Date post: | 17-Jul-2016 |
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Upload: | founder-institute |
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Assumption:You have something that somebody in the world needs or wants
You understand marketing fundamentals
Two Parts:Strategic & Tactical
Marketing is about creating and communicating meaning & aspiration (how somebody’s life willbe different now that he/she uses your product)
Google organizes the world’s information
Facebook gives people the power to share andmake the world more open & connected
KidZui makes the internet big fun and safe forkids
Ingredient One: You Must Have AMission/Greater Purpose
Ingredient Five: Clarity & Simplicity
It’s not about the technology...it’s about the outcome of the
technology
Great tech enables the path of least resistance to what your customers
want
Rule One: Product Is The Marketing Is The Product
acquisition retention monetization
is actually
acquisition engagement retention invitation monetization
Product must, at least:
Be easy to use
Create an aha moment early
Be remarkable
Easy to talk about & share
(conversion = intent - friction)
EXAMPLE: GETTING PRESS
(getting an article = great and unique store – time andEffort to write that story)
Rule Three: You Must Market To New Customers As Well As Existing
You should approach as individual marketing funnels
Rule Seven: 20 Percent Art & 80 Percent Science
Successful marketing and branding is a series of well-defined and measure experiments