Science Miscommunication:
Impacting Digital Citizenship
with Information LiteracySamuel R. Putnam, Engineering LibrarianMarston Science Library at the University of Florida
Catalyst
Synthesis
Methods
Lessons Learned
What brought you here?
Catalyst for action
What role does science play?
Synthesis of ideas
What is Science Communication?
Science communication (SciCom) is defined as the use of appropriate skills, media, activities, and
dialogue to produce one or more of the following personal responses to science (the AEIOU vowel
analogy): Awareness, Enjoyment, Interest, Opinion-forming, and Understanding.
T. W. Burns, D. J. O’Connor, and S. M. Stocklmayer, “Science Communication: A Contemporary Definition,” Public
Underst. Sci., vol. 12, no. 2, pp. 183–202, Apr. 2003.
n=212,132
What are you doing?
Our methods
ScienceGood
Science
Bad
Science
Predatory
open-access
journals
Retractions
Media
Misinformatio
n
Link to the
source
Interview the
author
Consult the
field
Authority
What did you do wrong?
Lesson learned from the field
1.Marketing is hard, especially
when it’s not your library.
2. Web presence is important, but
keep it simple.
3. Allow time for venting, but
always be constructive.
3
4
Samuel Putnam
Engineering Librarian
Marston Science Library
University of Florida
@samuel_putnam
https://medium.com/@samuel_putnam/
guides.uflib.ufl.edu/fnse