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Scott Weir

Manager, ATB LendR

Agenda

• Crowdfunding: What is it?

• ATB BoostR

• Crowdlending: What is it?

• ATB LendR

• Questions

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What is Crowdfunding?

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Let’s look at a real campaign!

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It isn’t JUST about the money

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• Great way to promote your business

• Powerful pitch events

• Market test your idea

• Great support from advisors

• Easy sign up

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What’s ATB

BoostR?

https://www.youtube.com/watch?v=GlFBNiDKb0Q

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What’s critical to success with Crowdfunding?

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Can you market well?

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Do you have a community to engage?

Cool Products/Services to Pre-sell?

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Do you have a video?

Video = trust + credibility

• Show don’t tell

• Hook them right away

• Get to the point fast – why should they care?

• Humour + music goes a long way

Campaigns with a video raise 239% more $ than those without a video

Why does the crowd boost a campaign?

1. They love you (inner circle)

2. They trust you & think you have credibility (snowball/network effect)

3. They want your rewards

4. They have an emotional or passionate tie to what you’re doing

5. Quirky/fun factor

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So what is BoostR really all about?

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Promote your business

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Serious exposure

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Building your audience

What is Crowdlending?

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The crowd gives the business a loan

in exchange for interest over time

• Promotes the business

• Builds the audience

• Easier access to needed funds

ATB LendRAlberta’s first Crowdlending Platform

Introducing ATB LendR

• First of its kind in Canada

• Lift-Loan Model

• First 10%: Family and friends

• Next 40%: LendRs through the online platform

• Remaining 50%: ATB

• Loans of $5000-$100000, 12-24 month terms

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Private Campaign,

10

Public Campaign, 40

ATB, 50

Benefits to Borrowers

• Easy to Apply

• LendRs invested in your success

• Builds community

• Great advertising

• No equity

• Don’t need to have an interesting

product or service

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Buttercream Clothing

• Successful, Calgary-based, ethical women’s clothing

• Qualified for traditional finance, but wanted to use LendR as well

• Promotion was primary draw

• Access to some unrestricted funds secondary

• $25,000 loan, 24 month term

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Beep

• Vehicle Service App

• Tech company: has few assets

• Found traditional lending difficult to qualify for

• Exposure and adoption of their app was key

• $30,000, 12 month term

Become a member of Club LendR• Easy to join, convenient to invest

• Invest in your community, make an impact

• 15% returns, but higher risk

• Join the club

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Interested?

Become a Borrower or LendR through

ATBLendR.ca

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