Scott Sports SA

Product History

1958 The Birth of SCOTT and the Revolution of Ski Poles

1970: SCOTT starts Motocross with Goggles

1986: First SCOTT Mountain Bike

1998: First Scott Skis collection

Today

Lightest carbon mountain bike

Carbon Ski Collection

Lightest carbon road bike

Running shoe collection

HTC – Columbia most successful road bike team(Mark Cavendish)

MTB World champion Nino Schurter

Today

Today

Supercross Winner San DiegoAustin Stroupe

Euro X-Games Winner 2010 Tom Wallish

Company History

1958: Fundation of SCOTT USA in Sun Valley/Idaho by Ed Scott1978: Opening of the European Headquarter in Givisiez/Switzerland1987: Beat Zaugg starts working at SCOTT Europe

Shareholder since 1990

1993: 55% of the company sold to an US investment firmFunds to purchase new companies like Schwinn Cycling

1994: SCOTT opens the European logistic center in Londerzeel (Belgium) with 18 000 m2

1998: Management Buy-out Beat Zaugg and Tom Stendahl become main shareholders2002: Buy-out of the majority by Beat Zaugg2005: Opening of the new European logistic center in Aubange with over 27 000 m2

2006: SCOTT opens the US logistic Center in Ogden/Utah2008: Celebration of 50 Anniversary of SCOTT

Golden anniversary of SCOTT, marking 50 years of commitment to progressive sport. SCOTT has developed into a worldwide powerhouse in wintersports, motorsports and cycling.

2008: Opening of a new US Headquarter in Sun Valley, Idaho/USA

Company History

Multisportbrand

5 sports – 1 brand:

• Bike• Active Outdoor -Backcountry Sport• Wintersports• Motosports• Running

Mission Statement

INNOVATION – TECHNOLOGY – DESIGN

Product & Management Strategy

• Key are employees who understand and life the Scott Sports Spirit

• Development of our own technology and innovations.

• Grow internal know how

• Core competences in-house

• Work with world class manufacturers.

• Invest always in own molds, processes and patents.

Production & Development

Development :• Givisiez, CH: Bikes, Bike Apparel and Wintersport Hardgoods• San Diego, USA: Motosport• Seattle, USA: Wintersport and outdoor apparel• Portland, USA: Footwear

Production:• Mattighofen (A): Wintersports and Motosports Goggles Salt Lake City (USA): • Aosta (I): Poles• Guangdong (CN): Carbon Bike Frames

Company Structure

Privately held company

Headquarters: • USA in Sun Valley/Idaho• Europe in Givisiez/Switzerland

Worldwide distribution in over 55 countries with more than 20’000 shops

Subsidiaries: • USA, Germany, Switzerland, Austria, UK, France, Sweden

Logistic centre:• Ogden/USA• Aubange/Belgium

460 employees worldwide

EU Headquarter Givisez, Switzerland

130 employees in Givisiez

• R&D for all products• Export sales• Marketing • Finance & controlling• IT (SAP)• Logistic & Operation

US Headquarter Sun Valley, Idaho

55 employees• Sales • Marketing• Finance & controlling• Logistic & Operation

Europe Logistic Center Aubange, Belgium

• Warehouse: 27‘000 m2

• Administration: 1‘000 m2

US Logistic Center Ogden, Utah

• Warehouse: 18‘000 m2

• Production: 5’000 m2

•Administration: 1‘000 m2

Positive

• US – Lifestyle – Image•Spirit

- Less prejudice - Positive thinking- Flexible- Opportunistic- Way of marketing

• Design driven

Challenging

• Short term oriented•American way = Only way

- Solutions from outside difficult to adapt- Difficult to change to other company

culture / management style• Worldwide Web – Internet – Sales

Experiences

Thank you

Scott Sports SABeat ZauggCEO