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ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.1
INRIX Overview & Market TrendsScott Sedlik, Vice President of Marketing
July 19, 2011
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.2
• World’s largest traffic network• 5M GPS-enabled vehicles and 400+
sources• #1 market share in US, top 2 in EU
• 140+ industry-leading customers
• Across 22 countries:• 1M+ miles in North America• 1M+ km in Europe• Currently opening office in China• Expansions planned in Latin America,
India, and Australia
• Independent, neutral, technology–oriented content company
• Founded in 2005• Profitable and growing at ~75%/yr
• Primary business is SaaS: delivering ‘data-as-a-service’ to B2B customers
• Key predictive technology originally spun out from Microsoft
INRIX OverviewThe Leading Global Provider of Traffic Information & Driver Services
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.3
Our VisionReduce traffic congestion by delivering the best traffic information and driver services globally
Wastes:• Time• Money• Gas
Traffic Congestion:• Hampers economic activity• Causes pollution/CO2 • Impacts quality of life
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.4
Strategic Direction“Traffic Information Everywhere” - drive ubiquitous availability of rich traffic information and driver services globally to consumers, businesses and government agencies
• Across all roads: highways, arterials, ramps, inter-city roadways, etc.• Across all cities and countries globally• Across all devices and apps, via customers and partners
Deliver innovative traffic-powered applications and solutions withselect industry partners
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.5
Traffic Information
The world’s largest traffic network to gather the best data• Real-time, Predictive,
Historical Flow• XDTM Traffic• Total FusionTM
• Journalistic Incidents• Traffic Cameras• Traffic Maps
Directions & Driver Services
Get consumers where they want to go fast and efficiently• 3rd Generation Routing• Red Light Cameras & Speed
Traps• Map Data• Fuel Prices• Road Weather Forecasts
Applications & Tools
Take the fast track and speed the development of your solutions• Developer Zone• Mobile SDK• Busy CommuterTM App• EV Services App• Eco Driving App• Alerting• Traveler Web Sites
What We DoINRIX provides best-in-class traffic info, a suite of innovative directions and driver services, and apps and tools all designed to get your traffic powered solutions to market rapidly
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.6
INRIX Smart Driver Network
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INRIX Smart Driver Network – North AmericaBillions of real-time GPS probe reports per month (real-time snapshot below)
8-20-2010 4:40 PM PT
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.8
INRIX: A History of Innovation
2011201020092008200720062005
Ford standardizes on INRIX traffic across all
vehicle platforms
INRIX Launches Real-Time Traffic Flow coverage in
Canada
INRIX formed, spins out predictive traffic
IP from Microsoft
INRIX forms partnership with
Clear Channel Total Traffic Network
INRIX forms partnership with
Tele Atlas and acquires TA’s Traffic
Operations Group
INRIX launches initial 15 markets of traffic
based on DOT data
INRIX Announces Dynamic Fuel Prices
Service
INRIX live in the UK
INRIX launches world’s 1st crowd-sourced
traffic network
Frost & Sullivan Study Recognizes INRIX as the
Leading Provider of Real-Time Traffic
INRIX launches Nationwide Average
Speeds, offering historical coverage on
750K miles of roads
INRIX Delivers Real-Time Speed & Flow
Information for 36 Metropolitan Markets
INRIX Introduces Real-Time & Predictive Traffic Application for Windows
Mobile
TomTom adopts INRIX traffic in U.S.
INRIX Real-Time Flow Coverage Reaches
Milestone of 100 U.S. Markets
TeleNav adopts INRIX traffic for
TeleNav Navigator
INRIX Expands Real-Time Traffic Flow to 73
US Markets & 47K Road Miles
FINLAND
AUSTRIA
SPAIN
NORWAY
GERMANY
FRANCEHUNGARY
DENMARK
CZECH
NETHERLANDS
BELGIUMLUX
CROATIASLOVENIASWITZERLAND
UNITEDKINGDOM
MapQuest & INRIX Deliver Traffic-Enabled
Navigation Solutions
INRIX Offers Pan-European Road Traffic
Information with coverage in 16 countries
INRIX Launches Connected Services
platform and world’s first 3rd Generation Routing
Engine
INRIX Launches Real-Time Traffic Alerts Across U.S.
Highway System
INRIX Deliver Real-Time Traffic Information for 16
State I-95 Corridor
INRIX Triples Real-Time Traffic Flow in NA to 160K
miles
SYNC with Traffic, Directions & Information
services live
First Telematics Solution Using INRIX Connected
Services Announced
NAVIGON standardizes on INRIX traffic in Europe &
North America
INRIX Launches Real-Time Traffic Flow Across
Europe
MapQuest introduces INRIX arterials coverage
45 U.S. DOTs using INRIX traffic
INRIX Introduces XD Traffic
INRIX Provides Real-Time Flow in 18 countries in
Europe
INRIX Traffic! Pro App launches on iPhone; hits
iTunes Top 10
INRIX SpeedWaves ™ improves traffic quality
on arterials by 70%
INRIX MDK accelerates development of mobile
apps for the car
INRIX provides traffic info to drive Entune platform
Ford relies on INRIX to develop SYNC Destinations
Audi AG Selects INRIX XD Traffic to Power the
Automaker’s 1st Connected Nav System
INRIX Partners with Viasuisse for Next Generation Traffic
Information Services
INRIX Launches Real-Time Traffic Operations Site for
Agencies across Europe
INRIX to power Highways Agency new NTIS service
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.9
Customers
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.10
INRIX Key Customers
Mobile
Internet & Media
Public Sector
Fleet & Enterprise
Automotive BMW
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.11
Recent Customer Announcements
Introduction of INRIX’s XD Traffic by Audi AG via Audi Online on a pan-European basis.
INRIX’s real-time traffic information will fuel navigation for the new Entune infotainment system. INRIX provides drivers the best route, expected travel time and ETA as well as accident and incident alerts to help them reach their destination without delay.
Developed by INRIX for Ford, SYNC Destinations for iPhone and Android Smartphones offers owners the convenience of sending new destinations to their car and one-touch access to the latest travel times when they’re on the go. The result of an expanding role with Ford, this is the first mobile navigation app that seamlessly integrates with an in-car system.
The INRIX Traffic app for iPhone is one of the first apps to support Pioneer’s new AppRadio, the first aftermarket in-dash radio designed around the smartphone to support an in-car display using the radio's touchscreen controls.
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.12
Example: I-95 Corridor Coalition
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INRIX collaborated with 16 states along America’s eastern seaboard for what the Wall Street Journal called, “one of the biggest rollouts yet for technology designed to help motorists avoid traffic jams”
• The I-95 Corridor Coalition region is the 7th largest economy in the world handling 565 million long distance trips and 5.3 billion tons of freight representing $3.9 trillion in U.S. GDP
• INRIX provides travel times and traffic speeds in support of 511 call services, traveler information websites, traffic message signs; daily traffic operations and performance measures.
• Project spans the entire eastern seaboard from Maine to Florida covering approximately 5000 miles of freeways and 1000 miles of major arterials
• INRIX data accuracy is independently validated every month in a pay for performance model; In 2+ years, INRIX has not missed its accuracy requirements once
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.13
INRIX Traffic! AppsFor iPhone, iPad, & Android
INRIX Traffic! (Free App):• Real-time traffic flow (colored congestion) on a
map• Predictive traffic (1 hour forecast)• Traffic incidents & Community Traffic Reports
INRIX Traffic! Pro (Premium App):• Designed for daily/busy commuters• Includes all free app features plus Best Time to
Leave, Expected Travel Times , ETA, Traffic Cameras, and more
• In-app upgrade
* Android version currently available in U.S. and Canada
“One of my favorite apps of the year.”“I recommend this app to anyone who hates being stuck in traffic.”“People need to understand real-time traffic conditions to know the best way to get place to place. Having access to one of the largest socially powered traffic networks through a mobile app is a great way to access that information.” “Once you load this app, your traffic intelligence gathering capabilities skyrocket.”
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.14
Market Opportunity
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Key Market Drivers
Departments of transportation and metro planning organizations are collaborating with private companies to license traffic data
Massive shift by all car manufacturers to 2-way device connectivity and phone integration with the car. EVs will all be connected
Mobile applications and maps are becoming pervasive worldwide
Traffic congestion across the globe continues to get worse. In the U.S. alone congestion increased 10% in 2010
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.16
Traffic Services Market is GlobalAutomotive Market Sizing
No. America: 303M Vehicles
China: 171M
Vehicles
Jp/Kr: 85M
Vehicles
Europe: 285M
Vehicles
South America: 42M Vehicles
ROW: 42M Vehicles
• Nearly 1 billion vehicles in 42 countries
Sources: INRIX/ScotiaBank/SBD
• 61 million vehicle sales forecast in 2011
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.17
Traffic Impacts the Daily Driver
207 Million Drivers (US)
120 Million Commuters
Commuters120mm
Urban Drivers47mm
Demand for Traffic Information Everywhere
Travelers waste one week per year stuck in traffic at a cost of over $750 per person!
INRIX Positioned to Offer Traffic Across Segments, Applications, and Devices to Gain Ubiquity
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.18
Traffic Congestion on JBLM Corridor
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.19
Traffic Congestion on JBLM Corridor
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.20
Overview of INRIX’s Potential Role in Project
Data Sources
Data Warehouse
INRIX Aggregation
System
Smart RoutingReal-Time Traffic Info
EV ServicesRideShare Services
ZipCar ServicesBus Schedules
Traffic & Transit AlertsGreen Routing
Multi Modal RoutingITS Notification System
Data Return to INRIX
Work/Home PC
Auto
Mobile Devices
Kiosk
Mobile Phone
Traffic DataRouting Info
EV Stations & reservations
Mobility Hubs
Train Schedules
Bus Schedules
ZipCar locations & reservations
Rideshare Services
INRIX Connected Services Platform
Traveler Info& Commuter
Services Outputs
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.21
EV Range and Routing Importance of Accurate Road Conditions
Hill
Actual EV Range due to unfavorable road conditions
Route
Target Charging Station
Alternate Charging Station within
RangeHaving accurate traffic data and road profiles is critical
with routing for EVs
Assumed EV Range without good road condition data
Traffic Congestion
Traffic Lights
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.22
Electrical Vehicle Services
Key EV Services
• Finding Charging Stations
• Trip Planning
• Vehicle Range Maps
• Charge Planning
• Pre-condition
• Vehicle Status
Vehicle Status
Locate Station
Vehicle Range
Set Vehicle
Plan Route
Vehicle Status
Locate Station
Vehicle Range
Set Vehicle
Plan Route
Key Consumer concern Range Anxiety• Will my charge last me to where I am going?• What is my current charge and how far can I get with it?• Where can I next add to my charge, what is it like there?
ConfidentialINRIX Confidential & Proprietary. © 2011 INRIX, Inc.23
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