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    Manage Your HumanSigma

    Susan Conner, PrincipalGallup

    Washington, DC

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    Agenda

    Who is Gallup?

    What is HumanSigma?

    What is Employee Engagement?

    What is Customer Engagement?

    HumanSigma (5 Core Principles)

    Best Practices

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    Who is Gallup?

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    IntroductionLeading Research-Based Management Consulting Firm

    Founded in 1935 Staff of 2,500 in 41 offices worldwide World experts on human behavior leveraging the latest advances in

    economics, psychology, statistics, sociology and neuroscience Experts on Employee, Patient, and Physician Engagement Experts human capital management and employee life-cycle

    Unparalleled Research Experience & Fact Base

    History as worlds leading polling company Best-in-class database over 10 million respondents (over 5.2

    million respondents in last 3 years), 422,522 work groups, 14 majorindustries, 112 countries, 37 languages

    Among clients are 35% of F500 companies 40% of the Fortune 100 companies

    12 of the top 35 companies 4 of the top 10 companies 40 of the Worlds Largest companies Over 2,200 hospitals

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    Select Gallup Healthcare Clients

    *Clients who have given permission for Gallup to utilize their name/brand for marketing purposes.

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    Select Gallup Consulting Relationships

    *Clients who have given permission for Gallup to utilize their name/brand for marketing purposes.

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    THE GALLUP PATH

    ENTERHERE

    IDENTIFY

    STRENGTHS THERIGHT FIT

    GREATMANAGERS

    ENGAGEDEMPLOYEES

    ENGAGEDCUSTOMERS

    SUSTAINABLEGROWTH

    REAL PROFITINCREASE

    FULFILLMISSIONTo

    reliablyinfluencethese . . .

    . . . thesemust be

    managed.

    Copyright 1996-2002 The Gallup Organization, Princeton, NJ. All rights reserved.

    7

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    In manufacturing, value is created on the factory floorwhen a product is made available for sale.

    But with sales and service organizations, value is created

    when an employee meets and interacts with acustomer and their family.

    To achieve meaningful operational and financialimprovements, the employee-customer encounter mustbe measured and managed.

    The Employee-Customer Encounter

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    First, what is Six Sigma? Six Sigma at many organizations simply means a measure of quality that

    strives for near perfection. Six Sigma is a disciplined, data-drivenapproach and methodology for eliminating defects (driving towards sixstandard deviations between the mean and the nearest specification limit)in any process -- from manufacturing to transactional and from productto service.

    Six Sigma is a system of practices originally developed by Motorola to

    systematically improve processes by eliminating defects. Defects aredefined as units that are not members of the intended population. Sinceit was originally developed, Six Sigma has become an element of many Total Quality Management initiatives.

    To achieve Six Sigma, a process must not produce more than 3.4 defectsper million opportunities - a Six Sigma defect is defined as anything outside of customer specifications.

    The fundamental objective of the Six Sigma methodology is theimplementation of a measurement-based strategy that focuses on processimprovement and variation reduction through the application of SixSigma improvement projects.

    Six Sigma is a registered service mark and trademark of Motorola, Inc.

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    A holistic approach to optimizing anorganizations vital signs.

    Like Six Sigma, focus on reducing variability andimproving organizational performance.

    Unlike Six Sigma, focus on the human aspects of

    organizational performance to drive profitabilityand growth.

    What Is HumanSigma ?

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    Team Member Engagement

    IDENTIFYSTRENGTHS THE

    RIGHT FIT

    GREATMANAGERS

    ENGAGEDEMPLOYEES

    ENTERHERE

    11

    Copyright 1994-200, 2006 The Gallup Organization, Princeton, NJ. All rights reserved.

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    60% reported being60% reported being worse off worse off after the survey!after the survey!

    We Were Wrong

    1993 - Human resources, organizational development personnel in Fortune500 companies, were interviewed about creating positive culture change -the ways and means.

    80% conduct employee surveysAverage length - 150 question itemsFrequency - every one to two years

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    Why?Strategic/Macro in focusNo drive for local accountabilityPurpose unclearConfusion

    Solution (What weve learned)Survey needs to be focusedYou must measure what is importantIt must be comparableIt should reinforce accountability localIt should emphasize process versusevent

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    More productive workgroups

    High ratingLow rating

    Poor Question

    I feel I am paid the right amount.

    Less productive workgroups

    High ratingLow rating

    Great QuestionAt work, I have the opportunity todo what I do best every day.

    The Sorting Effect

    Copyright 1992-1999 The Gallup Organization, Princeton, NJ. All rights reserved.

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    Why Satisfaction is a necessary, but not a sufficient condition

    We start every employee survey with Overall, how satisfied areyou with your organization as a place to work? There is adifference between engagement (which the Q 12 measures) andsatisfaction. Engagement is mostly driven by the localworkgroup environment, while satisfaction takes into account

    how employees feel about the organization as a whole, much of which is beyond the control of the local manager.

    It is important to distinguish between engagement andsatisfaction. For example, we find situations where employeesare very satisfied with their organization as a place to work, butthey are not all that engaged.

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    Employee Engagement

    What is Employee Engagement? Employee Engagement is a systematic approach to reduce and

    improve the variance in engagement, in human capital, to benefit thebottom line performance.

    Through years of analysis, Gallup identified 12 items for measuring employee engagement. The process consists of evidence-based measurement, education,

    action planning, and consulting that is proven to improve key clinical,operational, and financial outcomes.

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    I know what is expected of me at work.I have the materials and equipment I need to do my work right.At work, I have the opportunity to do what I do best every day.In the last seven days , I have received recognition or praise for doinggood work.My supervisor, or someone at work, seems to care about me as a person.

    There is someone at work who encourages my development.At work, my opinions seem to count.The mission or purpose of my company makes me feel my jobis important.My fellow employees are committed to doing quality work.I have a best friend at work.

    In the last six months, someone at work has talked to me aboutmy progress.This last year, I have had opportunities at work to learn and grow.

    Copyright 1992-1999 The Gallup Organization, Princeton, NJ. All rights reserved.

    The 12 Questions That Matter

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    Employee Engagement Groups- what do they mean?

    25% 55% 15%Engaged Not Engaged Actively Disengaged

    These employees are loyal and psychologically committed to theorganization. They are moreproductive and more likely to staywith their company for at least ayear.

    These employees may beproductive, but they are not psychologically connected to their

    company. They are more likely tomiss workdays and more likely toleave.

    These employees are physicallypresent but psychologically absent.They are unhappy with their work

    situation and insist on sharing thisunhappiness with their colleagues.

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    U.S. Overall vs. Healthcare

    15% 17%

    55% 48%

    30% 35%

    0%

    20%

    40%

    60%

    80%

    100%

    U.S. Overall Healthcare

    %Engaged

    Engaged

    Not Engaged

    Actively Disengaged

    Source: Gallup Poll data of U.S. working population. 18 years and older, accumulated March-October 2003.

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    Engagement Index by Country

    1THE GALLUP ORGANIZATIONv. 1.0 (7/05)

    Engagement Index by Country

    15%31%

    18% 15% 22%24%

    66%57% 69%

    65%69% 60%

    19%12% 13% 20%

    9% 16%

    0%

    20%

    40%

    60%

    80%

    100%

    Copyright 2005 The Gallup Organization, Princeton, NJ. All rig hts reserved.

    Engaged

    Not Engaged

    0.39:1 1.33:1

    FranceSept. 2003

    GermanyMay 2005

    IsraelJan. 2002

    UKOct. 2005

    0.72:1 0.67:1Ratio of Engaged to Actively Disengaged:

    ActivelyDisengaged

    SwitzerlandMar. 2005

    AustriaMar. 2005

    1.27:1 0.41:1

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    The Cost of Disengagement

    Australia: $32 Billion Aus Brazil: 75 Billion BRL France: 96 Billion Euro Germany: 90 Billion Euro

    New Zealand: $4 Billion Aus Singapore: 3 Billion SGD UK: 51 Billion Euro United States: $270-343 Billion

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    Engagement in Service Industries

    13% 14% 17% 17% 18%

    41% 46%48% 51% 52%

    46% 40%35% 32% 30%

    0%

    20%

    40%

    60%

    80%

    100%

    Hospitality* Retail Healthcare Education PublicAdmin.

    Engaged

    Not Engaged

    Actively Disengaged

    Copyright 2007 The Gallup Organization, Princeton, NJ. All rights reserved.

    * Hospitality is made up of Accommodation and Food Services

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    Q 12

    Meta-Analysis Study Information

    Copyright 2006 The Gallup Organization, Princeton, NJ. All rights reserved.

    Correlations of Q 12 to:

    turnover/retentioncustomer metrics

    safetyabsenteeismshrinkageproductivityprofitability

    Correlations of Q 12 to:

    turnover/retentioncustomer metricssafetyabsenteeismshrinkageproductivityprofitability

    Analysis of:

    681,799 employees

    23,910 business units*125 organizations**

    37 industries

    Analysis of:

    681,799 employees

    23,910 business units*125 organizations**

    37 industries

    * Includes business units in 23 countries in Asia,Central/South America, Europe, and North America

    ** 20 organizations exclusively outside the United States

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    Q 12

    Meta-Analysis: Outcomes

    Copyright 2006 The Gallup Organization, Princeton, NJ. All rights reserved.

    -51% -51%

    -62%

    12%18%

    12%

    -31%-27%

    -70%-60%-50%-40%-30%-20%-10%

    0%10%20%30%

    Difference between top and bottom quartiles

    Turnover

    Absenteeism ShrinkageSafety

    Incidents

    Customer Productivity Profitability

    Difference between engaged and actively disengagedemployees in unexcused absences

    High-Turnover

    Orgs.

    Low-Turnover

    Orgs.

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    Employee Engagement and Nosocomial Infections

    0.150.00

    0.150.250.54

    2.72

    0.00

    1.00

    2.00

    3.00

    URTI SSI Sepsis

    Top Units Bottom Units

    NosocomialInfections/1000ptdays

    Employee Engagement and Infection Rates

    Copyright 2005 The Gallup Organization, Princeton, NJ. All rights reserved.

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    Employee Engagement & Avoidable Complications

    0.75

    0.77

    0.79

    0.810.83

    0.85

    0.87

    Complication Index

    Bottom Quartile 3rd Quartile 2nd Quartile Top Quartile

    Correlation-regression analysis of Engagement GrandMean and Complication Index statistically significant at -.23 (n=152)

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    Prediction of Complication Index

    Gallups

    ComplicationIndex

    Key predictors, in rank order, of better or worse than expectedComplication Index in hospitals:

    1. Engagement Level of Nurses2. % Contract Hours per Year3. % ICU/CCU Days (Acuity) per

    Year

    *Results obtained by regression statistically significant at p

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    Employee Engagement & Avoidable Deaths

    0.65

    0.7

    0.75

    0.8

    0.85

    Mortality Index

    Bottom Quartile 3rd Quartile 2nd Quartile Top Quartile

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    Prediction of Mortality Index

    * Results obtained by regression statistically significant p

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    ($600,000)

    ($400,000)

    ($200,000)

    $0

    $200,000

    $400,000

    $600,000

    $800,000

    Most Engaged

    2nd Quartile

    3rd Quartile

    Least EngagedQuartile

    .

    Employee Engagement Correlates with Malpractice Payments

    Hospitals in the most engaged quartile pay $1,120,000 less inannual malpractice claims than hospitals in the least engaged

    quartile.

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    Nurse Turnover

    Copyright 2004 The Gallup Organization, Princeton, NJ. All rights reserved.

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    Nurse Turnover by Quartile

    Q12 Quartile

    205

    9.9%13.0%

    18.8%

    30.3%

    0%

    10%

    20%

    30%

    40%

    Top 25% Middle Quartiles Bottom 25%

    Copyright 2002 The Gallup Organization, Princeton, NJ. All rights reserved.

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    3.28 3.33

    3.68 3.80

    3.23.43.63.84.0

    Year One Year Two Year Three Year Four

    Results Workplace Engagement

    Results Nurse Turnover

    Employee Engagement is Directly Related to Nurse Turnover

    32.9%23.2%

    13.8%

    0%

    20%

    40%

    Year One Year Two Year Three

    *360 Bed Facility*360 Bed Facility

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    What drives Engagement?

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    Participated in

    Impact PlanningSession

    Team Made Progress

    in Impact Plans

    Positive Change Has

    Occurred Based on2003 Q12

    3.94

    4.334.21

    3.353.002.93

    1.00

    2.00

    3.00

    4.00

    5.00

    GrandMean

    No Yes

    Action planning drives engagementPercentile for Yes Groups*: 63 rd 82nd 88th

    Percentile for No Groups*: 18th

    4th

    5th

    Yes: (n=714) (n=508) (n=668)No: (n=115) (n=161) (n=270)

    *Percentiles based on the 2005 Gallup Q 12 Overall database

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    7%

    77%

    22%

    52%

    6%

    83%

    7%

    87%

    18%

    43%

    8%

    56%

    0%

    20%

    40%

    60%

    80%

    100%

    U.S. UK Canada France Japan China

    Percent A'sPercent F's

    What we focus on

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    Strengths: Focusing on who we are

    0

    250500750

    1,0001,2501,5001,7502,0002,2502,5002,7503,000

    Average Reader

    Above AverageReader

    WordsPer

    Minute

    TimeOne

    90

    TimeOne

    350150

    TimeTwo

    2,900

    TimeTwo

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    Talent x Investment = STRENGTH

    Talents and Strengths

    Talent is a natural way of thinking, feeling & behavior Investment is time invested into development of the proper

    knowledge (information & understanding) and skills (basicsteps in a given activity) Strength is the ability to provide consistent,

    near-perfect positive performance in a given activity

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    The Impact of a Strengths-Based Approach

    22%

    33%

    45%

    Weakness0%

    20%

    40%

    60%

    80%

    100%

    Engaged

    Not Engaged

    Actively Disengaged

    38%

    61%

    Strengths

    1 %

    Ignored

    40%

    58%

    2%

    What happens if you start focusing on your employees strengths, rather

    than their weakness?

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    Lets look at

    how focusing on Strengths can help youremployees, patients, financials, etc.

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    Why do it?

    An employee who truly knows how to apply their strengths is8.2 times as likely to strongly agree that they know what isexpected of them at work.

    An employee who truly knows how to apply their strengths is

    15.3 times as likely to strongly agree that they have theopportunity to do what they do best.

    Of the people who felt their manager focus on theirweaknesses, 22% were actively disengaged as employees.

    When people felt their manager focused on their strengths, only1% were actively disengaged.

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    Loyalty Effect of Focusing on Strengths

    60%

    85%

    74%

    21%

    37%29%

    0

    10

    20

    30

    40

    50

    60

    70

    80

    90

    100

    Recommend Company'sProducts and Services

    Plan to Be Here One YearFrom Now

    Plan to Spend My CareerHere

    Focus on strengths (5) No focus on strengths (1)

    %StronglyAgree

    Source: Gallup Poll data of U.S. working population aged 18 and older, April 2004

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    Points of Customer Impact

    ENGAGEDEMPLOYEES

    LOYALRESIDENTS/

    FAMILY MEMBERS

    Copyright 2004 The Gallup Organization, Princeton, NJ. All rights reserved.

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    Understanding Customer Engagement

    When it comes to customers,feelings are facts.

    -Simon Cooper, President & COO,Ritz-Carlton Hotel Company LLC.

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    CE 11: Assessing Customer Engagement

    Overall, how satisfied are you with Country Meadows?How likely are you to continue to choose Country Meadows?How likely are you to recommend Country Meadows to a

    friend/associate?

    I cant imagine a world without Country Meadows .Country Meadows is the perfect organization for people like me.Country Meadows always treats me with respect.I feel proud to be a Country Meadows customer.If a problem arises, I can always count on Country Meadows to

    reach a fair and satisfactory resolution.Country Meadows always treats me fairly.Country Meadows always delivers on what they promise.Country Meadows is a name I can always trust.

    L3

    A8

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    The Emotional Attachment Hierarchy

    Confidence. The resident/family member feels the brand is trustworthy and keeps itspromises.

    Integrity. The resident/family members feelings of brand integrity willdepend on whether he is treated fairly by the company, both routinelyand when something goes wrong.

    Pride. The resident/family member feels really good about thebrand, and how using or owning the brand reflects upon him.

    Passion . This resident/family member feels the brand isperfect for her, that she cant live without it.

    Copyright 1994-200, 2006 The Gallup Organization, Princeton, NJ. All rights reserved.

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    Every company has four different types of customers

    Fully Engaged Strongly attached andloyal. These are your best customers.

    Engaged Somewhat emotionallyattached but not yet fully engaged

    Not Engaged Emotionally and

    attitudinally neutral; no positiveassociation

    Actively Disengaged Active emotionaldetachment; occasional antagonism

    FullyEngaged

    Engaged

    ActivelyDisengaged

    NotEngaged

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    Medical claims decline as Patient Loyalty increases

    10.839

    10.032

    9.444

    8.881

    8

    9

    10

    11

    12

    Bottom Quartile 2nd Quartile 3rd Quartile Top Quartile

    AverageRiskFactor*

    Patient Loyalty*Risk factor represents annualized claims per 1,000 beds.

    The higher the risk factor, the higher the potential for claims and financial losses.

    Annualized Claims per 1,000 beds

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    -12%

    -3%

    17%

    -1%

    4%

    19%

    -20%

    -10%

    0%

    10%

    20%

    30%

    Out PatientIn Patient

    East Coast Hospital System, Change over previousyear

    Physician data cleaned to remove physicians who are no longer in the service area, sick, or otherwise not practicing.

    Bottom 25% Middle 50% Top 25%(< 2.27) (2.27 -4.60) (>4.60)CE 11 GM:

    Business Impact Analysis:In-patient/out-patient Admissions

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    Bringing the Employee-Customer(residents and their families) relationship

    together.

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    The HumanSigma approach is based on five core principles that our research andexperience have found facilitate the effectivemanagement of the employee-customerencounter:

    HumanSigma

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    (1) Like vital signs, the employee-customer encounter

    must be conceptualized and managed holistically.(2) The employee-customer encounter is fundamentally

    emotional.(3) The employee-customer encounter must be measured

    and managed locally.(4) The effectiveness of the employee-customer

    encounter can be quantified and summarized in asingle performance metric the HumanSigma metric that is powerfully related to financial performance.

    (5) Improvement in local HumanSigma performance alsorequires attention to a combination of transactionaland transformational intervention activities.

    HumanSigma Principles

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    (1) Like vital signs, the employee-customer encounter must beconceptualized and managed holistically.

    Because value creation in SSOs flows from the interactionbetween employees and customers, both sides of the employee-customer encounter must be viewed as interrelated andmutually-dependent systems that should be measured andmanaged as a coherent whole, not as independent activitieshoused within separate organizational entities.

    HumanSigma Principle #1:

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    (2) The employee-customer encounter is fundamentallyemotional.

    Because both employees and customers are human agents, themeasurement and management of the employee-customerencounter must acknowledge and incorporate the criticalemotional infrastructure of human behavior and decision-making, yielding a concept that extends well beyond traditionalconsiderations of employee and customer satisfaction a

    concept we refer to as engagement .

    HumanSigma Principle #2:

    Feelings Are Facts

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    Engagement is Emotional !!!!!!

    It is about the brand you choose.

    The job you prefer.

    The organization you work in

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    AVERAGE MONTHLY SPENDING BYCREDIT CARD CUSTOMERS

    $251

    $136 $136

    $0

    $100

    $200

    $300

    Engaged Satisfied Dissatisfied

    Copyright 2005 Harvard Business Review School Publishing Corporation.All rights reserved.

    Emotionally engaged customers spend more

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    (3) The employee-customer encounter must be measured andmanaged locally.

    While many other kinds of organizational activities may bemanaged effectively from the top down, the employee-customer

    encounter is an intensely local phenomenon whoseeffectiveness varies considerably from location to locationwithin the same organization. Because of this variability in localeffectiveness, its measurement and management must befocused locally.

    HumanSigma Principle #3:Think Globally, Act Locally

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    HumanSigma:Bringing the Employee-Customer relationship together.

    Employee EngagementPatient/PhysicianEngagement

    High Customer Engagementand Low Employee

    Engagement

    OptimizedHigh Customer

    Engagementand High Employee

    Engagement

    Low Customer Engagementand Low Employee

    Engagement

    Low Customer Engagementand High Employee

    Engagement

    Copyright 2005 The Gallup Organization, Princeton, NJ. All rights reserved.

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    (4) The effectiveness of the employee-customer encounter canbe quantified and summarized in a single performancemetric the HumanSigma metric that is powerfullyrelated to financial performance.

    Our research has revealed that the two sides of the employee-customer encounter potentiate one another and can bequantified into a single HumanSigma metric. The interactiveeffects of employee and customer engagement at the local unitlevel exponentially drive operational and financial performanceand growth.

    HumanSigma Principle #4

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    More return businessCustomer retentionHigher share of walletLess price sensitivityMore cross-buyingBetter word of mouth

    Higher employee retentionFewer lost work daysHigher productivityHigher safetyHigher customer engagement

    1.81.0

    3.8

    2.5

    5.2

    4.5

    PerformanceMultipliers

    HumanSigma Levels

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    Optimized

    3.4

    1.7

    1.7

    1.0

    70%boost

    240%boost

    70%boost

    HumanSigma Quadrants

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    Optimized stores: Generate $16-$22 more profit PER

    SQUARE FOOT than non-optimizedstores

    This accounts for a difference inearnings of $26.3-$33.6 million per year

    Improvement from managing HumanSigma:

    1 Year Ago = 13 Optimized Stores Today = 47 Optimized Stores

    HumanSigma - A retail example

    Optimized

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    (5) Improvement in local HumanSigma performance alsorequires attention to a combination of transactional andtransformational intervention activities.

    Transactional activities, such as action planning and training,

    are cyclical interventions that tend to be more topical and short-term in focus, but recur regularly. Transformational activities,on the other hand, are structural interventions that focus onhow companies select employees, select and promotemanagers, pay and appraise employees, do successionplanning, and recognize and develop employees.Transformational activities are focused on creating anorganizational infrastructure that supports HumanSigma .

    HumanSigma Principle #5

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    Progress on Goals During Impact Planning

    Q12GrandMeaninWaveII2006

    Q12 GrandMean Wave I 2005

    2.7

    2.9

    3.1

    3.3

    3.5

    3.7

    3.9

    4.1

    4.3

    4.5

    4.7

    2.7 2.9 3.1 3.3 3.5 3.7 3.9 4.1 4.3 4.5 4.7

    Did not make progresson action planninggoalsMade progress onaction planning goals

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    Patients and Physicians -Similar Perceptions of Nursing

    36th3.74Teamwork between doctors and nurses

    34th3.64Competency of staff nurses

    30th3.62Nurses judgment when to call doctor

    26th3.54Overall quality of nursing care

    30th3.31Delivered quality care all shifts/departments

    PercentileScore

    Physician perceptions of nursing and care delivery

    13th3.27Nurses responded to requests

    11th3.32Nurses helped calm fears

    10th3.31Nurses explained procedures

    14th3.25Nurses anticipated needs

    PercentileScore

    Patient perceptions of nursing and care delivery

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    Clinical Accuracy

    0

    0.04

    0.13

    0.00

    0.02

    0.04

    0.06

    0.08

    0.10

    0.12

    0.14

    Recommend

    ConditionalNon-recommend

    Clinical Accuracy: Average number of medication errors per nurse annually

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    (1) The employee-customer encounter must beconceptualized and managed holistically.

    (2) The employee-customer encounter is fundamentallyemotional.

    (3) The employee-customer encounter must be measured andmanaged locally.

    (4) The effectiveness of the employee-customer encountercan be quantified and summarized in a singleperformance metric the HumanSigma metric that ispowerfully related to financial performance.

    (5) Improvement in local HumanSigma performance also

    requires attention to a combination of transactional andtransformational intervention activities .

    HumanSigma Summary

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    The Wachovia Story

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    The Wachovia StoryThe ROI of building a superior multi-channel service qualityinfrastructure

    Service Quality (Excellence) improvements have helped Wachovia become oneof the most successful super-regional banks in the U.S. These improvementshave lead to growth in deposits and consumer loans that have outpaced those oftheir peer group over the past few years.

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    Improvements Across 800 BranchesService quality improvements accelerate over time

    2003 Struggle to compete with other top banksBegin aggressive service quality effort

    2004 Communicate KPI to managers at the beginning of the yearFocus training on high score branches

    2005 Start sharing internal best practice within each areaFocus aggressively on low score branches

    2006 Establish Service Excellence Unit to drive bottom 25% branches2004 2005 2006

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    WEB basedlinks.LatestTechnologyLatestTechnologyClearExplanationsOptimismQuality careMeans

    Quick Quick EfficientProfessionalFriendlyStaff

    NotImportant

    NotImportant

    ER AcademicMarcusWelby

    MDPersonality

    Now Get me outfast

    Get me outfast tell youhow to

    Get me outfast- tell youhow to

    Will wait forgood bedsidemanner

    Service/Promptness

    NGens/Millenials

    Gen xerBoomer IIBoomer IPre-Boomer

    Cohort Patient Expectations

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