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Research Topic:-
SCOPE OFOPENING AMULTICUISINERESTAURANT
AT BIT, MESRA
Guided By:- Mr. Abhisek Jana
Vikash Kumar Varnwal
HM/1009/07VIIth semester
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INTRODUCTION
Research Objective
Doing an in-depth study on the possibility of opening of a
multi cuisine restaurant in BIT. As there are students of
different palate & preferences.
Meeting the needs of students and as well as faculties of
different palate, taste & preferences residing at BIT campus.To determine the Financial, marketing & catering policy for
the restaurant.
Problem Definition
As BIT is far from the main city & in working days students
dont get enough time to go to the city to satisfy their Palate.
And there is lack of multi cuisine restaurant at BIT Mesra.
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NEED FOR STUDY
Multi cuisine restaurant can be opened at BIT, Mesra.As in
& around BIT campus there is lack of a good quality food
outlet. And there is demand of a restaurant which serves
food in minimal price as well as the hygienic condition &
service standard should be good.
HYPOTHESIS
Multi cuisine restaurant can be opened at BIT,
Mesra
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About Multicuisine Restaurant
Multi cuisine generally means a variety of dishes from all over theworlds kitchen like continental, Indian, Chinese, Mexican etc.
A multi cuisine restaurant is that place which offers all the
dishes from all the cuisine in its outlet. Sometimes, restaurants
which do not cater exclusively to a particular cuisine may also be
referred as Multi-Cuisine. Many restaurants cater to a variety ofnationals and tourists present in its location. They normallyemploy specialist chefs for each cuisine and may sometime have
separate well designed sections also. The ambience of multicuisine restaurant should be design so that it reflects or
represent each & every cuisine whose dishes are served in the
outlet.
It is a common practice in many places for smaller restaurants to
add this tag under their name in order to attract diners of alltastes. One may not find any authentic food in such places as
they employ minimal number of chefs who are responsible for all
the different foods.
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The Target Market
The market for BIT covers a large area of diverse anddensely populated groups. Although it will be located
in an out of city, it is an area where students and
faculties reside in the campus and one that is also
frequently visited by guardians. It is also an area
known for and catering to the group we are targeting.
Market Location & Customers
The customer base in BIT, Mesra will come from 3
major segments;Local population -- the localities that stay in and
outside BIT.
Major Customers Students and faculties will cover
this segment.
Guardians who come to meet their wards.
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STUDENTS
FACULTIES
LOCALITES
GUARDIANS
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The Menu
The menu is moderate sized, and moderate-lowpriced offering a collection of Chinese, Mexican,
Indian items with a common theme -- healthy
(low-fat, low cholesterol, natural ingredients),
flavorful, and familiar. My goal is to create theimage of light satisfying and still nutritious food.
There has been an increased awareness of
nutritional and health concerns in recent years
and a growing market of people who now eatthis style of cooking regularly.
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Operations
The restaurant at BIT, Mesra is a multi
cuisine restaurant. The licenses and codes'
issues will be in order. New equipment and
dining room furnishings will be purchasedand installed by the local suppliers.
Hours of Operation
The restaurant will be open for lunch and
dinner 7 days a week. Service will begin at
09:00 AM and end at 12:00 PM.
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METHODOLOGY
Sample size: -
10 students from each hostel and 25 staff members who are
residing at campus. There are 13 hostels inside the campus andthat is why my sample size will be (130 students + 25 staffs) =
155.
Data collection Tool: -
A structured & unstructured questionnaire with a formal list of
pre-arranged questions was used for the people. The
questionnaires consist of objective type of questions.
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Is there lack of good quality food outlet in & around BIT
campus?
Fig. shows that 90% of people agree that there is lack of any good
quality food outlet in & around BIT campus.
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Are you aware of a Multicuisine restaurant?
Fig. shows that 80% of people are aware of a Multicuisine
restaurant
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Are you in favor of opening a multi cuisine restaurant in BIT
Mesra?
Fig. 5.7 shows that 98% of people are in favor of opening a
Multicuisine Restaurant in BIT Mesra.
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Which type of meal to would like to have at this type of
restaurant?
Fig. shows that 35 % of people prefer Lunch & Dinner at
this type of restaurant & 30% people prefer to have
breakfast.
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CONCLUSION
As the feedback obtained & data analyzed it shows
that most of the people are not satisfied with the BIT
canteens food, hygiene & service standard. The
people of BIT are ready to pay a handsome amount of
money on food but they dont get value for their
money in & around BIT campuss food outlet thats
why they visit Ranchi towns restaurant to have a
good quality of food & satisfy their palate.
As per the study & data collected there is a large
scope of opening a Multicuisine restaurant at BIT
MESRA.
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SUMMARY
I did my Research work on SCOPE OF OPENING A
MULTICUISINE RESTAURANT AT BIT MESRA with
an objective to satisfy the palate of the students as
well faculties & also provide them the value for moneyfor the food. Also to provide a nutritional & healthy
food to the people. And the budget was kept in mind
as the major target market was student. The result
obtained was satisfactory & I hope my research work
will help in future references for the related topics.
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