Provider of Spotify Business

The right music, in the right place, at the right time.

We offer complete bespoke solutions to readymade

channels – just press play!

Digital B2B service for background music

A product based on Spotify’s catalogue of 35 million songs for all businesses that want to

take control of their music identity – legal of course.

1Content provider –

brand sound creation

2

Connecting science, marketing, music knowledge

and Spotify’s big data we know what kind of music that works.

3Building brands and

increasing sales

Control

Product Overview

spotifybusiness.com Staff remote

Play-out

Soundtrack Player iPad App Windows App In-store displays

Interact

PLAYER FOR SPOTIFY BUSINESS

Player for Spotify Business gives both Business and Enterprise full control and playback of scheduled music and share music with customers.

SCHEDULE

The schedule shows the playlists of the programming assigned to this device.

You can browse this weeks schedule and tap on a playlist to see playlist details.

SCHEDULED PLAYLISTS

In the real world, things does not always go as planned. If there is a slow morning or unexpectedly busy afternoon, you can select to play a playlist that suits the mood better than the one planned in the schedule.

The green arrow icons indicate the amount of offline songs.

REMOTE FOR SPOTIFY ENTERPRISE

Remote for Spotify Enterprise will let you and your colleagues easily change volume, skip track and change channel.

February 2015 6

McDonald’s McDJPassive Display (Context) In the physical store the large passive displays are engaging and inviting for the user to join in and vote. Showing upcoming tracks also builds anticipation.

So, what music should we play?

•So, what music should we play?

‣ Music that our customers like - customer fit. ‣ Music that our employees like - staff fit. ‣ Music that our customers associates with our product - product fit. ‣ Music that fits our brand sound - brand fit.

What?

”The brand identity expressed through

music.”

Brand sound.Brand identity Music

Personality Values

Personality Values

Dean & Deluca

Buddha Bar

Hard Rock Café

Why?

‣ Brand fit music generates positive customer attitudes and increases sales regardless if the customers like the music or not. ‣ It is easier to predict brand fit than customer fit. ‣ Brand fit music enhances the brand image and builds the brand.

Why focus on brand sound?

How?

Modern Elegant

•1. Gant’s brand identity.

Expressive Human

Authentic

‣ Demographics ‣ Personality ‣ Interests ‣ Spotify data ‣ Music tastes ‣ Music knowledge

•2. Target group.

•3. Competitors.

‣ What brand sound do competitors have? ‣ Par or differentiate brand sound?

Modern

Expressive

Elegant

RobustTraditional

TechnologicalHumanDiscreet

Gant’s brand sound.

‣ Brand fit music will be played in 800 stores worldwide. ‣ Background music plays a major role in the re-positioning of the brand. ‣ Brand fit music has shown a significant increase in sales.

Case-study GANT

The book about B2B

music

McDonald´s case study &

movie

GoTo: www.soundtrackyourbrand.com

Want to know

more..?

Thank you for listening!