University Press, Second Edition, 2007
2. Adam and Ebert :Production and Operations Management, Prentice-
Hall, Fifth edition, 2000
3. Asif Haleem :Production and Operations Management, Galgotia
Publishing Company, 2010.
4. Sashikala Parimi, Mita Devi :Collaborative planning, Forecasting & Replenishment
(CPFR): An Introduction, The ICFAI University Press.
5. Sunil Chopra & Peter Meindl :Supply Chain Management– Strategy, Planning and
Operation, Pearson Education, 2007.
6. K. Aswathappa & : Production and Operations Management, Himalaya
K. Shridhara Bhat Publishing House, 2010.
7. Upendra Kachru :Production and Operations Management, Text and
Cases, Excel Books, 2007.
8. Upendra Kachru :Exploring the Supply Chain – Theory and Practice,
Excel Books, 2009.
9. Martland T. Telsang :Production Management, S. Chand and Company
Ltd., 2007.
10. Biswajit Banerjee :Operations Management and Control, S. Chand and
Company Ltd., 2008.
Course Code 206: Consumer Behavior and Marketing Research
Intent
The objective of the course is make the student familiar with the behavior of consumer and to
make the student body capable of conducting market research studies
Contents
Introduction to Consumer Behavior, Significance: Why study Consumer Behavior, Why the
Field of Consumer Behavior Developed, Consumer Buying Process
Consumers in their Social & Cultural Settings:
(i) Culture and Subculture: Defining Culture, elements of culture, cultural identities in India,
subcultures, rural urban divide, regional variations, age as subculture factor.
(ii) Cross Cultural Issues: cultural values, cultural values and their marketing implications,
lessons for MNCs in India.
(iii)Group Dynamics and Consumer Reference group: Introduction, groups typology,
properties of groups, communication in a group setting, communication within the
group, reference group, types of reference groups, reference group influence, extent
of reference groups on consumption, reasons for acceptance of group influence.
(iv) Social Class & Consumer Behavior: Introduction, social stratification, social class and
categorization, social classes and lifestyle pattern, social class and buying behavior.
(v) Family: Introduction, functions of family, household purchasing decision, family life
cycle, marketing strategy and household decision making.
Consumer as an Individual:
(i) Consumer Needs and Motivation – Needs, Positive and Negative Motivation, Rational
and Emotional Motives, Dynamic Nature of Motivation, Diversity of Needs System.
(ii) Personality and Consumer Behavior – Theories of Personality – Freudian Theory,
Jungian Personality Types, Neo-Freudian Personality Theory, Trait Theory, Self
Concept.
(iii) Consumer Perception – Sensation, Absolute Threshold, Differential Threshold,
Subliminal Perception, Dynamics of Perception, Consumer Imagery, Product and
Services Images, Perceived Price, Perceived Quality.
(iv) Learning and Consumer Involvement – Motivation, Cues, Response, Reinforcement,
Behavioral Learning Theories – Classical Conditioning, Instrumental Conditioning,
Cognitive Learning Theory.
(v) Nature of Consumer Attitude – Nature of Attitude, Tri – component model, Multi –
Attribute Model, Theory of trying to consume.
Attitude Formation & Change – How are attitudes formed, Strategies for attitude
change, Behavior can precede or follow attitude – Cognitive dissonance theory and
Attribution Theory.
Consumer Decision Making Process: Diffusion of Innovations – Adopter Categories, stages in
the adoption Process, Consumption and Post Consumption Behavior.
Introduction to Marketing Research, Marketing Research process. Research design-Exploratory,
descriptive and casual techniques of exploratory research. Secondary data-sources and
advantages. Questionnaire design process.
Measurement and scaling: Types of comparative and non-comparative scales. Application of
marketing research: Identifying market segments, product research, Advertising research, market
and sales analysis.
Case study discussion and class discussions on current topics.
Text Books:
1. Leon G. Sciffman, Leslie Lazar Kanuk : Consumer Behavior, Prentice Hall of India,
Reprint 2007
2. K K Srivastava, Sujata Khandai : Consumer Behavior, Galgotia Publishing
Company, Reprint 2008
3. N.K. Malhotra : Marketing Research, Pearson Education,
2007
4. Harper W. Boyd, Ralph Westfall,
Stanley F. Stasch : Marketing Research
References:
1. Dr. S.L. Gupta, Sumitra Pal : Consumer Behavior, An Indian Perspective
2. Henry Assael, Thomson Learning, 2001 : Consumer Behavior and Marketing Action
3. Rajendra Nargundkar, 2008 : Marketing Research, Text and Cases
4. Michael R. Solomon : Consumer Behavior: Buying, Having and
Being
5. Peter Ester, George Gaskell, Bernward Joerges, Bruno LaPillonne, Cees Midden, Eric
Monnier, Louis Puiseux : Consumer Behavior and Energy Policy: An
International Perspective
6. Brian Mullen, Craig Johnson : The Psychology of Consumer Behavior
7. Cynthia Huffman, David Glen Mick, S. Ratneshwar: The Why of Consumption:
Contemporary Perspectives on Consumer
Motives ,Goals and Desires
Course Code 207: Operation Research
Intent
This aims at acquainting the students with some operations research techniques by way of
modeling real world problems and applications of these techniques to business problems.
Contents
Introduction to Operations Research : History of operations research, Definitions of operations
research, Characteristics of operations research, Significance and purpose of operations research,
Methodology of operations research, Applications of operations research.
Linear Programming : Introduction , Structure of linear programming problem, Advantages of
using linear programming problem, Application areas of Linear programming, General
Mathematical Model, Formulation of Linear programming problem, Examples on maximization
and minimization, Graphical method , Simplex method , Duality, Sensitivity Analysis.
Transportation problem, LP Formulation of transportation, Methods for finding Initial solution:
North west corner method, Least cost method, Row minima method, Column minima method,
Test for optimality by MODI Method, Examples, Assignment problem (Simple and Hungarian
Method).
Theory of Games: Introduction, Two-Person Zero-Sum Games, Pure Strategies (Minimax and
Minimum Principles): Games with Saddle Point, Rules to Determine Saddle Point, Mixed
Strategies: Game without saddle Point, Methods for Games without Saddle Point: Algebraic
Method, Arithmetic Method.
Project Management - PERT and CPM : Introduction, Basic differences between PERT and
CPM, Phases of project management, PERT/CPM Network Components and Precedence
relationships, Critical Path analysis : Earliest and Latest Event Time, Floats, Critical Path, PERT
System of three time estimates.
Decision Theory: Introduction, Types of decision making Environments, Decision making under
Uncertainty- Optimism Criterion, Pessimism Criterion, Equal Probabilities Criterion, Hurwicz
Criterion, Regret Criterion, Decision Making Under Risk- Expected Monetary Value, Expected
Opportunity Loss, Expected Value of Perfect Information.
Queuing Theory: Introduction, Essential features of a queuing system -Arrival Pattern, Queuing
Process, Queuing Discipline, Service Pattern, Elementary queuing System .
Text Books:
1. V.K.Kapoor : Operations Research Techniques for Management, Sultan Chand
& Sons.
2. J.K.Sharma : Operations Research Theory and Applications ,Macmillan
Publications.
3. P.C.Tulsian & Vishal Pandey : Quantitative Techniques Theory & Problems,
Pearson education.
4. Prem Kumar Gupta : Operations Research, S.Chand.
References:
1. Frederick Hiller & Lieberman : Introduction to Operations Research concepts & cases
2. Anderson, Sweeney and
Williams : Quantitative Methods for Business , 10th
Edition,
Cengage Learning.
3. A.H.Taha : Operations Research an introduction 8th
edition,PHI.
5. N.D.Vohra : Quantitative Techniques in Management 3rd
edition
Tata-McGraw-Hill.
6. Harvey M. Wagner : Principles of Operations research with applications to
Managerial Decisions, PHI
.
7. Sivarethinamohan R : Operations Research,Tata-McGraw-Hill.
Course code 208: Management Information System
Intent
To develop understanding of the student about Management Information system and applications
of IT in management
Content
Data & Information System: What is Data, Information & Data Processing? Modes of Data
Processing: Batch Processing, Time sharing, Online, Real-time, Distributed processing, Nature
of Business Data.
Types of Information systems: Office automation system, transaction processing information
system Accounting & Financial system, Marketing and sales system, production and operation
system, Human resource management system, Decision support system, Management
Information system, Expert system, Knowledge management system.
Decision Support System: Objective, classification, characteristics, component function,
relationship b/w MIS & DSS (in terms of similarities and dissimilarities) Role of DSS in
Business.
MIS : Meaning and advantages of MIS, system approach, framework for MIS organization and
management triangle, What is strategic MIS, development of SMIS, strategic planning of MIS.
Planning for Information System: Introduction to system development life cycle, Identification
of application, Business planning system and critical success factors, Risks in information
system, Resources required for information system: Hardware and Capacity planning, Software
needs, procurement options- make or buy decisions, outsourcing as an option
Emerging concepts and Issues in information system: Supply chain management, Customer
relationship management, ERP, Intro to Data warehouse, Data Mining and its application.
Introduction to SAP.
Research Project:
Each student will submit a research project on a specific information system of their choice. It
must include following:
a) Historical development
b) Examination of current issues
c) Exploration of the actual or expected impact on Employees, Industry or Government
Text Books
1. A.K Gupta : Management Information System, S Chand & Group
2. Kenneth, Laudon and Jane Laudon (2005): MIS: Managing the Digital Firm. Pearson
Education.
3. Jawadekar, W. S. : Management Information Systems. Tata McGraw Hill.
References:
1. James, A. O’Brien (2005) : Introduction to Information Systems. Tata McGraw Hill.
2. Turban, E., McLean,
E. and Wetherbe, J. (2001) : Information Technology for Management: Making
Connections for Strategic Advantage. John Wiley and
Sons.
THIRD
SEMESTER
(301) STRATEGIC MANAGEMENT
Objective:
This course in Business Policy and Strategic Management is framed to help the students
to learn the concepts related to Business Policies and Strategic Management so as to
understand how a successful Business Policies and Strategies are framed at different
levels of Management for organizational success and smooth functioning of an
organization in today’s dynamic environment.
I Introduction to Business Policy & Strategic Management: [9%]
- Definition, Concept, Objective and Significance
- The levels at which strategy operates
- Characteristic of Strategic Management
- An Overview: Strategic Management Process
- Concept of Strategic Decision Making
II Strategy Formulation: [20%]
- Understanding Strategic Intent: Vision, Mission, Business Definition, Goals and
Objectives
- Concepts of Strategic Stretch, Leverage & Fit
- Environment Appraisal: Concept & Environmental Sector; PEST Analysis
- Organizational Appraisal: Concepts & Capability Factors ; Porter’s Value Chain
Model ,Balance score card
- Framework for developing Strategic Advantage
- SWOT Analysis as a Tool for assessing Organizational Capabilities and
Environment Opportunities
- Type of Strategies: Corporate Level (Concept of Grand Strategies) , Business
Level
- Guidelines for Crafting Successful Business Strategies
III Strategy Analysis and Choice: [22%]
- Corporate Level Strategy Analysis: BCG Matrix & GE 9 cell Matrix,
- Business Level Strategy Analysis: Life Cycle Analysis,
Porter’s Five Forces of Industry Analysis
- Concept of Strategic Decision Making.
- Subjective Factors in Strategic Choice and Process of Strategic Choice
IV Strategy Implementation: [18 %]
- Interrelation Between Strategy Formulation and Implementation
- Aspects of Strategy Implementation
- An overview of Project, Procedural Implementation, Resource Allocation
- Structural Implementation: An overview of: Structural Consideration, Structure
for Strategies.
- Behavioral Implementation: An overview of: Leadership, Corporate Culture,
Corporate Politics and Use of Power, Personal Values and Business Ethics.
- Functional /Operational Implementation: An overview of: Functional Strategies
V Strategy Evaluation and Control : [13%]
- An Overview of Strategic Evaluation and Control
- Strategic Control and Operational Control
- Techniques for Strategic Evaluation and Control
- Role of Organizational Systems in Evaluation
- Mc Kinsey’s 7s Framework.
VI. Cases in Strategic Management: [18%]
- Minimum five cases encompassing the above topics to be analyzed and
discussed in the class. Cases to be incorporated in Question Paper
Books Recommended
1. Business Policy & Strategic Management – Azhar Kazmi
2. Strategic Management, 12th Ed. – Concepts and Cases – Arthur A. Thompson Jr.
and A.J.Strickland
3. Management Policy and Strategic Management (Concepts, Skills and Practices) –
R.M.Shrivastava
4. Business Policy and Strategic Management – P.Subba Rao
5. Strategic Planning Formulation of Corporate Strat
Paper Code : 302 :International Business Environment
Intent :
The primary objective of this course is to acquaint the students with emerging global trends in
business environment.
1. Introduction to International Business - The Global Economy of the 21st century ,
Drivers and restrainers of globalization , strategic decisions in International business and
its significance , Economic environment , demographic environment , political /
regulatory environment , natural environment, Technological environment, Transfer of
Technology .
2. World Financial Environment : Foreign Exchange Market Mechanism ; Determinants of
Exchange rates ; Euro - currency market ; Offshore Financial centers ; International
Banks ; Non - Banking Financial Service Firms ; Stock markets ; Financial Derivatives.
3. International Trading Environment , Trade Blocs , Forms of Integration , Economic
integration of developing countries.
4. GATT / WTO and Global Liberalization : GATT ; UNCTAD ; The Uruguay Round ,
Salient Features of UR agreements ; GATS , TRMs, TRIPS ; patents ; dispute
settlements , anti - dumping measures ; WTO and developing countries , Evaluation of
GATT and WTO , WTO and India.
5. International Investment and finance : Types of Foreign private investment , growth and
dispersion of foreign direct investments ( FDIs ) Foreign investments in India , EXIM
Bank.
6. International Goods , services , Financial flows and Balance of payments : Balance of
payments disequilibrium and its correction , Recent World Trade and Foreign investment
trends , Trade and BOP of India , highlights of India's trade performance ; determinants
of exports and imports ; trends in invisibles and current accounts ; major problems in
India's export sector.
7. Some Social Issues in International Business Ethics and Social responsibility of business ,
Environmental issues , Labour issues.
8. India in the Global Setting : India - An Emerging Market , India and China ,
Liberalization and integration with the global economy , India and US.
9. Case Study discussion. .
REFERENCES:
1. Cherunilam, Francis International Business Text and Cases , 4th ed. Prentice Hall of India
Pvt. Ltd. New Delhi , 2007 .
2. Aswathappa , K , - Essentials of Business Environment , Himalaya Publishing House , 2006
3. Hill , Charles WL and Jain, Arun Kumar , International Business : Competing in the Global
Market Place, Tata McGraw Hill ed. , 2006.
4. Cherunilam, Francis – Business Environment Text and Cases, Himalaya Publishing House,
2007.
5. K. Ramanathan, Case Studies on India Inc : Going Global, The ICFAI University Press.
6. K. Aswathappa, International Business, Third Edn., 2009, Tata McGraw Hill Companies.
7. Cherunilam, Francis, International Business Environment, Himalaya Publishing House, 2009.
8. Pradip Kumar Sinha & Sanchari Sinha, International Business Management, A Global
Perspective, 2008, Excel Books.
MAJOR
SPECIALIZATION
MAJOR SPECIALIZATION: MARKETING
Course Code EM-01: Advertising and Marketing Communication
Intent
i) To enable students to build a sound theoretical and practical understanding of the
formulation of promotional strategy and the management of the marketing
communication process
ii) To develop an understanding of the economic and creative justifications for marketing
communications and
iii) To be sensitive to legal and ethical considerations in the formulation and the
implementation of marketing communications strategy.
1. Introduction to advertising. : Marketing mix and advertising , Product life cycle and
advertising, Contemporary advertising , Advertising Formulas, Basic Elements of the
Promotional Mix, Indian advertising, Advertising in the 21st century, role of advertising ,
Function of advertising, Tools of sales promotion.
2. The communication process : Major objectives of
marketing communications, Communication process , Consumer behavior perspective,
Integrated Marketing Communications Planning Model, Hierarchy of communication
effect, Hierarchy of Effects Model - AIDA
3. Advertising objectives and budgeting : Communication objective , DAGMAR
approach for setting advertising objectives, criticism of DAGMAR approach, Factors
affecting advertisement budget Budgeting , Methods of budgeting , Advantage and
disadvantage.
4. Media planning and Strategy : Types of media , Establishing media objectives,
Develop and implement media strategies , Media reach and frequency , Qualitative
aspects of media vehicle source , Determining the relative cost of media , Problems of
media planning , National and international advertising agencies.
5. Monitoring evaluation and control : Developing an
advertising campaign(MODEL), Advertising effectiveness , Reasons for measuring
effectiveness , Advertising effectiveness measurement , Advertising research ,
Advertising message research. Evaluating advertising effectiveness
6. Economics , social and ethical implications of advertising : Economics issues , Social
issues , Ethical issues .
7. Creative strategy : Planning Creative Strategy, Creative process , Elements of
creative strategy , Creative strategy implementation , Advertising appeal , Advantages
and disadvantages,
8. International Marketing Communication: Role of international marketing
communication in international marketing, Cultural and other differences, Global Vs.
localized marketing communications, Organizing for international marketing
communication.
9. Case Study discussion.
Student’s Presentation + Case Study
Text Books:
1. Belch G. and M. Belch. Advertising and Promotion: An Integrated Marketing
Communications
Perspective, Special Indian Edition, McGraw-Hill, 2010.
2. Duncan, Tom, Advertising and IMC, Tata McGraw Hill, 2007
Reference Books:
1. Clow, K. & Baack, D., Integrated Advertising and Promotion and Marketing
Communications,
Prentice Hall, India, 2004
2. Smith, P.R and Taylor, Jonathan, Marketing Communication, Kogan Page, 2004
3. Batra, Myers and Aaker, Advertising Management, Pearson Prentice Hall, 2005.
Course Code EM-02: INTERNATIONAL MARKETING
Intent
The course aims at making the students understand and identify emerging marketing
opportunities, the environment, and decision making process and also to train them to develop
and implement plans and marketing strategies for entering into international markets.
Content
1. Framework of international marketing : Definition – scope and challenges – difference
between international marketing and domestic marketing – the dynamic environment of
international trade – transition from domestic to international markets – orientation of
management and companies.
2. Global e-marketing : The Death of Distance, communications, Targeting the individual
customers, relationship marketing, interactivity, Speed to market, living in an age of
technical discontinuities, new technologies change the rules of competition, components
of the electronic value chain.
3. Global Marketplace ; Environment and Management, The Triad Market, Asia-
Caribbean- Pacific Rim countries, Post- communist countries, The African Marketplace,
Latin America, China and India, Global Market Segmentation.
4. Global market entry Strategies : Exporting, licensing, contractual agreement, Franchising,
Joint ventures, Strategic alliances, Wholly-owned subsidiary. Factors affecting the
selection of entry mode, choosing the right international market entry mix. (4 hours)
5. Product and Brand Decisions, Basic product and brand concepts, Packaging, Product
warranties, Strategic alternatives in Global Marketing, New products in Global marketing,
marketing consumer services globally , brands in international markets, Products and
services for businesses.
6. Pricing Basics, Global Pricing Objectives and strategies, Transfer Pricing, Counter trade,
price quotation – preparation of quotations, INCO TERMS
7. Global marketing Communications Decisions: International Advertising, Public Relations,
Publicity, sales promotion in international markets, direct mailing – personal selling,
special forms of marketing communication.
8. Distribution Channels: Terminology and structure, establishing channels and working
with channel intermediaries, Global Retailing, Innovation in Global Retailing, Supply
chain management, issues in global retailing.
9. International Marketing Research, Comparison of Cross-Cultural Behaviour, Process of
International Marketing Research, EMIC vs. ETIC dilemma in International Marketing
Research.
10. Globalization in India, Opportunities, Constraints and Initiatives India - A Hub for
Globalization, India’s Strengths, Strategies for Sustainable Competitive Advantage,
WTO Regulations and their implications for India, Undesirable effects of globalization,
Government Initiatives needed to foster globalization.
11. Emerging Issues in Global Marketing, ICT revolutionizes marketing of services, India’s
competitiveness and ICT (Information and Communication Technology).
12. Student’s Presentation + Case Study
Test Books:
1. Joshi, Rakesh Mohan- International Marketing, Oxford University Press, 2006.
2. Rajagopal, International Marketing, Vikas Publishing House Pvt. Ltd., 2007.
3. Keegan, Warren J., Green, Mark C., ‘Global Marketing’, Pearson Education, New Delhi,
2008
Reference Books:
1. Cherunilam, Francis. ‘Intenational Business Text and Cases’, 4th
Ed., Prentice Hall of
India Pvt. Ltd., New Delhi, 2007.
2. Paul, Justin. Kapoor, Ramneek. ‘International Marketing’, Tata McGraw-Hill, New Delhi,
2008.
3. V.S. Ramaswamy & S. Namakumari, Marketing Management – Global Perspective,
Indian Context, MacMillan Business Books, 2007.
4. Debamitra Mitra, Globalisation and its Interface: Developed World and the Growing
Economies, the ICFAI University Press, 2009.
5. Mallik, Ansuri, Globalization: Sectoral Impact and Country Experiences, 2010, The
ICFAI University Press.
6. Dr. Sanghamitra Patnaik, Indo-US Relations in the New Millennium, 2010, the ICFAI
University Press.
7. R.S. Dwivedi, Managing out of Bounds – Corporate Stories of Striving on Chaos in the
Emerging Indian Economy, Galgotia Publishing Company, 2009.
8. Czinkota, Ronkainen, Moffett- International Business, 7th
edition, Cengage Learning,
India edition
9. Varshney, Bhattacharya – International Marketing Management – an Indian perspective,
Sultan publication, 2004.
10. Rao, Subba. International Business- text & Cases, Himalaya Publishing House, 2006.
11. Agarwal, Raj- International Trade, Excel Books.
12. I, Philip R. Cateora, John Graham-International marketing, McGraw-Hill/Irwin
Publishing
Course Code EM – 03: Marketing Of Services
Intent
The primary objective is to familiarize students with the concepts of service marketing and to
equip with tools and techniques for applications of these concepts to real life problems and issues
in service environment.
Content
1. Growth and Importance of Services: Introduction of services, service sector – Indian
scenario, importance of services marketing, Introduction of service marketing
environment, reasons for growth of service sector, types of services
2. Understanding Service Market : Introduction of consumer behaviour in services,
motivation and consumer behaviour, Maslow’s Hierarcy of needs, Perception and
consumer behavior, social factors, cultural factors, psychological factors, personal factors
, Segmentation strategies, bases of segmentation , guidelines for selecting target market,
approaches to target market , why positioning, effective positioning, positioning the
intangibles, positioning process, positioning maps
3. Service Marketing Mix : Product-features, service development is different, reasons for
development, types of new services , Pricing : Introduction, challenges, problems, service
pricing, service industry pricing methods , Place : Distributiong of services, major
intermediaries for service delivery, delivery , Promotion: introduction, identification of
target market, message development for right communication effect, communication mix
, People : service encounter, employees, training and development, motivation , Phisical
evidence : introdluction, what is physical evidence , Process : Introduction, critical
moments, blue printing, building a service blue print, advantages of blue printing
4. Service Quality : Introduction, dimension of quality, application of quality determinants
, Understanding quality management, the Gronroos Model, measuring service quality,
introduction, SERVQUAL
5. Service Marketing Triangle : External marketing, Internal marketing : two aspects of
internal marketing, defining internal marketing, Is internal marketing approach useful?,
two aspects of internal marketing, using traditional marketing tools on employees,
internal marketing values and practices
6. Relationship and Interactive Marketing : Relationship marketing defined, application
of relationship marketing, customer relationship , what is interactive marketing, 4C’s of
customer service mix, Interactive marketing methods
7. Service Application :
Marketing of Hotel Industry
Marketing of Insurance Services
Marketing of Financial Services
Marketing of Education
8. Case study discussion (8hours)
Text Book:
1. M.K. Rampal and S.L.Gupta, Service Marketing concepts, applications and cases, Galgotia
Publishing Company, 2006.
2. Harsh V. Verma, Services Marketing, Text and Cases, Pearson Education, 2008
Reference Book:
1. Cristopher H. Lovelock & Jochen Writz, Services Marketing, Pearson Education, 2004.
2. Valerie A Zeithaml & Mary Jo Bitner, Services Marketing, Tata McGraw-Hill Publishing
company Ltd., 2004.
3. K. Douglas Hoffman & John E.G. Bateson, Marketing of Services, Cengage Learning, 2006.
Course Code EM 04 : Sales & Distribution Management
Intent:
The course aims to impart skills and knowledge needed to manage sales and distribution
function. As a successful marketer, the sales and distribution function needs to be handled from a
strategic perspective that is the main focus area of this course.
Contents
1. Introduction to Sales Management: The Sales Management Function – Nature, Scope and
Importance; Sales as a function of marketing management; Personal Selling Process ; AIDA
Model.
2. Sales Organization: Sales Organization Structure- Role of sales administration; Role of Sales
Organization, Developing Sales Organization
3. Sales Quotas: Concept & importance of Sales quotas, Types of sales quotas-sales volume
quotas, profit quotas, expense quotas, activity quotas, combination quotas
4. Territory Management: Concept and activities of territory management, Rationale behind
territory management.
5. Sales Force Management: Recruiting and Selecting Sales Personnel; Training Sales
Personnel, Motivating the Sales Force; Sales Force Compensation.
6. Distribution Planning and Control: Role and Function of Intermediaries; Selection and
Motivation of Intermediaries; Channel Dynamics – Vertical Marketing Systems; Horizontal
Marketing Systems; Channel Conflict and Management.
7. Distribution System and Logistics: Physical Distribution System – Decision Areas; Different
Modes of Transport in India; Their Characteristics; Introduction to Supply Chain Management
(SCM)
8. Case Studies.
References
Still, R. R. & Cundiff, E. W., Govoni, N. A. P. (2003). Sales Management. Prentice Hall
of India,
Coughlan A.T., Anderson E., Stern L.W and Ansary A.E. (2001), Marketing Channels,
Pearson Education.
Stanton, William J. etc. (2001). Management of Sales Force. Irwin, Chicago.
Gupta S L,(2010) “Sales and Distribution Management- Text & Cases”, Excel Books,
Newman A J and Cullen P, (2005), “Retailing: Environment and Operations”, Thomson
Learning
Srivastava, Cyrilderun & Shyan (2008), “Sales Management”, Excel Books
Emiko Bonafield (1999),”Harnessing Value in the Supply Chain”, John Wiley :
Singapore.
Berman B and Evans J R, (2007) “Retail Management”, Pearson Education.
MAJOR SPECIALIZATION: FINANCE
Code EF-01: Merger, Acquisition And Corporate Restructuring
Intent
Merger and acquisition captures the multi-dimensional facets, such as strategic, financial legal
aspects of this phenomenon. As India moves towards a market economy, one is already
witnessing a spate of mergers, acquisitions, divestments, strategic alliances and other modes of
restructuring for organizational renewal.
Content
Corporate Restructuring: Meaning, Definition, Reasons & Motives
Types and Style of Mergers and Acquisition
Demerger, Spin off, Divesture, Reverse Merger & Slump sale.
Forms and Choice of Strategic Business Alliance
Need & Current Relevance of Strategic Business Alliance
Target Valuations and Selection Process
Different Methods of Valuation
Valuation on the basis of Assets, Earnings etc.
DCF Techniques, EVA, MCA etc.
Cost Benefit Analysis
Funding of Merger and Acquisition and Performance Analysis
Negotiation Approaches
Determination of Swap Ratio and EPS Analysis
Funding of Merger
Post Merger Performance Measurement & Analysis
Accounting and Tax Aspects of Mergers and Acquisition
Accounting Standards
Taxation issues involved in Merger & Acquisition
Legal Implications, Takeovers and Other Issues
Legal Aspects of Mergers and Acquisitions
Takeover Code
Takeover Defense Mechanism
Buyback of Shares
Managing Post Merger Issues
References
(i) Verma J.C., Corporate Mergers, Amalgamations and Takeovers: Concept, Practice and
Procedure
(ii) Sudarsanam P.S., Essence of Mergers and Acquisitions
(iii)Weston, Chung and Hoag Mergers, Restructuring and Corporate Control
(iv) Kar, Rabi Narayan, Merger and Acquisition of Enterprises, Indian and Global
Experiences.
Course Code EF-02: Derivatives and Risk Management
Intent
The objective of the course is to give in depth knowledge of the functioning of financial
derivatives in stock and forex markets and commodity derivatives market and their application in
risk management.
Introduction to Derivatives: Definition of Derivatives, factors driving the growth of Derivatives,
Derivatives products, participants, economic function of derivative market, exchange traded vs
OTC derivatives, NSE’s Derivatives market, Options on stock indices, currency futures
contracts, general approach to pricing derivatives securities, interest rate derivatives securities,
derivatives market in India.
Futures and Options Markets: Forward Contracts, limitations of forward contracts, Introduction
to Futures Contracts, difference between forwards and futures, Introduction to Options,
difference between options and futures, index derivatives, futures payoffs, pricing stock and
index futures, the use of futures for hedging, speculation and arbitrage, Options payoffs, pricing
stock and index Options, Black Scholes options model, binomial model, properties of stock
option prices, trading strategies involving options, the use of Options for hedging, speculation
and arbitrage, Futures and Options Greeks.
Trading: Futures and Options trading system, the traders workstation, contract specifications for
index futures, index options, stock futures and stock options, eligibility criteria of stocks for
derivatives trading especially on account of corporate restructuring, charges.
Clearing and Settlement: Clearing entities, Clearing and settlement mechanism, adjustment for
corporate actions, risk management, margining system (SPAN).
Accounting for Derivatives: Accounting for futures and options, taxation of Profit/loss on
derivative transaction in securities, STT on derivatives transactions
Currency Futures and Options Markets: Option terminology, Currency Options, Hedging with
Currency Options, Elementary Option Strategies, Futures Options, Innovation with Embedded
Options, Put Call Option Interest rate parity, Currency Futures, NSE’s currency Derivatives
segment and Trading process, Hedging and Speculation with Currency Futures.
Financial Swaps: Currency Swaps, Interest Rate Swaps, Valuation of Swaps, Applications of
IRSs, IRS market in India.
Commodity Derivatives Market and Risk Management: Difference between Commodity
Derivatives and Financial derivatives, Global Commodity Derivative Exchanges, Evolution of
the commodity market in India, commexes in India, NCDEX and MCX, Trading of commodity
Futures, Pricing of Commodity Futures, Using Commodity Futures , Clearing and Settlement,
Risk Management at NCDEX, Role of FMC.
Case Study Discussions and Class discussions on current topics
Text Books:
1. Hull C John, “Options, Futures and Other Derivatives”, Sixth Edition, Prentice Hall of
Hill
References:
1. S. S. S Kumar, “Financial Derivatives”, Prentice Hall India
2. V K Bhalla, “Investment Management-Security Analysis and Portfolio Management”,
Seventeenth Edition, S.Chand
3. Srivastava R and Mishra A, “Financial Management”, Oxford University Press
4. I M Pandey, “Financial Management”, Ninth Edition, Vikas Publications.
5. R.M. Kishor, “Financial Management”, Seventh Edition, Taxmann.
6. Alan C. Shapiro, “Multinational Financial Management” Fourth Edition, Prentice Hall of
India
7. Madura J, “International Financial Management”, Cengage Learning
8. Vohra, “Futures and Options”, Tata McGraw Hill
9. Sharpe, William F. et al, “Invesment”, Prentice Hall of India
10. Handbook- NCFM Commodity Market Module
Course Code EF-03: Security Analysis and Portfolio Management
Intent
The purpose of this course is to impart the knowledge about various investment alternatives,
their valuation and portfolio management techniques to enable students to take financial
decisions on the basis of risk and return.
Contents
Introduction to Investment– Meaning, difference between investment, speculation and gambling,
investment process, investment alternatives, investment factors and motives, types of securities,
stock market indices; Risk and Return- types of risk, beta as a measure of risk, risk aversion,
computation of risk, discussion on sub prime crisis, types of return AR and GR.
Valuation of Securities:- Bond Valuation- definition, types, features, Bond risk and return, YTM,
Yield to call/put, yield on indexed linked bonds, yield curves, Bond theorems, convexity,
theories of term structure of interest rates, Bond Duration and Bond Immunisation; Stock Return
and valuation-definition, types, calculation of current yield, Holding period return (HPR),
Models of equity valuation-earnings valuation, revenue valuation, Cash valuation, Asset
Valuation and DCF Models, Models based on P/E ratio, Preferred Stock Valuation.
Security Analysis:- Fundamental Analysis- Economic Analysis, Industry Analysis and Company
Analysis; Technical Analysis:- Introduction, pattern study, indicators, trading strategies, trading
psychology and Risk management, Introduction to Behavioral Finance, behavioral biases,
trading of securities, short sell and types of orders; Efficient Market Hypothesis )
1. Portfolio Analysis: Meaning of Portfolio, diversification, Portfolio Selection-using
Markowitz Mean Variance Criteria (MVC), Efficiency Frontier; Sharpe Single Index
Model, Sharpe’s optimal portfolio; CAPM and APT: Assumptions and Applications;
Portfolio Evaluation- Sharpe, Treynor’s and Jenson’s performance Indices; Forecasting
portfolio performance- Artificial Neural Networks, Fuzzy Theory and Behavioral
Models.
2. Case Study Discussions and Class discussions on current topics
Text Books:
1. Punithavathy Pandian(2010), “Security Analysis and Portfolio Management”, Vikas
Publishing House
2. Ranganatham and Madhumati(2010), “Investment Analysis and Portfolio Management”,
Pearson Education
Suggested Readings:
1.Fischer and Jordan, “Security Analysis and Portfolio Management”, Sixth Edition,
Pearson Publications
2.Reilly and Brown, “Investment Analysis and Portfolio Management”, Eighth Edition,
Cengage Learning
3.Meir Kohn, ““Financial Institutions and Markets”, Second Edition, Oxford University
Press.
4.Saunders and Cornett, “Financial Markets and Institutions-An introduction to Risk
Management Approach”, Third Edition, Tata McGraw Hill
5.Sudhindra Bhat, “Security Analysis and Portfolio Management”, Excel Books
6.Bhalla V K, “Investment Management-Security Analysis and Portfolio Management”,
Seventeenth Edition, S.Chand
7.Avadhani V A (2010), “Investment Management”, Himalaya Publication
8.Gangadhar and Babu, “Investment Management”, Anmol Publications
9.Singh Preeti(2010), “Investment Management”, Himalaya Publication
10.Chandra Prasanna (2010), “Investment Analysis and Portfolio Management”, Tata
McGraw Hill
11.Kevin S(2010), “Security Analysis and Portfolio Management”, Prentice Hall of India
Course Code EF-04 : Banking And Insurance
Intent
To provide to the students basic Concept and Principles of Banking and Insurance including
their role in Indian Economy.
Contents
Banking in India : Meaning, origin , history and structure of banking; Nationalisation of Banks,
reasons of nationalisation; Recommendations of Tandon , Dahejia and Marathe Committees.
Commercial Banking : Meaning, functions and structure of Commercial banks; factors
affectinliquidity and profitability, credit creation; balance sheet of Commercial bank; Changing
functions and role of Commercial banks, Services rendered by them; systems of Banking.
Non Performing Assets : Types of advances, definition and categorization of NPAs, Provision on
NPAs, Reporting of NPAs and measures to reduce NPAs; ARCs
Cooperative Banking : Meaning and structure of cooperative banking, cooperative credit
institutions-short term and long term credit.
Reserve Bank of India : Origin and evolution of RBI, Functions and Structure of RBI, Monetary
Policy and its instruments (Qualitative and Quantitative)
ALM : ALM in banks, ALM system in banks – Guidelines, ALM Information Systems, ALM
Organization, Composition of ALCO, ALM Process.
Credit Risk Management : Credit risk, credit risk management and its instruments, Basel II, Risk
Financing , Credit derivatives
Microfinance : Introduction, features of microfinance, ways of delivering microfinance – SHG,
IBPs, Grameen Model and Mixed model, Role of commercial banks in microfinance, Growth
and challenges faced by in microfinance, Microfinance in India and its scope.
Introduction to Insurance : Definition, functions, principles of Insurance, Types of Life insurance
plans, Group Insurance.
Types of Insurance : Life and non-life, structure of Insurance companies, Private and public
players in insurance, Scope of Insurance in India.
Calculation of premium : Life Insurance, concept of bancassurance, methods of bancassurance.
Underwriting, classification of risks, financial underwriting, assessing the risk. Claims and
settlement procedure. Marketing of insurance products. Role of Insurance agent.
References :-
1. Managing Life Insurance –(PHI Learning)
2. Modern Banking theory & Practice – Muraleedharan (PHI Learning)
3. Introduction to risk Management and Insurance – Dorfman (PHI Learning)
4. Economics of Microfinance – Armedariz & Murdoch (PHI Learning)
5. Elements of Banking & Insurance – Sethi & Bhatia (PHI Learning)
6. Insurance – Theory & Practice – Tripathy & Pal (PHI Learning)
7. Core Banking Solution – Evaluation of security & Control (PHI Learning)
8. Fundamental of risk & Insurance – Vanghan (Wiley india)
9. Risk Management & Insurance Perspective in Global Skipper Economy (Wiley India)
10. Understand Microfinance – Panda (Wiley India)
11. Bank Management and Financial Services – Peter S. Rose, C. Hudgins (MC Graw Hill)
12. Banking Law & Practice – K.P. Kandaswani, S. Natarajan, R. Parameswasan, S. Chand)
13 Insurance Principles & Practice – M.N. Mishra, .B. Mishra (S. Chand)
14 Risk Management in Banks – S. Singh, Yogesh Singh (Excel Books)
15 Micro Finance- V.S. Somanath (Excel Books)
16 Introduction in Banking – Viygaragaran/ gengor (Excel Books)
17 Indian Banking – Recent reforms & Regulation – Katuri ZNageswar Rao (IC Fai Books)
18. Merger in Banking Industry – A Global Perspective – vandana Shajan IC Fai Books)
19 N.P.A. in banking system – Trends & Challengers Gopala Krishna Murthy(ICFAI)
20. Principales of Insurance Management – Neelamm C Gulati (Excel)
MAJOR SPECIALIZATION: HUMAN RESOURCES
Course Code EH-01 : Labor Laws & Industrial Safety
Intent:
This course is designed to promote a critical understanding of substantive and procedural labor
laws. The approach is to develop skills in handling legal issues in industrial relations and other
labor matters.
Contents
Introduction: Industrial Jurisprudence, Constitution Principles of industrial jurisprudence of India
vis-avis labor legislations, fundamental rights and labor laws. Labor legislation, Growth,
objective & classification.
National Wage Policy :Objectives of National Wage Policy, Evolution of National Wage Policy,
The Fair Wage Committee Report, Wage structure
The Minimum Wage Act, 1936 :DefinitionsFixation and Revision of Minimum Wages, Payment
of minimum wages, Enforcement of the act
The payment of Wages Act, 1936: Definitions, Rules for payment of wages, Deduction from
wages, Enforcement of the act
The payment of Bonus Act, 1965: Definitions, Eligibility and Disqualification for bonus,
Determination of bonus, Payment and recovery of bonus, Disputes, Registers and records,
Enforcement of the Act
The Equal Remuneration Act, 1976, Definitions, Payment of Remuneration at Equal rates ,
Advisory Committee, Enforcement of the Act
Profit Sharing and Co partnership The Concept of profit sharing , Rationale of profit sharing,
Profit sharing in India, Bonus, Co-partnership, Employee stock option plan
Health, safety, security and labor welfare
Industrial Health and Safety : Medical Aid, Environment Hygiene, Research, Statutory
Provisions for Health of workers, Industrial Safety, Industrial Accidents, Measured for Ensuring
Industrial Safety, Statutory provisions for industrial safety.
The Factories Act, 1948 : Definitions, Inspection of Factories , Health of Workers in Factories,
Safety of Workers in Factories, Provisions relating to hazardous processes, Provisions relating to
welfare, Working hours for adults, Employment of Women, Employment of young persons,
Annual leave with wages, Occupational Hazards
Social Security : The concept of social security, Objectives of social security, Methods of social
security, ILO and social SECURITY, Social Security in India, The Employees state Insurance
Act, 1948, Workmen’s Compensation Act,1923, The Maternity Benefits Act, 1961, The
Employees, provident funds act, 1952, Review of Social security system
Employee Welfare: The Concept of Employee Welfare, Scope of Labor welfare, Rationale of
employee welfare, Theories of labor welfare, Labor welfare in India, Types of welfare services,
Provisions of Factories Act regarding Labor welfare, Labor welfare officer
Workmen’s Compensation Act, 1923 : Definitions, Rules Regarding workmen’s compensation,
Notice and Claim, Commissioner for workmen’s compensation, Appeals
The Maternity Benefit Act, 1961 :Definitions, Prohibition of Employment, Maternity Benefits,
Leave and Nursing Breaks, Protects of Beneficiaries
The Employees State Insurance Act, 1948 : Definitions, Employees’ State Insurance Corporation,
Employee’s Stat Insurance Fund, Contributions, Benefits under ESI Scheme, Adjudications of
disputes and claims, Penalties
The Payment of Gratuity Act, 1972 : Definitions, Payment of Gratuity, Employer’s Obligation to
pay gratuity
The Employees PF and Misc. Provisions Act, 1952 : Definitions, The Advisory Board,
Registration of Establishment employing contract labor, The Employees Deposit linked
insurance scheme, The Employees pension scheme, 1995, Determination and recovery of money
due from and by employees, Inspectors.
Contract Labor(regulation and Abolition) Act, 1970 : Definitions, The Advisory Board,
Registration of establishment employing contract labor, Licensing of contractors, Welfare and
health of contract labor, Penalties and procedures, Inspecting staff
Trends and emerging issues in labor legislations: The Changing role of Tomorrow’s Trade
Unions, Status of women and minority workers: Global , HR perspective labor laws in India: At
Crossroads, need to balance efficiency with equity, Recent amendments in labor legislations
Case study discussions
References
1. Singh B.D. : ‘ Industrial Relations and Labor laws’, Excel Books, 2008
2. Singh B.D.: ‘ Labor Laws for Managers’, Excel Books 2007
3. AM Sarma : Aspects of labor welfare and social service
4. R.K. Jain and Sunil Rao :Industrial Safety, Health &Environmental Management systems
5 Padhi, PK : ‘Labor and Industrial laws’ Prentice Hall of India Pvt. Ltd..,
6.Sarma, AM : ‘Industrial Jurisprudence and Labor Legislation’, Himalaya
Publishing house, 2004
Course Code EH 02 : Training & Development
Intent
This Course aims at focusing students on significance of training needs and issues related to
HRD. It also emphasizes upon the procedures & methods of the training and development and
highlights the implementation of training programs in the organization.
Contents
Introduction to Training & Development : Concept of HRD & its objectives ; Principles of HRD;
Concept of Training, Objectives of Training , Importance & Benefits of Training; Concept of
Development and its importance, Training versus Development; Training versus Education.
Training Need Analysis (TNA): Meaning, Components of TNA, Six component Analyses of
training needs; Data Collection for TNA.
Training Design & Development: Brief on Training Process; Context of Training Design,
Principles of Training Design, Training Design Process, Selecting the Training Methods.
Training Evaluation: Meaning, Training Evaluation Model (Levels); Data Collection for
Training Evaluation; Suggestions for better Training Evaluation.
Training & Facilitation Skills: Trainer’s Competence (K,S,A); Teaching, Presentation Skills,
Modern Training Aids used in Imparting training.
Contemporary issues in Training & Development : Career Planning; Mentorship; Succession
Planning, Transformational Leadership; E-Learning.
Case Discussions
References:
1. Naik, G P : “Training and Development-Text Research &
Cases”, ExcelBooks, Delhi, (2010)
2. Sloman, M.. A Handbook for Training Strategy. Jaico Publishing
House, (2001)
3. Lynton Rolf, P. & Pareek, Udai : Training for Organisational Transformation. Sage
Publication, (2000).
4. Rao, P L : “Enriching Human Capital Through Training and
Development-Text Research & Cases”, Excel
Books, Delhi, (2008),
5. Rishipal, : “Training and Development Methods”, S. Chand
Publishing, Delhi, (2011)
Course Code EH-03 : Compensation and Reward Management
Intent:
This course has been designed to explain how compensation systems help organizations attain
and sustain competitive advantage and describe how different types of compensation plans
are implemented. It will also familiarize the students with how organizations manage
performance of the employees in order to achieve success.
Contents
Compensation Management: concepts of wage and salary wage compensation compensation
management Types of compensation, national wage policy, problems in wage and salary
administration, minimum living and fair wages, minimum wages act, 1948
Methods of job evaluation: concept ,nature, objectives principles, role of job evaluation in wage
administration,job evaluation programme
Wage incentive plans and ESOP : prerequisites of effective incentive system, scope of incentive
system, types of incentive schemes, group incentive planshalsey premium plan, rowan bonus
plan, emersion efficiency plan bedeaux point plan, taylor’s piece rate, merrick’s piecerate,
gantt’s task and bonus wage plans, employee stock option plan
Employee benefits: meaning and definition, types of employee benefits, principles of fringes
significant benefit and service programmes, administration of benefits and services, international
benefits
International pay systems: national systems- Japanese, German and U.S national system,
Expatriate pay
Competency mapping: Concept of Competency mapping.Applications of Competency Mapping
and Assessment Techniques
Performance management: shift from performance appraisal to performance management,
essence of performance management, performance management cycle, defining performance,
concern and scope, history techniques -behavioral anchored rating scheme, MBO, critical
incident techniques. 360 degree feedback- concept, uses, methodology, development,
implementation, advantages and disadvantages, common errors in performance appraisal
Conducting performance and development reviews: key aspects of performance and
development reviews, the basis of reviews, preparing for meeting, coaching and counseling
Case study
References
1. Richard I. Henderson :Compensation Management: Rewarding Performance Prentice
Hall of India Pvt. Ltd.
2. Nilanjan Sengupta : Compensation Management by,Excel Books
3. Dewakar Goel : Performance appraisal and Compensation Management A Modern
Approach by Prentice Hall Of India
4. Gary Dessler : Human Resource Management - Prentice hall 11/e
5. DeCenzo & Stephen Robbins :Human resource Management –8/e
6. R. S. Dwiwedi :Managing Human Resources –vikas publishing house
7. K Aswathappa :Human Resource Management –Tata Mc Graw Hill 4/e
8. VSP Rao :Human resource management- Excel Books 2/e
9. Milkovich & Newman :Compensation Tata Mc Graw Hill 8/e 2007
Course Code EH-04 : Cross Cultural and Global Human Resource Management
Intent
The objective of this course is to develop a diagnostic conceptual understanding of the cultural
and related behavioral variables in the management of global organizations.
Contents
The role of culture: nature of culture; cultural diversity ,values in culture, hofstede’s cultural,
dimensions; power distance, uncertainty avoidance individualism ,masculinity ?
Cross cultural communication : the overall communication process communication barriers(4),
managing cross cultural negotiations.
Leadership across cultures : recent findings and insights about leadership; transformational,
transactional and charismatic leadership (4hrs) cross cultural leadership insight from the globe
study
Human resources selection across nations : Sources of human resources selection criteria for
international assignments , international human resource selection procedures
Human resource training and development across different nations; compensation, individual and
host –country view points, repatriation of expatriates, training in international management,
types of training programs
International Industrial Relati) ons ;Introduction ,three actors of Industrial relations, trade Unions,
Concerns of Trade Unions in MNC’s; collective Negotiations ;Disputes/Conflicts; Quality
Circles and Participative Management.
International Strategic Human Resource Management; Introduction ; peculiarities of global
strategic management ; value creation ; global Strategic Management process ; MNC’s Business
strategies and HRM strategies ; collaborative strategies ; organizational and human resource
strategies.
Case study
References :
1. P.L Rao : International HRM by Excel books first edition 2008
2. Terence Jackson: International HRM: A Cross-cultural Approach 2002
3. Maryann H. Albrecht: International HRM: Managing Diversity in the Workplace
4. P. Subba Rao : International HRM
5. Peter.J.Dowling Denice.
E. Welch Intnl. : International HRM Business Press 4th
Edition. Thomson
6. Annewil Harzing Jorisvan International HRM by at Sage Publication
Ruyssevel : .
7. Sanjay Srrivastava : International HRM Exel books.
8. Mouir H. Tayeb : Intrenational HRM Sage Publicaation.
9. Ashwathappa : International HRM by.Himalaya Publication.
10. Bhattacharya : Internatiional HRM by Sengupta.
11. Luthans &Doh International Management Culture, strategy and behavior-
Hodgetts, Tata Mc Graw Hill Sixth Edition 2006
MINOR
SPECIALIZATION
MINOR SPECIALIZATION: MARKETING
Course Code EM – 03: Marketing Of Services
Intent
The primary objective is to familiarize students with the concepts of service marketing and to
equip with tools and techniques for applications of these concepts to real life problems and issues
in service environment.
Content
1. Growth and Importance of Services: Introduction of services, service sector – Indian
scenario, importance of services marketing, Introduction of service marketing
environment, reasons for growth of service sector, types of services
2. Understanding Service Market : Introduction of consumer behaviour in services,
motivation and consumer behaviour, Maslow’s Hierarcy of needs, Perception and
consumer behavior, social factors, cultural factors, psychological factors, personal factors
, Segmentation strategies, bases of segmentation , guidelines for selecting target market,
approaches to target market , why positioning, effective positioning, positioning the
intangibles, positioning process, positioning maps
3. Service Marketing Mix : Product-features, service development is different, reasons for
development, types of new services, Pricing : Introduction, challenges, problems, service
pricing, service industry pricing methods, Place : Distributing of services, major
intermediaries for service delivery, delivery, Promotion: introduction, identification of
target market, message development for right communication effect, communication mix,
People : service encounter, employees, training and development, motivation, Physical
evidence : introduction, what is physical evidence, Process : Introduction, critical
moments, blue printing, building a service blue print, advantages of blue printing
4. Service Quality : Introduction, dimension of quality, application of quality determinants
(1), Understanding quality management, the Gronroos Model, measuring service quality,
introduction, SERVQUAL
5. Service Marketing Triangle : External marketing, Internal marketing : two aspects of
internal marketing, defining internal marketing, Is internal marketing approach useful?,
two aspects of internal marketing, using traditional marketing tools on employees,
internal marketing values and practices
6. Relationship and Interactive Marketing : Relationship marketing defined, application
of relationship marketing, customer relationship , what is interactive marketing, 4C’s of
customer service mix, Interactive marketing methods
7. Service Application :
Marketing of Hotel Industry
Marketing of Insurance Services
Marketing of Financial Services
Marketing of Education
1. Case study discussion (8hours)
Text Book:
3. M.K. Rampal and S.L.Gupta, Service Marketing concepts, applications and cases, Galgotia
Publishing Company, 2006.
4. Harsh V. Verma, Services Marketing, Text and Cases, Pearson Education, 2008
Reference Book:
4. Cristopher H. Lovelock & Jochen Writz, Services Marketing, Pearson Education, 2004.
5. Valerie A Zeithaml & Mary Jo Bitner, Services Marketing, Tata McGraw-Hill Publishing
company Ltd., 2004.
6. K. Douglas Hoffman & John E.G. Bateson, Marketing of Services, Cengage Learning, 2006.
Course Code EM 04 : Sales & Distribution Management
Intent:
The course aims to impart skills and knowledge needed to manage sales and distribution
function. As a successful marketer, the sales and distribution function needs to be handled from a
strategic perspective that is the main focus area of this course.
Contents
1. Introduction to Sales Management: The Sales Management Function – Nature, Scope and
Importance; Sales as a function of marketing management; Personal Selling Process ; AIDA
Model.
2. Sales Organization: Sales Organization Structure- Role of sales administration; Role of Sales
Organization, Developing Sales Organization
3. Sales Quotas: Concept & importance of Sales quotas, Types of sales quotas-sales volume
quotas, profit quotas, expense quotas, activity quotas, combination quotas
4. Territory Management: Concept and activities of territory management, Rationale behind
territory management.
5. Sales Force Management: Recruiting and Selecting Sales Personnel; Training Sales
Personnel, Motivating the Sales Force; Sales Force Compensation.
6. Distribution Planning and Control: Role and Function of Intermediaries; Selection and
Motivation of Intermediaries; Channel Dynamics – Vertical Marketing Systems; Horizontal
Marketing Systems; Channel Conflict and Management.
7. Distribution System and Logistics: Physical Distribution System – Decision Areas; Different
Modes of Transport in India; Their Characteristics; Introduction to Supply Chain Management
(SCM)
8. Case Studies.
References
Still, R. R. & Cundiff, E. W., Govoni, N. A. P. (2003). Sales Management. Prentice Hall
of India,
Coughlan A.T., Anderson E., Stern L.W and Ansary A.E. (2001), Marketing Channels,
Pearson Education.
Stanton, William J. etc. (2001). Management of Sales Force. Irwin, Chicago.
Gupta S L,(2010) “Sales and Distribution Management- Text & Cases”, Excel Books,
Newman A J and Cullen P, (2005), “Retailing: Environment and Operations”, Thomson
Learning
Srivastava, Cyrilderun & Shyan (2008), “Sales Management”, Excel Books
Emiko Bonafield (1999),”Harnessing Value in the Supply Chain”, John Wiley :
Singapore.
Berman B and Evans J R, (2007) “Retail Management”, Pearson Education.
MINOR SPECIALIZATION: FINANCE
Course Code EF-03: Security Analysis and Portfolio Management
Intent
The purpose of this course is to impart the knowledge about various investment alternatives,
their valuation and portfolio management techniques to enable students to take financial
decisions on the basis of risk and return.
Contents
Introduction to Investment– Meaning, difference between investment, speculation and gambling,
investment process, investment alternatives, investment factors and motives, types of securities,
stock market indices; Risk and Return- types of risk, beta as a measure of risk, risk aversion,
computation of risk, discussion on sub prime crisis, types of return AR and GR.
Valuation of Securities:- Bond Valuation- definition, types, features, Bond risk and return, YTM,
Yield to call/put, yield on indexed linked bonds, yield curves, Bond theorems, convexity,
theories of term structure of interest rates, Bond Duration and Bond Immunisation; Stock Return
and valuation-definition, types, calculation of current yield, Holding period return (HPR),
Models of equity valuation-earnings valuation, revenue valuation, Cash valuation, Asset
Valuation and DCF Models, Models based on P/E ratio, Preferred Stock Valuation.
Security Analysis:- Fundamental Analysis- Economic Analysis, Industry Analysis and Company
Analysis; Technical Analysis:- Introduction, pattern study, indicators, trading strategies, trading
psychology and Risk management, Introduction to Behavioral Finance, behavioral biases,
trading of securities, short sell and types of orders; Efficient Market Hypothesis )
3. Portfolio Analysis: Meaning of Portfolio, diversification, Portfolio Selection-using
Markowitz Mean Variance Criteria (MVC), Efficiency Frontier; Sharpe Single Index
Model, Sharpe’s optimal portfolio; CAPM and APT: Assumptions and Applications;
Portfolio Evaluation- Sharpe, Treynor’s and Jenson’s performance Indices; Forecasting
portfolio performance- Artificial Neural Networks, Fuzzy Theory and Behavioral
Models.
4. Case Study Discussions and Class discussions on current topics
Text Books:
3. Punithavathy Pandian(2010), “Security Analysis and Portfolio Management”, Vikas
Publishing House
4. Ranganatham and Madhumati(2010), “Investment Analysis and Portfolio Management”,
Pearson Education
Suggested Readings:
1.Fischer and Jordan, “Security Analysis and Portfolio Management”, Sixth Edition,
Pearson Publications
2.Reilly and Brown, “Investment Analysis and Portfolio Management”, Eighth Edition,
Cengage Learning
3.Meir Kohn, ““Financial Institutions and Markets”, Second Edition, Oxford University
Press.
4.Saunders and Cornett, “Financial Markets and Institutions-An introduction to Risk
Management Approach”, Third Edition, Tata McGraw Hill
5.Sudhindra Bhat, “Security Analysis and Portfolio Management”, Excel Books
6.Bhalla V K, “Investment Management-Security Analysis and Portfolio Management”,
Seventeenth Edition, S.Chand
7.Avadhani V A (2010), “Investment Management”, Himalaya Publication
8.Gangadhar and Babu, “Investment Management”, Anmol Publications
9.Singh Preeti(2010), “Investment Management”, Himalaya Publication
10.Chandra Prasanna (2010), “Investment Analysis and Portfolio Management”, Tata
McGraw Hill
11.Kevin S(2010), “Security Analysis and Portfolio Management”, Prentice Hall of India
Course Code EF-04 : Banking And Insurance
Intent
To provide to the students basic Concept and Principles of Banking and Insurance including
their role in Indian Economy.
Contents
Banking in India : Meaning, origin , history and structure of banking; Nationalisation of Banks,
reasons of nationalisation; Recommendations of Tandon , Dahejia and Marathe Committees.
Commercial Banking : Meaning, functions and structure of Commercial banks; factors
affectinliquidity and profitability, credit creation; balance sheet of Commercial bank; Changing
functions and role of Commercial banks, Services rendered by them; systems of Banking.
Non Performing Assets : Types of advances, definition and categorization of NPAs, Provision on
NPAs, Reporting of NPAs and measures to reduce NPAs; ARCs
Cooperative Banking : Meaning and structure of cooperative banking, cooperative credit
institutions-short term and long term credit.
Reserve Bank of India : Origin and evolution of RBI, Functions and Structure of RBI, Monetary
Policy and its instruments (Qualitative and Quantitative)
ALM : ALM in banks, ALM system in banks – Guidelines, ALM Information Systems, ALM
Organization, Composition of ALCO, ALM Process.
Credit Risk Management : Credit risk, credit risk management and its instruments, Basel II, Risk
Financing , Credit derivatives
Microfinance : Introduction, features of microfinance, ways of delivering microfinance – SHG,
IBPs, Grameen Model and Mixed model, Role of commercial banks in microfinance, Growth
and challenges faced by in microfinance, Microfinance in India and its scope.
Introduction to Insurance : Definition, functions, principles of Insurance, Types of Life insurance
plans, Group Insurance.
Types of Insurance : Life and non-life, structure of Insurance companies, Private and public
players in insurance, Scope of Insurance in India.
Calculation of premium : Life Insurance, concept of bancassurance, methods of bancassurance.
Underwriting, classification of risks, financial underwriting, assessing the risk. Claims and
settlement procedure. Marketing of insurance products. Role of Insurance agent.
References :-
1. Managing Life Insurance –(PHI Learning)
2. Modern Banking theory & Practice – Muraleedharan (PHI Learning)
3. Introduction to risk Management and Insurance – Dorfman (PHI Learning)
4. Economics of Microfinance – Armedariz & Murdoch (PHI Learning)
5. Elements of Banking & Insurance – Sethi & Bhatia (PHI Learning)
6. Insurance – Theory & Practice – Tripathy & Pal (PHI Learning)
7. Core Banking Solution – Evaluation of security & Control (PHI Learning)
8. Fundamental of risk & Insurance – Vanghan (Wiley india)
9. Risk Management & Insurance Perspective in Global Skipper Economy (Wiley India)
10. Understand Microfinance – Panda (Wiley India)
11. Bank Management and Financial Services – Peter S. Rose, C. Hudgins (MC Graw Hill)
12. Banking Law & Practice – K.P. Kandaswani, S. Natarajan, R. Parameswasan, S. Chand)
13 Insurance Principles & Practice – M.N. Mishra, .B. Mishra (S. Chand)
14 Risk Management in Banks – S. Singh, Yogesh Singh (Excel Books)
15 Micro Finance- V.S. Somanath (Excel Books)
16 Introduction in Banking – Viygaragaran/ gengor (Excel Books)
17 Indian Banking – Recent reforms & Regulation – Katuri ZNageswar Rao (IC Fai Books)
18. Merger in Banking Industry – A Global Perspective – vandana Shajan IC Fai Books)
19 N.P.A. in banking system – Trends & Challengers Gopala Krishna Murthy(ICFAI)
20. Principales of Insurance Management – Neelamm C Gulati (Excel)
MINOR SPECIALIZATION: HUMAN RESOURCES
Course Code EH-03 : Compensation and Reward Management
Intent:
This course has been designed to explain how compensation systems help organizations attain
and sustain competitive advantage and describe how different types of compensation plans
are implemented. It will also familiarize the students with how organizations manage
performance of the employees in order to achieve success.
Contents
Compensation Management: concepts of wage and salary wage compensation compensation
management Types of compensation, national wage policy, problems in wage and salary
administration, minimum living and fair wages, minimum wages act, 1948
Methods of job evaluation: concept ,nature, objectives principles, role of job evaluation in wage
administration, job evaluation programme
Wage incentive plans and ESOP : prerequisites of effective incentive system, scope of incentive
system, types of incentive schemes, group incentive planshalsey premium plan, rowan bonus
plan, emersion efficiency plan bedeaux point plan, taylor’s piece rate, merrick’s piecerate,
gantt’s task and bonus wage plans, employee stock option plan
Employee benefits: meaning and definition, types of employee benefits, principles of fringes
significant benefit and service programmes, administration of benefits and services, international
benefits
International pay systems: national systems- Japanese, German and U.S national system,
Expatriate pay
Competency mapping: Concept of Competency mapping.Applications of Competency Mapping
and Assessment Techniques
Performance management: shift from performance appraisal to performance management,
essence of performance management, performance management cycle, defining performance,
concern and scope, history techniques -behavioral anchored rating scheme, MBO, critical
incident techniques. 360 degree feedback- concept, uses,
methodology,development,implementation, advantages and disadvantages,common errors in
performance appraisal
Conducting performance and development reviews: key aspects of performance and
development reviews, the basis of reviews, preparing for meeting, coaching and counseling
Case study
References
2. Richard I. Henderson :Compensation Management: Rewarding Performance Prentice
Hall of India Pvt. Ltd.
2. Nilanjan Sengupta : Compensation Management by,Excel Books
3. Dewakar Goel : Performance appraisal and Compensation Management A Modern
Approach by Prentice Hall Of India
4. Gary Dessler : Human Resource Management - Prentice hall 11/e
5. DeCenzo & Stephen Robbins :Human resource Management –8/e
6. R. S. Dwiwedi :Managing Human Resources –vikas publishing house
7. K Aswathappa :Human Resource Management –Tata Mc Graw Hill 4/e
8. VSP Rao :Human resource management- Excel Books 2/e
9. Milkovich & Newman :Compensation Tata Mc Graw Hill 8/e 2007
Course Code EH-04 : Cross Cultural and Global Human Resource Management
Intent
The objective of this course is to develop a diagnostic conceptual understanding of the cultural
and related behavioral variables in the management of global organizations.
Contents
The role of culture: nature of culture; cultural diversity ,values in culture, hofstede’s cultural,
dimensions; power distance, uncertainty avoidance individualism ,masculinity ?
Cross cultural communication : the overall communication process communication barriers(4),
managing cross cultural negotiations.
Leadership across cultures : recent findings and insights about leadership; transformational,
transactional and charismatic leadership (4hrs) cross cultural leadership insight from the globe
study
Human resources selection across nations : Sources of human resources selection criteria for
international assignments , international human resource selection procedures
Human resource training and development across different nations; compensation, individual and
host –country view points, repatriation of expatriates, training in international management,
types of training programs
International Industrial Relations ;Introduction ,three actors of Industrial relations, trade Unions,
Concerns of Trade Unions in MNC’s; collective Negotiations ;Disputes/Conflicts; Quality
Circles and Participative Management.
International Strategic Human Resource Management; Introduction ; peculiarities of global
strategic management ; value creation ; global Strategic Management process ; MNC’s Business
strategies and HRM strategies ; collaborative strategies ; organizational and human resource
strategies.
Case study
References :
12. P.L Rao : International HRM by Excel books first edition 2008
13. Terence Jackson: International HRM: A Cross-cultural Approach 2002
14. Maryann H. Albrecht: International HRM: Managing Diversity in the Workplace
15. P. Subba Rao : International HRM
16. Peter.J.Dowling Denice.
E. Welch Intnl. : International HRM Business Press 4th
Edition. Thomson
17. Annewil Harzing Jorisvan International HRM by at Sage Publication
Ruyssevel : .
18. Sanjay Srrivastava : International HRM Exel books.
19. Mouir H. Tayeb : Intrenational HRM Sage Publicaation.
20. Ashwathappa : International HRM by.Himalaya Publication.
21. Bhattacharya : Internatiional HRM by Sengupta.
22. Luthans &Doh International Management Culture, strategy and behavior-
Hodgetts, Tata Mc Graw Hill Sixth Edition 2006
MINOR SPECIALIZATION: INTERNATIONAL BUSINESS
Course Code EIB-01: International Trade and Policy Framework
Intent
The paper aims at acquainting the students with the theoretical foundations of international trade
and enabling them to learn the pattern, structure and policy framework of India’s foreign trade.
Contents
Theoretical foundations of international Trade : Reasons for international trade :Mercantilist and
neo-mercantilist view; Theories of international trade: Absolute and comparative advantages
theories: Modern theories of trade; Gains from trade; Foreign trade multiplier; terms of trade.
Instruments of Commercial Policy: Tariffs quotas and other measures and their effects;
Arguments for and against protection; Trade regulations and WTO; Trade policy and developing
countries.
Factor Movements and International Trade in Services: Capital flows-types and theories of
foreign investments, barriers to foreign investments; Labor migration; Theory of international
trade in services.
Balance of Payment Account : Concept and significance of balance of payments account; current
and capital account components and accounting system; Balance of payment deficits and
correction policies.
Theoretical Aspects of Economic Integration: Free trade area, customs union and common
market; theory of customs union; trade creation and diversion effects.
India’s Foreign trade and investments: Patterns and structure of India’s foreign trade; terms of
trade; foreign investment flows’ India’s balance of payments account and corrections policies;
foreign debt situation.
Policy framework and Promotional Measures :India’s foreign trade and investment policy;
Policy making body and mechanism; Export promotion measures and infrastructure support-
export and trading, houses, export promotion schemes and incentives; Institutional arrangements
for export promotion; Export processing/ special economic zones, 100% EOUs.
References :
1. Economic Survey, Govt. Of India.
2. Export-Import Policy and other documents, Govt. Of India.
3. Hazari, R. Bharat : Micro Economic foundations of international trade, Croom Helm,
London and Sydney.
4. Letiche, John M : International Economics : Policies and theoretical foundations,
Academic press, New York
.
5. Mannur, H.G : International Economics, 2nd
ed., Vikas Publishing House, New Delhi,
1999.
6. Salvatore, D : International Economics, John Wiley & Sons, 2001.
7. Sodersten, BO :International Economics, 2nd
ed., McMillan, London.
COURSE CODE: EIB-02 International Trade Practices, Procedures & Documentation
Intent
The objective of this paper is to acquaint the students with the trade practices, procedures and
documentation of international trade.
Contents
EXIM Operations and Documentation: Trade operations and documentation; documentation
areas and dimensions; Nature and characteristics features of Exim documents; EDI and
documentation.
EXIM Policy Framework: Legal framework, objective of EXIM policy; Policy overview-
Facilities and restrictions; Getting started in export business.
Foreign Exchange Facilities and Regulations: Legal framework in India-FEMA- Origin and
objectives, Main provision of FEMA; other relevant acts.
International Trade terms: Trade contract and trade terms; trade terms and need for
standardization; INCO terms.
Export Payment Terms: Credit risk management and payment terms; Main features of payment
terms- Advance payment, open account, documentary collection, documentary credit-
Documentary collection- DP and DA process and operation; Letter of credit and parties involved;
Process of opening and advising LC, types of LC, Process and operation; UCPDC- Major clauses;
Consignment sale.
Trade Finance: sources and schemes of trade finance; Pre- and post – shipment export credit
schemes and methods of financing; Packing credit advance details; Post-shipment advance;
Import financing.
Transit Risk Management: Nature of transit risk; Contract of cargo insurance parties involved-
Insurer/assured, Indemnity and insurable value; Perils and losses; Insurance policy and certificate;
Cargo loss claims- Procedure and documentation.
Credit Risk Management: Export credit insurance – Concept and importance; Role of Export
Credit Guarantee Corporation (ECGC); Covers issued by ECGC; Financial guarantees; Coverage
of commercial and political risks- procedures and documentary requirements.
Central Excise Clearance: Excise duty- Definition, rationale, stages of levying and collection;
Meaning of manufacturing; Types of duties; Legal Framework- Central Excise Act and Rules,
Central Excise Tariff Act; Valuation; Options of refund and movement in bond- Rules 12, 13 and
14; Procedures and documentary requirements.
Customs Clearance of Export and Import Cargo: Legal framework- Customs Act 1962;. Customs
Tariff Act 1975; Foreign trade (Development and Regulations) Act 1992; Valuation and types of
duties and Harmonized system of Nomenclature; Documentation requirements and document
processing; physical examination of goods; EDI and customs operations.
Duty Drawback: Concept and rationale; Monitoring authority; types and mechanism of rate
fixation; settlement of claims including under EDI; Procedure and documentation.
Import policy and Export promotion: Duty exemption schemes; Import of capital goods; Export,
trading star trading, super star trading house policy and procedures; EOU’s/EPZs/SEZs schemes
and procedures
References
1. Customs and Excise law, various issues
2. Excise Law times, various issues.
3. IIFT, various publications.
4. IMPEX Times, various issues.
5. Ministry of Commerce, Export Import policy, Govt of India, New Delhi.
6. Ministry of Commerce, Handbook of Procedures, Volumes I and II , Government of
India, New
Delhi.
7. Ram Paras, Exports: What, where and How ? Anupam publications, New Delhi., 2001
MINOR SPECIALIZATION: INFORMATION TECHNOLOGY
Course Code:E IT-01: Advance MS Excel & Access
Intent
This course provides competency in database fundamentals, working with Excel & Access
objects, creating databases and tables, working with table data and structure, working with
related tables, creating advanced queries, designing forms and generating reports.
Content
1. Calculating Data with Advanced Formulas Named Ranges ,Calculating Data across
Worksheets , Analyzing Data with Logical and Lookup Functions , Rounding Functions ,
Number Functions , Math Function , Financial Functions
More Functions Text Functions ,Date and Time Functions ,Lookup, Reference, and
Information Functions Advanced Formula Writing
Organizing Worksheet and Table Data Creating and Modifying Tables Formatting
Tables Calculating Data in a Table or Worksheet
Analyzing Data Using PivotTables and Pivot Charts Creating a PivotTable Report
Analyzing and Modifying a PivotTable
Inserting Graphic Objects Inserting and Modifying Pictures and ClipArt Drawing and
Modifying Shapes
Customizing and Enhancing Workbooks and the Excel Environment How to
Customize the Excel Environment Customizing Workbooks Managing Themes How to
Create and Use Templates
Streamlining Workflow Creating Macros Adding Macros to the Quick Access Toolbar
Editing a Macro Applying Data Validation to a Worksheet Updating Workbook
Properties
Collaborating with Others Protecting Files and Sharing Workbooks Merging Multiple
Workbooks Adjusting Macro Settings Restricting Document Access
Auditing Worksheets Tracing Cell Precedents and Dependents Troubleshooting Errors
in Formulas Watching and Evaluating Formulas Creating a Data List Outline
Analyzing Data Add, change, or remove a Trendline in a chart Create Scenarios and
Performing What-If Analysis
Working with Multiple Workbooks Create a Workspace Consolidate Data Managing
Linked Cells in Different Workbooks Exporting Excel Data Importing a Table from
Word
2. Build a Database Create a New Database Create a Table Manage Tables
Manage Data in a Table Add Table Data Modify Table Data Sort Records Filter
Records
Working with Queries Create a Query Add Criteria to a Query Sorting a Query Using
Multiple Fields Using AND and OR Operators Add a Primary Key to a Table Change a
Field’s Data Type Change the Field Size
Creating Relational Databases Overview Relationship Types Understanding Table
Relationships Creating Relationships between Tables Enforcing Referential Integrity
More on Queries Create Query Joins Relate Data within a Table Set Query Properties
Create a Calculated Field
Design Forms Form views Create a Form using Wizard Modify the Design of a Form
Generate Reports Report Views Create a Report Report Wizard Custom Calculated
Fields Prepare a Report for Print
Text Books:
Guy Hart-Davis, How to Do Everything with Microsoft Office Excel 2007
Conrad Carlberg, Business Analysis: Microsoft Excel 2010
Noel Jerke, Microsoft Office Access 2003 Professional Results
Reference Books:
John Walkenbach, Excel 2007 Bible
Cary N. Prague,Microsoft Access 2003 Bible, John Wiley & Sons Inc.
Greg Harvey,Excel 2007 For Dummies
John Kaufield's,Access2003 For Dummies
Roger Jennings, Special Edition Using Microsoft Office Access 2003, Que Pub
Course Code :EIT-02: E-Commerce
Intent: This course is intended to expose the students to the emerging managerial and
technology issue in E-Commerce. It shall aim at helping the student to understand the dynamics
of conversion between computer and communication technologies and its on business systems
and processes.
Content
Introduction to E-Commerce: The scope of electronic commerce, Definition of
Electric Commerce, Electric commerce and the trade cycle, (2) Electric Markets,
Electric Data Interchange, Internet Commerce, E-Commerce in Perspective.(2)
Business Strategy in an Electronic Age: Supply Chains, Porter’s value Chain Model,
Inter Organizational Value Chains, Competitive Strategy, Porter’s Modal, First
Mover Advantage, sustainable competitive advantage, Competitive advantage using
E-Commerce, Business strategy.
Introduction to Business Strategy: Strategic implication of IT, Technology, Business
Environment, business Capability. Existing Business Strategy, Strategy Formulation
& implementation Planning, E-Commerce Implementation, E-Commerce Evaluation.
Business to Business Electronic Commerce: Characteristics to B2B EC, Procurement
Management Using the Buyers Internal Market Supplier-Oriented Marketplace,
Intermediary-Oriented marketplace, Just in time delivery, Other B2B Models.
Electronic Data Interchange (EDI): EDI: The Nuts and Bolts, EDI & Business.
Electronic Payment System: Is SET a Failure, Electronic Payments & Protocols,
Security Schemes in Electronic Payment Systems, Electronic Credit Card system on
the Internet.(3)Electronic Fund Transfer and Debit Card on the Internet stored Values
cards and E-cash, Electronic check systems, Prospect of Electronic Payment Systems,
managerial issues.
Electronic Security Systems: Basic Security issues, Types of threats & attacks, EC
application, EC security, SS Layers, EC Communication.
Textbooks:
1. David Whiteley, “E-Commerce”, Tata McGraw Hill 2003.
2. Eframi Turban, Jae Lee David King k. Michale Chung, “Electronic Commerce”,
Pearson Education, 2005
References:
1. Kalakota, R. and whinston A. (1996): Frontiers of Electronic Commerce. Addison-
wisley.
2. Lawrence E, Corbit B., Tidewell A, Fisher J and Lawrence JR (1998). Internet
Commerce John Wiley.
3. Diwan parag and sharma sunil, E-Commerce, Excel Books, New Delhi, 2004.
4. Bajaj K.K. and Nag, Debjani, “E-Commerce The cutting edge of business”, Tata
McGraw Hill Publishing Company Ltd. New Delhi, 2001.
Course Code EF-03: Security Analysis and Portfolio Management
Intent
The purpose of this course is to impart the knowledge about various investment alternatives,
their valuation and portfolio management techniques to enable students to take financial
decisions on the basis of risk and return.
Contents
Introduction to Investment– Meaning, difference between investment, speculation and gambling,
investment process, investment alternatives, investment factors and motives, types of securities,
stock market indices; Risk and Return- types of risk, beta as a measure of risk, risk aversion,
computation of risk, discussion on sub prime crisis, types of return AR and GR.
Valuation of Securities:- Bond Valuation- definition, types, features, Bond risk and return, YTM,
Yield to call/put, yield on indexed linked bonds, yield curves, Bond theorems, convexity,
theories of term structure of interest rates, Bond Duration and Bond Immunisation; Stock Return
and valuation-definition, types, calculation of current yield, Holding period return (HPR),
Models of equity valuation-earnings valuation, revenue valuation, Cash valuation, Asset
Valuation and DCF Models, Models based on P/E ratio, Preferred Stock Valuation.
Security Analysis:- Fundamental Analysis- Economic Analysis, Industry Analysis and Company
Analysis; Technical Analysis:- Introduction, pattern study, indicators, trading strategies, trading
psychology and Risk management, Introduction to Behavioral Finance, behavioral biases,
trading of securities, short sell and types of orders; Efficient Market Hypothesis )
5. Portfolio Analysis: Meaning of Portfolio, diversification, Portfolio Selection-using
Markowitz Mean Variance Criteria (MVC), Efficiency Frontier; Sharpe Single Index
Model, Sharpe’s optimal portfolio; CAPM and APT: Assumptions and Applications;
Portfolio Evaluation- Sharpe, Treynor’s and Jenson’s performance Indices; Forecasting
portfolio performance- Artificial Neural Networks, Fuzzy Theory and Behavioral
Models.
6. Case Study Discussions and Class discussions on current topics
Text Books:
5. Punithavathy Pandian(2010), “Security Analysis and Portfolio Management”, Vikas
Publishing House
6. Ranganatham and Madhumati(2010), “Investment Analysis and Portfolio Management”,
Pearson Education
Suggested Readings:
1.Fischer and Jordan, “Security Analysis and Portfolio Management”, Sixth Edition,
Pearson Publications
2.Reilly and Brown, “Investment Analysis and Portfolio Management”, Eighth Edition,
Cengage Learning
3.Meir Kohn, ““Financial Institutions and Markets”, Second Edition, Oxford University
Press.
4.Saunders and Cornett, “Financial Markets and Institutions-An introduction to Risk
Management Approach”, Third Edition, Tata McGraw Hill
5.Sudhindra Bhat, “Security Analysis and Portfolio Management”, Excel Books
6.Bhalla V K, “Investment Management-Security Analysis and Portfolio Management”,
Seventeenth Edition, S.Chand
7.Avadhani V A (2010), “Investment Management”, Himalaya Publication
8.Gangadhar and Babu, “Investment Management”, Anmol Publications
9.Singh Preeti(2010), “Investment Management”, Himalaya Publication
10.Chandra Prasanna (2010), “Investment Analysis and Portfolio Management”, Tata
McGraw Hill
11.Kevin S(2010), “Security Analysis and Portfolio Management”, Prentice Hall of India
Course Code EF-04 : Banking And Insurance
Intent
To provide to the students basic Concept and Principles of Banking and Insurance including
their role in Indian Economy.
Contents
Banking in India : Meaning, origin , history and structure of banking; Nationalisation of Banks,
reasons of nationalisation; Recommendations of Tandon , Dahejia and Marathe Committees.
Commercial Banking : Meaning, functions and structure of Commercial banks; factors
affectinliquidity and profitability, credit creation; balance sheet of Commercial bank; Changing
functions and role of Commercial banks, Services rendered by them; systems of Banking.
Non Performing Assets : Types of advances, definition and categorization of NPAs, Provision on
NPAs, Reporting of NPAs and measures to reduce NPAs; ARCs
Cooperative Banking : Meaning and structure of cooperative banking, cooperative credit
institutions-short term and long term credit.
Reserve Bank of India : Origin and evolution of RBI, Functions and Structure of RBI, Monetary
Policy and its instruments (Qualitative and Quantitative)
ALM : ALM in banks, ALM system in banks – Guidelines, ALM Information Systems, ALM
Organization, Composition of ALCO, ALM Process.
Credit Risk Management : Credit risk, credit risk management and its instruments, Basel II, Risk
Financing , Credit derivatives
Microfinance : Introduction, features of microfinance, ways of delivering microfinance – SHG,
IBPs, Grameen Model and Mixed model, Role of commercial banks in microfinance, Growth
and challenges faced by in microfinance, Microfinance in India and its scope.
Introduction to Insurance : Definition, functions, principles of Insurance, Types of Life insurance
plans, Group Insurance.
Types of Insurance : Life and non-life, structure of Insurance companies, Private and public
players in insurance, Scope of Insurance in India.
Calculation of premium : Life Insurance, concept of bancassurance, methods of bancassurance.
Underwriting, classification of risks, financial underwriting, assessing the risk. Claims and
settlement procedure. Marketing of insurance products. Role of Insurance agent.
References :-
1. Managing Life Insurance –(PHI Learning)
2. Modern Banking theory & Practice – Muraleedharan (PHI Learning)
3. Introduction to risk Management and Insurance – Dorfman (PHI Learning)
4. Economics of Microfinance – Armedariz & Murdoch (PHI Learning)
5. Elements of Banking & Insurance – Sethi & Bhatia (PHI Learning)
6. Insurance – Theory & Practice – Tripathy & Pal (PHI Learning)
7. Core Banking Solution – Evaluation of security & Control (PHI Learning)
8. Fundamental of risk & Insurance – Vanghan (Wiley india)
9. Risk Management & Insurance Perspective in Global Skipper Economy (Wiley India)
10. Understand Microfinance – Panda (Wiley India)
11. Bank Management and Financial Services – Peter S. Rose, C. Hudgins (MC Graw Hill)
12. Banking Law & Practice – K.P. Kandaswani, S. Natarajan, R. Parameswasan, S. Chand)
13 Insurance Principles & Practice – M.N. Mishra, .B. Mishra (S. Chand)
14 Risk Management in Banks – S. Singh, Yogesh Singh (Excel Books)
15 Micro Finance- V.S. Somanath (Excel Books)
16 Introduction in Banking – Viygaragaran/ gengor (Excel Books)
17 Indian Banking – Recent reforms & Regulation – Katuri ZNageswar Rao (IC Fai Books)
18. Merger in Banking Industry – A Global Perspective – vandana Shajan IC Fai Books)
19 N.P.A. in banking system – Trends & Challengers Gopala Krishna Murthy(ICFAI)
20. Principales of Insurance Management – Neelamm C Gulati (Excel)
FOURTH
SEMESTER
Course Code 401: Business Ethics And Corporate Governance
Inten
To develop understanding and encourage students to think analytically and critically on issues
concerning Corporate Governance, Business ethics and Social Responsibility and to help them
understand the implications of three major challenges facing the corporation: Corporate
Citizenship, Globalization and Sustainability.
Content
1. Introduction to Corporate Ethics : Ethics in the world of Business, two types of ethical
theories, Classical Utilitarianism and Kantian Ethics, Rights and Virtue, Teleological and
Deontological approaches Whistle- blowing and its justification, Right to Blow the
Whistle, Developing a Company Whistle- Blowing Policy.
2. Ethics in Workplace : Individual in the organization, discrimination and affirmative
action, Women and family issues, Sexual Harassment, unjust dismissal; Ethics in
Marketing.
3. Consumer Protection : Healthy competition and protecting Consumer’s Interest.
4. Ethics in accounting and Finance : Importance, Issues and common problems.
5. Corporate Social Responsibility : Social responsibility of a business firm, Response of
Indian firms towards corporate social responsibility, Responsibility of business towards
various groups, Environment Issues- protecting the natural environment, prevention of
pollution and depletion of natural resources.
6. Corporate Governance : Governance is more than just Board Processes and procedures,
“Good” Corporate Governance, Obligations of Corporation to society at large, investors,
employees, customers, Managerial obligations , The role of Board of Directors in
ensuring Corporate Governance, Role of CEO
7. Corporate Governance: The India Scenario : Efforts to initiate Corporate governance in
the country, implementation of the Recommendations of Birla Committee Report, Future
of corporate governance in India
8. The Corporation in a Global Society : Role of Multinational Corporations; wages and
working conditions; Foreign Bribery; Cultural differences; Key Global Issues for
business, Caux Round Table, Corporate Governance- A Prerequisite for globalization.
9. Case-Study discussions
Text Books:
1. Boat right, John R., ‘Ethics and the conduct of Business’, Pearson Education, 4th
ed.,
2007.
2. Fernando, A.C, ‘Corporate Governance: Principals,. Policies and Practices, Pearson
Education, 2006.
3. Andrew Carne & Dirk Matten – Business Ethics, Oxford University Press, 2008.
REFERENCE BOOKS:
1. Prasad, Kesho- Corporate Governance’, Prentice Hall of India Pvt. Ltd., 2006
2. Baxi, C.V & Prasad Ajit- Corporate Social Responsibility’, Excel Books, 2005
3. Valasquez ‘Business Ethics- Concepts and cases, Prentice Hall, 5th
ed., 2002
4. Hartman, Laura P. & Chatterjee, Abha, Perspectives in Business Ethics, Third Ed., Tata
McGraw Hill, 2008.
5. Dr. Neeru Vasishth, Dr. Namita Rajput, Corporate Governance, Values & Ethics,
Taxmann’s Academic Publications, 2010.
6. Dr. Neeru Vasishth, Dr. Namita Rajput, Business Ethics & Values with Case Studies, 2nd
Edn., 2009, Taxmann’s Publications.
7. Harish R., Case Studies on Business Ethics and Corporate Governance – Promoting
Social Responsibility, The ICFAI University Press.
8. Krishna Kumar & Lekha Ravi, Case Studies on Business Ethics and CSR Initiatives, The
ICFAI University Press.
9. Muthu Kumar R., Case Studies on Corporate Governance, The ICFAI University Press.
10. Ramaseshan Iyer H., Case Studies on Ethics and Corporate Governance, Vol. I, The
ICFAI University Press.
11. Doris Rajakumari John, Caste Studies on Corporate Going Green – Issues and Challenges,
The ICFAI University Press.
12. Robert, W. McGee, Readings in Business Ethics, The ICFAI University Press.
Course Code 402: Entrepreneurship Development and Project Management
Intent
To provide an introduction to entrepreneurship and its development process, environment and
current scenario in India. It also enables the student to learn about project formulation, appraisal,
finance and implementations. Further it attempts to provide conceptual clarification to small
scale industry and the stages involved in the establishment of small business.
Content
1. Entrepreneur : Definitions and Structure – Concept of Entrepreneurship – Functions and
classifications of entrepreneurs – Entrepreneurial Traits and Motivation – Nature and
importance of entrepreneur – Entrepreneur vs. professional manager – Development of
Women entrepreneurs.
2. Concept of Entrepreneurship : Entrepreneurship and environment – Policies governing
Entrepreneurs, Entrepreneurial Development Programmes – Institutions in aid of
entrepreneurial development – The process of Entrepreneurial Development –
Entrepreneurship – Entrepreneurship development in other countries.
3. Establishing Entrepreneurial Systems : Role of constancy organizations – Role of
financial institutions – Bank finance to entrepreneurs. Entrepreneurship development:
Role of development financial institutions.
4. Search for a Business Idea : Concept of project and classification of project – Project
Identification – Project formulation – Project report – Project design and Network
Analysis – Project appraisal – profitability appraisal – Project planning –Financial
analysis and Project financing.
5. Financial analysis: Ratio analysis – Investment process – Break even analysis –
Profitability analysis – Social Cost Benefit Analysis – Budget and Planning process.
6. CASE STUDIES: Project Work
Text Books:
1. Robert D Hisrich, Michael P Peters, Dean A Shepherd, Entrepreneurship, Tata McGraw-
Hill 2009
2. Vasanth Desai ,Dynamics of Entrepreneurial Development and Management Himalaya
Publishing House,2009
3. Kurakto, Entrepreneurship-Theory Process and practices, Thomson Learning, 2007
4. Poornima Charantimath, Entrepreneurship Development-Small Business Enterprise,
Pearson Education, 2007
5. P.Saravanavelu ,Entrepreneurship Development, Eskapee publications,2008
6. Sahay, Entrepreneurship and new venture creation, Excel Books,2009
7. Kurota, Hodgetts, Entrepreneurship in new millennium, Cengage Learning, 2007
8. S.S.Khanka ,Entrepreneurial Development, S.Chand & Company Ltd.,2008
9. Mohanty, Fundamentals of Entrepreneurship, Prentice Hall of India,2009
10. Dr. Mathew J. Manimala, Entrepreneurship theory at crossroads, Biztantra, 2007 Lall,
Entrepreneurship, Excel Books, 2009
11. Ramachandran, Entrepreneurship Development, Tata Mcgraw Hill, 2008
12. N.P.Srinivasan ,G.P. Gupta ,Entrepreneurial Development, Sultan Chand & Sons, 2008
13. Vidya Hattangadi, Entrepreneurship, Himalaya Publishing House,2009
14. Mclleland, D.C. and Winter, D.G., Motivating Economic Achievement (Free Press, New
York, 1966)
15. Awasthi D. & Sebastian J., Evaluation of Entrepreneurship Progress (Sage Publications,
New Delhi, 1996)
16. David Hall, The Hall mark for successful business (Excel books, 1992)
17. Current Readings
18. Journal of Small Business Management, SEDME, Hyderabad
MAJOR
SPECIALIZATION
MAJOR SPECIALIZATION: MARKETING
Course Code EM-05: Brand Management
Intent
To present the contemporary view of Brand management and to develop a critical understanding
of Brand management and to develop a critical understanding of the process involved in
building and managing brands in retail environment.
Content
1. Brand Evolution : the beginning, brands and products, brand perspectives, brand levels,
brand evolution
2. Brands and Brand Management :What is a brand, Why do brand matter, strategic brand
management process; Brand equity concept
3. Brands Positioning : Evolution, 3 Cs of positioning, competitive positioning, positioning
strategies
4. Consumer Based brand equity : Brand equity as a bridge, sources of brand equity, steps
of brand building, Brand building blocks, Brand salience, brand performance, brand
imagery, brand judgment, brand feelings
5. Brand Marketing Planning & Implementation : Criteria for choosing brand elements,
options and tactics for brand elements, brand names, URL, logos, character, jingles,
packaging
6. Brand Inside and outside : brand identity concept, brand identity perspectives and brand
identity levels, Brand image and position.
7. The extensions: line extensions, brand extensions, types of extension and why brand
extensions?
8. Managing brands over time : Reinforcing brands- brand consistency, protecting brand
equity sources, fine tuning with marketing programs; Revitalizing Brands-expanding
brand awareness, improving brand image, entering new markets
9. Cases & success stories of Brand
References
1. Brand Management, Harsh Verma, Excel Books
2. Strategic Brand Management, Keller, Pearson
3. Brand Management, Mathur, Mc Milan
4. Brand Management, Moorthi, Vikas Publishing
5. Brand Positioning, Sengupta, Vikas Publishing
6. Best Practice Cases in Branding, Keller, Pearson
7. 27 Brand Practices, Kapoor, Mc Milan
8. Managing Indian Brands, Ramesh Kumar, Vikas Publishing
9. Brand Architecture, Harish, ICFAI Press
10. Brand Revitalisation, Suresh, ICFAI Press
Course Code EM 06: Retail Management
Intent :
To enable students understand basic concept of retailing and various strategies a retailer can
adopt in order to be successful in market.
Content
Introduction to the world of Retailing: What is Retailing, Economic significance of retailing ,
Opportunities in Retailing, Retail Management Decision Process.
Types of Retailers: Trends in the retail industry, Retailer characteristics, Food retailers, general
merchandise retailer, nonstore retail formats, services retailing, types of ownership
Retail Market Strategy : What is a retail strategy? , building a sustainable competitive advantage,
growth strategies, Global growth opportunities, the strategic planning process
Retail Locations and Site Selection : Shopping centers, city or town location, Location and retail
strategy , Factors affection the demand for a region or trade areas, Factors affection the
attractiveness of a site, estimating demand for a new location
Planning Merchandise Assortments: Organizing the buying process by categories, setting
objectives for the merchandise plan , sales forecasting assortment planning process, staple
merchandise buying systems, merchandise, open to buy, allocating merchandise to stores,
analyzing merchandise performance
Retail Pricing and Communication mix: Pricing strategies, approaches for setting prices, price
adjustments, using price to stimulate retail sales, using communication programs to develop
brands and build customer loyalty, methods of communicating with customers, planning the
retail communication process
Managing the Store: Store management responsibilities, recruiting and selecting store employees,
socializing and training new store employees, motivating and managing store employees,
evaluating store employees and providing feedback, compensating and rewarding store
employees, reducing inventory loss
Case study discussion
References:
1. Patrick M. Dunne, Robert F. Lusch
and David A. Griffith: Retailing, Thomson Learning, 2002.
2. Gibson G. Vedamani : Retail Management Functional
Principles and Practices, Jaico
Publishing House, 2004.
3. Rosemary Varley and Mohammed Rafiq: Principles of Retail Management, Polgrave
Macmillan, 2005.
4. Dr. Harjit singh : Retail Management – text & Cases,
S. Chand,2009
5. A. sivakumar : Retail marketing, excel,2006
6. Siva kumar A : Retail marketing, excel books, 2005
7. Nair suja : Retail Management, Himalaya
publishing house, 2007.
8. Michael Levy, Barton A Weitz: Retail Management, Tata McGraw-
Hill Publishing Company Limited, 2003.
MAJOR SPECIALIZATION: FINANCE
Course Code EF-05 CORPORATE TAX PLANNING
Intent The aim of this course is to familiarize the student with major latest provisions of the Indian Tax laws and related judicial pronouncements if any pertaining primarily related to corporate enterprises having implications for various aspects of tax planning with a view to derive maximum possible tax benefits admissible under the law.
To understand the provisions of direct tax laws
To get knowledge of various tax incentives and benefits under direct taxes
To know applications of tax provisions in various cases
To gain knowledge on procedural aspects for filing tax returns for Individual and Corporate
assesses
Content
Introduction
Basis of charge; rates of taxes applicable for different types of assessees
Concepts of previous year and assessment year ,Gross total income and Total Income
Types of companies
Tax Rates applicable to various assessee
Residential status and scope of total income; Income deemed to be received / deemed to accrue or arise in India
Incomes which do not form part of total income-Prime Provisions for individual assessees
Heads
of
Income
Heads of income and the provisions governing computation of income under different heads primarily related to individual assessee
Income Under Salary
Income From House Property
Profits and gains From Business and Profession-Primarily MAT
Income under Capital Gains
Income From Other Sources
Deductions,Clubbing
and Set off
Deductions from Gross Total Income
Aggregation of income and set-off and carry
forward of losses
Issues relating to Tax
Planning
Concept of tax planning, tax evasion, tax management.
Tax on distributed profits
Tax planning with reference to form of organization.
Tax planning with reference to financial management
decision -
Capital structure, dividend including deemed dividend and bonus shares
Tax planning with reference to specific management decisions -
Make or buy; own or lease; repair or replace
Tax planning with reference to employees’ remuneration
Tax planning incase of mergers of companies
Filing of IT Return Preparation of return of income - Manually - Through software Procedural Issues relating to Advance Tax and TDS &Assessment will be covered in this unit
Unit 5-Current issues Double taxation avoidance agreements-Section 90 and section 91
Proposed Direct tax Code-Highlights
Proposed Goods and service tax Act-Highlights with emphasis on current issues of VAT, Service Tax provisions
References 1. Singhania, Vinod K., and Monica Singhania,., “Students’ Guide to Income Tax”,Taxmann
Publications Pvt. Ltd., New Delhi.
2. Singhania, Vinod K. and Kapil Singhania, “Tax Computation on CD”, TaxmannPublications Pvt.
Ltd., New Delhi.
3. Ahuja, Girish and Ravi Gupta, “Direct Tax laws,” Bharat LawHouse, Delhi
4. Lal, B.B., “Income Tax Law and Practice”, Konark Publications, New Delhi.
5. R.N Lakhotia, Subhash Lakhotia, Corporate Tax planning hand book, Vision book’s Publication
6. V.S. Sundaram, Commentaries on the Law of Income- Tax in India, Law Publishers, Allahabad.
7. A.C. Sampath Iyengar, Law of Income Tax, Bharat Publishing House, Allahabad.
8. Bhagmati Prasad, Direct Taxes Laws Practice, Wishwa Prakashan.
9. Chandra, Mahesh., S.P. Goyal and D.C. Shukla, “Income Tax Law and Practice”,Pragati
Prakashan, Delhi.
Journals 1. Income Tax Reports, Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman, Taxmann Allied Services Pvt. Ltd., New Delhi.
3. The Chartered Accountant, ICAI, New Delhi
4. Current Tax Reporter, Current Tax Reporter, Jodhpur.
Course Code EF-06: International Financial Management
Intent
To acquaint students with the financial management problems of multinational corporations and
prepare to solve these problems.
Content
1. Introduction to IFM: Why do nations trade? Why study international Finance?
Evolution of the MNCs, Process of overseas expansion, Recent Changes in global
financial markets
2. The Foreign Exchange Market: Organization of Forex market, its participants; Spot
market: spot quotations (Direct and Indirect), transaction cost, currency arbitrage,
mechanism of spot transaction; Forward Market: Participants, forward quotation,
cross rates and Relationship between spot and forward rate, foreign exchange market
in India.
3. International Monetary System: Alternate Exchange rate systems, Fixed and Floating,
Exchange rate regimes: Journey from Gold Standard to European monetary system,
Role of IMF, current scenario of exchange rate regimes, SDRs
4. Parity Conditions in International Finance: Arbitrage and law of one price, PPP, IRP,
Forward rates and Future spot rate parity, The Fisher Effect and The International
Fisher Effect
5. The Determination of Exchange Rates and Currency Forecasting: Determinants of
exchange rate, Demand and supply curves of currency, setting the equilibrium spot
exchange rate, PPP as a model of exchange rate behavior, Structural models of
exchange rate determination, fundamentals of central bank interventions, exchange
rate forecasting.
6. Measuring and Managing Exposure: Measuring and managing accounting exposure
(translational and transactional) and economic exposure, political exposure: Political
Risk Model, Country Risk, managing political risk; Nature and measurement of
interest rate risk, FRAs, Interest rate options, interest Rate caps, floors and collars
7. International portfolio Investment: Measuring total return from foreign investing
Bonds and stocks, international diversification and barriers, international CAPM,
Optimal international asset allocation.
8. International Project Appraisal: A review of NPV approach, the APV Framework,
Project appraisal in international context, incremental cash flows, Exchange rate risk
and cost of capital, Issues in Foreign Investment analysis.
9. Case studies and discussions on current issues
Text Books:-
1. Alan C. Shapiro, “Multinational Financial Management” Fourth Edition, Prentice Hall of
India
2. Madura J, “International Financial Management”, Cengage Learning
Reference Books:-
1. P G Apte, “International Financial Management” Third Edition, Tata McGraw Hill
Publishing
2. O’Brien Thomas, “International Finance”, Second Edition, Oxford University Press
3. V. Sharan, “International Financial Management” Third Edition, Prentice Hall of India
4. Jain, Peyrard and Yadav, “International Financial Management”, Macmillan India.
5. A K Seth, “International Financial Management”, Latest Edition, Galgotia Publications
6. Vij Madhu, “International Financial Management”, Second Edition, Excel Books
7. Varshney and Bhashyam, “International Financial Management-An Indian Perspective”,
Sultan Chand and Sons
MAJOR SPECIALIZATION: HUMAN RESOURCES
Course Code: EH-05 : Strategic Human Resource Management & Organisation
Development (SHROD)
Intent
To familiarize the students with the importance of Alignment between business and human
resource management strategies and use of various techniques of OD for organizational health
and renewal.
Contents
1. Introduction to strategic HRM: Introduction to business and corporate, Strategies -
Integrating HR strategies with business strategies, competitive advantage through
effective management of people, Developing HR plans and policies.
2. Executive Development: Nature and scope of executive/management , need for
management Development, techniques of management development, on the job
development techniques, off the job techniques, sensitivity training, simulation
development techniques,
3. Human resource strategic framework: Recruitment and retention strategies, Quality of
work life ,Work – life balance , Employee empowerment , Employee involvement
Autonomous work teams , Training and Development Strategies, Performance
Management strategies, Reward and Compensation Strategies, employee career
development system
4. Organizational development (OD) and change :Organizational development and
techniques, Concept of Organisational Development, Process of Organizational
Development , Organizational Development Intervention/Techinques-concept types
MBO, Job Entichment, QWL, Summary feedback, Managerial Grid, Sensitivity
Training, Strategies for bringing effective organizational change: Pressures for
Organizational change-Internal & External, Resistance to change, Approaches to
managing organizational change, Management of Change, Change agent & its role.
5. Organizational Effectiveness: Definition, Steps in studying Organizational
Effectiveness, Achieving Organizational Effectiveness, Approaches & Problems in
measurement of Organizational Effectiveness.
6. Recent Techniques in HRM :Employee outsourcing, Moon lightning by Employee-
Blue moon or full moon, Employee proxy, Human Resource Accounting, HRIS
Contemporary issues in HRM
7. Case study
References
Tanuja Agarwal – Strategic Hauman Resources Management,. Oxford
University Press, 2007.
Strategic Human Resource Management, 2nd Ed by Randall S Schuler Susan E
Jackson,Blackwell Publishing
Strategic Human Resource Management and Development By Richard
Regis,Excel books
Strategic Human Resource Management in a Global Economy 1st edition by
Gangaram Singh, R.Nandagopal, R G Priyaadarshini,Excel Books
Strategic Human Resource Management by Rajib Dhar,Excel Books
Strategic Human Resource Management: A General Managerial Approach,
2/e,Pearson Education
Organisation development and change-Thomas G. Cummings Christopher
G.Worley,Cengage Learning
Strategic HRM by Jeffrey A.Mello,Cengage Learning
Strategic HRM by Srinivas R Kandula,Prentice Hall Of India
Course Code EH-06: Management Of Industrial Relations
Intent
Study of Industrial Relations, concepts and issues is a modest attempt to explain the complexity
of Industrial Relations environment in India and its impact on the working of IR system at the
micro and macro levels. The course is concerned with the conceptual and practical dimensions of
organizational efficiency and growth.
Contents
I. Dynamics of IR:
Industrial Relations: Concept, Scope, Approaches, IR System, Role of State in IR.
Industrial Disputes: Causes, Effects, Trends, Methods and Machinery for the settlement if
Industrial disputes.
The Industrial Dispute Act, 1947.
Industrial Employment (Standing Orders) Act, 1946
Discipline and grievance procedures: concept and nature of discipline
Principles of industrial discipline
Grievance in industry
Disciplinary procedure
Suspension, dismissal
Act of misconduct
II. Union management relation
1. The trade union act, 1926
Definition
Registration of trade unions
Change of name and amalgamations
Privileges of a registered trade union
Funds of trade union
Miscellaneous provisions
2. Collective bargaining and negotiation
The concept of collective bargaining
Significance of collective bargaining
Functions of collective bargaining
Procedure of negotiation and collective bargaining
Essential of successful collective bargaining
Growth of collective bargaining
Collective bargaining in India
Obstacles to collective bargaining in India
3. Industrial democracy and worker’s participation in management
Industrial democracy
Workers participation in management
Levels of worker participation
Requirement(precondition) of effect worker participation,
JMCs
Weakness of workers participation in India
Participative management in others countries.
III. Emerging Trends in Industrial Relations
Globalization
Changes in workforce profile
Contemporary issues in industrial relation
Future of industrial relation
IV Conflict management
Industrial psychology and counseling
Definition of Industrial psychology
Application of Industrial psychology
Psychological counseling- need and importance
Text Books and References:
1. T.N.Chhabra & R.K.Suri, Industrial Relations – Concepts and Cases
2. Mamoria C.B, & Mamoria Satish, Industrial labour, Social Security and Industrial Peace
in India, Kitab Mahal
3. Industrial Relations by Arora Mk.
4. Industrial Relations in India and Workers involment in Management by Michael V.P
5. Industrial Relation Theory and Practice. by Ahuja KK
6. Industrial Relation by Monappa.A
7. Industrial Relation by Joseph.J
8. Industrial Relation Conceptual and Legal Frame Work. by Sarma A.M
9. Industrial Relation and Human Resources in India. Sodhi .J.S
10. Industrial Relation by Balasubramanian.A
11. Industrial Relation ; Emerging paradigms by B.D. Singh.
![EC Syllabus Detailed 2006[1]](https://static.documents.pub/doc/80x56/553d136455034632548b4aeb/ec-syllabus-detailed-20061.jpg)
