ELEVATE | ENGAGE | EXPERIMENT

2

The Role of Regional Advertising

CREATE AWARENESSAND INTEREST

NATIONAL–Awareness media in TV, Online

Video, High-Impact Display

–Creates interest on large scale with general auto shopper targeting

REGIONAL– Highly targeted display and mobile

that brings people further into consideration and shopping for Scion; make connection to local dealerships

DEALERSHIPS– Local search and behavioral

targeting that drives to dealership sites & contact

CONSIDERATION

SALES

3

Dynamic Messaging

N AT I O N A L R E G I O N A LD y n a m i c

B a c k g r o u n d s :

O t h e r D y n a m i c E l e m e n t s :

Call To Actions(A) Confirm Availability Now!(B) Check Inventory(C) See More Dealers(D) Find More Dealers

Headlines

(2 per model)

Features (vary by model)

Models (FR-S, xB, tC)“cookied” on

Scion.comLower funnel CTA’s

and locally relevant

Served by

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