Script Tobacco

8/12/2019 Script Tobacco

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Peter Jennings Reporting - From The Tobacco File:

Untold Stories Of Betrayal And eglectAir !ate: "#$#%&

Peter Jennings'(oice O)er* This is a program abo+t the po,er of big tobacco And the fail+re of the.ongress to do anything abo+t it

Kenneth WarnerProfessor of P+blic /ealth0 Uni)ersity Of 1ichigan

Congress, which is essentially bought by the tobacco industry, isn't willing to act to

save literally tens of millions of American lives.

Peter Jennings'(oice O)er* B+t this is also a program abo+t the fail+re of the co+ntry2s p+blichealth leaders They s3+andered an opport+nity to sa)e millions of li)es

Senator John McCainRep+blican0 Ari4ona

Look what we ended up with, which is a debacle.

Peter Jennings

'(oice O)er* The Federal go)ernment reg+lates the smo5e that comes o+t of cars0and o+t of factories B+t today0 it still does not reg+late the smo5e that comes from acigarette.

Peter JenningsHello, I'm eter !ennings. "e have kept a tobacco file at A#C $ews for more than%& years. And by the late ((&s, many people thought that government and thetobacco industry and the public health community had finally made real progress inthe campaign against smoking. )onight, we're going to tell you three disturbingstories which will show you how that is wrong, and why cigarettes are still thecountry's number one killer.

6raphics: Peter Jennings Reporting From The Tobacco File

6raphics: Untold Stories Of Betrayal And eglect

Anno+ncer


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Peter Jennings Reporting: From The Tobacco File

eter !ennings *eporting +rom )he )obacco +ile. ntold -tories f #etrayal And$eglect, "ill Continue In A /oment.

.ommercial Brea5



6raphics: The Perfect Storm

Peter Jennings'(oice O)er* For decades0 it ,as good to be big tobacco The p+blic didn2t tr+st thetobacco companies0 b+t the shareholders did Tobacco ,as e7traordinarilyprofitable Tobacco ,as 5illing almost &8%0%%% people e)ery year B+t the tobacco

companies ne)er had to pay a penny in la,s+its against them

Matt Meyers.ampaign for Tobacco-Free 9ids

Anyone who thought they could outsmart the tobacco industry had been taken for afool.

Peter Jennings'(oice O)er* 1att 1yers has been a p+blic health ad)ocate for % years Thetobacco ind+stry ,as his enemy


)he tobacco industry has been willing to use any tactic whatsoever in order toprevent responsible legislation or action to reduce tobacco use.

Peter JenningsAnd had beat back challenge after challenge after challenge from the public health.


And it literally crushed challenge after challenge after challenge.

Peter Jennings'(oice O)er* And then0 in ;""&0 big tobacco began to lose its edge


((0 was potentially the most important year in tobacco control since the (10surgeon general's report.

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Peter Jennings'(oice O)er*


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Tobacco Company C#$I believe that nicotine is not addictive.

Tobacco Company C#$

I believe that nicotine is not addictive.

Peter Jennings'(oice O)er* >)eryone belie)ed they ,ere lying


$ow I don't think tobacco e6ecutives ever set out to kill people. )hey 7ust didn't careif they killed people if it would make them more money.

Walter Cron%ite

.BS e,s)he #rown and "illiamson tobacco corporation had research as early as (18.

Peter Jennings'(oice O)er* Tho+sands of secret ind+stry doc+ments re)ealed that the tobaccocompanies 5ne, cigarettes ,ere deadly The companies co)ered it +p

Philip Morris #mployeeI was employed at the hilip /orris *esearch Center in *ichmond, 9irginia, as anassociate scientist.

Peter Jennings'(oice O)er* The scientists re)ealed ho, company research sho,ed that nicotine,as addicti)e The companies co)ered it +p

Philip Morris #mployee)he lab was really 2uite secretive ...

Peter Jennings'(oice O)er* A parade of ,histleblo,ers in the tobacco ind+stry spilled big tobacco2sinnermost secrets And an a)alanche of la,s+its against the companies began

&ttorney)heir words, :we're in the nicotine delivery business.:

Peter Jennings'(oice O)er* Smo5ers s+ed And then0 go)ernments s+ed

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Peter Jennings+or the first time, a state government is taking the tobacco industry to court onbehalf of the ta6payers.



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Peter Jennings'(oice O)er* Ste)e Parish /e ,as a senior e7ec+ti)e for Philip 1orris0 in the ;""%so,0 he ,or5s for its parent company0 Altria

Peter JenningsIn those days, I don't think I'd even been allowed in the building.

Steve ParishPhilip 1orris0 Altria 6ro+p

I'm sure you wouldn't have been. Any member of the news media would have beenbarred from our building. I'm sure that's true.

Peter Jennings'(oice O)er* Today0 for the first time0 1r Parish re)eals ,hat it ,as li5e inside anind+stry +nder siege


It seemed like ((0 was the year of the perfect storm. )here was a sea3change inattitudes about the tobacco industry in the nited -tates.

&nti)Tobacco Spea%er)he tobacco tide has turned in America.

&nti)Tobacco Spea%er)hey are purveyors of death.

&nti)Tobacco Spea%er!ust say no to the tobacco industry.

&nti)Tobacco Spea%er)he tobacco industry's engaged in a life and death struggle for its future.

Peter Jennings'(oice O)er* Ten years ago0 the p+blic health ad)ocates belie)ed that big tobacco2sdo,nfall ,as ine)itable



Anno+ncer

eter !ennings *eporting +orm )he )obacco +ile, "ill *eturn In A /oment.

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.ommercial Brea5



6raphics: The !eal



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Mi%e MooreFormer Attorney 6eneral of 1ississippi

-mokers always lose when they sue the tobacco industry because tobaccocompanies always say, :yeah, it may be bad. #ut you made the choice.: )he state

was in a different position. )he smoker smokes. )obacco companies sell cigarettes.)he state pays for treating people with disease. -o, we figured that the statewouldn't be condemned to the defense of :you smoke.:

Peter Jenningsrior to ((0, the tobacco industry had been sued many, many times in court. "hatwas their record;


)he tobacco companies had beaten the heck out of everybody that they'd ever

taken on. $obody had ever beaten the tobacco industry.

Peter Jennings'(oice O)er* P+blicly0 the tobacco companies ,ere defiant


)his lawsuit and the theory of this lawsuit is not supported by the law of /ississippior any other state.

Peter Jennings

'(oice O)er* B+t pri)ately0 they ,ere terrified Ste)e Parish tells +s today they,anted nothing more than to ma5e a deal


"e sensed a sea3change about, not 7ust the product, but about the people in theindustry. And if you have that sort of a shift in attitude, you're not going to survive forlong. )he notion that we could always fight and win, those days had to end. "e 7ustcouldn't do that anymore.

Peter Jennings

"hat did hilip /orris want to get out of a settlement;


eace, in a word. "e were looking for peace. "e were trying to convince the otherside to let us surrender.

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Peter Jennings'(oice O)er* The .linton administration tho+ght that a settlement ,as in the p+blicinterest The ?hite /o+se enco+raged 1i5e 1oore to meet ,ith the ind+stry And1oore agreed0 on one condition


)he first rule that we set down for these negotiations was, I don't want to meet withany more lawyers. I want to see the COs of Philip 1orris and RJ Reynolds sat do,n ,ith 1i5e

1oore and one of the most tr+sted p+blic health ad)ocates in the co+ntry0 1att1yers


It was really an e6traordinary meeting. It began with the C


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It never dawned on me that we could put ourselves in a position where the tobaccoindustry would 3feel the need to make the kind of concessions that they were

prepared to make.

Peter Jennings'(oice O)er* The companies said they ,ere ready to pay h+ndreds of billions ofdollars in health care costs for ,hich they had been s+ed B+t in ret+rn for all this0they ,anted something They ,anted some imm+nity from la,s+its Other,ise0 theysaid0 the companies ,o+ld not s+r)i)e


f course they didn't deserve anything. #ut if they were going to support the deal,

they needed to get something out of it. therwise, it's not a deal.

Peter Jennings'(oice O)er* The secret negotiations mo)ed along 3+ite 3+ic5ly B+t then0 someonetal5ed to a reporter

Peter Jennings"hen the news of these talks leaked to the public health community, what was theirreaction;

Matt Meyers

.ampaign for Tobacco-Free 9idsAn e6plosion unlike the public health community has ever seen before.

Peter Jennings4id others in the public health community think you were a traitor at that stage;


=es, absolutely.

&nti)Tobacco Spea%er

It's inconceivable to me that anybody representing the public interest ought to besitting there and negotiating immunity for the tobacco industry.

&nti)Tobacco Spea%er)he time is not right for settlement. )he tobacco industry must be held accountable.

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&nti)Tobacco Spea%er)he industry must not be allowed to bail itself out from their decades of lies anddeceit.

Peter Jennings>(oice O)er* 1ost of the big players in the p+blic health comm+nity ,ere o+traged

'ancy Ka!(manRobert ?ood Johnson Fo+ndation ;"";-%%

)hey absolutely ob7ected to ever making any sort of deal with the tobacco industry.)heir goal was to put the tobacco industry out of business.

Peter Jennings'(oice O)er* (irt+ally no one said a ,ord abo+t the h+ge concessions the tobaccocompanies ,ere ma5ing All the foc+s ,as on the offer of legal protection to the

ind+stry

David KesslerFormer .ommissioner0 Food and !r+g Administration

If negotiators, other negotiators around the table want to stand up this weekend orwhenever they want to stand up and say there is an agreement, they do that at their

peril.

Peter Jennings'(oice O)er* !a)id 9essler2s p+blic attac5 on the negotiators ,as a s+rprise to1oore and 1yers They ,ere ,inning concessions from the ind+stry on all the

iss+es that 9essler had fo+ght for


I think our deal was absolutely a good deal because what we got on the other sidewas +4A regulation of nicotine. Hopefully, the effect of that was going to drive downthe number of addicts, drive down the number of deaths and disease. If we could cutthe deaths and disease by half, I don't care how much money it'd save the tobaccoindustry.

Peter Jennings

'(oice O)er* !espite the protests0 the negotiations contin+ed


)he last two days of negotiations have been rocky and hard and tough and brutal,sometimes mean.

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4ecided we'd stop by and say hello.

Peter Jennings'(oice O)er* The ?hite /o+se 5ept enco+raging the negotiators


"hat I consistently hear from the "hite House is our number one concern is thepublic health of this country.

Peter Jennings'(oice O)er* And then0 on J+ne the %th0 ;""0 after months of contentio+s bac5and forth0 the attorneys general and the tobacco companies anno+nced they had

reached a settlement


I've got the most important pubic health plan in history right here. "e wanted to dosomething that would punish this industry for their past misconduct. And we havedone that.

Peter Jennings'(oice O)er* The states had e7tracted more from big tobacco than anyone had e)erimagined possible The companies ,o+ld ban ad)ertising billboards and )ending

machines

6raphics: Ban Ad)ertising Billboards And (ending 1achines

6raphics: Stronger ?arning Cabels

6raphics: F+ll !isclos+re

6raphics: Stop 1ar5eting To .hildren

6raphics: D=@$ Billion To States

6raphics: F+nd Anti-Smo5ing .ampaigns

6raphics: 6o)ernment Reg+lation

Peter Jennings'(oice O)er* There ,o+ld be stronger ,arning labels on cigarette pac5ages and f+lldisclos+re of ,hat ,as in a cigarette The companies ,o+ld stop mar5eting to

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children The companies ,o+ld pay D=@$ billion to settle the states2 la,s+its They,o+ld f+nd anti-smo5ing campaigns on a permanent basis And the companiesagreed to be reg+lated by the go)ernment


"e thought we had accomplished something huge for this country. "e 7ust haddreams that the public health of this country was going to be improved. It was a veryemotional day. It really was. 9ery e6citing day, but very emotional.

Peter Jennings'(oice O)er* There ,as +st one more thing to do The agreement had to be t+rnedinto a Federal la,0 passed by the .ongress and signed by the president

Mi%e Moore

Former Attorney 6eneral of 1ississippi)o the "hite House.

Peter Jennings'(oice O)er* As 1i5e 1oore left for the ?hite /o+se0 he had e)ery reason tobelie)e that President .linton ,o+ld be e7cited


#efore we announced the settlement, they said, :here's what the president's goingto say.: )hey read it to me.

Senator *ob DoleRep+blican0 9ansas

"hat was the president going to say;


He was going to say, :this is a wonderful improvement in the public health. )his isgoing to do great things.: I mean, he put his arms around it.

Steve Parish

Philip 1orris0 Altria 6ro+p"e had been led to believe all along the way that the substance of that agreementwould be endorsed by the "hite House.

Peter Jennings"hat happened;

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It never came.

Peter Jennings'(oice O)er* For some reason the president ,as bac5ing off

President *ill Clinton)hese folks have been working hard. And they've done their best. And now, weshould look at it and make our 7udgments.

Peter Jennings'(oice O)er* Translation0 something had changed The president2s s+pport ,as no,in 3+estion The settlement ,as in tro+ble



Anno+ncer

eter !ennings *eporting +rom )he )obacco +ile, "ill *eturn In A /oment.

.ommercial Brea5



6raphics: The Betrayal

Peter Jennings'(oice O)er* At the beginning of ;""$0 1i5e 1oore ,as one of the loneliest men in?ashington The settlement ,ith the tobacco companies ,as in limbo The .linton?hite /o+se ,asn2t p+shing it And 1i5e 1oore ,as still being attac5ed by thep+blic health comm+nity

Mi%e MooreFormer Attorney 6eneral of 1ississippi)hey kept telling us, we don't need this settlement. "e'll get incrementalimprovements in the public health. ='all 7ust go back to /ississippi and whereverelse and settle your little lawsuits. And we'll take care of this big picture up here in"ashington.

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Peter Jennings'(oice O)er* B+t 1oore ,as not ready to gi)e +p

Mi%e Moore

Former Attorney 6eneral of 1ississippi


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Peter Jennings'(oice O)er* 1c.ain relied on the no, former F!A .ommissioner0 !a)id 9essler0and the retired s+rgeon general0 . >)erett 9oop0 to draft a bill they ,o+ld s+pport


He cleaned up in that legislation much of the problems we had with the public healthmeasures.


=ou know, they added money to it. )hey added some provisions. )hey tightened upsome +4A regulations. Increased the advertising and marketing restrictions. Andyou know, grew a @81 billion bill into about a @BB& billion bill.

Peter Jennings)he public health components of the /cCain bill went beyond any public healthadvocates' wildest dreams.


Absolutely. )hey really were everything that we could have ever asked for.

Peter Jennings'(oice O)er* B+t no, the tobacco companies ,ere getting an7io+s The companieshad agreed to lobby their allies in .ongress to s+pport a settlement B+t no,0 they

tho+ght the legislation ,as getting too p+niti)e


)he costs kept going up because there was a perception that we'd agree to anythingbecause we were desperate.


"e had to be careful that we were becoming, coming perilously close to the pointwhere the tobacco industry would walk away from the agreement.

Peter Jennings'(oice O)er* The companies ,ere still insisting on some legal protection fromla,s+its in ret+rn for the p+blic health benefits !a)id 9essler ,as rel+ctant

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)he 2uestion was whether we were going to trade one for the other. )he 2uestionwas, were we going to make the ultimate deal;

Peter Jennings'(oice O)er* To satisfy the p+blic health comm+nity0 1c.ain2s bill ass+red that thecompanies co+ld be held liable for +nlimited s+ms of money if they lost in co+rt B+the did gi)e the companies something0 a limit on ho, m+ch they ,o+ld ha)e to pay ina single year0 si7 and a half billion dollars


It gave them limited liability protection. In my view, it was appropriate, particularlysince we were getting hundreds of billions of dollars to conduct anti3smoking and,

programs and treatment of tobacco3related illnesses. I'm very pleased to convenethis morning's e6ecutive session to mark up comprehensive, bipartisan tobaccolegislation.

Peter Jennings'(oice O)er* On April the ;st0 ;""$0 in the commerce committee0 ,hich had manyallies of the tobacco ind+stry on it0 1c.ain ,as able to accomplish the +nthin5able

Peter Jennings'(oice O)er* The bill ,as appro)ed in committee by ;" to one Senator Ashcroft)oted against it

Peter Jennings'(oice O)er* /e said at the time0 it ,asn2t to+gh eno+gh


)he bill will be placed on the calendar and reported to the -enate. And this markupis ad7ourned.


I was near euphoric because we'd worked so hard to work it through the committeein a vote of ( to one. I thought we were on our way.


)his is a great tribute to your leadership.

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Peter Jennings'(oice O)er* This all meant the tobacco companies ,o+ld pay billions of dollars tohelp people 3+it smo5ing0 especially teenagers And the go)ernment ,o+ld finallycontrol ho, cigarettes ,ere made and sold 1illions of li)es might be sa)ed

>)eryone belie)ed the bill ,as no, on its ,ay to becoming la,


)he day that the -enate Commerce Committee approved -enator /cCain's bill wasthe day the public health community should have re7oiced.

Peter Jennings'(oice O)er* B+t that is not ,hat happened

C- #verett Koop

Retired S+rgeon 6eneralIndeed if you told me that this segment had been written by a representative of thetobacco industry, I would fully believe you.

Peter Jennings'(oice O)er* . >)erett 9oop and !a)id 9essler0 the t,o leading p+blic healthad)ocates in the co+ntry0 attac5ed the legislation


$o bill is better than a watered down bill.


I was deeply, deeply disappointed at the behavior of both of them.

Peter Jennings4id you believe that 4r. 5essler and 4r. 5oop would support your legislation;


)here's not a doubt in my mind. )hey both personally assured me that they would.

Peter JenningsHow important was it to have their support; How critical to the legislation;


h, it was, it was very critical. )hey were two of the most respected men in Americaon this issue. And it was, it was critical.

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Peter Jennings-enator /cCain said that you gave him assurance that you would support the billwith liability protection in it. #ut you changed your mind and he doesn't know why.


It really was the, you know, the ultimate bargain put in front of you.


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Peter Jennings'(oice O)er* So they t+rned against the settlement And in a h+ge ad campaign0they no, cast the legislation as a ta7 increase

Senator" FemaleI don't like this bill.

Peter Jennings'(oice O)er* Pro-tobacco Senators0 ,ho already tho+ght the legislation ,as tooto+gh on the ind+stry0 co+ld no, oppose the bill +sing !r 9oop2s and !r 9essler2scriticism as amm+nition

Senator#ut we have provisions in the bill that protect the tobacco companies.

SenatorI say let's go get the tobacco companies. #ut let's talk the right talk.

Peter Jennings'(oice O)er* The legislation died in the f+ll Senate Senator 1c.ain is con)inced tothis day that landmar5 legislation ,as defeated by the t,o great pillars of the p+blichealth comm+nity0 9essler and 9oop


I think history will show that they s2uandered a historic opportunity. And now, we

have a situation where none of their goals are being met.

Peter Jennings)he irony here, one could argue, is that some of the leading public health officials inthe country and the tobacco companies ended up on e6actly the same side.


)hey did. And they succeeded in killing the legislation.

Mi%e Moore

Former Attorney 6eneral of 1ississippi"e knew we'd get attacked from the right. "e never anticipated that the far leftwould attack us. 5essler became part of that and 5oop became part of that. "enever anticipated you'd get shot from the front and shot from the back. I neverfigured that out.

Peter JenningsIt was the most comprehensive anti3tobacco bill ever.

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And we will get there, eter.

Peter Jennings#ut have you ever thought that you might have to wait a very long time in order toget the public health components that would satisfy you; And that it would take solong that many people might needlessly die;


I understand that there are down sides, to waiting. )he 3 regrettably, people continueto die. #ut we need to get this right. And we need to get this right for the duration.

Peter Jennings'(oice O)er*In the si6 years since the /cCain bill failed, the Congress has not

passed a single piece of tobacco control legislation, and two and a half million moreAmericans have died from smoking.


)he division in the public health community contributed to the failure. And in the end,I think, caused us to lose an opportunity that was truly, although I hope I'm wrong, aonce in a lifetime opportunity. It's a tragedy.



Anno+ncer

eter !ennings *eporting +rom )he )obacco +iles, "ill *eturn In A /oment.

.ommercial Brea5



6raphics: And The ?inner


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lawsuits against the tobacco companies. )here would be no government regulationof how cigarettes are manufactured. #ut they agreed on a few marketingrestrictions. And the companies agreed to pay the states @%01 billion over %B years.)he states promised they would use much of the money in the fight against

smoking. And then, the states went out and broke the promise.

Peter Jennings'(oice O)er* (irginia +sed some of the tobacco money to pay for ne, seats at aspeed,ay e, Eor5 bo+ght sprin5lers and golf carts for this co+rse near B+ffalo6eorgia +sed tobacco money to reno)ate a hotel Alabama helped f+nd a boot campfor teenagers0 nothing to do ,ith smo5ing And orth .arolina act+ally spent someof its tobacco settlement money on a tobacco ,areho+se0 +st li5e this one


I think it's obscene and outrageous. And it's enough to make an innocent a littlecynical.

Peter Jennings4id people come to you and make promises that they would use this money;


h, sure.

Peter Jennings

+or public health and for tobacco control;

Tobacco Company C#$)he commitment was made by the $ational Dovernors' Association, the $ational

Associations of Attorneys Denerals, and the governors individually, that that moneywould only be used for tobacco3related purposes.


)he governors, the legislators, and the attorneys general all said the same thing,trust us. "e'll spend the money on what this fight was about. "ell, fast forward.

"here are we;

Peter Jennings'(oice O)er* ?ell0 ,e2re in Florida Florida too5 the tobacco money and p+t it togood +se

.lip fom Anti-Tobacco .ommercial:

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Peter Jennings'(oice O)er* This year0 the yo+th s+mmit in Florida de)oted to tobacco control ,as ashado, of its former self The state has g+tted the program !espite getting more

than D&;& million from the tobacco settlement this year0 Florida2s 6o)ernor B+sh andthe state legislat+re ga)e the anti-tobacco campaign only D; million The tobaccoind+stry spends that on mar5eting cigarettes e)ery ho+r0 e)eryday


@ million.

Peter Jennings'(oice O)er* 1i5e 1oore ,as at the s+mmit this year /e told the st+dents they hadbeen betrayed


)he legislature is not helping you. )he governor of this state is not helping you. Ifyou've got a program that'sworking and it's saving lives, and it's going to save youhundreds and hundreds of millions of dollars in healthcare costs down the line, youdon't turn it off. =ou turn it on.

Peter Jennings'(oice O)er* All of the ads that had done so m+ch to c+t teenage smo5ing ha)ebeen ta5en off the air There ,as no money to pay for them

Jacob *aimeAnti-Tobacco Eo+th

"hat was once the most effective tobacco3control program in the country, perhaps,has now become close to nothing. It's virtually none6istent.


And we've already begun to see an increase in smoking among younger people.

Peter Jennings

'(oice O)er* All the states together ha)e no, been gi)en billions of dollars by thetobacco companies Only fi)e percent of the money has been spent to act+ally fightsmo5ing


eter, I call it moral treason. I mean, why did we fight this fight; "hy did we gothrough all that we went through from ((& through all the way through this thing

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and take on this huge industry; )here's no 2uestion in my mind we'd have B&percent reduction in teen smoking by today if all the states had lived up to theiragreement, or if we had passed the original settlement.



Anno+ncer

eter !ennings *eporting +rom )he )obacco +ile, "ill *eturn In A /oment.

.ommercial Brea5



6raphics: A Topsy-T+r)y ?orld

Peter Jennings'(oice O)er* The tobacco ,ars are still not o)er .igarettes are still +nreg+lated bythe go)ernment And if yo+ ,ant to see the abs+rd conse3+ences of this0 considerthe dr+g nicotine

Peter Jennings

"hat is the role of nicotine in health;

David S+eanorProfessor of Ca,0 Uni)ersity Of Otta,a

$icotine doesn't cause cancer. $icotine isn't a cause of lung disease, emphysema,bronchitis. $icotine, in and of itself, isn't a huge health problem other than addiction.

Peter Jennings'(oice O)er* icotine is addicti)e0 tho+gh today0 )irt+ally e)ery scientist says it is no,orse for yo+ than caffeine in coffee B+t loo5 at ho, the go)ernment reg+latesnicotine prod+cts designed to help people 3+it smo5ing0 compared to ho, the

go)ernment fails to reg+late cigarettes

Kenneth Warner!irector0 Uni)ersity of 1ichigan Tobacco Research et,or5

"e have this biarre topsy3turvy world in which we do regulate the safest forms ofnicotine delivery that have been, ever been invented. )he nicotine replacement

products. )hey're heavily regulated. "e don't regulate at all the dirtiest form ofnicotine delivery, the cigarette.

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If a cigarette company wants to come out with some new type of cigarette, they can

do that this afternoon. If they want to reformulate it, they can come up with a newformula this evening. I mean, there's nothing to constrain them.

Peter Jennings$o regulatory process to get a new tobacco product on the market;


$othing.

Peter Jennings

=ou're saying the government makes it totally easy to buy the product that kills us,and e6tremely difficult to buy the product which will save us;



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It was a fraud. And it was a fraud that has cost us millions and millions of livesbecause people who would have 2uit smoking chose not to do so. )hey switched to)rue and a bunch of other cigarettes.

Peter JenningsclipseG They say that if yo+ are not 3+itting0 Go+rcigarette is the ne7t best choiceG ?itho+t go)ernment reg+lation0 ,e ha)en2t got the)ag+est idea ,hat the tr+th is

Kenneth Warner

!irector0 Uni)ersity of 1ichigan Tobacco Research et,or5)he worry today is that if we have the tobacco industry dictating to us what's a safercigarette, that it's going to be a fraud again.

Doctor ,regory Connolly/ar)ard School of P+blic /ealth

)he level of trust with the tobacco industry is virtually nil. And if this is the industrywe're going to rely upon to come up with safer products, we are going to be very,very cautious.

Peter Jennings

'(oice O)er* So0 yo+ might be s+rprised to find that the largest tobacco company inthe ,orld0 Philip 1orris0 is the only cigarette-ma5er lobbying for go)ernmentreg+lation of tobacco prod+cts B+t ,hy ,o+ld Philip 1orris ,ant to be reg+lated0after all these years in ,hich they ha)e been left pretty m+ch alone


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I believe that there is no set of voluntary steps that one company, or even the entireindustry, can take that will do away with the intense mistrust that people in thiscountry have of the tobacco industry.

Peter Jennings'(oice O)er* ?hich is part of the reason they let +s in to company head3+arters inRichmond0 (irginia /ere0 in the labs0 ,hich no reporters ha)e seen before0 Philip1orris is trying to de)elop a cigarette that the go)ernment may agree is safer

Jac% 'elsonPresident of Operations0 Philip 1orris

In a conventional cigarette, (& percent of the tobacco 7ust gets burned up.

Peter Jennings'(oice O)er* Jac5 elson is president of operations And this is one of their ideas0 a

special cigarette in a battery-po,ered lighter The tobacco gets heated at a m+chlo,er temperat+re than cigarettes +s+ally b+rn


"ell, the burning generates four to B,&&& compounds in cigarette smoke. #y notburning, maybe we cut those by a significant amount.

Peter JenningsAnd you have to have this cigarette specifically in order to go into this holder;


)hat's correct, a conventional cigarette won't work.

Peter Jenningseople of course tell us all the time, you simply can't be trusted. "hy do you think

people should believe you now;


"ell, I don't think people should only trust us. )hat's why we support +ederal

regulation of the tobacco industry.



29/29


/ar)ard School of P+blic /ealthIf hilip /orris can do it and get it right, and they've got the resources to do it, theycould become the tobacco monopoly of the nited -tates of America and put theother companies out of business.


Date post:	03-Jun-2018
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