© 2010 Colt Technology Services Group Limited. All rights reserved.

Staying Competitive in 2013 and beyond: Is ‘Cloud’ the answer?

Scott Holmes

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Pressures on SME

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Pressures on SME

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Competitive Strategies

• Michael Porter, 1980

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Competitive Strategies

• Jones and Butler (1988): Really?

• Wright, Kroll, Kedia, Pringle (1990)

Process R&D

Product/Service R&D

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Key Points

• To prosper competitively, organisations must simultaneously innovate across two conflicting dimensions:

• Process Innovations = Reduce Cost

AND

• Product/Service Innovations = Create Differentation

59% respondents to Jan 2013 FSB survey highlighted a recent tech investment as a key driver for growth

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Pressures on SME

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Capital Punishment?

• April 2013 BoE figures:

• UK Business Lending down….

£3bn!Nearly 3x the average for the last 6 months

• SME Lending down £660m

• Average interest rates rose to 2.86, most expensive since October 12

© 2010 Colt Technology Services Group Limited. All rights reserved.

Where does the cloud fit?

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Where does the cloud fit?

• A delivery mechanism and a commercial model rather than a ‘technology’

• Provides greater flexibility and lower financial risk than traditional technology acquisition

• Unlocks the door to innovation, and subsequently growth, in a world defined by constantly changing user demands and difficult trading conditions.

KEY FACTS:

• March 2013 ‘MYOB Business Monitor’ reported organisations using cloud were 106% more likely to have grown in previous 12 months

© 2010 Colt Technology Services Group Limited. All rights reserved.

About Colt

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Colt: The Information Delivery Platform

Data centre infrastructure and IT managed services

A combination of 3 critical elements:

Partner where relevant:

Networks

Expertise (people, process, systems)

Scalable technologies

ICT portfolio of configurable components

Seamless network

coverage

Distributed and flexible data

centres

Integrated support

functions

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About Colt

Reach

• Exceptional owned / operated European network and 20 data centres

• Unrivalled European reach to 22 countries and over 150 cities

• Extensive integrated IT infrastructure

Capability

• IT managed services, data and voice services

• Working with the leading technology vendors and 400 channel partners

• 5,000 employees in 16 countries

Credibility

• 30,000 organisations trust us

• Providing mission-critical services in demanding market sectors

• We manage thousands of IT systems for our customers

• Trusted by other carriers

Performance 2012

• Revenues of €1,594.6m

• Shareholder stability

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Unrivalled network reach

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Businesses dependent on Colt

More than 35,000 European organisations across all market segments rely on Colt to deliver high performance computing and network solutions

© 2010 Colt Technology Services Group Limited. All rights reserved.

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A portfolio to address customers’ needs

Send Email; receive and send faxes by email.

Colt Product :• Exchange Email• FaxDivert on DDI

Create documents and presentations. Reduce my operational IT costs; keep my IT infrastructure in tune with my business.

Protect my network and keep my data safe.

Colt Product :• Network Firewall• Backup & Recovery• Online Backup

Integrate my communications to optimize my business processes.Allow my employees to easily collaborate.

Colt Product :• SharePoint• Shared Lync• Soonr file sharing

Provide me safe internet and voice connections.Opportunity to work from anywhere.

Colt Product :• Internet Access• Secure remote Access• Voice and VoIP connections

Colt Product :• Virtual Server• Virtual Desktop• MS Office Suite• Business Partner Applications

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Colt Ceano

• 100% opex based – no investment required

• Monthly billed services, no long term contracts

• Delivered by channel partners who know your business

© 2010 Colt Technology Services Group Limited. All rights reserved.

Thank You!

Visit us at Stand 4067scott.holmes@colt.net