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Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
City-tour in Malmö
2014
SMALL CITY
term definition•A small town is one of population smaller town with town privileges or character of the city.•The small town is often not as pronounced areas of industry, commerce and housing as a big city. •Socio-economic segregation occurs often not to the same extent as in bigger cities. •The small town is often a main street with shops and entertainment that runs through the city.
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
SMALL CITIES•2 920 small cities in Sweden• 20 - 50 thousand inhabitants •Area: 3,5 resedents per km²•public administration
capital main region cities (20) district cities (290) –
historical cities
•
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
RUBRIK
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
EVENTS DEFINITION
•It is a special arrangement as part of an internal or external marketing and usually a moment in a communication plan.
•The event will serve as the platform for transmitting values and ideas in order to influence the participants and improve their understanding of such a commodity values or a company's or organization's values and ambitions.
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
EVENTS EXAMPLES• Food Festival (Skanör)• Christmas Markets (Ljusdal) •Easter parade (Grythyttan)•Children Centimeter Maraton (Kungsbacka)•Racing week (Karlskoga)•Horse Show (Falsterbo)•Ice Skating (Visby)•Ice Hotel (Joukkasjärvi)•Lights in Allingsås•Culture Night (Höganäs)
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
Music Festival in Västervik
•First week in july, every year. 1 week
•50 years
•7000 visitors
•event provider municipality, retailers, resturang owners, destination management
•Budget 5 million kr
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
Food FestivalSkanör
•First week in june, every year.3 days
•2 years
•5000 visitors
•event provider municipality, retailers, resturang owners, region counties.•Budget 300 000 kr
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
• Lights Allingsås• 80 000 visitors • October every year•Since 1999 (16 yers)•companies, property owners, destenations company•Budget?
Scout Project • 4th Partnership Meeting • February 2-4th 2015, Prag
KristianstadColor tunnel