ScholasticMorgan Baden

Facebook Live video: How streaming video options altered Scholastic’s social media strategy

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SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 41New York City10-26-2016

MemberMeeting

41

Facebook Live Video

How streaming video options altered Scholastic’s social media strategy

Morgan Baden - VP, Social Media@MorganBaden

October 26, 2016Scholastic.com/socialmedia

Before FB Live…

• Professional equipment = “produced” videos

• Static backdrop• Average-to-low organic

viewership

FB Live Video:A refreshed approach to content

• Engage• Reach • Connect

…and have a lot more fun.

Use case #1Live & special events

– Author visits; read-alouds

Use case #2

Turning business-as-usual into watchable moments

– Walk-throughs of magazine issues and Club flyers; behind-the-scenes action

Use case #3

• Get creative with your content

• Bring it to life in new ways

Use case #4Rethinking your content calendar

– How can past social practices be adjusted to fit into Facebook Live Video?

After FB Live…

• More room for flexibility– Can happen at a moment’s notice– No professional equipment required

• MUCH higher reach/engagement– A way to counter FB’s often-confusing timeline– Push alerts drive immediate viewership

Tips • Experiment (but be strategic)• Be brief (12-15 mins)

• Go professional• Invest in

equipment• Broadcast/video

experience a +• Promote in advance

Thanks!

Scholastic.com/socialmedia@MorganBaden

Learn more about past and upcoming Member Meetingssocialmedia.org/meetings

Learn more about Member Meetingssocialmedia.org/meetings

SOCIALMEDIA.ORGCASE STUDIES

Member Meeting 41New York City10-26-2016

MemberMeeting

41