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BRAND GUIDELINES

SSS

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BRAND IDENTITY

LOGO

CORPORATE COLORS

ALTERNATIVES

LOGO FORMAT

FONT

MISUSE

LETTER HEAD

BUSINESS CARD

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CONTENT

BRAND IDENTITY SSSSDIAL is the latest and greatest in energy saving watch technology.We focus on setting pivotal standards that drive eco-technology innovation.We create a dignity to our brand with the highest standard of our technology and service.

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LOGOS

SSSSSSSSSSSSSSSSSS

The innovative design of great simplicity shows the highest standard of our technology and the reduction of battery usage. The SDIAL logo is used in a variety of media including stationary system, magazine advertisements,posters, websites,and television spots.

CORPORATE COLORS

PANTONE 711C

PANTONE Black 3C

PANTONE 711C

PANTONE Black 3C

80% OPACITY

60% OPACITY

CMYK:0%,92%,83%,0%

RGB:25,51,51

Web:#FF3333

CMYK:69%,63%,62%,58%

RGB:51,51,51

Web:#333333

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ALTERNATIVES

LOGO FORMAT

SSSAn area of 1 unit surrounding the symbol must be kept clear of any other graphics. The area is calculated by a unit measure based on the width of vertical line of " " in the word/symbol for SDIAL.

1 Unit = the width of vertical line of ‘ ’

Minimum Reproduction Size

16mm

SSS

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FONT

TYPEFACE

The key typefaces of SDIAL is OCR A STD. OCR A STD is mandatory on all headlines and/or headers.

Sentence case is the recommended format when using this typeface. It’s clear and readable regardless of the media application. This font has a timeless quality and feels modern without being quirky. OCR A STD is not a trendy typeface and therefore will stand the test of time.

OCR A STD

OCR A STD RED

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DONT’S:

1. Don’t remove “ ” from S.

2. Don’t apply any effects.

3. Don’t rotate the logo.

4. Don’t skew or attempt to make the logo 3-dimensional in any way.

5. Don’t make a pattern or texture out of the logo.

6. Don’t flip the corprate colors.

7. Don’t alter the tag to run vertically.

8. Don’t add outlines to logo.

9. Dont move the logo within the tag.

10. Don’t recolor the tag or the logo within the tag.

11. Don’t place the SDIAL logo tag at the bottom of icon edge of a piece - follow clear space requirements.

12. Don’t create outline out of the logo.

Not shown:

• Don’t combine the logo with any other elements— such as logos, words, graphics, photos, slogans or symbols that might seem to create a hybrid mark.

• Don’t display the logo in a way that suggests that a subbrand product in the SDIAL product line, or that the SDIAL name is part of a third party’s product name.

• Don’t combine the SDIAL logo red color with any other color in the SDIAL Line.

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LETTER HEAD

Dear Valued Customer:

Our records show that you have been a customer

of SDIAL Inc. since our grand opening last

year. We would like to thank you for your

business by inviting you to our preferred

customer Spring Extravaganza this Saturday at

McCormick Place. Saturday's event is by

invitation only. Convention will commence at

3pm. Complimentary coffee and donuts will be

served for the adults. In addition, please

accept the enclosed $10 gift certificate to

use with your purchase of $75 or more for any

of our online items.

We look forward to seeing you on Saturday.

Please bring this invitation with you and

present to any of our staff members.

Sincerely,

John Smith

Sarah Jane22 Yew Street Chicago Illinois, 60188

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BUSINESS CARD

JOHN SMITH

TIMELORD

jsmith@sdial.com

P: 1800.555.555W:sdial.com

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