ScriptPart1–TheHappySideofBlue1.I’msurethatwe’veallreadaboutandheardofthepotentialdamagethatbluelightcandototheeyeoveralifetimeand/orhownewelectronicsandlightingposearisk.But,howmuchdoyouknowaboutthegoodsideofbluelight?Bluelightisacomplexsubjectandwhileyouwanttocounselpatientscorrectlyaboutblueconcerns,salesareeasierwhentherearepositiveresultstotalkabout.Thisis,“TheHappySideofBlue”2.ThiscourseisanABOapprovedproductspotlight.Thiscourseprovidesareviewofbluelightfromtheglasshalffullsidei.e.,hownewHappyLensbySPYOptichelpsmanageimportantbluelighteffectsoutdoors.Passthe20-questionexamwithascoreof80%ormoreandyouwillreceive1,technical,level2credit.JobsonsendsyourpasstoABOautomaticallysothere’snothingmoreforyoutodo,youcanalwayslogintoyouraccountonlineandreprintacopyofthecertificate.ThiscourseissupportedbyaneducationalgrantfromSPYOptic3.Ourobjectivesare;

1.Knowwhybluelightisimportantandhowthecomponentpartsofbluelightaffectthepositiveandnotjustthenegativesideofhealth.2.Understandhowbluelightisimportantforsleepandthatsleepisacriticalandessentialpartofhumanhealth.3.Understandwhichassessmenttoolscanbeusedtoevaluateoutdoorandindoorlensproducts.4.Learntherequirementsforoutdoorsunlensproductsandknowhowtoteachpatientsallthefacts,asweknowthem,aboutthegoodandthebadofbluelight.

4.Navigatingthiscourseiseasy,followalongwithme…

1.Arethepagetitles.2.ClickonNotesandyoucanreadalongasInarrateeachslide.3.Adjuststhevolume.4.Startsorpausesthenarration.5.Showsyouyourprogressonthispage.

6.Replaysthepagefromitsbeginning7.ClickPreviousorNexttmovethroughthepagesTestthem,OKlet’sbegin

5.Webeganbysayingthatbluelighthasahappyside;ithelpsregulatesleep,criticalforwell-beingandalertnessaswellasmoods.Part1startsusoffbyteachingusabouthealthandsunlight.6.Didyouknow?America’smostpopularcrayoncolorisoneofCrayola’soriginalcolors,thecolorblue.Crayola®alonehasaround15differentshadesofblue.Blueisthecolorofthesky,theocean,thecolorofpeople’seyes,orawaytodescribeone’sfeelings.Blueisusedtoportraymanydifferentimagesandemotions,nowonderit’sthemostpopularcolor.7.Butbluelightisaverylargecomponentofsunlight,outdoorsOutdoors,bluelightcontributestohealth,individualityandasenseofwonderBluemakesapositivedifference…Whyisthisimportant?Turnsoutthatitmakesadifferenceinthesunglassesthatyouandyourpatient’swear.8.Let’sstartbyunderstandingthesourceofmostlight–thesun.Itwarmstheplanetbecauseofitsenergycomponentsandthatenergytakesmanyforms.Forthatyoungplantinthephoto,itprovidestheenergytoproducechlorophyllforgrowth.Forhumans,weusetheUVcomponentofsunlight,absorbedbytheskin,tosynthesizeVitaminD,anessentialcomponentforhealth.TheliverandkidneysconvertthisVitaminDintocompoundsthatassistbonesinabsorbingcalciumforgoodbonehealth.Inanagingpopulation,that’scriticaltopreventorreduceosteoporosis.VitaminDmodulatescellgrowth,cellproliferation,and

differentiation,affectsimmunity,helpsreduceinflammationandisinvolvedinthebody’sabilitytopreventcancers.Whensunlightisreflectedoffobjects,thewavelengthsthatenteroureyeareprocessedbyspecializedstructuresintheretina,therodsandcones,intoelectricalsignalsinterpretedbyourbrain.Wesee.Theeyesalsousesunlightandlightfromartificialsourcestomanageourmoodsandsleeppatterns.Thoseareimportanteveryday.Let’slookatthatinmoredepth.9.Here’sthepartofsunlightthataffectsoureyes.It’sasmallpartoftheradiationfromthesun,butit’stheimportantpartforus.Thesunlight’scomponentsarecriticaltoavarietyofeverydaylife’sfunctions.Someoftheradiationwereceivefromthesuncanbeharmful,otherbeneficial.Let’sgettheharmfulradiationoutofthewayfirst.Fromlefttoright…UVBaretheburningraysproducingsunburn,cancersandcorticalcataracts.Ultraviolet,UVAandUVBradiationisaccumulatedoveralifetime.UVAareagingandcancercausingrays.Theyinitiateretinaldamageinyoungchildrenbecauseoftheearlytransparencyofthecrystallinelens,overtimecauseskinchangesandtheirabsorptioninthecrystallinelensresultsinlensesthatgetyellowerandyelloweruntiltheyneedtobeextracted.Next,thehigh-energyvisibleradiation(HEV),theshortbluevioletwavelengthsbetween415and455nmareassociatedwithretinalproblemsandagerelatedmaculardegeneration.BUT,therestofthespectrumoflight,startingwiththelongerwavelengthblueisimportanttothebody.Why?10.Visionprovides80%oftheinformationforlearninginchildren,itallowseasymobilitywithinourworldand,isacriticalpartofeverydaydecisionmaking.Sightprovidesarichmixofmillionsofcolors.Wewouldwanttoprotectoureyesandtheirstructuressothat,inapopulationlivinglongerandlonger,wehavegreatvisionforalifetime.Thatmeanstherightmanagementofbluesinceofthevisiblelightitappearstoaffectthebodymost.11.Invision,blueproducesscatterandhaze.

Itscattersbecauseitiseasilybentorrefractedsothatsunlight’sshortbluerayscrisscrossovereachother,thereasonforthebluesky.Thisscatterproduceshaze,akindofglare.Theshortwavelengthblueisalsonotfocusedontheretinawhenpartofwhitelight.Thelongerwavelength,greenisfocusedontheretina,shorterwavelengthslikebluefocusinfrontoftheretina,longer,likered,behind.Inanattempttofocusalllight,theeyewilluseupenergy.Offcenterinprescriptionlenses,theprismseparatesthewavelengthsandtheresultingchromaticaberrationproducesabluesmearononesideofthemosaicofobjectslookedatcausingblur,reducingtheclearfieldofview.12.But,lightandinfact,bluelighttakestwodifferentpathwaysintheeyeforuseinourbodies.WetalkedaboutvisionandthatusestheOpticTract,therodsandconesoftheretinatoformelectricpulsesinterpretedbythebrain.TheotheristheRetina(nervelayeroftheeye)-Hypothalamus(portionofthebrainproducingessentialsubstances)Tract,called“retinohypothalamic”,that’samouthful.Readthelistwithme…Ibetthatyouaresurprisedthattheeyeisinvolvedinallofthesethingsthatpromotegoodfeelingsandgoodhealth.ITtunesoutthatitisthelongerwavelengthbluethathelpsmanagethesebiological/behavioraleffects.13.So,whatarewetalkingabout?Thelongerbluewavelengths,about459nmtoabout486nmarekeyinfluencersoftheretinohypothalamictract.Lookattheillustration.Thismeansthatallthatstuffaboutbadblueneedstoalsobebalancedbygoodblueandanylensesthatweplaceinfrontoftheeyeneedstocorrectlydifferentiatehowtheyaffectthetwo.14.Here’ssomedetail.Theretinaistransparentsothatlightcanpassthroughitslayers.LookatthevideofromSEEING,APhotonsJourneyThroughSpaceTimeandMind,courtesyofKoenigFilms–photonsoflightpassbythenervefiberscrossthetopoftheretinaandexitattheopticdisc.Thesephotonshitthefirstlayerofcells,theganglioncells.Ganglioncellsconnecttobipolarcells,whichconnecttothelowestlayerofrodsandcones.

Discoveredin1998,thisnewretinalphotoreceptornamedmelanopsinganglioncells,areactivatedbythewavelengthsoftheblue,agoodblue,partofthesynchronizationofourcircadianclock.Fromapapertitled,“Thegoodblueandchronobiology:Lightandnon-visualfunctions,byCLAUDEGRONFIER,Ph.D”,theeyeisnotonlyforseeing.Itisalsoinvolvedinarangeofnon-visualfunctions,directlystimulatedbylightinthe460to490nmrange(theauthorlists459-486nm.Thegoodblueandchronobiology:Lightandnon-visualfunctions,CLAUDEGRONFIER,Ph.D,InsermU846,StemCellandBrainResearchInstitute,DepartmentofChronobiology,Lyon,France15.Let’stalkaboutsleep…Retinalganglioncellstransmitlightsignalstothehypothalamus,anareaofyourbrainIntheabsenceofstronglight,thehypothalamustellsthepinealgland,asmallorgansituatedinthebrain,toreleasemelatonin.Melatoninisthesynchronizerofthebiologicalclockandgetsthebodyreadyforsleep.It’salsoapowerfulantioxidantsocriticalformanyotherbodyfunctions.Sweetdreams…Oh…Duringdaylighthours,theoppositeoccurs,thepinealglandproducesverylittlemelatonin.And,asaresult,wearealertandreadytogotothenextpage.16.From“TheGoodBlue–LightandNon-VisualFunctions”,sleepandthisinternalclockhelpswiththecontrolofcelldivision,apoptosis(celldeath)incancer,plustherepairofDNAThereissomespeculationthatessentialsleepcouldberesponsiblefortheincreasedprevalenceofcertaincancersinshiftworkThissynchronizationseemstobecrucialtohumanhealthandsincetheclockiscloseto,butnotexactly24hours,thecircadianclockmustbeconstantlysynchronizedto24hoursInmammals,lightisthemostpowerfulsynchronizeroftheinternalclock17.More…Thetwotypesofphotoreceptorsintheexternalandinternalretinainvolvedandtheyarefunctionallydifferent

Unlikeconesandrods,melanopsinganglioncellsrequirehighilluminance,lotsoflightandshowapeakofsensitivityataround480nmAlsoshowthepropertyofbiostability,whichmakesthemvirtuallyinsensitivetobleachingWhatcanbeaffectedifyoudon'tgetenoughsleep?18.LookatthisdiagramfromNutritionReview.It’ssurprisingtoreadthelistbutthinkaboutit,whenyou’venotbeenabletogetenoughsleepregularly,youprobablygetasgrumpyasIget–grrrrrr.Butthinkaboutoneofthereasons–badwavelengthmanagementoflight.That’ssomethingwecandotobettermanagethekindsofsunglasseswesuggestthatpatientswear.Wecan’tcontrolotherthingsthatmightkeepourpatientsupatnightbutweshouldhelpcontrolwhatwecan,theirglasses,theirsunglassesoutdoorswhenbluelightismostintense.19.Wanttofeelcalmandfocused?SunlightstimulatesthebraintoproduceserotoninTheotherchemicalproducedbybluelightisserotonin,ahormonethathelpssynchronizecellsthroughoutthebodySerotoninisaneurotransmitter,assistingthepathwaystomovemessagingItismoodboosting;ithelpsapersonfeelcalmandfocusedIt’spopularlythoughttobeacontributortofeelingsofwell-beingandhappiness20.Here’sastandardbrownsunglasstransmissioncurve.Likemostbrownlenses,itsignificantlyreducesthebluewavelengthstransmitted.Theresultisalensthatimprovescontrastbutshiftscolorsseentowardsthereds.Inthiscaseit’sgoodforthebadblue,butbadforthegoodblue.21.Thatsaysthatweshouldconsidersmartersunwear.Wewanttoaddressbrightsunlightbyreducingoreliminatingglare.It’salsohelpfultoreduce,eliminatescatterandblursoweshouldalsobeconsideringbluemanagement.

ForUltravioletradiation,becauseitisacauseofcataracts,pinguecula,pterygia,sunburn,cancers,AMD,wewanttoabsorb100%oftheUV.Butforbluelight,somebad,andsomeessential.Infact25-30%ofsunlightarethebluewavelengths.Toproperlysortouttheblueweneedsmartersunglassesthatseparateandmanagebluebetter.22.Testwhatyoulearnedinthisfirstpart?Here’sashortmatchingquiz.23.Inconclusion,there’smoretolightthanjustvision.And,there’smoretosunglassesthanthetherapeuticsideofjustabsorbing100%oftheUVBluelightisanimportantpositiveinfluenceonthebody,it’sessentialforproductionofserotoninandmelatoninGoodhealthandgoodfeelingsareaproductofbluelightOutdoors,wherethereissomuchblue,sunglassesmustseparateandbettermanagetheblue24.ThisistheendofPart1HealthandSunlightof“TheHappySideofBlue”.Reviewthisdiscussion,thinkabouttheinformationthatisnewThen,completeparts2,3and4.ForABOcredit,reviewthequestions.Whenyouareready,logintoyouraccountat2020mag.com/CEandTAKEtheEXAMGoodluckandthanksforlearning.ScriptPart2SPYOptic–HappyLens1.Aswe’velearned,bluelighthelpsregulatesleep,criticalforwell-beingandalertnessaswellasmoods.Thisparttakesadeeperdiveintothegoodeffectsofblue.2.ThiscourseisanABOapprovedproductspotlight.Passthe20-questionexam(80%ormore)Receive1,technical,level2creditJobsonsendsyourpasstoABOautomaticallyThiscourseissupportedbyaneducationalgrantfromSPYOptic.

3.Part2helpsusunderstandhowbluelightisimportantforsleep,moodandalertness,acriticalandessentialpartofhumanhealth.4.Navigatingthiscourseiseasy,followalongwithme…

1.Arethepagetitles.2.ClickonNotesandyoucanreadalongasInarrateeachslide.3.Adjuststhevolume.4.Startsorpausesthenarration.5.Showsyouyourprogressonthispage.6.Replaysthepagefromitsbeginning7.ClickPreviousorNexttomovethroughthepagesOKlet’sbegin

5.Part2–uhoh,let’sseewhathappenswhenyouplaywithMotherNature6.We’veseenthatbluelightduringthedayisgoodandduringthenightisbad.Itleadstosleepdeprivation.Now,today,it’sverycommonforteenagersandyoungadultstousedigitaldevicesalldayandforsomerightuptobedtime.That’sanissuesincethebadbluecontinuestoaccumulateandthegoodblueofthedayisnotmeantfortheevening.Infact,CFLandLEDlightinggivesoffhigheramountsofbadbluelightandwhenoneconsidersthechangestoschoolsandbusinessesforimprovedsavings,itispossiblethatwearecreatinganimportantfutureissuefornextgenerations.Combinethatwithpoorornosunglassesonyoungpeopleandalackofsunglassknowledgeaboutwhataretheirimportantqualities,andwehaveapotentialproblem.7.Whatdoweneedtoknow?Higherenergy‘blue’,415-455nm,penetratesdeeperintotheretinathanotherwavelengths.Thisproducesatoxic,apoptosis-causingmoleculecalledA2Eintheretinalpigmentedepithelial(RPE)cells,causeslossofviability.Forthewavelengths460-500nm,thereareavarietyoflightdrivenbodymechanismsdependentonthem.So,wethenhavebluethatisdividedintopotentiallyharmfulandbeneficialwavelengths.Forexample,thewavelength485nmisassociatedwithgoodmoodandalertness.

But,ourbodyusesbluedifferently,dayandatnight.8.Let’sdoanIf/Thenexercise…IfDayhaslotsofBlueLightThenweareAwakeandwecanimprovealertness,moodandgetbettersleepatnight.IfatNight,there’snoBlueorverybrightLight,2-3hoursbeforebedthenwe’llprobablySleepbetterThewayyoufeelwhenyouareawakeisdependentonhowyousleep.Duringsleep,yourbodyisworkingtosupporthealthybrainfunctionandphysicalhealth.Inchildrenandteens,sleepalsohelpssupportgrowthanddevelopment.Thedamagefromsleepdeficiencyhasbeeninthenewsalotlately.Inaninstant,itcanbedisastrousfromlackofalertness,forexampleacarcrash.Overtime,sleepdeprivationcanraiseyourriskforchronichealthproblems,canaffecthowwellyouthink,react,work,learn,andgetalongwithothers9.So……Get8hoursofsleepanight!Ha!!!10.Let’sdotheif/thenagainLookatthetablet–Ifwehavebluelightduringtheday,we’renicelyawake,alert,etc.Ifatnightthereisbluelightandlotsofit,weareprobablyAWAKE,great.That’sbecauseofblue.Whatdoesthatmean?11.It’soneofthefactorsthatcontributestosleepproblemsandthat’sanepidemicinthiscountry.Itmeanswakingtiredinthemorning;you’reprobablyunderproductivetoo.LackofthatdeepREMsleepmeanspoorlearningandstoringmemories.Melatoninproductionhasbeenstalledandweneedmelatoninbecauseit’santi-oncogenic,slowstheformationoftumors.Inbreastcancerpatientsit’sbeenreported

toslowbreasttumordevelopmentandincreasetamoxifeneffectivenessbypreventingthecancercellsfromgettingthehormonestheyneedtogrow.It’salsohelpsinanti-oxidantproduction,whichcontributestooverallcellhealth.So,don’tgetinthewayofmelatonin.12.AlertnessandmoodimprovementislinkedtothesleeppatternoranotherwayofsayingthatisourCircadianClock.1.Just2hrsatlowlightsensitivity(likethescreenofanLEDbacklitcomputer),partiallyinhibitsmelatoninproduction,activatesalertnessgoodduringtheday,notsogoodatnight.2.Light,vianon-visualretinalcells(ganglia),directlystimulatethecerebralstructures,pinealgland,hypothalamus…3.So,theeffectoflightonthebodyistimesensitive,daytimeadvancesclock,nighttimedelaysclock(jetlag,nightwork).That’swhatkeepsustunedtothe24hourtimeperiodofaday.4.Let’sbesuretotakecareofthoseretinalganglioncells.Theyhelpresetmelatonin,alertness,bodytemp,heartrate,memoryandmood.13.Whatdidwelearn?Therearetwokindsofblue.There’sbadblue,forwhichweshouldprotect,dayandnight.There’sgoodblue,atnighttime,protectyoureyes,you’llsleepbetterandthathasapositiveaffectonoverallhealth.Forthegoodblueduringthedaytime,outdoors,thatmeanschoosingsunwearthatmaximizesthegood,longerbluelighttransmission.14.TrueorFalse–let’sseewhatyoulearned.Lowenergy,longerwavelengthviolettoblueisharmfulLongwavelengthbluetoturquoiseisbodybeneficialProtectyoureyesfromthesun’sharmfulrays,onlyintheafternoonLongwavelengthbluelight(485nm)improvesmoodandalertnessMelatoninsynchronizesthecircadianclockusingtheretinalcones

15.Congratulationsthatwasterrific–you’vecompletedPart2!Reviewthisdiscussion;thinkabouttheinformationthatisnew.Completeall4parts.ForABOcredit,reviewthequestions.Whenready,logintoyouraccountat2020mag.com/CEandclickontheTAKEEXAMbutton.SeeyainPart3.ScriptPart3SPYOptic–HappyLens1.Thisistheglasshalffullpartofthecoursei.e.,hownewHappyLensbySPYOptichelpsmanageimportantbluelighteffectsoutdoors.2.ThiscourseisanABOapprovedproductspotlight.Passthe20-questionexam(80%ormore)Receive1,technical,level2creditJobsonsendsyourpasstoABOautomaticallyThiscourseissupportedbyaneducationalgrantfromSPYOptic.3.Part3teachesthetoolstoevaluateoutdoorlensproductsand,introducesanddescribesthebenefitsoftheSPYOptic,HappyLens,andhowitmanagesthebluecomponentofsunlightwhichexposesusthemosttoblue.4.Navigatingthiscourseiseasy,followalongwithme…

1.Arethepagetitles.2.ClickonNotesandyoucanreadalongasInarrateeachslide.3.Adjuststhevolume.4.Startsorpausesthenarration.5.Showsyouyourprogressonthispage.6.Replaysthepagefromitsbeginning7.ClickPreviousorNexttomovethroughthepagesOKlet’sbegin

5.Part3–WhatarethetoolstoevaluateanewproductopportunityandhowhavetheybeenappliedtotheSPYOpticHappyLens?6.RememberMotherNature?Outdoorsandsunlightareacriticalpartofahealthyandhappyday.

Thatalsomeansmakingtherightsunglasschoice.WhatdoImean?7.Whatarethewaysthatweneedtopositivelymanagesunlightforourpatients?Youknowsomeofthese,I’msure.Sunisrequiredforchildren’seyedevelopment.Itisoneofthetreatmentsformyopiaprevention.Brightsunlightproducesachemicalthathelpsretardtheexcesselongationoftheeyeduringgrowthanddevelopment.Sunlight,mostspecificallyUVB(wavelengths270-300nm)arerequiredforVitaminDproductionwhichhelpsmanageoverallcellhelpfactors.Eyeprotection,specifically100%UVB/UVAabsorptionandblue-violetreductionisrequiredbecausethedamagingeffectsareaccumulated–livinglongermeansthattheeffectsofthatradiationcatchesupwithus.Weallwearsunglassesforglarereductionbutthatmeansaconversationaboutcommuting,leisure,occupations,sportsaswellasprotection.Byeffectivelymanagingglare…withtherightsunlenses(inplano,Rx,betterlensdesigns…),thecombinationofacuity,contrastandperception,fordifferentenvironments(lenscolors)resultsinapatient’sbestvisionpossible.Comfort,reduceddazzle,enhancedcolors,confidence–howdowedoallthat?8.Wedeliveranessentialsunglasstoourpatient.Firstitprotectsfromimpact,glareandabsorbs100%UVA,UVBradiation.Theyreduceblue-violetlight,likedtodigitaleyestrainandmoreseriouslyAMD.Theypromotegoodhealthtoobytransmittingthegoodblue(460-500nm).Theymanagecolorpreference,grey,brown,greenand,Improvecontrastusingtherightselectiveabsorption(moreaboutthatinabit)andarepolarized.9.Selectiveabsorption–that’sthetermweopticalgeeksusetodescribethewaythatcolorfiltersineyeglasslensesabsorbortransmitinvisibleUVorthecolorwavelengthsofthevisiblespectrum.

Thisisatransmissioncurveofahardresinblue-blockerlensfromaninexpensiveplanosunglass.Thisrepresentsoneexample;thereareothersandtheywillbeslightlydifferent.However,seethatthislens,likemosthardresinstilltransmitssomeUV,thelightpurplearrow.Theblue-violetisreduced,thelongerblue-turquoiseisalsoreducedandthenatabout510nm,bluegreen,transmissionincreases.Thislensisbrownincolorandwhenlookingthroughit,castsareddishtinttotheworldthatyouwouldsee.10.Incontrast,thisisabrown3,tintedlens,alsoinhardresin.100%oftheUVisabsorbed,almostalloftheshortblue,allofthelongblue,mostofthegreen(550nm)thenrampingup.So,eventhoughthislensishardresin,thetinthelpsabsorballtheUV.So,thesefirsttwolenses,brownincolor‘see’verydifferently.Theyshiftthecolorsthatwearer’s‘see’(perceive)andaddcontrastbyreducingtheshortwavelengthscatteringblue.11.Youmighthaveaskedaboutagray3,lens.Here’sthatgraph.AlittleUV,lessoftheshortblue-violet,moreofthelongerbluebutthenprettyflatacrossallthewavelengthsuntilredandincreasessteeply.Thistypeoffilterlensisreferredtoas‘neutraldensity’i.e.,allthecolorsaretransmittedmoreorlessequallysowhenwearingthelenses,colorsarenotchanged.Therearesomepatientsthatdon'tlikethecolorshiftofbrownssoprefergray.Ihopethatyoucanseehowtransmissioncurvesareusefultounderstand,ingeneralwhatpatientsseeandonewayconfirmtheprotectivepropertiesofsunlenses.12.Thatmeansthatforeverynewsunglass,youwanttoquestionthe‘transmissioncurve’attributesofthelensesyouorder,promoteanddispense.Askthefollowingquestions…

• Dothelensesabsorb100%UVAandUVB?Showme.• Isthereareductionofpotentiallyharmfulblue-violetlight?Showme• Doesthelensincreasethebeneficialbluelight?Showme• Isthereareductionofglare?Trythem• Iscolorcontrastimproved?Trythem

13.Let’schangegears,nowthatyouhaveaperspectiveaboutlensattributesvs.theeffectsofdifferentwavelengths.

I’dliketoreviewthisnewsunglassfilterlens,SPYOptic’sHappyLens.It'sasunglassthateliminates100%UVA/UVB,reducesblue-violet,improvestransmissionofblue-turquoise,reducesglareandenhancescontrast.However,ittreatsthebluesdifferentlythanothersunglassesandasaresultclaimsthatitsdesigncontributestoalertness,moodandageneralfeelingofwell-being.14.SpyOpticisawellknowndesigner,developer,manufacturer,andmarketerofpremiumsunglasses.Anewandpatentedtechnologyenabledcreationofthe“HappyLens”.Thislenshelpsthewearerfeelbetterbytransmittingtherecognizedtherapeuticwavelengthstargetingcircadianrhythm,alertness,andmood.TheyblockUVandshort-waveblueradiation,removeglare,enhancecolorsandcontrastandoverallrelaxtheeyes.15.Let’susetheTcurvetoshowlens’differences.I’vesuperimposedtheHappyLenscurveovertheGray3lenswelookedatbefore.Seethedifferences.HappyLenseliminatesallUV,reducesbadblue,andpeaksthegoodblue,thenslowlyrampsinthereds.Thelensisadifferentkindofgraylens,withbetterfiltercharacteristics.Theimportantlearninghereisthatgrayisnotgray,justlikeallblueisnotblue.Therearedifferencesandthosedifferencescanmakeyourbusinessdifferent.16.Whatdoesbrownlooklikeincomparisontoanordinarybrowntintedhardresinlens?UV,out,badbluesignificantlyreduced,goodbluesignificantlyimproved.Ok,thatsuggeststhatthelensesareindeeddifferent–howdotheywear?17.SPYOpticcontractedwithTragon,amarketingresearchfirmtodetermineifHappyLensispreferredoverauser’scurrentsunglasses.DoesHappyLensenhanceauser’sattitudes,emotions,andalertnesswhilewearingandidentifythelens’attributesassociatedwiththisperception.

Last,determinethewearer’spurchaseinterestinHappyLens.That’simportantforyoutoknow.18.78adultswererecruitedfromtheSanFranciscometropolitanarea.Readalongwithme.

• Therewere65%Malesand35%Females• Ages18to45• Wearnon-corrective,planosunglassesonaregularbasis• Maywearcontactlenseswithsunglasses• Priceofprimarynon-correctivesunglasseswereatleast$60retail• Arenotemployedduringeveninghours/nightshift(between10pmand6am)• Arenotallergictotextiles,plasticsorothermetalscommonlyfoundineyewear• Willingtoreplacetheircurrentsunglasseswithatestproductforatleast5days

inaframestyleprovidedtothem• Notcompetitivelyemployed• Havenotparticipatedinamarketingresearchprojectwithinthepast3months

19.Here’sthemethodused…Readalongwithme.20.Afterthewearingtrial,whatwastheiroverallopinionandwouldtheybuythisproduct?Consumerswatcheda1-minuteconceptvideoabouttheSpyOpticHappyLens,andthencompletedaquestionnaire.ConsumersratedtheSpyOpticHappyLensconceptverywellscoringa7.5ona9pointhedoniclikingscale.Lookatthelefthandscale–the9pointsarebrokenupintoasetofverydiscerningattitudesaboutresults.Thisscaleisaverywellusedinconsumerresearch.ThehappyLensscored7.5outof9(that’slike83%)and75%ofthepopulationchosethetop-2choicesforpurchaseinterest,Definitely,orProbablywouldpurchase.That’sgood.21.Isthestorybelievable;afterall,thinkofyoudescribingthisproduct–HappyLens.Thedescriptionofhowthelensworkswasverybelievabletomostconsumers,84%thoughtitcompletelyorSomewhatBelievable.

22.Agreeordisagreewiththefollowingstatements?Inaddition,thiscomparedthetestlenseswiththewearer’scurrentsunglasses.Inallcasestheydidbetter,somesignificantlybetterLet’sreadthemtogether.Ifeltmymoodwasimproved…WhenwearingtheseglassesIfeltalertorenergized…Ifeltmoreconfidentdriving…Iwouldrecommend…Thesearepremiumsunglasses…Thesesunglassesfeltverycomfortable…Myeyesfeltrelaxedandcomfortable…Iwashappywiththewaycolorsappeared…HappyLenswereratedhigherinallmoodandemotionsstatements;mostnotablyformoodimprovement,alertnessandenergy,comfortinbrightsunandglare,relaxedandcomfortableontheeyes,andvisualappearanceofcolors,indicatingtheglassesdeliveredagainsttheconceptandprovidedthese“happy”benefits.23.Didthesunglassesmeetthewearer’sexpectations?HappyLensmetorexceededexpectationsfor85%ofconsumers,indicatingtheproductdeliveredverywellagainsttheconcept.Interestingresults,huh?24.Let’swrapthisup,shallwe?HappyLensbySPYisadifferentiablesunglass,acriticalneedwhenasunglassseller.Theyreducesscatter,glareandimprovecolorsensation.Theirtechnologyrecognizesandcontributestoourcircadianphysiology.Theyincreaseslongwaveblue,requiredfortheother‘‘visual’’responsestolight.Itwakesyouup,improves‘moodandalertness.That’sbecausetheypositivelyaffectsmelatoninproduction.Helpingthebody’sdaytimebluelightmechanismforgoodsleepatnight,essentialforoverallhealth,reactiontimeandemotionalstate.Overall,providingcomfortforalloutdoordaytimeconditions.

25.Testyourselfhere…

1.AllofthefollowingareHappyLensattributesexcepta. Reducedscatterandglareb. MoreAbsorptionoftheshortwavebluethanlongwavebluec. Canimprovealertnessandmoodd. Onlydesignedforovercastweather

2.WhatpeakbluewavelengthdoesHappyLenstransmit?

a. 410nmb. 480nmc. 550nmd. 625nm

26.ThisistheendofPart3.Reviewthisdiscussion;thinkabouttheinformationthatisnew.Completeall4partsForABOcredit,reviewthequestions,whenready,logintoyouraccountat2020mag.com/CEandclickthebuttontoTAKEEXAMThanksagainforyourtime–checkoutPart4.ScriptPart4SPYOptic–HappyLens1.MarkMattison-ShupnickagainforthislastpartoftheHappyLenscourse.2.ThisisPart4ofanABOapprovedproductspotlightcourse.Watchandlistentoallfourpartsandpassthe20-questionexam(80%ormore)Receive1,technical,level2creditJobsonsendsyourpasstoABOautomaticallyThiscourseissupportedbyaneducationalgrantfromSPYOptic.3.Part4–CommunicatingsunglassopportunitiesandtheHappySideofBlue

4.TheobjectiveofPart4iswithyourtechnologyunderstandingoftheopportunity,knowhowtoteachpatientsallthefacts,asweknowthem,aboutthegoodandthebadofbluelight.5.Navigatingthiscourseiseasy,followalongwithme…

1.Arethepagetitles.2.ClickonNotesandyoucanreadalongasInarrateeachslide.3.Adjuststhevolume.4.Startsorpausesthenarration.5.Showsyouyourprogressonthispage.6.Replaysthepagefromitsbeginning7.ClickPreviousorNexttomovethroughthepages

6.Lookatthatyellowbar,cautionahead…Agree?The“Blue”storycanbeadarkoneforthepatient,inthewaythatwemightdescribeblue.Yes,bluelightforsome,meansdigitaleyestrain,canacceleratetheeffectsofAMDintheAMDpatient,andoutdoorsofcourse,insunlight,isofthemostconcern.Agingisaffectedbylifestyle,geneticsandnutritionsoaccumulateddamagevariesAswesaidtheeffectsofbluelightaredifferentfordayandnight,moreofaproblemduringthedayConsumerswouldratherknowbothsides,makeaninformeddecision7.So,whenyouhearortalkabout‘blue’lightconcerns,thinkofthepositiveside,Blueisfashionandeveryyearwegetaseriesofnewblue’sthatwepurchase.Blueisemotionallydifferentforeachofusand,foreach,thewayweuseit.Blue,aswe’veseen,isalsohealthy.And,usingthathealthaspect,thewaywemanageitcanbeprofitable,especiallyinsunglasses.Let’slookateachtopicseparately.8.FromPantone,forFall2016,readalongwithme.

“Blueskiesrepresentconstancyastheyarealwaysaboveus.Graysgiveafeelingofstability,Redtonesinviteconfidenceandwarmth,whilethehotPinkishPurplesandSpicyMustardYellowssuggestatouchoftheexotic.”Lookatthetopright,that’stheFall2016Pantonecolorset.VisitPantoneforareviewaboutcolorsinfashionandgreatwordstodescribethecolorsofeyewearframes.9.Speakingofcolor,doyouknowwhichbluethatis?Lookatthewayswedescribeblue…ThisisfromthecolorThesaurusbyIngridSundberg.Whicharetheblue’sthatyoureallylike?Whichofthenamesisacolorthatmakesyoufeelgood?Cerulean–whatagreatname,azureseas,Egyptiantreasuresoflapis…Feelinggoodfromblueisexactlywhatwe’retalkingabout.10.Bluecanmeantranquility–lookatthisgreatcalm,softimageofacabin,onstilts,attheendofapier,can’tyouseeyourselfonadeckchair,somethingcoldtodrink…Ommmmmm11.Blueplayssomanypartsinourlives.Itisahealthypartoflife.Itisrequiredforoverallcellhealth.It’sautomaticallyusedbytheganglion/hypothalamicsystem.Infact,Iexpectthatwe’llcontinuetolearnhowourbodiesmakeuseofblueandotherofthevisiblewavelengthsintheyearstocome.Inthesenioreye,yellowlensabsorbsblue(about410nm)sopostcataractpatientstypicallyremarkabouttheintensityofblue.Butpartofnormalagingisneuroncelllossanddegeneration,adecreaseinganglioncellsandopticnerveaxonsandphotoreceptors.Thatmeansfortheolderadultpatient,keeptopofmindallthatyoucandotomaximizedaylightandit’sgoodeffects.Thatmeansglarecontrolintherightsunwear.12.Whatistheindependentdoingtomaximizethesunwearbenefitsforpatientsandtheopportunityforthepractice?Notenough!Yes,weunderstandtheprotectionpartandwedoareasonablejobwhenwetalkaboutclearlensesbutnotenoughaboutsun.HowdoIknow?FromVisionWatch,Rxsunrevenuefromallofopticalretailisabout10%ofthebusiness,yetit’sonly1%attheindependent.Yikes,whatanopportunityforRxsun.

FromtheMBA2012analysisofindependentoffices,themedianforprescriptionsunwasonlyabout10%,thebest20-30%.And,Planosunisanevenbiggeropportunity.Anincreaseinrevenueof20-30%ispossiblewiththerightproductsandpromotion.13.What’shappeningaroundyou?IntheUS,in2015,consumersbought107MpairofPlanosunglassesandspentanaverageof$39,infact69Maveraged$17apair.Whatdoesthatsayaboutqualityandmoreimportantlyabouthowmuchtheaverageconsumerunderstandsaboutthedifferencesinsunwear?LookattheASPforOptical,that’syou,sunglassspecialtyanddept.stores–soconsumerswillspend.Theyjustneedareasonthatdescribesthevalueofbettersunwear.Thatisacombinationofbrandandqualities.Pleasedon'tbeembarrassedaboutthechargesforbettersunwear,afterallwhobenefits?Thewearerdoes,first,andbytheway–sodoesyourpractice.14.Toaddvalueinthemindofthecustomer,thathigherASPisacombinationofbrandandallthatthatbrandstandsfor.Polarizedlensesarepreferredandproduceimprovedcontrastandthereforebettervision.Talkpolarized,theconsumerhasahighawarenessandknowsthatitmakesforbettersunglasses.Todotherightjob,knowthefacts,reviewtheotherpartsofthiscourseandhaveaveryclearstorytotell.Remember,I’vesaidthisbefore–customersbuybenefitsandthevaluethatyourproductsandyoubringtothesale.15.Howmuchinventorydoyouneed–shouldyouhave?Whatdothebetterretailersdo…?It’s20-30%ofinventory.Then,theyseparatetheirsunfromoptical.Inthatwaythepatient/customeractuallyknowsthatyou’reinthesunglassbusiness.Then,separatethesunwearbybrand.Brandsattractcustomersandgiveyouanexcellentwaytostartaconversationusingwhatyou’velearned.16.Whatawonderfulopportunity–beanexpert

Understandthebrandanditsstory;know3-5bulletsaboutwhyitexists,itsinvention,andtargetpurchasers,majorqualitiesForHappyLens,itisnotonly100%UVprotective,itreducestheproblemblueoutdoors,remember,theblueoutdoorsisthemoredangerousAnd,theselensesaredifferentandimprovethetransmissionoflongerbluerequiredforalertness,moodandcellhealth17.Whatwillyoudo,answerthesetoughquestions,blueis…18.There’smoretolightthanjustvisionThere’smoretothetherapeuticsideofsunglassesthanUVBluelightisanimportantpositiveinfluenceonthebodyIt’sessentialforproductionofserotoninandmelatoninGoodhealthandgoodfeelingsisaproductofbluelightOutdoors,sunglassesmustseparateandbettermanagetheblue19.ThisistheendofPart4.Reviewthisdiscussion;thinkabouttheinformationthatisnew.Completealltheparts1through4ForABOcredit,reviewthequestions,whenready,logintoyouraccountat2020mag.com/CEandclickthebuttontoTAKEEXAMOnbehalfofSPYandCECentralat20/20Magazine,thanksforyourinterestinthiscourseandthetimeyou’vespenttolearnabouttheSPYHappyLens.Goodluck