Scrub DaddyGianina MartinAbby McDowellNoel AndersenRena Haralambopoulos

®

Aaron Krause, founder and CEO�Shark Tank, Season 4�Wanted $100k for 10% of the company�Partnered with Lori Greiner – $200k for 20% of companyQVC (day after episode aired) sold out in 6 minutes�Company’s profit went from $100k to $18M since episode aired (2012)

Company Overview

Strengths

● Flex Texture technology ● Partnered with Lori Greiner● Versatility of product

� Scotch Brite & O-Cel-O (3M)● Strong social media presence (817, 439 likes on Facebook/

2,497 Twitter followers)● Partnership with Christian Siriano to create sponge designs● 58.7% market share

Mr. Clean Magic Eraser (P&G)● Brand recognition (“Mr. Clean”, brand mark)● Strong social media presence (995,000 likes on Facebook/

6,105 Twitter followers)

What Our Competition Is Doing Well

Goal

�To make Scrub Daddy the number ONE sponge in US households

�Increase presence in sponge market by 20%

Objective

Target Audience“Modern” parents Ages 35- 45 (Gen X)

● Well- educated● Family- oriented● Multi-taskers ● Social media savvy (Facebook, Twitter, &

Instagram)● Rely on internet to do product research

�

Strategies

● �Send parent bloggers pitch letter, ekit, & sample to create buzz among target audience

● �Revamp social media to increase audience engagement

● Align with a celebrity to increase brand exposure

● Plan pop-up event to educate audience

Scrub Daddies & Scrub Mommies

● �Send to Dad or Alive ○ Daddy blogger○ 18k Facebook Likes○ 15.8k Twitter Followers○ 3 younger kids

● Send to Thrifty Nifty Mommy ○ Mommy blogger○ 69k Facebook Likes○ 32.3k Twitter Followers○ PR friendly

Flat Stanley Who?

● Make Scrub Daddy your next travel buddy

● #ScrubAroundTheWorld

● Twitter contest○ Top 10 are chosen○ Most retweeted photo

will win 14 daytrip to Halkidiki, Greece

“Modern” Families Meet Julie Bowen

● Actress on Emmy Award-winning comedy Modern Family

● Plays perfectionist Claire Dunphy ● Relatable, working mom of 3 children

under the age of 10● Web film showcasing versatility of Scrub

Daddy○ Cleaning anything and everything

including kitchen, car, and jokingly children

Scrub-Man Invasion● Pop-up event locations:● Millennium Park, Chicago ● Washington Square Park, New York● Fisherman’s Wharf, San Francisco

● Host events and games for families○ Jumbo projection of Scrub Daddy (version of Pac-Man)○ Caricatures○ Local food trucks○ Give away free shirts

Scrub-Man Invasion

How We Know Scrub Daddy Will Be #1● Google Analytics for Twitter contest● Comments and responses to bloggers● Attendance numbers for pop- up events● Number of views/ shares on web film

Timeline

Contact Julie Bowen for Web Film -April

#ScrubAroundTheWorldTwitter competitionJuly 1st to Mid-August

July 2015

Scrub-Man Invasion Pop-upSan Fran- 3rd Weekend April

Scrub-Man Invasion Pop-upChicago- 1st Weekend June

Scrub-Man Invasion Pop-upNew york- Last Weekend August

August 2015

Julie Bowen web film- September

September 2015

October 2015

Contact Mommy and Daddy Bloggers-October

Thank you!#SDlovesComm210