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Scope of Communication

1. Influence

Information is power. One purpose ofcommunication is to influence people.

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Continued..

2. Decision making:

For arriving at a decision , several kinds of

communication are needede.g

exchange of information

exchange of views

exchange of available alternatives.

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Continued.

3. Information Sharing :

To transmit information from a source to target

individuals or groups.

Types of information transmitted in an

organization:

Policies and rules Changes and development

Fast diffusion of information

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4. Feedback :

On the employees Achievements

On their performance To the higher management on the fulfillment

of goals

Difficulties encountered.It motivates people in developing challenging

and realistic plans.

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5. Problem solving :

Between management and the unions Group meetings to find out solutions of issues

Diagnosing alternative solutions (if one plan is

not successful) To evolve a consensus.

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6 .Making Liaison:

It helps to build linkages of the organizationwith the outside world\with other

organizations.

To build relationships For networking.

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Objectives

1. Conveying the right message

Right message to the right person

Well understood Accepted by the receiver in the right

perspective

It should carry the same intended meaningresulting in effective action.

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Continued..

2. Good industrial relations:

As it conveys the feelings, ideas, opinions ofone party to the other.

Management and subordinates come closer

Dispel any misunderstandings Promotes co-operation and good relations

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Continued.

3. Effectiveness of policies:

Polices made for the workforce Proper communication required for the

execution of task\work to achieve

organizational objectives. Effective system of communication for success

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Communication is important

Generally for

Job placement

Performance Career development

Organizational success.

Good speaker has good influence

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Various forms of Organizational

Communication

Three categories of communication in

business

1. Internal Communication

2. External Communication

3. Personal Communication

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Continued.

1. Internal Communication:

To achieve organizational goals

Each employee working for his assigned task

Coordination information required forharmonious and unified efforts

Database of all employees\about company

entered already for information Department to department

Employee to employee

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Continued

2 . External Communication :

Relations outside the organizationwithsuppliers, service providers, customers,

contractors . Marketing

Brochures

Telephone call backs Advertisement through Radio ,TV, Internet

PRO-

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Cont..

3. Personal Communication:

Sharing of knowledge\feelings\emotions

Social animals-Strangers do communicate

In waiting room

In caf\in lunch timings employees communicate

It shows attitudes, behaviors, beliefs

Willingness to work Direct influence on workmakes environment of

the organization