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SDBB Blog Editorial Guidelines

Date post: 27-Jan-2017
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SAVING LIVES TODAY. IMPROVING LIFE TOMORROW.
Transcript
Page 1: SDBB Blog Editorial Guidelines

SAN DIEGOBLOOD BANKBLOG EDITORIALGUIDELINESwww.sandiegobloodbank.org/blog

SAVING LIVES TODAY.IMPROVING LIFE TOMORROW.

Page 2: SDBB Blog Editorial Guidelines

Thank you for participating in the growth of our

blog! What you have to say is important and will

give readers the educational tools and resources

they need to start or continue donating blood.

Before you begin, here are some guidelines to

assist you in your writing.

Page 3: SDBB Blog Editorial Guidelines

TITLE

Make it catchy! The best

headlines are creative, concise,

and bring value to someone’s

understanding of a subject. For

example, “How To” and “Here’s

What You Need to Know About X”

show readers what to expect right

away.

Page 4: SDBB Blog Editorial Guidelines

Make one point and have yourentire post talk about that onepoint only. Blog posts arequick reads so your point hasto be made quickly andclearly. For example, if you’redoing a “Day in the Life” post,your point can be about whatyour main function is and howyou're ultimately saving lives.You can write about anything,but everything has to tie backto your one point.

SUBJECT

Page 5: SDBB Blog Editorial Guidelines

BE PERSONABLE

Let you personality shine! You

were probably taught not to use

“I” statements in school; with

blogging, it’s welcomed. Treat

your writing like a casual

conversation with a friend or

colleague.

Page 6: SDBB Blog Editorial Guidelines

Aim to write 400 – 600 words

but no more than 750 words.

750 is around the limit for

readers, who want to

consume material quickly.

WRITE NO MORE THAN

750 WORDS

Page 7: SDBB Blog Editorial Guidelines

BE TIMELY, RELEVANTAND UNIQUE

If you’re writing about a current

event, see what hasn’t been

spoken about that topic yet. For

example, if you’re writing about

Zika, what does that look like for

blood donors right now?

Not all posts will respond to a

current event so if your post

doesn’t, no problem!

Page 8: SDBB Blog Editorial Guidelines

Please submit your draft within 3 – 5 business

days of you receiving this guideline document.

After I make edits, I’ll send your piece back to

you. 

You’ll then have 3 – 5 more business days to

make any final edits.

I'll edit your piece for clarity and editorial

purposes, so don’t worry about your piece

being perfect. Your post will be thoroughly

reviewed.

DEADLINE

Page 9: SDBB Blog Editorial Guidelines

@SDBloodBank @SDBloodBankTweet your story Share your moment Broadcast your work

@SDBloodBank

Page 10: SDBB Blog Editorial Guidelines

THANK YOUFOR SHARING YOUR EXPERTISE

Questions or comments? Email

[email protected]


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