How can we help in

scaling your innovationscaling your innovation

Scinnovation Consultants Pvt. Ltd.Scaling Innovation

Mumbai | Delhi

www.scinnovation.in

Who is Scinnovation

• Scinnovation Consultants Pvt. Ltd. was founded in 2005

(Registration no. 152823) is a consulting & professional

services firm focused around “idea protection to

commercialisation”

• Executed a very prestigious project, ‘Knowledge Base

for Scientists & Technologists of Indian origin’ for for Scientists & Technologists of Indian origin’ for

National Knowledge Commission (under PM office)

Core Team: -• Rajeev Surana (Founder & Director) Registered Patent Attorney & Board

Member, LES India chapter

• Dr. A. S. Rao (Advisor & Shareholder)

Director-Innovation, CIIE @ IIM-A

• Dr. Shantaram Kane (Advisor & Shareholder)

Adjunct Prof., IIT-B & organiser of Innovations Pune annual event

Whom does Scinnovation serveIncubators:

• unLtd India, Mumbai

• Malaviya Centre for Innovation, Incubation &

Entrepreneurship, BHU, Varanasi

Academic & Research Institutes:

• College of Engg. & Tech., Udaipur • College of Engg. & Tech., Udaipur

• Somaiya Group of Institutions, Mumbai

Individuals:

• Industrial Designers

• Garage Innovators

• Grassroot Innovators

Who founded Scinnovation

• RAJEEV SURANA, qualified as Chemical Engineer, Marketing

MBA & Patent Agent (India Patent Office with reg. no.

IN/PA/1703)

• Board Member, Licensing Executive Society-India chapter

• Headed Technology Transfer & Incubation scale-up at Villgro • Headed Technology Transfer & Incubation scale-up at Villgro

Innovations Foundation, Chennai from Sep-08 to Mar-11

• Conceptualised a partnership platform, INNOHUB to create

partnerships between Innovators & Entrepreneurs

• Published an article in ‘Society for Technology Management’

Newsletter in Jan-09

• Regularly conducts “IDEA2MARKET” Workshops (Head Start

event, Bangalore,19 Apr-11 | IIT Bombay,26 Apr-11 | THE

HUB,Mumbai,26-Apr-11)

How can Scinnovation help you in

scaling your innovation• Scinnovation provides the following solutions: -

- IDEA Protect Protecting technology & design ideas

- IDEA Evaluate Evaluating a technology / idea for

commercialisation

- IDEA Roadmap Creating a Business Plan to take an idea to market

- IDEA Deal Deal closing for Fund Raising / Industry Partnership

- IDEA Incubate | IDEA Implement Turnkey project for setting up /

managing an Incubator | Intellectual Property Cell

- IDEA2MARKET Workshop Innovator Capacity Building Workshops

What does it take to SCALE

an innovation

• Start with “Consumption to Creation” value chain

• Benchmark your technology / product / solution

CHEAPER | BETTER | FASTERCHEAPER | BETTER | FASTER

• Partner to make 1+1 = 11

Why Consumption to Creation?

• British Petroleum identified that cooking was a major challenge

faced by rural households. Their market research suggested that

3.6 billion people did not have access to safe & clean energy

solution

• Inefficient cooking stoves would produce a lot of smoke resulting

in number of deaths

• BP scouted for various technologies such as LPG, Hybrid Stove,

Biomass stove with various Research Institutes, Entrepreneurs and

settled for biomass technology developed by Indian Inst. of Science

(IISc)

• BP licensed the technology from IISc was a working prototype

which required more further development

Why Consumption to Creation?

(BP example contd.)

• The technology was designed at generating gas &

electricity hence there was a need to modify & develop it

as per rural requirements

• BP imported a machine for IISc which could be used in • BP imported a machine for IISc which could be used in

making various fuel formulations for said technology

• IISc exclusively licensed the technology to BP and the

lumpsum payment was arrived at after market study

• About 5 lac units were sold within 2 years of launch

Why Consumption to Creation?

(BP example contd.)

• Product development took 2 years after which OORJA

STOVE was launched in the market at an introductory

price of Rs.675 in the year 2005

• The technology was later transferred to First Energy Pvt. • The technology was later transferred to First Energy Pvt.

Ltd. (spun off from BP) which further developed & refined

the product in terms of utility & design

• The current cost of OORJA STOVE is about Rs.1000

• Feedback from rural users that SMOKELESS stove is

not good enough!!

Benchmark your offering

• Under The Mango Tree (UTMT) is in the

business of working with Farmers to use

Honey Bee as an agriculture input, buying

Honey directly from Farmers & NGOs and Honey directly from Farmers & NGOs and

selling various varieties of Honey to it’s

customer

Benchmark your offering

• UTMT has positioned itself as an

organisation which is ethical, provides

linkage between Rural Producers & Urban

Consumers and practices fair trade Consumers and practices fair trade

practice

• UTMT sells a wide variety of Honey which

are either from a single flora or a specific

region (e.g.: Orange Blossom &

Eucalyptus for single flora and Desert

Bloom for specific region honey)

Benchmark your offering

• UTMT Honey is perceived as PURE

(better) offering the largest variety of

Honey with atleast 7 varieties available Honey with atleast 7 varieties available

at any point on shop shelves (better) and

doing social good by supporting Farmers

to take up Bee Keeping and helping them

increase their incomes (better)

Make 1+1 = 11

• Clearly articulate what kind of support you are looking

at and what will you provide in return (financial | non-

financial)

• Identify and reach out to various players in the

Innovation Ecosystem

- Incubators (at various academic & research institutes)- Incubators (at various academic & research institutes)

- Govt. schemes (TEPP, TREMAP, MSME etc.)

- Angel Funders / Mentors (thro’ formal/informal

networks)

- Technology match making websites (Innocentive.com

| Yet2.com | ideawicket.com)

Make 1+1 = 11 (contd.)

• An Inventor, Chandrasekhar based in

Coimbatore had developed an agri.

equipment & started selling it on his own

• The idea was to create a market, get

customer feedback and then partner with customer feedback and then partner with

an established Entrepreneur to realise

potential of the product

• Chandrasekhar got into a partnership with

Southern Agro Equipment, Chennai for

manufacturing & selling the machines

Make 1+1 = 11 (contd.)

• Terms of partnership: -- Chandrasekhar would be involved with Southern Agro.

As a Consultant & provide license to manufacture & sell

the m/c

- He would visit the Workshop 2-3 times a week to check - He would visit the Workshop 2-3 times a week to check

production and address any teething problem

- Chandrasekhar to get royalty of Rs.3000 for every

machine sold

- Cap on royalty to be paid to ensure further innovation

from the Inventor

Finally, where can you find us

Web: www.scinnovation.in

Email: helpdesk@scinnovaton.in

Call: 91-9819660525

Linkedin | Skype: rajeevsurana

Correspondence Add.: 1/18, Samrat Ashok CHS, Correspondence Add.: 1/18, Samrat Ashok CHS,

7, R. R. Thakkar Marg, Malabar Hill,

Mumbai 400050 (India).

Work Add.: Regus Business Centre, Ismail Bldg.

Grd. Floor, Flora Fountain, Mumbai 400001 (India)