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Scottish Grocer www.scottishgrocer.co.uk Media Pack 2019
Scottish Grocerwww.scottishgrocer.co.ukMedia Pack 2019
BRANDUNIVERSE
27,233
socialmedia
followerstotal: 3769
MonthlyMagazine
7976 .
website audience 15,000
(avg. viewsper month)
Scottish Grocer Awards
annually
488(2018 atendees)
Print Circulation
Total Circulation
4891
1790
16
272
Individual Requests
NR by the job title/function
Non controlledfree
Company Requests
Avg. NETCirculation
7976
38
958
Subscriptions
NR by name
Scottish Grocer & Convenience Retailer gives comprehensive
coverage of the convenience and grocer retailing sector reaching:
Audited July 2017 to June 2018
• Convenience & Impulse (Independent &
Symbol Groups)
• Multiple Grocery
• Forecourts
• Wholesalers
• Off Licences
• Discounters
Who Are We?
Scottish Grocer and Convenience Retailer is the number one ABC audited title circulating exclusively in Scotland for the grocery and convenience sector.
As the leading monthly title Scottish Grocer serves the supermarket, discounter, convenience and wholesale sector in Scotland. Distributed free of charge to c.8000 retailers of independent businesses (convenience, newsagents, off licenses and forecourts), symbol retailers (independent and company owned), head offices of symbol groups, supermarkets, discounters and wholesalers; direct to those with buying responsibility and influence on decision making processes.
This makes us unique in Scotland, we do not include anyone other than buyers, decision makers and owners in our ABC terms of control.
Scottish Grocer offers blanket coverage of the Scottish convenience and grocery trade helping you to deliver your marketing communications across print, online and face to face through the Scottish Grocer awards and roundtable events.
Launched in 1928, Scottish Grocer has grown with the trade over a transformational period, from big weekly shops to top up shopping by time pressed consumers – buying little and often. We can help you grow in an increasingly noisy environment; providing targeted coverage of Scotland.
National titles do not have blanket coverage of the Scottish market. Campaigns must include Scottish Grocer in conjunction with brilliant national titles, whose content and focus is on England and Wales – to guarantee UK wide coverage of every single valuable retailer.
CHOCO LEIBNIZ
NEW
Winning recipe on taste and appearance tests vs. UK top caramel biscuits*
Available now wrapped in 6’s at £1.99 PMP
TV support: Sponsorship of the New TV series ‘Under the Dome’ based on a Stephen King novel in association with Steven Spielberg
NOW£1.99
PMP
*Research carried out independently by JRA, total sample of 385 adults
CHOCO LEIBNIZ RANGE
The secret to increased sales...
‘Under the Dome’ based on a Stephen King novel in association with Steven Spielbergnovel in association with Steven Spielberg
For more information, please contact us:[email protected] or visit our website: www.bahlsen.co.uk
NOWNOW£1.99£1.99
PMPPMP
and ready to make an incremental impact on your sales
and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental
NOW bursting with
Stock up now!Stock up now!Stock up now!
10% growth in value and 7% growthin volume in a decreasing Scottish market!*
*IRI – SIG integrated Snack outlets Scotland – YTD2013 – w/e 20 Jul.13
and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental and ready to make an incremental
scottishgrocer& convenience retailer
September 2013
Bahlsen - SG - Ashley.indd 1 07/10/2013 15:04
July 2004
Outside SG0704 - ian 5/7/04 11:02 AM Page 1
NEW PREMIUM 4.7% SCOTTISH LAGER
ADD AN EDGE TO YOUR LAGER
LINE-UP
October 2014
Features List 2019
JANUARY• Bottled Water• Dairy Based Drinks• Free From• Healthy Snacking• Low and No Sugar• New Year New Fascia• Nicotine• Shopfitting• Spring Confectionery• Whisky and Burns Night• Yogurt
FEBRUARY• Beer and Cider• Breakfast• Easter• Filters, Papers and Lighters• Forecourts• Household• Ice Cream and Frozen Desserts• Milk• Mints and Gums• Price Marked Packs• Spirits and Premium Mixers
MARCH• Bread and Bakery• Chocolate• Coffee• Dairy• Food To Go and Snacking• Off Trade Top 50 in Scotland• Petfood• Sugar Confectionery• Summer Soft Drinks• Vapril (e-cigarettes)• Wholesale
APRIL• Bagged Confectionery• BBQ• Best of Scottish Food and Drink• Biscuits and Cakes• Frozen Treats• Functional and Energy• Nicotine• Tea• Wine• Young Adult Brands• Scottish Grocer Awards Review
SEPTEMBER• Beers and Lagers
• Bottled Water
• Breakfast
• Chocolate
• Food To Go and Snacking
• Halloween
• Hot Beverages
• Mealtime Solutions
• Milk and Milk Drinks
OCTOBER• Batteries
• Christmas Confectionery
• Christmas Gifting
• Forecourts
• Free From
• Functional and Energy Drinks
• Ice Cream
• Low and No Sugar
• Nicotine
• Price Marked Packs
• Technology
• Winter Remedies
NOVEMBER• Biscuits and Cakes
• Bread and Bakery
• Butters and Spreads
• Cheese
• Christmas Drinks
• Coffee
• Confectionery
• Easter Preview
• Filters, Papers and Lighters
• Wholesalers
DECEMBER• 2020 Must Stocks
• Annual Scottish Brands Review
• Christmas and New Year Drinks
• Christmas top up
• Wallplanner 2020
MAY• Big Night In• Cider• Festivals & Events• Filters, Papers and Lighters• Healthier Choices• Licensing Lawyers• Price Marked Packs• Ready Meals• Soft Drinks• Technology• World Food and Drink
JUNE• Chocolate• Free From• Household Paper• Lunchtime Snacking• Oral Care• Sugar Confectionery• Summer Drinks• Training• Yogurts and Desserts• Fascia and Franchise Supplement
JULY• Big Night in• Butters and Spreads• Cheese• Coffee• Food to Go• Forecourts• Franchise and In-store Concessions• Functional and Energy• Nicotine• Petfood• Shopfitting• Spirits and Premium Mixers
AUGUST• Confectionery• Frozen Foods• Lunchbox• Pasta, Rice and Noodles• Scottish Food and Drink Fortnight• Premium Soft Drinks• Scottish Food and Drink Fortnight• Vodka and Gin
• Convenience Guide 2019 – supplement on category, fascia and advice
EDITOR STAFF WRITERMatthew Lynas | 0141 567 [email protected]
Alex Burns | 0141 567 [email protected]
SCOTTISH GROCER RATE CARD(Print & Online)
PRODUCTION COPY CONTACT: Caroline Maciver | 0141 567 [email protected]
Please request a spec guide for sizing and technical requirements.
Display
Size Size
Quarter Page
Cost Cost
£795
Double Page Spread £4300
Inside Front Cover £2700
Front Cover £3500
Cover Gatefold £10500
Four Page Cover Wrap £11760
Printed Poly Bag £5454
Outside Back Cover £3000
Guaranteed Position 10%
Special Creative On Application
Advertorial 30%
Full Page £2000
Half Page £1300
Quarter Page Strips/Columns £795
1/2 DPS £2300
1/2 Page Bookend (one) £1500
1/4 Page Bookend (one) £900
Headline Page Solus £1200
Size 1 - 6 6 - 12 13+ Execution Frequency Cost
1/8 Page £300 £250 £200
1/4 Page £510 £400 £300
1/2 Page £920 £710 £570
Full Page £1545 £1230 £920
Inserts - From as little as £1250 – Dependent on weight & Circulation
GROUP ADVERTISING MANAGER Emily Sanderson | 0141 567 6038
ADVERTISING SALES EXECUTIVERobert Rutherford | 0141 567 6026
Classified & Property Online
Side Bars Fortnight
Month
£1000
£1750
Banner Fortnight
Month
£750
£1250
MPU Fortnight
Month
£500
£1000
Full Site Take Over
Banner, MPU & Side Bars
Fortnight
Month
£2000
£3500
Video, social media & sponspon-sored content on request
SCOTTISH GROCER AWARDSFor 2020 sponsorship opportunities contact Emily Sanderson on 0141 567 6038
before July 2019.
• The Entrepreneur Award
• Best New Store Award
• Post Office Retailer of the Year
• Best Soft Drinks Outlet of the Year
• Tobacco Accessories Retailer of the Year
• Bakery Retailer of the Year
• Dairy Award
• Industry Achievement Award
• Independent Retailer of the Year
• Community Retailer of the Year
• Spirits Retailer of the Year
• Tobacco Retailer of the Year
• Innovation Award
• Food-To-Go Award
• Forecourt Retailer of the Year
• Chilled Retailer of the Year
• Symbol Store of the Year
• Health Promoting Retailer of the Year
• Family Business of the Year
• Technology & Digital Engagement Award
Bespoke categories are available
scottishgrocerawards2019
Partnership LtdThe Retail Data
