Scott_Herron_Portfolio

Great design always starts with breaking down the boundaries.

By the end of this portfolio you

shouldn’t just know about my

work, you should also know

about me. So, I have added to

this portfolio some of my design

memoires. These memories are

some of the powerful experiences

in my life that I feel drove me to

be passionate about a pursuit of

design. Please enjoy looking at

my work and learning a bit more

about me. Thank you for your time.

Greetings and welcome to my

professional design portfolio! My

name is Scott Herron and I am a

graphic designer. I specialize in

branding and illustration, but I

have skills in many other design

attributes as well. This portfolio

presents some of what I consider

to be my “best” work, but it also

presents pieces of myself. It is

my belief that a portfolio should

strive to be a personal experience.

I grew up in the countryside between

the small towns of Laura and West

Milton. As a child, we never had

internet or even a computer; our house

was like a technology wasteland. But

this rural life fostered my creativity,

and I learned to create with what

I could find using my imagination.

Yet somehow, I became immersed

in computers and graphic design

anyways, and became the person

I am today. It’s really a mystery.

Photographer: RYAN RATLIFF

ECS

C

ORP

ORA

TE I

DEN

TITY

ECS corporate identity is a project that

re-brands and defines the company Electrical

Control Systems. An electric system company

based in Dayton, Ohio, ECS util izes dark

colors for rich quality and an electric blue

for colorful detail. This project includes my

designs for their logo, color palette, mood,

newspaper advertisements, and website.

Company colors were inspired by the ECS:

Dayton Riverscape project.

WHEN I WAS F IVE I played my first Pokémon game, and I fell in love with the new world I had fallen in to. Today, I’m still a huge admirer of Nintendo’s work and they inspire me to become an even greater designer who will inspire more children just like me.

5

Q U A L I T Y S I N C E 1 9 6 8

E l e c t r i c C o n t r o l S y s t e m s , I n c .

Q U A L I T Y S I N C E 1 9 6 8


ECS company logo was inspired by the

stark contrast between bright city lights

shining at night.

pages 1 and 2

ECS

T

HE

WO

RKS

To the left are the web pages developed for

the ECS online website. This came complete

with a home page containing an updatable

news feed for new projects and information;

a work page to post past and current projects,

a history page which tells the companies story,

and finally an easy-to-use contact page.

To the right is presented the company logo, color

module with pantone color information and tint

differentiation, the corporate mood board which

inspired me while working on this piece, and my

newspaper advertisement design.

H O M E O U R W O R K O U R H I S T O R Y C O N T A C T

O u r W o r k R i v e r s c a p e M e t r o P a r k |

T h e f o u n t a i n s y s t e m a t t h e c i t y o f D a y t o n ’ s R i v e r s c a p e m e t r o p a r k i s p o w e r e d u s i n g o u r c o n t r o l p a n e l s . T h e s e f o u n t a i n s s h o o t l a r g e f o u n t a i n s o f w a t e r i n t o t h e a i r f r o m s e v e r a l d i f f e r e n t l o c a t i o n s a n d c r e a t e a b e a u t i f u l d i s p l a t h r o u g h l i g h t s t o c r e a t e b o t h d a y t i m e a n d n i g h t t i m e s p e c t a c l e s .

WEBSITE HOME PAGE

WEBSITE WORK PAGE

abou t , con tac t , and upda tab l e news - f eed

company p ro j e c t s , image ry , h i s t o r y

E l e c t r i c C o n t r o l S y s t e m s , I n c . | Q U A L I T Y S I N C E 1 9 6 8

100%

Black

P 179-15

P 113-16

90% 80% 70% 60% 50%40% 30% 20% 10%

C o r p o r a t e C o l o r s |

E C S c o r p o r a t e c o l o r s i n c l u d e t w o P M S c o l o r s o r c o l o r s f r o m t h e p a n t o n e m a t c h i n g s y s t e m .

T h e d a r k g r a y c o r r e s p o n d s t o P 1 7 9 - 1 5 U . T h e f o l l o w i n g r e l a y s d e t a i l s o n t h i s c o l o r f o r d e s i g n p u p o s e s ( C = 0 % , M = 0 % , Y = 0 % , K = 9 5 % ; R = 5 0 , G = 4 9 , B = 5 0 ; H e x i d e c i m a l = # 3 2 3 1 3 2 ) .

T h e e l e c t r i c b l u e c o r r e s p o n d s t o P 1 1 3 - 1 6 U . T h e f o l l o w i n g r e l a y s d e t a i l s o n t h i s c o l o r f o r d e s i g n p u p o s e s ( C = 1 0 0 % , M = 1 8 % , Y = 0 % , K = 3 4 % ; R = 0 , G = 1 0 9 , B = 1 6 0 ; H e x i d e c i m a l = # 0 0 6 D A 0 ) .

O t h e r c o l o r s i n c l u d e s o l i d b l a c k a n d p u r e w h i t e . T h i s p a l e t t e c o n v e y s a f e e l i n g o f i n t e l e c t s t h a t c o n v e y s t h i s c o r p o r a t i o n s m e s s a g e o f q u a l i t y a n d h i s t o r y .

A d d i t i o n a l c o l o r s m a y b e a d d e d t h r o u g h f u t u r e d e s i g n p r o d u c t s , p l e a s e c h e c k r u l e s o f h a r m o n y w h e n a d d i n g n e w c o l o r s .

“Q u a l i t y , i s i n o u r h i s t o r y . ”

Q U A L I T Y S I N C E 1 9 6 8


Q U A L I T Y S I N C E 1 9 6 8


pages 3 and 4

COMPANY LOGO MOOD BOARD

COLOR PALETTE NEWSPAPER AD

b l a ck on wh i t e and r eve r se , t ag l i ne . i n sp i r a t i on , and b rand r e f i nemen t .

co l o r s , t i n t s , and pan tone i n f o rmat i on . con tac t , ma rke t i ng s t r a t egy .

GEISHA WIGS is a corporate identity project

that developed the brand through logo design,

mood development, and finally product labeling.

The logo is defined as a dynamic mark, which

is a logo that changes shape or design depending

on the situation. The GEISHA WIG mark embodies the

classic historical geisha with modern popular

culture Japan. The logo changes it’s hairstyle

to match the sell ing product.

WHEN I WAS SEVEN I was first introduced to the anime Dragon Ball Z. As a child I was blown away by the colorful explosions and personalities expressed by the animation. The show became a sort of dream for me as a child of how great a world we can create with our imaginations when we try. Now I’m all grown up and I dream of finally making worlds of my own with my designs and imagination.

7

pages 5 and 6

The GEISHA WIG mark was inspired by a mix of the historical

geisha and Japans modern shopping district.

PRIMARY MARKSTALL MARKS COLOR OPTIONS

LONG MARKS

s i ng l e co l o r , dynam i c ma rkfo r spaces w i th more ve r t i c a l s pace B&W, p l u s two co l o r op t i ona l ma rk s

fo r na r row spaces , comp le te w i th t ype

pages 7 and 8

The Geisha Wig mark proves its versati l i ty

by making smooth transitions to multiple

products and substrates.

Ja

bb

erJ

aw

MO

BILE

APP

LICA

TIO

N

The JABBERJAW app uti l izes a grunge

texture to achieve a unique mood

that holds the app together as a

cohesive design.

JABBERJAW is a personal idea of my own

contemplat ion. JABBERJAW is a mobi le

application that keeps track of how long you

listen versus how long you speak during calls

that you make th rough the app. The app

allows you access to your contacts, and a dial

pad, to make calls. The “Home” screen of the

app shows you your overa l l percent age of

litstening versus talking, but one can also

track calls separately by going to the statistics

page where they can see the indiv idual

statistics for each call through their call

history in the app.

WHEN I WAS NINE I saw my first episode of One Piece and became completely absorbed by animation and illustration. The series became an escape for me, like a paradise, in my troubled times. I’ll never forget how important and special that became for me. Now it’s been 12 years and I want to create that feeling in everything I do. I believe this childhood experience is what makes my passionate design so special.

9

JABBERJAW looks great on any mobile

dev ice ; a un ique look t ha t was

originally inspired by political comics.

pages 9 and 10

JabberJaw

1 2 3

4 5 6

(615) 661-8868Elizabeth

7 8 9

A B C D E F

J K LG H I M N O

T U VP Q R S W X Y Z

0

Elizabethrunning your mouth...

mute keypad speaker

add call FaceTime contacts

Press me to callBLAH BLAH

J a b b e r J a w

BLAH BLAH

Currently You’re: A MOTORMOUTH

MOTORMOUTH: A motormouth is someone who is just one step shy of being a complete and total jabberjaw. You spend so much time running your mouth that people often mistake you for the motor on a small boat. People on the other end of the line are always impressed with how long you can talk without needing a drink of water.

To Improve: Try listening more, don’t interupt people when they’re talking and ask more questions that give the other person a chance to talk.

80%is the average time you spend talking.

20%is the average time you spend listening.

VIEWmy statistics in my call history.

Contacts Keypad Statistics

S t a t i s t i c s

TODAY: Elizabeth 9:24 PM

YESTERDAY: Thomas 11:29 AM


01/31/2015: 608-3780 9:58 PM

01/31/2015: Elizabeth 1:24 PM

01/29/2015: Kyle 7:03 AM

65% 35%

PRETTY GOOD!(white) Listening

(black) Talking You Were:

KIND OF AWKWARDLY QUIET

Being quiet isn’t always a bad thing; but it wouldn’t kill you to speak up a little bit more. Talk about some of the hings you like and say whats on your mind, try being more open with your opinions. You don’t wanna become AWKWARD SILENCE.

JabberJaw

1 2 3

4 5 6

(615) 661-8868Elizabeth

7 8 9

A B C D E F

J K LG H I M N O


0


mute keypad speaker



J a b b e r J a w

BLAH BLAH








S t a t i s t i c s




01/31/2015: 608-3780 9:58 PM

01/31/2015: Elizabeth 1:24 PM

01/29/2015: Kyle 7:03 AM

65% 35%





JabberJaw

1 2 3

4 5 6

(615) 661-8868Elizabeth

7 8 9

A B C D E F

J K LG H I M N O


0


mute keypad speaker



J a b b e r J a w

BLAH BLAH








S t a t i s t i c s




01/31/2015: 608-3780 9:58 PM

01/31/2015: Elizabeth 1:24 PM

01/29/2015: Kyle 7:03 AM

65% 35%





APPLICATION FAVICON APP HOME SCREEN APP STAT SCREEN

home s c r een , and ro i d o r app l e ove ra l l s t a t i s t i c s , nav i ga t i on , e t c . i nd i v i dua l s t a t i s t i c s , c a l l h i s t o r y

pages 11 and 12

The JABBERJAW logo was originally

inspired by polit ical car toons which

formed its abstract and Dada style.

HU

MA

NIT

EA

CO

RPO

RATE

ID

ENTI

TY

HUMANITEA is a corporate identity project

for an environmental tea shop. HUMANITEA

specializes in providing aid to the gray

wolf and uses profits from their goods

to rebuild the species and its habitat.

This project embodies the stages of design

through creating the company, to the target

market, the mood, and all intricacies of the

brand development. HUMANITEA uti l izes pattern in a

unique way that promotes both

i t’s color palette and natural

atmosphere.

WHEN I WAS ELEVEN I became fascinated with Yu-Gi-Oh cards. Like many children from my generation I was intrigued by the idea that monsters could be trapped within cards. As a young artist I was particularly amazed by the illustration and foil work. Now, I still collect the cards; call it a guilty pleasure. But the way Konami works with foil and hand drawn to computer illustration serves as a huge reference for me in my work.

11

pages 13 and 14

HUMANITEA mixes the Autumn and rustic

mood with a natural warmth, bonded

under the idea of a united human race.

Natural, Warm, Soothing, Rustic, and CalmMood:“Protecting Wolves, Preserving Life.”

Humanity Inspiration Board: Scott Herron / VIS2110 / Fall 2014

“Protecting Wolves, Preserving Life.”HumaniTea Brand Board: Scott Herron / VIS2110 / Fall 2014

To the left are the branding and mood

boards for the HUMANITEA corporation. The

branding set aids in defining the target market,

architecture, and even location. The mood board

however aids in defining colors, textures, and the

overall attractive feeling for the corporation.

To the right the boards are presented in

their actual printed product. Another printed

spread shows logo development and color

usage while a copy of the final logo sits at

the far right. The use of photographing within

the environment helps to aid the experience.

BRANDING BOARD

MOOD BOARD

a r ch i t e c tu re , t a rge t ma rke t , l o ca t i on

mood , t ypog raphy , co l o r , t e x tu reH

UM

AN

ITEA

TH

E BR

AND

pages 15 and 16

BRANDING SPREAD

LOGO SPREAD

LOGO

mood boa rd , and b rand i ng boa rd l ayou t

l ogo deve l opment , and co l o r op t i on s

f i na l ma rk , one co l o r , de ta i l ed l i n ework

HUMANITEA corporate identity includes this

ful ly developed pictogram and signage

system. The pictogram system uses symbols

to represent important consumer information

for way f i n d i n g p u r p o s e s . Th e s t y l i ze d

s y m b o l s present locations like restrooms in

a seamless manner without the use of type.

These pictograms are uti l ized further by

an outdoor and indoor signage system to

fur ther gu ide consumers. Each s ign is

engraved with Braille to meet the needs of

all consumers.

PICTOGRAMS

s i ng l e co l o r , no t i c eab l e , c l ea r

HU

MA

NIT

EA

WAY

FIN

DIN

G

Res

troo

ms

Checkout

Checkout

Parking

Cafe

Outlet No Smoking Trash

To-Go Caution First Aid Information

Wi-Fi

To-Go

Outlet No Smoking

Caution First Aid

Trash Wi-Fi

Information

S IGNAGE

wayf i nd i ng , u sab i l i t y , na tu ra l

pages 17 and 18

A perspective of the interior of HumaniTea. This shows the side of

the counter where orders are purchased. The counter wraps around

the other side, the dining area is set to the right.

HumaniTeaProtecting Wolves, Preserving Life.

HUMANITEA contains a vast array of technical

illustrations. these drawings are the building

blocks for new architecture, packaging, or

even products. The deta i led l inework can

be used to represent ideas before actua l

product ion. Th is p rov ides an out le t fo r

creative design and more effective product

development.

Technical drawings for the interior of

HUMANITEA help to lay out concepts

when working with architects or

interior designers.

HU

MA

NIT

EA

TEC

HN

ICAL

DRA

WIN

GS

INTERIOR

cons t ruc t i on and a r ch i t e c tu re

Designs for lamp posts and signage to place in the local community. This helps consumers know when they’re near a HumaniTea location and helps

the company integrate with the environment.


Designs for lamp posts and signage to place in the local community. This helps consumers know when they’re near a HumaniTea location and helps

the company integrate with the environment.


“Building brand awareness on the road is easier than ever. Vehicles are a new, large, moving canvas on which almost any type of communication is possible.”

Top View Back View Front View

Side View


VEHICLES

LAMP POSTS

de ta i l ed , a c cu ra te , p r e c i s e

c r ea t i v e , r ea l i s t i c , env i r onmenta l

pages 19 and 20

TO

MS

EG

GS

PACK

AGE

DES

IGN

TOMS lettermark was greatly inspired by the

historical hammer and sickle.

TOMS EGGS is a packaging project which

received heavy inf luence from Russian

poster a r t . Avo id ing the convent iona l

egg packag ing , my des ign goes fo r an

alternative look to produce visual interest.

This design was done for a local product which

produces farm fresh eggs, it develops it’s

brand via the founders name: Ryan Thomas

Ratliff. Thus dubbing the product TOMS

EGGS. The design builds on the personality

of the company founder to produce a one of

a kind home grown look.

WHEN I WAS FOURTEEN I began reading manga for the first time. Similar to the American Comic book style, Japanese manga tells a story through illustration. I began to admire artists like Tite Kubo and Hiro Mashima and I learned from their attention to detail and creativity expressed through their stories. Even now I’m an avid reader, I love seeing manga artists create and illustrate. Some of my greatest passion and illustration ideas come from simply reading and watching my idols draw.

14

pages 21 and 22

TOMS EGGS look hear ty and natural

in a farm based sett ing.

INSPIRATION BOARD

LABEL INFORMATION

LOGO

t ex tu re , co l o r , mood , i deas

I n s t r u c t i on s , and warn i ngs

wordmark , s ymbo l , t ag l i ne

pages 23 and 24

TOMS EGGS utilizes an exploratory

l abe l . When wrapped a round the

container the typography presents

itself as a texture, however; unraveled

it reveals itself. The label also hides

a hidden message on the inside. This

p rov ides consumers in terest and

an incentive to continue buying the

product. There is always something

new to find and take apart.

INSIDE LABEL OUTSIDE LABEL

h idden message , company s t y l e t ex tu re , l ogo , and warn i ngs

UN

CL

E S

PO

OK

Y’S

PAC

KAG

E D

ESIG

N

UNCLE SPOOKY’S is a packaged whiskey

design. Gathering heavy influence from

deep blacks in popular whiskey design, but

with a personal “Spooky” twist. UNCLE

SPOOKY’S embraces a Halloween theme,

utilizing strong texture, and typography

to emphasize the mood. The second large

influence on this packaging design was

quality. UNCLE SPOOKY’S is all about

quality; from the metal engraved flask

packaging, to the foldout double-sided label

printed with a company promise. This is the

finest whiskey.

METAL ENGRAVING

d imens i on , t he “wow” e f f e c t

WHEN I WAS S IXTEEN I entered a career and technical academy for graphic design at MVCTC in Ohio. Here I met young designers my age who shared the same passion as me. It was an unforgettable experience to bond and work with so many passionate people who were like me. Today, I look at this as a turning point for me as a designer and as a person. I realized I’m not the only one who loves design or who loves all the things I’ve mentioned thus far. Great design is shared and brings people and ideas together; it inevitably breaks boundaries.

16

pages 25 and 26

UNCLE SPOOKY’S has a powerful graphic

influence, and uti l izes very strong typography.

INSPIRATION BOARD

t ex tu re , co l o r , t ypog raphy

UNCLE SPOOKY’S was greatly inspired by bold textures and

strong uses of typography.

pages 27 and 28

OUTSIDE LABEL

l ogo , i n f o rmat i on , wa rn i ngs , and summary

INSIDE LABEL

power fu l t ypog raphy , and exp l o r a t i v e

EU

RE

KA

EUREKA is a product design that I created

independently. I was inspired to produce this

product myself, because it’s the sort of thing

I personally wish I had. If only there was a

drink that could just instantly stimulate the

mind to create the perfect solution to creative

problems. This is my take on what that product

would look like if it were produced, and how it

would be packaged.

WHEN I WAS E IGHTEEN I graduated high school and technical school. I reached a point in my life where I had to decide what to do with the rest of it. A lot of people told me (and still do) that the arts were a dead end, and I should pursue something practical with my intellect. But I chose to pursue my dreams instead, I enrolled at Sinclair Community College and began studying Graphic Design again. Today, I wouldn’t have it any other way. I’ll never stop pursuing my passion and dreams. I couldn’t imagine not being a designer.

18

EUREKA has a unique texture which allows

the brand to highly customize a lot of elements.

EUREKA is like a light bulb going of f in your

head when you find that per fect solution!

LABEL : BACKLABEL : FRONT

l ogo , de s i gn e l emen t s , i ng red i en t and s i z e i n f o rmat i onl ogo , t ag l i ne , t e x tu re , and quan t i t y i n f o rmat i on

EUREKA F INAL

cus tom bo t t l e , hang t ag , ma t ch i ng beve rage

EUREKA’S bott le is a custom glass bott le structured

to specifically represent a light bulb.

DON’

T S

TAR

VE

I

LLU

STRA

TIO

N D

ESIG

N

DON’T STARVE is an illustration design

piece developed for a game (Don’t Starve)

produced by K le i Studios. The pro ject

re - i nven ts the cha rac te r des ign i n to

fresh vector artwork to make it reliably

transferable to many sizes and mediums.

These new vector characters a re utilized

to c reate p lay ing cards which were

developed to be sent to customers upon their

purchase of the game in a direct mail piece.

This was a unique way to thank the customer

for their business and provide them with a

collectable product to match their purchase.

COMPANY LOGO

i n sp i r a t i on f o r de s i gn work

WHEN I WAS NINETEEN I met a woman I was prepared to spend the rest of my life with and it made me a stronger and more confident person. This experience has altered the way I design greater than anything I thought ever would. I became more honest with myself, and my design reflected my confidence in myself. I became a more passionate designer because I now had things in the future I wanted to grasp for. Now when I design I give it everything I have, plus some, because I have people I love and a future I want to secure.

19

pages 33 and 34

WIGFRID : CARD FRONT

WIGFRID : CARD BACK WEBBER: CARD FRONT WEBBER: CARD BACK

vec to r de s i gn , t i t l e , and s t y l i s t i c l i n e work

l ogo , s t y l e , and i n f o rmat i on vec to r de s i gn , t i t l e , and s t y l i s t i c l i n e work l ogo , s t y l e , and i n f o rmat i on

WIGFRID : OUTLINE WEBBER: OUTLINE

vec to r ou t l i ne and c l o sed l i n e work vec to r ou t l i n e and c l o sed l i n e work

WIGFRID : COLOR WEBBER: COLOR

f i na l i l l u s t r a t i on , comp le te w i th d rop shadow f i na l i l l u s t r a t i on , comp le te w i th d rop shadow

pages 35 and 36

EC

LIP

SE

PRO

DU

CT D

ESIG

N /

CRA

FT

ECLIPSE is a product design for a hand crafted

chess board. More so, it is also the design of

the chess board itself. Here I designed the

chess board and had it engraved on a natural

hand prepared piece of pine. Taking time to

separately stain individual pieces I created a

unique natural board along with hand crafted

pieces. Final ly, I created the brand and

packaging for the piece. Tying it all together

for a complete product design.

WHEN I WAS TWENTY I realized I was in my last year of college. My dreams and passions were staring to pay off and I realized I had grown. My design began to feed my own inspiration, and I began to see how all my hobbies and passions helped me to produce better design and be more passionate about my work. I realized I wanted more than a job, I wanted a career and I wanted work that was challenging and rewarding.

20

Black ribbons accent the natural wood while

also suppor ting the brands color palette.

pages 37 and 38

ECLIPSE embraces natural wood and environment,

each piece is 100% natural and unique.

CHESS BOARD : ENGRAVING F ILEBOX HANGTAG

TEXTURE : ALL BACKS BOARD SLEEVE : BACK

BOARD SLEEVE : FRONTvec to r de s i gn t o s ca l e w i th exac t measu remen t s

l ogo , word mark , and t ag l i ne

no wh i t e backs i de s f o r cons i s t en t t ags word mark , company pe r sona l p i t ch

l ogo , word mark , and t ag l i ne

All the line work was developed with the future intention

of exposing natural veins in the wood.

CHESS P IECES

handc ra f t ed , eng raved , and p rec i s e

After custom designing all the symbols, I custom made every

piece. Cutting every size, smoothing each edge, and staining

every piece.

pages 39 and 40

WHEN I WAS TWENTY- ONE 21

For me, it is, and always has been,

design which breaks the boundaries

around me. I love what I do, and

I never intend to stop or give up

because someone says it isn’t

practical. So I thank you, for your

consideration and time when viewing

this portfolio. Thank you so much for

looking at my passion and work in

your own time. If you ever need a

great designer, who will work harder

and happier than anyone else; hire me.

I became a college graduate

and an official graphic designer.

People still tell me that the art

field is a dead end, and that I’m

wasting my time. But I believe

that life is short, and I’m right.

You have to pursue your dreams,

and live every day doing what you

believe is the right thing for you

to do. You should never turn your

back on your passion just because

somebody else says it is impractical.

Imagine if we all simply stopped

when someone told us it was

impractical. Imagine if we let people

put boundaries up in our lives and

close us in to whatever lifestyle

they decide is the right choice. The

world would be so dull and boring,

in fact; I don’t think anyone would do

anything. So I say, you have to break

those boundaries. You have to find

what truly makes you happy, and

follow it with a passion. No matter what.

TO BE CONTINUED. . .

Because “a man i s not old unt i l r egrets take the p lace of dreams.”

~John Barrymore

Great design always starts with breaking down the boundaries.

and we can start with the boundary between me, and you.

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