Sterling Cooper & Partners Press KitJuly 1968

Sterling Cooper & Partners, founded in December 1963, is a bold and exciting new player in the Madison Av-enue advertising landscape. Originally founded as Sterling Cooper in 1924, our agency embodies a tradition of thought-ful and innovative creative work designed to boost your com-pany’s profile and sales.

But this approach isn’t about superficiality. All that clever copy and design must serve a greater, strategically driven campaign. We’re about ideas here. Making people laugh is one thing. Making them buy your product is another. Want to know the two words we hate most at SC&P? Good enough. To us, every client represents a unique challenge and deserves personal and attentive service.

We’re a startup company, and proud of that fact. Some people might think of that as inexperience. We consid-er it an advantage. We provide buzz to tried and traditional brands. The 1960s have proved a fresh and exciting new decade in the history of our country. Shouldn’t your advertis-ing reflect that?

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About Our CompanyKey PlayersPress ReleasesOur Work IDEAS

SC&P Our office isn’t just a workspace. It’s a creative zone, designed to bring out the best in our employers and encourage an atmosphere of innovation.

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Every stable has its prize horse. Ours is Don Draper. Don has worked as a creative director at Sterling Coo-per for nearly a decade, producing CLIO-winning campaigns for everything from Hilton Hotels to Kodak. A true self-made man, Draper’s humble ori-gins can be traced back to a small fur company, City Mink, where he worked in-house on small, regional campaigns. Fifteen years later, the man is an-choring some of the most prestigious accounts in advertising. Don is not only a valuable creative asset, he is a canny businessman, responsible for maintain-ing the reputation of our agency.

All our great ideas and outside-the-box thinking comes to naught with-out the right client. That’s where Pete comes in. As head of accounts, he is responsible for much of the business we receive, managing the needs and desires of each client with thought and care, and acting as a liaison between our creative department and our cli-ents. You can be rest assured the interests of your company are in safe hands when you’re dealing with Pete Campbell. His knowledge of how to han-dle firms big and small makes him an unparalleled account man.

Don DraperCreative Director

Pete CampbellHead of Accounts

Joan is invaluable to our entire op-eration here at Sterling Cooper & Part-ners. Beginning over fifteen years ago as a secretary, she has now ascended to the position of partnership at our agency. From day-to-day management, long term development and beyond, Ms. Harris has been a vital cog in our rise from youthful start-up to respected Madison Avenue firm. Four years ago, SC&P was run-ning out of a hotel room and using bed-rooms for offices. Today, our company comprises two floors of the Time Life Building. None of this would have been possible without Joan.

Earlier this year, at the tender age of 27, Peggy accepted the role of Copywriting Chief for Sterling Cooper & Partners. How can you explain her me-teoric rise from the position of secre-tary only a few short years ago? Sheer force of will. Ms. Olson is highly motivated and driven, and her creative work has been nothing short of revolutionary. She is a young woman with big ideas, already re-sponsible for crafting the highly regard-ed Belle Jolie lipstick campaign, her first true account as a copywriter. Whatev-er you want your product to say, Peggy can help you say it.

Peggy OlsonCopywriting Chief

Joan HarrisDirector of Agency Operations

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Chevrolet, among the most prestigious and respected Ameri-can automobile manufacturers, has announced the fresh and exciting start-up Sterling Cooper & Partners as their advertis-ing agency of record. In a crowded and highly competitive field, SC&P’s pitch impressed the Chevy executives and earned them their second auto account.

Chevy has plans to unveil a highly secretive and much antici-pated new model, tentatively dubbed the ‘Vega.’ No one quite knows what the manufacturer has up their sleeve, but recent press announcements promise a vehicle that will weld luxury features and performance with a reasonable, consumer friendly price point.

Sterling Cooper & Partners new campaign will exclusively repre-sent the marketing efforts for the new Vega. With the agency’s well-recognized creative nous, their campaign promises some-thing bold and innovative, much like the car itself.

“We are very excited to have earned this new account,” trum-peted Bert Cooper, founding partner. “Chevy commands the highest respect in the automobile industry, and for good reason. Our work on this account will live up to the lofty standards Chevy demands of its manufacturers, and indeed we demand of our-selves.”

With the acquisition of their second car account, SC&P has an-nounced itself as a forceful presence in the New York City adver-tising landscape. Often described as the barometer of an agen-cy’s authority and influence, automobile accounts represent a sizable degree of effort, but yield equally significant reward.

FOR IMMEDIATE RELEASE APRIL 12 1968

STERLING COOPER & PARTNERS LAND HIGHLY COVETED CHEVY ACCOUNT

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In a shocking and highly unexpected move, Sterling Cooper Draper Pryce announced this week they would be welcoming a new agency into their company, the highly respected midsize firm Cutler Gleason & Chaough.

CGC will join SCDP in the Time Life building, among the offices SCDP currently calls home. Under the terms of this merger, the new agency will be titled Sterling Cooper & Company, or SC&P, in deference to Roger Sterling and Bert Cooper, two visionaries who founded Sterling Cooper over 40 years ago.

This impending merger promises to be a homerun for both agencies, combining the creative talent of two highly respected firms and bringing a host of reputable and regarded clients un-der the roof of one company.

For competitors on Madison Avenue and beyond, Sterling Coo-per & Partners threatens to wield the vigor and energy of a young agency with the collective experience and client power of two well-known companies.

The extent of this merger remains to be seen, but needless to say other creative firms have officially been put on alert. Execu-tives wonder whether this bold move will spark a wave of merg-ers in the hopes of boosting the prospects of small agencies and earning accounts with greater spending power.

“We are very excited to join creative forces with Ted Chaough and the rest of his team,” beamed Don Draper, Creative Direc-tor. “Together, our teams represent some of the finest adver-tising minds on Madison Avenue.”

FOR IMMEDIATE RELEASE FEBRUARY 25 1968

STERLING COOPER DRAPER PRYCE ANNOUNCE MERGER WITH CUTLER GLEASON & CHAOUGH

“Mark Your Man.” Simple, yet effective. This piece, designed by Sterling Cooper & Partners for Belle Jolie Lipstick, demonstrates our ability to effec-tive market women’s products. But this ad is so much more than a catchy tagline. All our work, both visually and verbally, is designed in support of a greater idea, or philosophy. An idea doesn’t just spring up out of the ground. Our advertising work is an amalgamation of the imaginative and artistic wiz-ardry of our creative department, the numbers, facts and statistics provided by our research department, and the input of you, the client. Our CLIO-win-ning Mark Your Man campaign represents the apex of this triumvirate ap-proach. In an age where so many companies seek to move away from our entirely abandon print in favor of the increasing popular television, our strate-gy reminds marketing departments that the magazine is still a powerful tool in promoting your product.

When crafting an advertisement, it is important to consider how your audience informs your product, and vice versa. Life cereal is a breakfast highly popular with children. But kids aren’t the ones shopping every Sun-day for the family groceries. How do you reconcile creating a campaign that engages kids while appealing to the sensibilities of mothers? We achieved just that with a highly successful portfolio for Life cereal, a campaign that saw their profit margins triple in just one fiscal quarter and offered a significant return on their faith and investment.

Our work doesn’t just end with ad campaigns, however. Our agency helps you manage all facets of marketing your brand. We can assist with budgeting, business strategy, or even help you create a logo, as we did with client Mohawk Airlines. This sharp, accessible design is instantly recogniz-able and quickly became ubiquitous among travels, an image that helped con-sumers draw the association between a memorable logo and equally memo-rable service.

We have great conviction in the power of our ideas. But that doesn’t mean we don’t value your company’s opinions and the input of your repre-sentatives in the creative process. Overeager firms and marketing groups change campaign strategies like you might change underwear. Often, what’s worked before can work before, with crucial adjustments. We respect the tradition of our clients and what they’ve achieved. That means respecting the process of crafting a campaign, and understanding when a piece requires a minor change or a more significant overhaul.

This is how we work.

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We hope this press kit finds you well and answers many of the questions you may have about our agency, our credentials, and our attitude. If you have any further inquiries about our agency, our work, and our availability, please feel free to contact us. We are eager to discuss how we can help you reinvigorate your advertising