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Scripps preso

Date post: 10-Dec-2014
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Page 1: Scripps preso
Page 2: Scripps preso

"It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change."

– Charles Darwin

Page 3: Scripps preso

!

–Curtis E. Sahakian

“You can adapt by changing your organization's relationships with other organizations through corporate partnerings. Instead of building internal capabilities you turn to partnerships and alliances. As you need to change and adapt, you change partners. Companies that know how to form and use these partnerings are displacing those that don't get it.”

Page 4: Scripps preso

Liquid Pictures + Scripps

Institute of Oceanography

!

Strategic Alliance

Page 5: Scripps preso

“Individual commitment to a group effort - that is what makes a team work, a company work, a society work,

a civilization work.”– Vince Lombardi

Page 6: Scripps preso

ELECTROSONIC!Immersive Theater

!

Strategic Partner, Design & Integration

We design and supply digital immersive theater attractions to educate and entertain audiences across the world. Delivering technically and creatively outstanding theaters, we lead by innovation and are renowned for our ability to go beyond the expected. !From fulldome and giant screen theaters to 3D, 4D and everything in between, our range of solutions and services have established us as innovators of leading solutions that inspire audiences, young and old, around the world. (case study)

Page 7: Scripps preso

CINELAN !!

Strategic Partner, Brand Alignment

At cinelan we create affinity for brands by building audiences around powerful content. With a clear, independent voice and a discerning eye, we produce authentic, insightful, and inspiring films that viewers rally around. These powerful, heartfelt stories worth experiencing, discussing, and sharing provide the foundation for connecting brands with engaged global audiences. And that’s only the beginning… (case study)

Page 8: Scripps preso

We continue to work with our integration partners to yield a dynamic product for the interim Scripps Explorer Center space as allocated with an eye toward supporting a more purpose-built space following realization of the institution's future renovation plans. As we refine the model for this project, we become increasingly confident that our solution will meet and exceed Scripps interests with regards to:

• accelerated constituency draw of dynamic exhibit space

• brand impact of immersive infotainment experience

• collaborative possibilities of distance learning capacity

• brand-equity contribution of custom content featuring Scripps Research(ers)

• theater role in regulating visitor flows during peak traffic periods

• found revenue opportunities from box office receipts, concessions and related merchandising

• contribution to 1.4M funding gap for design of successor facility to Birch Aquarium

We are excited to share with you our findings and developments.

The Opportunity

Page 9: Scripps preso

Draft layout of the interim Cinema utilizing the existing Explorer Gallery space allocated

Page 10: Scripps preso
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Projection Overview

• Average-Weighted ticket price delta $5.25

• Combo Ticket conversion rate 35%

• 415K annual visitors

• First Year Revenue $750K

• Placeholder build expenses of 400K

• Cash Positive during operating Month 6

• Detailed expenses to follow -initial purpose of the data is to aid in reaching a consensus on material revenue & expense inputs.

• Projections…

Page 12: Scripps preso

What else, during this interim period, now and until the planned renovation, can deliver on:

renewed interest for existing visitors,

attraction of new visitors,

creation of additional revenue streams,

enhancing existing high-margin Merchandising

and Concession sales,

presenting an immersive experience to the visitor,

fulfill the institution's Mission

AND grow the Scripps Brand?

If not this, then what?

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