24
Engaging Communities through Social Media Saturday, 16 February 2013
| Date post: | 01-Nov-2014 |
| Category: |
Documents |
| Upload: | graham-budd |
| View: | 352 times |
| Download: | 0 times |
Engaging Communitiesthrough
Social Media
Saturday, 16 February 2013
IntroductionsGraham Budd
South West N’hood Twitter & Facebook@TheBuddster
Satvinder Kaur
West N’hood Twitter@saty_kaur
Saturday, 16 February 2013
New technology
Saturday, 16 February 2013
New Technology“Everything that can be invented has been invented.” - US Patents Office, 1899
“Who the hell wants to hear actors talk?!” - H M Warner, 1927
“There is no reason anyone would want a computer in their home.”- Ken Olson, President & founder of Digital, 1977
Saturday, 16 February 2013
Quiz!!!
How many adults in the UK own a mobile phone?
92% of adults in the UK
27% of adults own a smartphone
47% of teenagers own a smartphone
Saturday, 16 February 2013
Social Media TodayToday 50% of UK adults use it at home
330, 000+ active Facebook users in Edinburgh
6.5% of Edinburgh-ers use Twitter
5% cycle to work
Less than 10% read the Evening NewsSaturday, 16 February 2013
Edinburgh Council’s Social Media
@Edinburgh_CC - 17, 600+ followers
Edinburgh Council Facebook - 1, 900+ fans
@Edintravel - 10, 800+ followers
@southwest_team - 600+ followers
South West Facebook - 200+ fans
@west_team - 600+ followers Saturday, 16 February 2013
Edinburgh Council’s Social Media
Consulting our residents
Reporting issues with services
Promoting events and service changes
Saturday, 16 February 2013
Providing and sourcing information in real time
Saturday, 16 February 2013
EdintravelLaunched in May 2010
“to provide accurate and relevant information on traffic delays and to
pre-publicise major roadworks”
Currently followed by over 9,000 people
Crowd-sourcing using #edintravel
Saturday, 16 February 2013
July 4th 2012
“Road completely flooded under the railway bridge at Holyrood. #edintravel”
Saturday, 16 February 2013
Example
54 people re-tweeted it to their followers
More than 33, 700 people
Including Lothian Buses, STV & Evening News
50 new people began following the account
Saturday, 16 February 2013
Mr Grumpy vs Mr HappyStopping complaints before they happen:
Saturday, 16 February 2013
“My advice: Don't pay Edinburgh Council tax
online; payment failed and got a penalty charge”
Saturday, 16 February 2013
“Kudos to City of Edinburgh Council for sorting out the
issue I tweeted about yesterday within 24 hours”
Saturday, 16 February 2013
Making our services more visible & humanising them
Saturday, 16 February 2013
Saturday, 16 February 2013
Meet Diana
Saturday, 16 February 2013
A little personality
Saturday, 16 February 2013
Accidental Success
11,759 people reached by #edinwarden
STV posted 2 articles
22 new followers
19 clicks on our links
Cllr Burns blog
Saturday, 16 February 2013
Saturday, 16 February 2013
Other ProjectsCitywide campaign to promote Spring Cleans (#edinclean)
Followed the Olympic Torch live through Edinburgh
Live Q&A sessions with the Leader of the Council and various Police Inspectors
Twitter24 - 24hrs of interacting with Council services and facilities
Saturday, 16 February 2013
If we start using social media the world will end because;People will say bad things about us!People will ask us questions we can’t answer right away.People will expect us to be in 24hrsStaff will say bad things.We don’t have enough time to do this.What we do isn’t interesting.
Saturday, 16 February 2013
Thanks for listeningQuestions/Discussion
Saturday, 16 February 2013
