Scott Jenkins
GM, New Atlanta Falcons Stadium
Chairman of the Green Sports Alliance
Are we reaching a tipping point?
• Are fans concerned about the environment?
• Can changing personal habits can make a difference?
• Are fans worried how younger fans will be affected?
• Do fans notice when people don’t recycle?
81%
79%
73%
62%
The Sports Industry is a $450Billion/year Industry
13% of People say they pay attention to Science, 71% say they pay attention to Sports
All Industries meet on a Sports Field
A Better Way to Play
Twitter | @SportsAlliance #GreenSportsFacebook | GreenSportsAlliance
www.greensportsalliance.org
Helping sports teams, venues, and leagues enhance their environmental performance
The 2014 Summit in Santa Clara saw 600+ industry stakeholdersengaging their peers in meaningful dialogue around better environmental practices and proven solutions that help to advance the green sports movement.
Join us in 2015 in Chicago!Join us in 2015 in Chicago!
June 28-July 1 Chicago, IL
www.greensportssummit.org
Green Sports Alliance
Summit Video
• Monthly webinars• Operations Roadmap• Green Cleaning Playbook• LED Lighting Playbook
NRDC Resources
NRDC Greening Advisor www.greensports.orgNRDC Solar Guide www.nrdc.org/solar-guideNRDC Game Changer www.nrdc.org/game-changer
• LED Lighting Playbook
Zero Waste and Sports
• Bottom line savings
• Corporate Partnerships
• Brand value• Brand value
• Fulfill our social responsibility
• Improve environmental performance
• Influence culture
FY12 $125,000 saved, 1,000 tons diverted
70%
81%86%
90%
60
70
80
90
100
12%
18%
25%
31%
38%
0
10
20
30
40
50
60
2005 2006 2007 2008 2009 2010 2011 2012 2013
34%7%
6%
5%4%
Composting is key to zero waste
Food Waste 34%
Yard Waste 17%
Landfill 17%
Cardboard & Office Paper 10%
17%17%
10% Misc. Recyclables 7%
Co-Mingle 6%
PET 5%
Construction Debris 4%
Organics = 51% (Food Waste + Yard Waste)
Composting is a team sport
• Commercial Composter
• Supply Chain
• Foodservice
• Housekeeping
Mindset Matters
Zero Waste Mindset
Default to Recycling
Raising Awareness
Leveraging our brands to drive change
45% of fans have increased food composting at home
Challenges
• Inertia and time
• Knowing what’s compostable
• # of people involved • # of people involved
• Cost, performance, aesthetics
• Contamination
Success Factors
• Teamwork
• Metrics
• Training and signage
• Zero waste mindset
• Celebrate success
• Economics
• Public policy & support
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NRDC Guide to Composting at Sports Venues
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Sports and Sustainability
• Bottom line savings
• Corporate Partnerships
• Brand value• Brand value
• Fulfill our social responsibility
• Improve environmental performance
• Influence culture
Atlanta Falcons Stadium Video
Scott Jenkins
GM, New Atlanta Falcons Stadium
Chairman of the Green Sports Alliance