32
News from the South Dakota Automobile Dealers Association
| Date post: | 09-Mar-2016 |
| Category: |
Documents |
| Upload: | south-dakota-auto-dealers-association |
| View: | 217 times |
| Download: | 4 times |
News from the South Dakota Automobile Dealers Association
Chairman’s Message
Chairman’s Message........................3
President’s Message.........................5
Welcome New SDADA Members..........6
NADA Director’s Message...................7
NADA Director’s Message Cont...........9
Chairman’s Message Cont.................9
Report: Vehicle Safety Most Compel-ling Element of Advertsing for Con-sumers...........................................11
Congratulations To Big Sioux Power Sports.............................................12
New Telephone And Text Consent Re-quirements To Take Effect On October Sixteenth........................................13
DMV Tax Seminar Update................14
1 in 4 Parents Have Driven Without Buckling Up Children......................15
Online Tracking Reveals Three Types of Car Shoppers..............................17
Facebook’s Pitch To Automakers: We Have The Reach -- And The Data To Prove It...........................................19
Are You Prepared For Winter............21
September New Vehicle Registration Numbers...................................23-24
Year To Date Vehicle Registration Pages........................................25-26
September New Power Sport Regis-tration Numbers........................27-28
Year To Date Recreational Vehicle Registration Pages...................29-30
SDADA Board of Directors List............32
OCTOBER 30, 2013
(Continued on page 9)
3
Well it’s been an interesting couple weeks in western South Dakota. The record snow storm October 4th through the 6th wreaked havoc with many com-munities and ranchers. Animal loss, downed trees everywhere along with damage to buildings and personal property. The losses will be devas-tating to some.In Belle Fourche we were lucky and didn’t lose any roofs or buildings. In Sturgis, we were not so lucky, Campbell’s Supply, UPS, and Scott Peter-
son Motors of Sturgis all had our buildings totaled by the heavy snow. The middle school and a body shop had severe damage and had to relocate. Having lost our place of business has brought the subject of insurance to the forefront in my world. We will survive and continue to grow and prosper because we have good insurance. Do you?1. Make sure your building is insured for replacement cost today with simi-
lar materials and quality. Some insurance is for depreciated value or actual cash value. This could leave you hundreds of thousands of dol-lars short right off the bat.
2. Make sure you have coverage for added things when you build your re-placement building. Some of these things my insurance will cover for me have to do with building codes or ordinances. For instance, I didn’t have a sprinkler system or air extractor, but will have to have them when we rebuild. This coverage is going to save me in the neighborhood of $75,000.00
3. Make sure you are covered for debris removal. Your building limit may include this. Other times you may need to add a separate limit for this.
4. Underground property is normally limited or excluded from coverage. Make sure you are covered for underground foundations, footings, pip-ing and etc.
5. Employee tools - make sure your employees are insuring their tools or add this coverage to your business policy. Limits are very important because many times we have no idea the value of their tools. In my case I have coverage. I ask each my employees to have a digital catalog of their tools to verify in case of loss.
6. Make sure you have coverage for loss of business income. Sometimes this may have a dollar limit. Make sure this is high enough for you. In my case, I also have coverage for extra expense occurred. This is a very large expense that covers me as I setup a temporary parts and service facility in a 14,000 sq foot warehouse. New hoist, exhaust systems, air system, service and parts office, customer waiting area, signage, phones, internet, and all things needed for another sight for a sales of-fice are all some of the expenses I am covered for. We have built all this in a little over two weeks. This is so important to retain our customers and reduce our income loss. I am so thankful to have coverage for this as we have spent a very substantial amount of money on this!
Myron Rau, PresidentSouth Dakota Auto Dealers Association
South Dakota Automobile Dealers AssociationOFFICERS:Chairman of the Board.........Scott PetersonVice Chairman...........................Trace BeckSecretary/Treasurer...................Bruce EideImmediate Past Chairman..........Mark McKieNADA Director..........................Doug KnustDEAC Chairman.....................Darrel KaiserPresident...................................Myron Rau
BOARD OF DIRECTORS:Tom Barber Doug KnustTrace Beck Scott PetersonJim Burgess Rachelle SchaapShawn Chase Mark McKieBruce Eide Larry PalsmaRon Einspahr Doug SharpJohn Iverson Keith StobbsJeff Johnson Dutch Van SantenDarrel Kaiser Jenny Wegner
PAST PRESIDENTS / CHAIRMEN:
John Deniger Mike McCormick John Ehret Mark McKie Merlin Fauth Steve PaulaTom Graham Kevin Randall John Hagemann John Roskos David Hersrud Marty RypkemaJim Jacobsen Don SchoenhardDean Kjelden Steve Sewell Dan Lamb Jim Wegner Tom Mahan
STAFF:President...................................Myron RauExecutive Assistant..............Michelle WellsComptroller.............................Pam KolsethPrint Shop Manager.........Jason SteensmaOffice Assistant...........................Patty Hinz
SDADA Staff e-mail [email protected]@[email protected]@[email protected] for all staff: [email protected]
The SDADA Report is the official publication of the South Dakota Automobile Dealers Association. Published monthly by:
SDADA Services, Inc.3801 S. Kiwanis Avenue • Box 89008Sioux Falls, SD 57109-9008. Ph: 605-336-2616 / Fax: 605-334-1938
Annual Subscription Rate: $35.00
President’s Message
5
I am definitely not ready for cold weath-er! We are again in the time when we don’t know whether we need a jacket, no jacket or a heavy coat.
Attending the SDADA Fall Semi-nars gave me the chance to drive across the state again. Other than the horrible snow storm in the Black Hills, the state looks to be in good shape. It appears that farmers will be able to complete the fall harvest before the weather turns bad.
The dysfunction of the United States Congress just goes on and on. It is the gift that just keeps giving! Although vehicle sales are up, people’s confidence continues to be shaken by all of the government uncertainty. I am glad our South Dakota Legislature only meets for forty days annually. Our citizen Legislature stays grounded to the constituency and gets things done. On the national level it seems to be all about partisan competition rather than simply doing what is right.
The SDADA Board of Directors are scheduled to hold their Fall Meeting in Huron on November 12th. In ad-dition to our usual business, we will have a couple of presentations and we will be discussing our 2014 Legis-lative Agenda. Please keep in mind all SDADA Members are invited and welcome to attend every board meeting.
Until next month...
SDADA’sNADA
Director’s Message
(Continued on page 9)
7
The can has officially been "kicked down the road.” While headlines read Crisis Over Shutdown and Debt Limit Ends, if you read between those headlines, they have funding until Jan. 15, 2014. The debt ceiling has been raised until February 7, 2014. So the debt ceiling discussion will happen again next year, when 2014 primaries will be in swing.
But the deal also includes an agreement to appoint members to a bi-partisan group of members of Congress to negotiate future spending levels. The hope is they will come to a consensus by early December, so theoretically they will hammer out their differences without the threat of economic disaster hanging over everyone’s head - because that’s always worked so well in the past. Call me a cynic.
Take the most recent debate and add in the stakes of a campaign and you have the for-mula for another fiasco. I've heard it said that our government spends money like a drunken sailor. Not true. The drunken sailor is spending his own money!!
Winter's Early Call
Earlier in October, I was stranded in my cabin in the Black Hills for four days. While the 50+ inches of snow inconvenienced me, it had a far more devastating effect on residents and businesses of the northern Black Hills and the ranchers in the northwest part of our state.
Had this type of tragedy happen in other parts of our country, the cry for federal help would have come from all corners. Instead, we have local organizations and other business groups starting relief funds to help. Businesses and ranchers got back to business within days. Though it was a terrible disaster, these people prevailed.
Forrest McConnell Elected NADA Chairman for 2014
As I sat in my cabin without television and water. I was fortunate to have electricity for most of the time. I missed my first NADA board of directors meeting. While I awaited the snowcat and skid loaders to dig me out, I thought it might be nice to be at the NADA meeting in Santa Barbara rather than up to my a** in snow the first week in October.
At the California meeting, the NADA board elected Forrest McConnell, III, chairman for 2014. Forrest is a smart guy and he will be a great chairman. I look forward to working with him. Bill Fox (New York) was elected NADA vice chairman. They take office at the 2014 NADA Convention & Expo in New Orleans.
NADA Convention Ranked as One of the Most Innovative Meetings for 2013
BizBash, an industry magazine and online resource for event planners, listed the past NADA Convention & Expo as one of the most innovative meetings for 2013—ranking 10th out of 15 conferences held by corporations and trade associations this year in North America.
BizBash says the strategy and design of conferences and conventions continues to evolve as hosts embrace new models for engagement to create an experience that provides value for attendees by addressing their needs and interests.
There’s plenty to get jazzed about with the upcoming 97th annual NADA Convention & Expo in New Orleans next January. For one thing, the city has invested billions of dollars in major restoration projects, and the convention center was updated
SDADA’sNADA
Director’s Message
SDADA’S NADA Director’s Message Continued...
Doug Knust, NADA DirectorHarry K Chevrolet, Oacoma, SD
Chairman’s Message Continued...
9
just this year. Plus, there’s been a 55 percent increase in the number of restaurants over the past seven years, nearly $800 million in hotel upgrades and $77 million in street improvements, including a new streetcar line.
The NADA convention runs Friday, Jan. 24, to Monday, Jan. 27. This will be the 10th time the convention has been held in the Big Easy since 1973. Considered the “Automotive Industry Event of the Year,” the convention includes dealer-manufacturer franchise meetings, educational workshops, hundreds of exhibits on the expo floor and numerous networking events. Dealers and their managers who register in advance by Jan. 16 will receive a $75 discount from
the on-site rate. For more information or to register, visit www.nadaconvention.org.
As always, please contact me with any questions or concerns.
7. Do you have proper insurance coverage with a stable and reputable com-pany that specializes in your industry? Will your agent tailor the policy to fit your needs?Pay close attention to the policy’s exclusions. It is just as important to know what you are not covered for as what you are, common exclusions to consider are asbestos and lead. I am insured with Federated. I am so grateful to be insured with a company who specializes in our type of business. My local rep called me back on Sunday. The adjuster was on sight in less than 24 hours. He spent the next four days with us and was a great help with our recovery plan. Believe me it doesn’t always happen to the other guy.
When it comes to your business insurance you owe it to yourself, your employees, and your custom-ers to do your due diligence. In the event of a loss, I guarantee you will be glad you did! In our case, the good news is we have great coverage. We will come through this and prosper. We will be working and selling out of a brand new facility in Sturgis and that is very exciting!I hope you have a great month and all is good with you and yours. God bless!
Scott Peterson
Report: Vehicle Safety Most Compelling Element of Advertising for ConsumersFri, 10/11/2013 - 01:56 | RHINEBECK, N.Y.By Staff Writer Sarah Rubenoff
What catches consumers’ eyes the most in automotive ad-vertising? What truly affects their purchase behaviors?
According to Phoenix Marketing’s Septem-ber Auto Insights report, ads were the most compelling to consumers this past month when the spots focused on safety.
Though speed, technology, and appearance might be some of the elements conveyed through most automotive advertising, it seems consumers are more concerned with their safety and what the vehicle can provide in this respect.
Phoenix Automotive shared that recent ads from major in-dustry brands Chevrolet, Infiniti and Mercedes were found most compelling by consumers when they demonstrated the vehicle’s safety features.
And though luxury brands have capitalized on the safety element more in the past, non-luxury vehicles now contain some of the more advanced safety technology, as well.
“Of course anyone with a strong sense of self-preservation will favor advances in safety technology. Some technolo-gies that had been exclusive only to luxury vehicles in years past (e.g. automatic braking, blindspot detection, collision prevention) are now becoming available as options on non-luxury vehicles too,” said Kevin Severance, senior research analyst, Phoenix Marketing International Automotive Team.
According to the report, safety was particularly important to luxury OEM advertising this past month.
In fact, the top luxury ad last month was Mercedes-Benz’s “Like a Human,” which claims the brand’s safety technol-ogy might be hard to imagine, but “why you would want it is not.”
In fact, this ad has performed at the top of Phoenix’ results since it first aired this past April.
But the company shared that these commercials don’t just talk about safety.
Instead, “they demonstrate it by appealing to viewers’ emo-tions and rationale simultaneously,” Severance said.
Severance shared that “relevant demonstration” has worked well in the past, meaning OEMs need to show the safety fea-tures in action.
Severance said, “Some of the latest safety technologies that we’ve seen demonstrated in ads include things like environmental detection with automatic braking, sensors that aid in blind spot awareness or assist in lane-keeping, or back-up cameras that can detect obstacles and brake automatically.”
He explained that other methods manufacturers have used in the past involve showing a vehicle in a crash test or in a research setting and then boasting safety ratings or listing safety measures can still be effective in making an impact on audiences.
That said, Severance contends the best ads find a way to connect on a deeper level.
“There have been a number of effective ads recently that show the safety features in action in relatable, familiar sce-narios, not only preventing collisions, but in some cases sav-ing lives,” he said.
“Recent ads from Mercedes and Infiniti show the vehicles detecting children at play (unseen by the driver) in a sub-urban neighborhood setting, then automatically apply the brakes in order to avert disaster. These are great examples of tactics that convey function in a familiar way, thereby mak-ing a relatable impact through ‘relevant demonstration,’” he continued.
On the non-luxury side, fuel efficiency was also a topic con-sumers were tuning into in automotive advertising this past month.
Read more: Autoremarketing Report: Vehicle Safety Most Compelling Element of Advertising for Con-sumers http://www.autoremarketing.com/retail/
report-vehicle-safety-most-compelling-element-ad-vertising-consumers#ixzz2hQCaEUlH
11
Where are you getting your specialty plates made? Are you getting the best price? Give SDADA a chance to give you a quote!
Available in Power Sport Sizes Too / One or Two-Sided Options Available
SDADA works direct with the manufacturers to assure you are getting the best prices available. Call Michelle at the SDADA office for your quote today!
605-336-2616
12
Big Sioux Power Sports, in Sioux Falls, SD, was recently awarded the 2013 Can-Am Spyder Roadster District Dealer of the Year for Northwest U.S.A. by Can-Am.
There are a total of 32 District awards given nationally and only 7 awarded regionally. This honor recognizes and rewards the top performing U.S. Can-Am dealer-ships nationally and regionally in the areas of: Operational Excellence, Representation of the Brand, Product Knowledge & Competencies and Customer Experience.
In July, Big Sioux Power Sports announced it had received the 2013 Off-Road District Dealer of the Year Award for Northwest U.S.A. by Can-Am.
We congratulate Big Sioux Power Sports for their achievements.
Big Sioux Power Sports2621 W. 60th St. NorthSioux Falls, SD 57107
605-274-6392www.bigsiouxpower.com
New Telephone and Text Consent Requirements Take Effect October 16thNADA wants to remind dealers that the Federal Communication Commission (FCC) is strengthening its regulations under the Telephone Consumer Protection Act (TCPA), which governs the use of prerecorded calls or calls placed with an automated telephone dialing system - so called “robocalls.” The changes will take effect October 16, 2013, and apply to telemarketing calls and messages.
The new rules require dealers to get express written consent before making a prerecorded or autodialed telemarketing call.i This means that before making such calls, dealers must get written consent signedii by the customer that specifically indicates the dealer who will be making the calls, and it must include the telephone number for which consent is being given. This also means that the established business relations exemption to the consent requirement is being eliminated for these types of calls.
For the most part, the FCC is changing its rules to align the TCPA regulations with the FTC’s Telemarketing Sales Rule (TSR). Thus, dealers already in compliance with the FTC’s more stringent rules under the TSR will not generally need to change their practices to comply with the recent FCC changes with respect to telephone calls made to residential land telephone lines.
There are several issues raised by these new FCC rules that dealers must understand:
1) Are you using an “Automated Telephone Dialing System” (“ATDS”)? a. You may not be using prerecorded calls to contact consumers, but are you using software or systems that meet the definition of an ATDS under the new rules? b. The TCPA definition of ATDS may cover computers used to make or assist in making telephone calls. That means that the FCC may consider ANY telemarketing phone call made using such a system to be improper under the TCPA unless you have the consumer’s prior express written consent.
2) Calls to Cell Phones: a. Generally, you cannot make prerecorded or autodialed calls of any kind to a cell phone without prior express consent.iii This includes purely informational calls (e.g. calls to notify a customer that their vehicle is ready for pickup in the service department.) b. After October 16th telemarketing prerecorded or autodialed calls made to cell phones, will not require prior express written consent.
3) Text Messages: a. As NADA has previously informed dealers, the FTC considers SMS or “text” messages to be telephone calls. Therefore, as text messages are generally sent to cell phones, after October 16th, any automated telemarketing text message requires prior express written consent. b. Depending on the nature of method used (and a court’s interpretation of that method) all text messages may require prior express written consent.
There are several issues with respect to text massaging that make their treatment unclear under current lawiv and dealers must consult their legal counsel and work with their vendors to determine the best approach. Until more clarity is achieved, the conser-vative approach is to ensure that no text messages are sent by the dealer or on behalf of the dealer by the dealer’s service providers without ensuring (and being able to prove) prior express written consent by the text recipient.
Again, dealers should consult their legal counsel for more on these changes, and should work closely with any third party vendors to ensure that any calls and text messages made or sent by the dealer or on the dealer’s behalf comply with the new requirements.
i There are other requirements as well, but this is the biggest change for most dealers
ii An electronic signature pursuant to the E-sign act is considered sufficient.
iii There is some lack of clarity whether a customer who simply provides a cell phone number to the dealer would have provided the necessary prior express consent to receive a call on that cell phone. The case law is mixed. Dealers should consult with their legal counsel regarding how best to ensure compliance with current rules with respect to cell phones as well as these recent changes.
iv For example, is a “manually dialed” text message from a smart phone sent using an “automated telephone dialing system” (and thus does is require prior express written consent)?
13
14
Presenters:
pictured above left to right: Ron Rysavy, Bonnie Glodt, Monica Weischedel, Sherri Miller and Deb Hillmer
not pictured: Jean Person & Bretta Bullion
2013 DIVIsIOn OF MOtOr VeHICLes - tAX UPDAte seMInArs
Washington, D.C. – As part of National Child Passenger Safety Week (Sep-tember 15-21), Safe Kids Worldwide today released “Buckle Up: Every Ride, Every Time,” a new study that finds an alarming percentage of parents are not always taking the time to ensure their children are safely secured in vehicles.
The report, funded as part of a $2 mil-lion grant from the General Motors Foundation, is based on a national online survey of 1,002 parents and caregivers of children ages 10 and under. It reveals that one in four par-ents admit to having driven without their child buckled up in a car seat or booster seat. In fact, more affluent parents, parents with higher levels of education, and young parents are more likely to make exceptions when it comes to buckling up their kids on every ride.Men were also more willing than women to bend the rules.
“The number of children dying in car crashes has declined by 58 percent since 1987 but this research shows that the trend toward buckling up kids on every ride could be heading in the wrong direction,” said Kate Carr, pres-ident and CEO of Safe Kids Worldwide. “It only takes one time to be riding in a vehicle without buckling up for a life to be changed forever. During Child Passenger Safety week, we want to remind all parents that it’s important to buckle up their kids every time, on every ride.”
Motor vehicle crashes are a leading cause of death to children. In 2011, 679 children ages 12 and under died in motor vehicle crashes. A third of these children (221) were riding with-out a child safety seat or seat belt that could have saved their lives. In addition, older children are more of-ten unrestrained in fatal car crashes compared to younger children.
“As kids grow up, it can be easy to forget the importance of taking time to buckle up, especially on a quick or overnight trip,” said Mike Robinson, GM vice president of Sustainability and Global Regulatory Affairs, a GM Foundation board member. “Unfortu-nately, exceptions can lead to trage-dies. The research findings underscore the importance of remaining vigilant about buckling up throughout a child’s lifetime. There is no reason important enough to take the risk.”
The report also highlights that when parents make exceptions it sends a powerful message to kids that it’s not important to buckle up on every ride. As these kids get older, they could be more likely to find exceptions for buck-ling up as well. Teenagers have the lowest rate of seat belt use of all age groups.
Report HighlightsThe survey asked parents if it was acceptable for a child to ride unre-strained in a vehicle in certain cir-cumstances, including driving a short distance, if the car or booster seat was missing, during overnight travel, as a reward for the child, or if they chose to hold the child in their lap. The results were staggering.
Buckling Up on Short or Overnight TripsTwenty-one percent of parents said it was acceptable to drive with their child unrestrained if they are not driv-ing far. However, 60 percent of crashes involving children occur 10 minutes or less from home.Some parents (16 percent) also feel it is acceptable to allow children to ride unrestrained on overnight trips. However, this is the time period when children are most likely to be injured in a crash.
Twenty-three percent of younger par-ents (ages 18-29) said it would be acceptable to ride with a child un-restrained when traveling overnight compared to 13 percent of older par-ents (ages 30-49). More than one in four (27 percent) younger parents said it would be acceptable for short rides compared to 19 percent of older par-ents.
AffluenceOne in three of more affluent parents (34 percent), those with a household income of $100,000 or higher, said it was acceptable to leave their child unrestrained if they are not driving a far distance, compared to 15 percent of parents making less than $35,000.
EducationParents with graduate degrees are twice as likely to say it is acceptable to drive without buckling up their chil-dren, compared to parents with a high school education, particularly when they are in a rush (20 percent com-pared to 10 percent).
“Buckle Up: Every Ride, Every Time,” provides recommendations for im-proving laws around child passenger safety, including upgrading weaker booster seat laws to cover children up to the age of eight, and renewing a commitment to enforcing child pas-senger safety laws.
15
1 in 4 Parents Have Driven Without Buckling Up Children
October 7, 2013 -- Steve Finlay
DETROIT – Three different types of Internet car shop-ping emerge from data tracking by AutoTrader.com, an online marketplace.
The distinct groups consist of:
• Buyers who cast a wide net as they consider vari-ous vehicles before finally deciding what to buy. They are vigorous cross-shoppers.
• Direct and determined consumers who pretty much bee-line to a vehicle selection. “Some people, not many, know what they want right away,” says Rick Wainschel, AutoTrader’s vice president-automotive insights.
• Price shoppers seeking the best deal possible. “Everyone is price-sensitive, but this group is really price-sensitive,” he says.
Cross-shoppers are the biggest of the three groups, consisting of 65% of car consumers online. Their computer sessions also are longer and they take more time to buy.
Within 15 days of purchase, they begin looking at deal-er websites and narrowing vehicle selections but still “are looking at secondary considerations,” Wainschel says at a meeting of Motor City marketers. “All along the way, they are open to lots of different things.”
Within five days, they are closing in on a vehicle choice and deciding where to purchase it.
Sixty-two percent of people who buy cross/utility vehi-cles are the most active cross-shoppers, according to AutoTrader’s data tracking that uses cookies and tags
Online Tracking Reveals Three Types of Car Shoppers
assigned to computers without learning user identi-ties.
“They are all over the place,” Wainschel says of CUV buyers’ shopping behavior. “In and out of different segments, looking at luxury cars, looking at new and used.”
Making up 12% of online shoppers are those who typi-cally know what they want and do little or no cross-shopping as a result. The ones who are acutely price-sensitive represent 9%
Although brand loyalty has waned in recent years, it hasn’t disappeared and flexes muscle here and there.
Forty-six percent of Ford Fusion midsize sedan buyers are “brand believers,” Wainschel says. “How do we know they are brand believ-ers? Because Ford dominates their (online shopping) activity.”
When cross-shopping, Fusion buy-ers tend to check out other Ford models, such as the Edge CUV and Focus compact and F-150 pickup.
Marketers shouldn’t take brand be-lievers for granted, assuming their purchase of a par-ticular make and model is a sealed deal.
In marketing to believers, “keep them in your camp, re-inforce existing interest, accelerate the purchase and stave off the competition,” Wainschel says.
-- Reprinted From
17
October 14, 2013 - 10:24 am ET
SAN FRANCISCO -- Facebook revved up its charm offensive for the auto industry last month, holding its first "summits" in Detroit and Los Angeles for executives from Team Detroit, Carat, GM, Ford and Toyota.
The social network has good reason to go the extra mile when wooing carmakers. Just days before going public last year, Facebook's ad business faced a major crisis when General Motors Co. announced it would pull its ads from the site because it wasn't sure if they were having an impact on sales. GM came back to the fold in April, and Facebook has been trying over the last six months to be more strategic about the overtures it makes to automakers.
Now it's taking what it believes is a tantalizing pitch for automakers to this fall's digital upfronts: In addition to its reach, Facebook can deliver an audience of people actually in the market to buy a car.
Through its data partners, the social network can show automakers how many people exposed to their ads ended up buying their car after at least two months have passed.
Better targeting: The holy grail for Facebook -- and other digital publishers -- is to show how big of a hand it had in influencing that purchase. That would be critical for Facebook to get a larger share of spending from automakers, which have no shortage of online options for reaching consumers actively researching a car purchase.
Facebook's strategy largely hinges on better targeting. In April, Facebook made it possible to target people in the market for a car through its partnership with data behemoth Datalogix, which in turn has a relationship with Polk, a marketing company that collects registration data from DMVs.
Better targeting, along with better measurement and the option of more-attractive newsfeed ads where photos render much better than on the desktop right rail, is starting to pay off for Facebook, according to Addie Conner, chief innovation officer for social-ads company SocialCode.
"We're starting to see autos back on the platform: retesting, reinvesting and now coming back with really large spend," she said.
While ad networks also access auto-intender data, Facebook's trove of user data offers a higher degree of accuracy than cookie-based technologies, said Kass Dawson, the social network's head of auto-global vertical strategies. That's because the process of matching third-party data to Facebook users is based on identifiers that people have given in their profiles, like names, addresses and even phone numbers.
"In some cases, that allows us to reach a much greater audience within some segments than they're going to get anywhere else that's based on cookies," said Dawson, who came to Facebook six months ago from Jumpstart Automotive Group, which sells ads for a portfolio of digital publications. "Multiply that by our scale, and you're talking about numbers that are very significant to advertisers."
Segment sponsorships: For the first time, this fall Facebook is participating in annual digital upfronts -- nine of them, Dawson said -- held by individual automakers to commit spending for 2014. Regular participants include "endemic" automotive sites like Edmunds and Kelley Blue Book, where people go to research a car purchase, as well as Yahoo Autos.
Facebook has something new to sell: sponsorships that allow automakers to buy out an entire segment of in-market users -- people likely to soon buy a sedan or a compact car, for example -- for a month.
Dawson declined to comment on the pricing of the segments or whether any had been purchased. Based on the reach involved, they're likely to be pricey. The smallest contain between 4 million and 5 million people, he said.
Hyundai Director of Marketing David Matathia said his team tried Facebook ads for in-market users as part of a beta test last De-cember and was satisfied that it reached its targets. To date, Hyundai hasn't bought Facebook's monthlong blocks, but it plans to continue testing the effectiveness of ads aimed at auto intenders.
"The next bit for us -- and we've talked to [Facebook] about it -- is isolating the Facebook exposure specifically," Matathia said.
Read more: http://www.autonews.com/article/20131014/RETAIL03/131019949/facebooks-pitch-to-automakers:-we-have-reach----and-the-data-to-prove-#ixzz2hnfNPMub / Follow us: @Automotive_News on Twitter | AutoNews on Facebook
19
21
Winter Preparadness Checklists:
Cold-weather Basics:
• Snow shovel
• De-icing compound
• Waterproof floor mats
Household emergency supplies:
• Food that doesn’t require heating or refrigeration, such as canned meats, soups and stews, cereal, and energy bars
• Manual can opener
• Paper plates, cups and plastic utensils
• 1 gallon of water per person per day (allow enough for four days)
• Flashlights and batteries
• Battery-powered radio
• Battery-powered clock
• Cellular phone
• First-aid kit
• Four-day supply of prescription medicines
• Blanket and cold-weather clothing for each family member
• Pet food and additional water for household pets
- Bag of sand, road salt or non-clumping cat litter. The bag’s extra weight means better traction, and the contents can be spread under slipping tires.- Ice scraper- Jumper cables- Small shovel (to dig snow away from wheels, or scatter sand on roadway)- Tire chains (every driver should practice putting them on)- Flares or reflective triangle to warn other motorists if you break down- Blanket- Flashlight and batteries- Gallon jug of drinking water- First aid kit
Before traveling, give cars a winter preparedness exam:• Check antifreeze• Check and replace older batteries• Remember to keep the gas tank near full to avoid
freezing water in the fuel line• Check tires and spare tire for proper inflation• Make sure automobiles contain the following emer-
gency supplies to handle winter road hazards.
As provided by the South Dakota Division of Motor VehiclesNew Vehicle RegistRatioNs - sePteMBeR 2013 Page 1 of 2
nOte: NeW VeHICle ReGISTRATIoNS ARe PRoVIDeD By SouTH DAkoTA DIVISIoN oF MoToR VeHICleS. All NeW VeHICleS ReGISTeReD uNDeR THe PRoRATe (IRP) PRoGRAM ARe INDICATeD AS A HuGHeS CouNTy ReSIDeNT. FIGuReS ReFleCT WHeRe THe VeHICle IS TITleD, AND NoT THe CouNTy WHeRe THe VeHICle WAS PuRCHASeD. SDADA HAS No ReSPoNSIBIlITy FoR AuTHeNTICITy oF ReGISTRATIoN FIGuReS.
COntInUeD On PAGe 24
23
As provided by the South Dakota Division of Motor VehiclesNew Vehicle RegistRatioNs - sePteMBeR 2013 Page 2 of 2
nOte: NeW VeHICle ReGISTRATIoNS ARe PRoVIDeD By SouTH DAkoTA DIVISIoN oF MoToR VeHICleS. All NeW VeHICleS ReGISTeReD uNDeR THe PRoRATe (IRP) PRoGRAM ARe INDICATeD AS A HuGHeS CouNTy ReSIDeNT. FIGuReS ReFleCT WHeRe THe VeHICle IS TITleD, AND NoT THe CouNTy WHeRe THe VeHICle WAS PuRCHASeD. SDADA HAS No ReSPoNSIBIlITy FoR AuTHeNTICITy oF ReGISTRATIoN FIGuReS.
24
YeaR to Date New Vehicle RegistRatioNs - Page 1 of 2JAnUArY - sePteMBer 2013 / As provided by the South Dakota Division of Motor Vehicles
nOte: NeW VeHICle ReGISTRATIoNS ARe PRoVIDeD By SouTH DAkoTA DIVISIoN oF MoToR VeHICleS. All NeW VeHICleS ReGISTeReD uNDeR THe PRoRATe (IRP) PRoGRAM ARe INDICATeD AS A HuGHeS CouNTy ReSIDeNT. FIGuReS ReFleCT WHeRe THe VeHICle IS TITleD, AND NoT THe CouNTy WHeRe THe VeHICle WAS PuRCHASeD. SDADA HAS No ReSPoNSIBIlITy FoR AuTHeNTICITy oF ReGISTRATIoN FIGuReS.
COntInUeD On PAGe 26
25
JAnUArY - sePteMBer 2013 / As provided by the South Dakota Division of Motor VehiclesYeaR to Date New Vehicle RegistRatioNs - Page 2 of 2
nOte: NeW VeHICle ReGISTRATIoNS ARe PRoVIDeD By SouTH DAkoTA DIVISIoN oF MoToR VeHICleS. All NeW VeHICleS ReGISTeReD uNDeR THe PRoRATe (IRP) PRoGRAM ARe INDICATeD AS A HuGHeS CouNTy ReSIDeNT. FIGuReS ReFleCT WHeRe THe VeHICle IS TITleD, AND NoT THe CouNTy WHeRe THe VeHICle WAS PuRCHASeD. SDADA HAS No ReSPoNSIBIlITy FoR AuTHeNTICITy oF ReGISTRATIoN FIGuReS.
26
As provided by the South Dakota Division of Motor VehiclesRecReatioNal Vehicle RegistRatioNs - sePteMBeR 2013
Page 1 of 2
nOte: NeW VeHICle ReGISTRATIoNS ARe PRoVIDeD By SouTH DAkoTA DIVISIoN oF MoToR VeHICleS. All NeW VeHICleS ReGISTeReD uNDeR THe PRoRATe (IRP) PRoGRAM ARe INDICATeD AS A HuGHeS CouNTy ReSIDeNT. FIGuReS ReFleCT WHeRe THe VeHICle IS TITleD, AND NoT THe CouNTy WHeRe THe VeHICle WAS PuRCHASeD. SDADA HAS No ReSPoNSIBIlITy FoR AuTHeNTICITy oF ReGISTRATIoN FIGuReS.
COntInUeD On PAGe 28
27
nOte: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
As provided by the South Dakota Division of Motor VehiclesRecReatioNal Vehicle RegistRatioNs - sePteMBeR 2013
Page 2 of 2
28
nOte: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
YeaR to Date RecReatioNal Vehicle RegistRatioNsJAnUArY - sePteMBer 2013 / As provided by the South Dakota Division of Motor Vehicles Page 1 of 2
COntInUeD On PAGe 30
29
YeaR to Date RecReatioNal Vehicle RegistRatioNs Page 2 of 2JAnUArY - sePteMBer 2013 / As provided by the South Dakota Division of Motor Vehicles
nOte: New vehicle registrations are provided by South Dakota Division of Motor Vehicles. All new vehicles registered under the Prorate (IRP) program are indicated as a Hughes County resident. Figures reflect where the vehicle is titled, and not the county where the vehicle was purchased. SDADA has no responsibility for authenticity of registration figures.
30
sDADA PAst CHAIr PersOns:2012-2013 Mark Mckie Rapid City2011-2012 John Hagemann yankton2009-2011 David Hersrud Sturgis2008-2009 Dan lamb onida2007-2008 Mike McCormick Salem2006-2007 Marty Rypkema Rapid City2004-2006 Jim Wegner Pierre2002-2004 John Deniger Huron2000-2002 Tom Mahan Groton1998-2000 Steve Paula Brookings1996-1998 John Roskos Rapid City1995-1996 kevin Randall Rapid City1993-1995 Jim Jacobsen Sturgis1992-1993 Steve Sewell Webster1991-1992 Dean kjelden Sioux Falls1990-1991 Don Schoenhard, Sr. Huron1989-1990 John ehret yankton1988-1989 Merlin Fauth Rapid City1987-1988 Tom Graham Sioux Falls
one
Two
Three
Four
Five
Six
Seven
eight
Nine
Ten
eleven
Twelve
Thirteen (At large 2 yr.)
Fourteen (At large 3 yr.)
Fifteen (PS Dlr.)
Sixteen (PS Dlr.)
Seventeen (RV Dlr)
eighteen (HD Trk Dlr)
Country Ford
Harry k Chevrolet
Vern eide Motorcars
Iverson Chrysler Center
einspahr Auto Plaza, Inc.
Pierson Ford
Sharp Automotive
Stobbs Sales, Inc.
Frontier Motors, Inc.
Beck Motor Co.
Scott Peterson Motors
Mckie Automotive
Wegner Auto Company
Shawn Chase Ford
MidAmerica Motoplex
Black Hills Harley Davidson
Schaap's Traveland
I-State Truck Center
larry Palsma
Doug knust
Bruce eide
John Iverson
Ron einspahr
Tom Barber
Doug Sharp
keith Stobbs
Darrel kaiser
Trace Beck
Scott Peterson
Mark Mckie
Jenny Wegner
Shawn Chase
Jeff Johnson
Jim Burgess
Rachelle Schaap
Dutch Van Santen
605-589-3362
605-234-6064
605-373-8111
605-996-5683
605-692-6106
605-225-3720
605-886-8081
605-853-3612
605-842-1880
605-224-5912
605-892-2643
605-348-4500
605-224-9900
605-472-1633
605-221-4000
605-342-9362
605-332-6241
605-336-2995
DIstrICt # nAMe DeALersHIP eMAIL ADDress PHOne terM eXPIres
2016
2014
2014
2015
2015
2015
2016
2016
2016
2014
2015
2014
2016
2015
2014
2015
2014
2015
We are here for YOU!
32
