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Founders Institute“Team”

Lucy Beard CEO & Founder, Feetz

lucy@feetz.co

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What I’ll Cover

1.

2 min Infomercial2. How I built the Feetz Team

Confidential @2015 Feetz

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The Digital Cobbler

Solving Mass Customization

Lucy Beard CEO & Founder lucy@feetz.co

Confidential @2015 Feetz

www.feetz.co

@FeetzShoes

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Source National Podiatry Illinois Association, Forrester Research, May 2011

The Industry ! .

1 in 5 Americans ! deal with foot problems that impact their footwear buying choices.

“ ! ...Consumers are Demanding Individual Choice in Everything they Buy ”

Confidential @2015 Feetz

$200BN

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The Problem ! .

Custom Mass Manufactured

1 in 3 consumers seeking personalization in their product purchases. Confidential @2015 Feetz

Mass Customization

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The Solution ! .

SizeMe TM Technology

3D Printed Shoes / Mass

Confidential @2015 Feetz

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How We Do It ! .SizeMe TM Technology Stack

Customer Portal An online or in-store kiosk

experience with brandcustomization

Footwear Fit &Function

Biomechanically drivenalgorithms to create

dimensions and comfort

Materials &Manufacturing

Proprietary materials and just-in-time 3D printing technology

Confidential @2015 Feetz

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Confidential @2014 Feetz

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The Oxford

Confidential @2015 Feetz

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The Gemstone & The Cord

Confidential @2015 Feetz

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2015: Validate the Market

Goal: 300 pairs asB2C Pilot

Goal: 2-3 B2 B’s toLicense SizeMe Tech

Confidential @2015 Feetz

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The Team

Confidential @2014 Feetz

Lucy , CEO & Foundera.k.a. “ The Chief ”

Andy “ The Designer ”

Emad “ The Engineer ”

Karen “ The Marketeer ”

Nigel “ The Technologist ”

Jana EggersFormer CEO Spreadshirt

Uli Becker Former CEO Reebok

Andrea Crouch VP Brand, Chattem

Deb “ The Materializer ”

Randy “ The Coder ”

Mack “ Footsie ”

Eileen “ The Intern ”

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Idea$0

Time

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Getting Started: Get Creative

Result:• 1 Intern• 1 Contractor

•

Free Space & HW• Weekly Experts• 2 Advisors

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Do I need a Co-Founder?

Instead: Someone I Trust,Can Carry Stuff,

Will Work For Free

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Use Buy-Time Resources to Get

By Platforms• 99 Designs• Fiver• Elance• Odesk • Craigslist• Shapeways• Forums

Result:• $1,000: Logo, Pitch Deck, Photographer, 3D

Designs, Renderings, Social Media

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I paid for Stuff By Living Cheaper

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Events Network Relationships

Confidential @2015 Feetz

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Nurture & Manage Your Network

Tips• Mailchimp & Updates• Google crm tracking

• Ask for Leads to Hire & Introductions

Tips:• Monthly Email Updates – They Love the Story• Manual CRM Tracking – Weekly Review• Network got me to FI Showcase!

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Network Becomes Partnerships

Confidential @2015 Feetz

Hardware Software

Footwear Materials

Your Team is Not JustEmployees but

Network AND Partnerships

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Accelerator Program: 0 to 100 mph

Result:• Team 20 for $0• Investors with High Interest• A City of Cheerleaders for Feetz• 2x World Class Advisors• Mfg. Space for $500!

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The Team After GigTank

Lucy , CEO & Foundera.k.a. “ The Chief ”

Emad “ The Engineer ”

Nigel “ The Technologist ”

Jana EggersFormer CEO Spreadshirt

Uli Becker Former CEO Reebok

Deb “ The Materializer ”

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The Time of Hurt

Traction = Investment = People

BUT

People = TractionInvestment is 1 in 100 Meetings Result:• Bootstrapped Limit

• Funding Meetings• Morale Support Time

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A Door Opens!

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Money!!!

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The Team

Confidential @2014 Feetz

Lucy , CEO & Foundera.k.a. “ The Chief ”

Andy “ The Designer ”

Emad “ The Engineer ”

Karen “ The Marketeer ”

Nigel “ The Technologist ”

Jana EggersFormer CEO Spreadshirt

Uli Becker Former CEO Reebok

Andrea Crouch VP Brand, Chattem

Deb “ The Materializer ”

Randy “ The Coder ”

Mack “ Footsie ”

Eileen “ The Intern ”

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Summary

• Find 3 cheerleaders of you now

• Work / Network where your Startup Peeps are

• Events ! Network ! Relationships

• Tell network 3-6 months of the team you need

• Accelerators let you “try before you buy”

• Be strong and patient....

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Lucy Beard, lucy@feetz.co