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Security Classification: Confidential Screen Pass Video Content Security Solutions | July 2011
Security Classification: Confidential
Screen Pass
Video Content Security Solutions | July 2011
2 18.07.2012
Outline
The current piracy situation and untapped potential
Screen Pass workflows
Screen Pass performance on recent titles
3 18.07.2012
A current FutureSource study unveils alarming
trends on copying and downloading behaviour
• Copying
• 38% copy DVD-Videos making
an average of 2.3 copies
• 14% copy Blu-Rays making an
average of 3.9 copies
• 55% received copied discs
• Downloading
• 17% of the respondents claim to
download or stream movies from
illegitimate online sources
4 18.07.2012
The good news is that more than half of those failing to
copy or download, buy or rent discs instead
• FutureSource claims that…
5 18.07.2012
Screen Pass offers services
throughout the product lifecycle
• Provide early leak detection
• Protection of DVD and Blu-
ray discs
• Monitoring of rip and copy
tools
• Monitoring of various blogs
and underground websites
• Removal of online piracy
from cyberlockers and
streaming hosters
• Build awareness among
pirates
6 18.07.2012
Screen Pass DVD - regular updates ensure proper protection
The success story of Screen Pass DVD is
updating the protection schema on a regular
basis
• Screen Pass triggered several hundred rip tool
updates since the protection exists
• A small number of commercial rip tools (like
AnyDVD) is capable of reacting on the protection
updates
• All free rip tools gave up – as most people who try
to consume movies for free also don‘t want to pay
for rip tool software they usually try using the free
tools (like DVD Shrink) to create copies
• No other DRM provider can compete with this
regular updating of the DRM resulting in failing
copy attempts
7 18.07.2012
Screen Pass is a marketing tool for tapping into the
potential of people trying to consume your title for free
• Legitimate buyers of the genuine disc experienced an unaffected, proper
playback
• The Screen Pass implementation triggers a disclaimer when trying to start the
main feature on a copied disc
8 18.07.2012
Outline
The current piracy situation and untapped potential
… show the need for a content security concept
Screen Pass workflows
Screen Pass performance on recent titles
9 18.07.2012
Screen Pass ensures a quick turnaround in
production including perfect compatibility
• Protection is applied in less then one working day
• Intensive QC ensures uncompromised playability
• 200+ BD and 750+ DVD players tested worldwide
• Additional testing in external labs, such as Testronic,
to cover nearly full player market share
• Test results for production title show uncompromised viewing experience
for legitimate buyers
• All features are within the DVD and BD specifications
• BD-J software-based approach will never require firmware updates
• Twelve patent applications are covering the concepts used in Screen Pass BD
10 18.07.2012
Screen Pass and CSS protection for DVD-Video titles are
applied at Sony DADC, replication can be done at any plant
11 18.07.2012
The master is prepared for protection during authoring;
the application of Screen Pass BD takes less then one day
12 18.07.2012
Outline
The current piracy situation and untapped potential
… show the need for a content security concept
Screen Pass workflows
… ensure proper handling and a quick turnaround
Screen Pass performance on recent titles
13 18.07.2012
Screen Pass performance on recent titles
14 18.07.2012
Several Internet piracy releases were disrupted by Screen
Pass leading to free spoofing in various piracy channels
• Internet pirates failed on extracting the proper main movie from the Blu-ray
resulting in disrupted piracy scene releases 2 weeks prior street date
• This happened for several attempts over the period of 2 weeks like:
• Good.Deeds.2012.720p.BluRay.x264-REFiNED
• Good.Deeds.2012.BDRip.XviD-NeDiVx
• Good.Deeds.2012.BRRip.XviD-KAZAN
• Good.Deeds.2012.720p.BluRay.x264.DTS-HDChina
• Good.Deeds.2012.1080p.BluRay.DTS.x264-LEGi0N
15 18.07.2012
Screen Pass performance on recent titles
Piracy scene
releases
disrupted
16 18.07.2012
The Screen Pass DVD & BD protection prevented pre street
date ripping resulting in frustration among copiers
• Pirates are discussing the new protection of the DVDs and BDs of ‘Good Deeds’
(release June, 12th) in various commercial copy tool forums
• As of today only one commercial rip tool (AnyDVD) has released an updated
version bypassing the protection (July, 11th)
• Other free and commercial copy tools still fail on creating working copies
17 18.07.2012
Screen Pass performance on recent titles
Piracy scene
releases
disrupted
6 weeks before
the first
commercial tool
could break the
protection
18 18.07.2012
Voices from failed pirates show impact of usage
of copy protection before and after street date
19 18.07.2012
Screen Pass performance on recent titles
Piracy scene
releases
disrupted
Leaks prevented
before street date
6 weeks before
the first
commercial tool
could break the
protection
20 18.07.2012 Security Classification: Confidential
Piracy feeds are a good source of finding discussions
about new titles and the impact of copy protection
21 18.07.2012
Screen Pass performance on recent titles
Piracy scene
releases
disrupted
Ongoing monitoring
of forums and blogs
Leaks prevented
before street date
6 weeks before
the first
commercial tool
could break the
protection
22 18.07.2012
Monitoring of copy tool forums shows illegal activities
prior street date and helped identifying an early leaker
• A new version of Screen Pass was applied to the US SKU of ‘Warrior’
• 10 days prior street first pirates contact rip and copy tool support forums as they
are unable to bypass the protection
• Due to Screen Pass the user “xtremevideoinc117” could be identified by name
and address (Miami based shop owner)
Security Classification: Strictly Confidential
23 18.07.2012
Screen Pass performance on recent titles
Piracy scene
releases
disrupted
Ongoing monitoring
of forums and blogs
Leaks prevented
before street date
Identification of
an early leaker
(Miami based
shop owner)
6 weeks before
the first
commercial tool
could break the
protection
24 18.07.2012
Voices from failed pirates show impact of usage
of copy protection before and after street date (12th June)
25 18.07.2012
Pirates notice the Screen Pass disclaimer
stating they should buy an original disc
26 18.07.2012
Screen Pass performance on recent titles
Piracy scene
releases
disrupted
Ongoing monitoring
of forums and blogs
Rip tool users fail on creating copies
and therefore purchase genuine discs
Leaks prevented
before street date
Identification of
an early leaker
(Miami based
shop owner)
6 weeks before
the first
commercial tool
could break the
protection
27 18.07.2012
Summary
The current piracy situation and untapped potential
… show the need for a content security concept
Screen Pass workflows
… ensure proper handling and a quick turnaround
Screen Pass performance on recent titles
… shows that Screen Pass makes good business sense
28 18.07.2012
Contacts
Thomas Goebl
Product Manager Content Security
(011) 43 664 8862 7440
Security Classification: Confidential
