SOURCES: • http://www.vocus.com/blog/smb-social-media-influence/ • https://www.globalwebindex.net/ • http://www.experian.com/blogs/marketing-forward/2013/04/18/for-every-hour-online-americans-spend-

16-minutes-on-social-networks/ • http://go.experian.com/forms/experian-digital-marketer-2012 • http://smallbusiness.yahoo.com/advisor/15-social-media-statistics-every-business-needs-know-001509118.html • http://www.ziftsolutions.com/resources/infographic-social-media-for-channel-partners/#sthash.7wGRSIIt.5vgYzKvd.dpbs • http://socialmediatoday.com/stevepyoung/1656466/24-must-see-social-media-statistitcs-2013?utm_source=Webbiquity • http://www.smallbusinesscan.com/8-fascinating-social-media-statistics/

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zipcar.com/business.

Presented by SCORE.org

Make ’Em Click With Your Business!Social Media Trends:

87%of small business saySocial Media helpstheir businesses

91% of online adults accessSocial Media at least

once a month

at least

40%Say it boostsword ofmouthreferrals

50%of shopperspurchaseddue to posts or feedback

64%of Twitter users (and 51% ofFacebook users) are more likelyto be loyalto brandsthey follow

Give it 5 hoursper week...And focus on yourtarget market!

The Google+ button is used 5B times/dayGoogle+ is rising fast!70% of brands have a Google+ presence

Focus on quality contentsuch as FAQs, tips, how toand other expert advice!

92%of re-tweets are

news, instructionalor other useful

conent52%stop following when

content is boringor repetitive

x

of consumers see Social Media active companies as more approachable59%

of Social Media users wantcompanies to use it toanswer their questions64%

Customers follow companies based on content:

The Fastest GrowingSocial Networks?

(Q2 2012 - Q2 2013)

Oh Snap! 5 Millionimages are uploadedto Pinterest daily

of online timeis spent onSocial Media

27%

Timing matters: post duringthe lunch hour, evenings or

when your audience is online

Tip: Be sure yourwebsite and email

marketing aremobile-friendly

Optimize your lookfor all devices, from

phones to laptops