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Helena Hyvönen Dean, professor Scientific Support to Growth and Jobs: Cultural and Creative Industries, Brussels 24 October 2013
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Page 1: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Helena Hyvönen Dean, professor

Scientific Support to Growth and Jobs: Cultural and Creative Industries, Brussels 24 October 2013

Page 2: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Aalto University – Where science and art meet technology and business

Page 3: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

The six schools of Aalto University

School of Arts, Design

and Architecture

School of Business

School of Engineering

School of Chemical

Technology

School of Science

School of Electrical

Engineering

The Aalto University community:

80,000 alumni, 20,000 students,

5,000 staff members, 350 professors

Page 4: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Universal mission

Aalto University strategy

Vision The best connect and succeed at Aalto University, an institution internationally recognised for the impact of its science, art and learning.

Goal To become a world-class academic institution by 2020.

Contributions to a better world.

National mission

Competitiveness and welfare of Finland.

Core strategies and performance indicators

Research excellence Original, impactful,

Interdisciplinary

Pioneering education Focus on students,

a new learning culture and approaches

Ground breaking art Art, architecture and design as key drivers for improving living

Societal impact

Adding value through entrepreneurship,

business liaison and societal interactions

Page 5: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Aalto’s multidisciplinary platforms: Design Factory, Media Factory, Service Factory and Health Factory

• Combining the expertise of the schools in the fields of product development, media and services.

• Students, researchers and companies will meet in connection with joint projects.

Units based on Design Factory's

mode of operation have also been established at universities in

Shanghai, Melbourne and

Santiago.

Page 6: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Promoting academic entrepreneurship

Aalto Center for Entrepreneurship

Entrepreneurship and innovation

services

Startup Sauna Business

incubator

Page 7: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Imag

e: A

alto

Uni

vers

ity

School of Arts, Design and Architecture

Page 8: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Aalto ARTS focus areas, spearheads and initiatives

8

HUMAN User driven design and art

BRIDGE Bridging art, technology and business

CULTURE Tradition based groundbreaking culture

EXPERIENCE Sense based skills and knowledge. Hands on skills and knowledge

Design in all scales of human

environment and every

day life Practice based

research, learning and development

Sensibility of unique

expressions Interaction,

new materials, digitalization;

Internet of things

Forum X Explorative

Platform

Living+

Aalto Digital Future

Lab

Imag

e: A

alto

Uni

vers

ity

Page 9: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Research

Core Computation and

Modelling

Materials

Design

ICT

Media

Growing Global economic

business processes

Process and systems

competence

Architecture

Art

Emerging Service

Economy

Digitization

Energy

Human-oriented living

environments

We are dedicated to long-term, high-quality research of high scientific value and impact on society.

Imag

e: A

alto

Uni

vers

ity

Page 10: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Value added is created within the intangible phases of the production

10/29/2013 SOURCE: ETLA 2013 Mysteeri avautuu

10

Pre-production Intangible

Assets

Post-production Intangible

Output

Production Tangible

Economies with high

production cost Economies

with low production cost

Mass production

Logistics

Branding R&D&I

Design

Prototype, pilot

Initial production

Sales Marketing

After sales

Value added

per working

hour

Case Supercell

Ltd valued 50%

of Nokia Phones

Page 11: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Design is connected to cultural, social and economical values

Cultural Identity

Diversity, Ingenuity, Agility, Continuity, complementarity

Quality of Opportunity Equality, Prosperity, Ethics, Well-being,

Community, Quality of Life Responsible

Economy Effectiveness, Effiency,

Resilience, Professionalism

Page 12: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

1st Prize at Hyères Fashion Festival, France • 2013 Satu Maaranen • 2012 trio Siiri Raasakka, Tiia Sirén and

Elina Laitinen

Student success at international competitions

29.10.2013 Dept

12

Nordic art education award goes to Veera Jalava

Aalto University students qualify for final of sustainable construction student competition in Japan

Antti Heikki Pesonen's Korsoteoria (Hit the Wall) wins top award at Nordic Talents event in Copenhagen

Imag

es: A

alto

Uni

vers

ity

Page 13: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

Student awards

Patrik Prusak places 2nd and Timo Helin 3rd in the Designer's Nest competition

Ilona Hackenberg is Young Designer of the Year 2012 Im

ages

: Aal

to U

nive

rsity

Page 14: Scientific Support to Growth and Jobs: Cultural and ... · Scientific Support to Growth and Jobs: Cultural and Creative Industries, ... The best connect and succeed at Aalto University,

L'essentiel est invisible pour les yeux. – Antoine de Saint Exupéry

Pho

to: A

ino

Huh

tani

emi


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