ScreenScape for Groups

What is Place-based Media?

Optimizing the use of digital media on screens to cater to a specific audience at a specific place and time.

What is Place-based Media?

Why Place-based Media?

70% of all buying decisions are made at the point-of-sale

- POPAI, The Global Association for Marketing at Retail

Why Place-based Media?

Savvy marketing companies are turning away from an expensive and ineffective shot-gun style approach of mass advertising…

Why Place-based Media?

…and toward maximizing every customer visit.

Why Place-based Media?

Influencing buying decisions.

Enhancing shopping experiences.

Place-based media versus other forms of marketing

Time 1990 2012

Advantages of Place-based Media

Versus Conventional (electronic, print, static)

More targeted, more timely, more engaging, more control, higher conversion rates

Versus InternetA better selling opportunity, more timely, more appreciated

The ResultsHigher capture rates, higher conversion rates, more efficient use of marketing $$$, Sales lift

The Impact• Sales lift 4-50%, up to 300% in some cases• Increase in inquiries 5-15%• Improve visitor experience 80%• Reduce wait time perception ~40%• Brand recall 40%+• Increase in traffic 33%• Increase in average shopping cart +30%

Source: “The Impact of Digital Out-of-home” Digital Signage Today

Place-based marketing is already huge among big retail

A New Marketing Battleground

Place-based media is a powerful new weapon in the battle for influence at the point-of-sale.

Channel

Brand

Retail

Owning the Competitive Advantage in the New Digital Marketing Channel

The value created by place-based media is a currency for those who control it.•Product positioning•Value-added marketing services•Supplier Discounts•Trade Spend

MarketMaker

Why Place-based Media?

Not so sales-centric? Place-based media has other applications:

Customer serviceHealth & safetySponsor recognitionLoyaltyEducationEntertainmentInformation

So why isn’t every business using Place-based media?

A number of challenges have kept more businesses from participating.•Expensive•Complex•Content•Fragmented

Enter the world’s first network-centric platform for place-based media

ScreenScape is an online service for engaging audiences in physical places.

The ScreenScape Advantage

By offering both a repository of community-shared content and a pool of targeted sales and marketing opportunities ScreenScape is making place-based media easier and more affordable to deliver.

A “Common” Approach

ScreenScape has created a way for businesses in the same value chain, or in the same community, to standardize the way they share digital marketing content and optimize its use on local screens where the public gathers - be it a waiting room, a lobby or a retail store.

So why isn’t every business using Place-based media?

ScreenScape has dramatically reduced the total cost of ownership required to participate in place-based media.

Single Venues: $9.99/mo

Content members: FREE!

So why isn’t every business using Place-based media?

You can use a simple industry standard PC to operate a ScreenScape-display

ScreenScape is an online service that you never have to upgrade.

If you can use facebook you’ll have no problem using ScreenScape!

So why isn’t every business using Place-based media?

“Many hands make light work”

ScreenScape offers a repository of community-shared content and supports YouTube, Twitter, foursquare and other online sources of content.

You can set up your own custom-branded display, draw from some dynamic sources of online content, and get back to work. ScreenScape will act as your silent salesman!

So why isn’t every business using Place-based media?

The ScreenScape Community represents a pool of targeted sales and marketing opportunities.

ScreenScape can help brands reach their customers more effectively and it can help local businesses collaborate.

Are you a Venue? 3 kinds of value

1. Sell. Use a ScreenScape Display to engage audiences in your venue. – Boost sales

2. Promote. Partner with members of the ScreenScape Community to engage audiences in other venues. – Bring more business your way

3. Monetize. Partner with members of the ScreenScape Community to sell ad space. – A found source of new revenue

Who’s using ScreenScape?

• Local, national and international brands

• Accelerating pace of adoption

• Over a dozen vertical industries including Automotive, Civic, Education, Healthcare, Entertainment, Events, Food & Drink, Hospitality, Recreation, Retail and Tourism

Browse our members at screenscape.net

The ScreenScape Community

In just twenty four months ScreenScape has attracted more than 2000 customers*.

* November 2011

Personal Publishing’s S-curve

Home page

Blogging

facebookAdoption

time201020021994

1M

5M

500M

Place-based Media’s S-curve

Closed, broadcasting styleDigital Signage

Adoption

time2010’s2000’s1990s

Open, Internet-stylePlace-based marketing

Introducing ScreenScape Groups

How can I capitalize?

What is a ScreenScape Group?

Groups help organize and distribute content to screens in multiple ScreenScape Venues

Centralized Authoring, Distribution, Branding

Groups act as central access points to audiences in the ScreenScape Community

Every venue in the Community represents a potential member of your Group

Creating Competitive Advantages in the New Digital Marketing Channel

The value created by place-based media is a currency for those who control it. Market

Makeryou

Network ROI Equation

member growth

Revenue

The Community helps to lower your cost per member by linking you with established ScreenScape Venues

member growth

The Community helps to increase your revenue per member by linking you with ScreenScape Content Members

network growth

Recapping the key advantages of ScreenScape Groups

Centralized distribution of content

Lower capital costs

Lower operating costs

Scalability, capitalize on network effectKey differentiators of ScreenScape become part of YOUR value proposition

Results!Build your network faster, better, cheaper

Who’s already taking advantage of ScreenScape?(sampling)

How do I get started?

1. Sign up at http://screenscape.net2. Browse the ScreenScape Community for

Venues and Content Members3. Attend a webinar:

http://screenscape.net/onlinevents4. Visit http://support.screenscape.net for help

Group training is available through ScreenScape Client Services

What else should I know?

ScreenScape Videoshttp://screenscape.net/videos

ScreenScape Case Studieshttp://screenscape.net/cases

Do you operate multiple venues?http://screenscape.net/groups

Got a promotional message but don’t operate a venue?http://screenscape.net/content

Need help?http://support.screenscape.net/contact

sales@screenscape.net