SE & IBM Strategic Alliance EMEA

Michael HoddyAlliance Director

IBM Strategic Alliance EMEASofia, Bulgaria28th May , 2010

2

1999 Groupe Schneider becomes Schneider Electric,focused on Power & Control

1975 Merlin Gerin joins Groupe Schneider

1988 Telemecanique joins Groupe Schneider

1991 Square D joins Groupe Schneider

1996 Modicon, historic leader in Automation, becomes a Schneider brand

2007 Acquisition of APC corp.

Schneider Electric More than 170 years of history

1836 Creation of Schneider at Le Creusot, France

19th century 20th century 21st century

2000 Acquisition ofMGE UPS Systems

2003 Acquisition of T.A.C

2005 Acquisition of Power Measurement Inc.

2003-2008Targeted acquisitions in wiring devices and home automation (Lexel, Clipsal, Merten, Ova, GET, etc.)

2008Acquisition of Xantrex, leader in renewable energy solutions

SteelIndustry

Energy ManagementPower &

Control

3

IT Business Schneider Electric

$24b revenue

32% in new economies

114,000 people

Presence in 100+ countries

Key Figures 2008…

$3.6b revenue

32% in new economies

12,000 people

Presence in 100+ countries

4

Energy production& transmission

Energy usage

A unique positioning…

Global specialist in Energy Management

Covering

World Energy

consumption

Making energy:•Safe•Reliable•Efficient•Productive•Green

5

Industrial automation & control

ITBusiness

(Critical power & cooling)

Low & medium voltage power

Installation systems & control(wiring devices + home automation)

Building automation& security

Energy & infrastructure

Industry

Data centers

& networks

Buildings

Residential

Solutions & servicesEnergy efficiency

Ren

ewab

le energ

y solu

tion

s

IT Business

Electrical distribution

Automation & control

14%

29%

57%

We are part of the Schneider Electric portfolio

A critical element of the most A critical element of the most comprehensive and integrated comprehensive and integrated energy portfolio in the industry energy portfolio in the industry

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North America

2.400

Our Global Footprint…

Asia Pac & Japan

5,700

Over 12,000 people worldwide

EMEA-LAM

3,050

Design CentersManufacturing/Distribution

Major Sales/Marketing Locations

Greater China

1,970

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A history of leading innovation

First 3-phase UPS by Merlin Gerin

APC PowerChute® software revolutionizes power management

1993 1997 1998

APC revolutionizes cooling market

2002

1989

Industry's first modular UPS & Matrix-UPS® is introduced & MGE™ Galaxy™ line is launched

scalable, redundant UPS introduced

APC purchases Silcon A/S, & enters 3 Phase UPS market

1964 1981

Incorporated

Symmetra®

20072003 2005

APC introduces its first (NCPI) architecture, PowerStruXure ™

Introduced, integrating power, cooling, racks, Management and service

NetBotz acquired by APC

Schneider Electric acquires APC and forms the Critical Power & Cooling Services (CPCS) BU including the APC and MGE UPS Systems brands

Science Center created to advance thought leadership of data center design & operation

1999

From product leadership…

… to Solution leadership

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Solutions of the pastare not sufficient for the future

The world’s energy system is at a crossroads. Current global trends in

energy supply and consumption are patently unsustainable …

But that can – and must – be altered; there’s still time to change the road we’re on

… what is needed is nothing short of an energy revolution

Source: World Energy Outlook

““

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● The Green Grid global consortium is dedicated to standards, measurement, processes, and technologies to improve data center performance

● The U.S. Environmental Protection Agency (EPA) is defining data center efficiency standards (Energy Star ratings)

● The European Commission’s Institute for Energy is defining a “Code of Conduct” for data center efficiency

● Enterprise companies are starting to make public carbon commitments

Industry-wide movement is underway to shape policy and behavior

is a founding member and on the board of directors of The Green Grid

Data center governance

Efficiency can’t be ignored anymoreEfficiency can’t be ignored anymore

Our 2010 Vision and MissionIT Business Unit

Vision

A world where we can all achieve more while using less of our common planet

Mission

To help you make most of your energy by providing innovative and efficient solutions and services to protect, power, cool, and manage

your critical systems

So what’s changed since 2006 when Alliance started in EMEA ?

A Global Alliance for Advanced Data Center Solutions

Schneider Electric and IBM Global Technology Services have formed a strategic global alliance that couples Schneider Electric’s EcoStruxureTM architecture to take advantage of intelligent energy management that is compatible across multiple platforms and includes APC’s expertise in physical infrastructure, including power, cooling, management, racks and services of critical applications, with IBM’s consulting and systems integration professionals to deliver value added infrastructure solutions to benefit our mutual customers together

Through the alliance, customers can take advantage of the combined industry-leading expertise of APC’s solutions for physical infrastructure and IBM’s services offerings to easily and effectively deploy critical IT projects.

The global alliance is not exclusive on either organisation and is based on the growing model in the IT industry ,which has seen a lot of ‘co-opetition’ between vendors, who are both competitors and partners

SMDC

Alliance Project Office

IBM relationship evolutionIBM relationship evolution

Par

tner

ship

P

artn

ersh

ip

Val

ue

Val

ue

19951995 19991999 20012001 20032003 20052005 20072007

IBM transformation to service provider

Pilot joint solution

Project Big Green, Global Launch

OEM Partnership

APC enters data center market

IBM Netfinity integrated with APC

Powerchute

Alliance Kick-Off Meeting

19971997

Success in Retail

20092009

Green Sigma

Coalition Member

XIV

HDZ

$100M +/yr

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Green Data Centers by the Numbers Understanding the Motivations and Impacts

• The average data center is 10 years old• 45% of data centers are more than 10 years old

• 65% of data centers have power & cooling issues

• 30% expect major DC facilities upgrade in next 3-5 years

• 70% operate data center at 65-75 degrees Fahrenheit

• 90% report energy efficient servers are important in selection

Source = April 2009 Computing Infrastructure Trends: IDC

Data center planning and operation is under increasing pressures

Energy and service cost Energy and service cost control pressurecontrol pressure

Increasing availability Increasing availability expectationsexpectations

Regulatory Regulatory requirementsrequirements

Server Server consolidationconsolidation

Rapid changes in IT Rapid changes in IT technologytechnology

High density High density blade server blade server power/heatpower/heat

Dynamic power Dynamic power variationvariation

UncertainUncertainlong-term plans for long-term plans for capacity or densitycapacity or density

In response, we need to change the way the world In response, we need to change the way the world designs, installs, operates, manages, and maintains designs, installs, operates, manages, and maintains

data centersdata centers

Time to valueTime to value

IBM and Schneider Electric are in a unique position to build the complete solution offering for the customer that adds proven value and delivers benefit to meet required objectives

Efficiency measure today Efficiency measure tomorrow

Customer

Capital Expenditure

"It's a very sobering feeling to be up in space and realize that one's safety factor was determined by the lowest bidder on a government contract." Alan Shepard (Astronaut 1923-1998)

The Newest Challenge: EFFICIENCY

Provide power and cooling in the amount needed, when

needed, and where needed – but no more than what is

required for redundancy and safety margins

But we can’t manage what we can’t measure

Efficiency target:

Inefficiencies Create Consumption

Computing inefficiencies > More servers Server inefficiencies > More power and cooling Power and cooling inefficiencies > More power consumption

Inefficiencies drive both power consumption and Inefficiencies drive both power consumption and material consumptionmaterial consumption

How do we jointly add value to solving the efficiency problem ?

Optimize Efficiencies Minimize Risk

Reduce Costs Accelerate Change

Incorporates APC InfraStruXure® and Management with IBM Global Services

•The IBM Scalable Modular Data Center offering is a solution which helps customers rapidly deploy a pre-defined data center (server room) to support their business.

•This data center offering enables clients to create a data center in a minimal amount of time using a [pre-engineered solution] from APC.

•The service can be installed in nearly any working environment and provides ready power, cooling, and racks for the data center environment.

50M2 & 250M2 Standardized Base

Configuration Solutions

One way to get there… The IBM Scalable Modular Data Center

OVER 200 SMDCs SOLD WW with over 50% in EMEA – 40 in 2009 ,26 in 2008, 17 in 2007, 9 in 2006

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IBM’s Data Center FamilyTM

Comprehensive Set of Custom and Standard Capabilities

Portable modular data center

High density zone

Turnkey data center for 500-2,500 sq ft Rapid deployment in 8-12 weeks 20% less cost than traditional data centers 15-30% improved energy efficiency

Standardized design in 5K up to 20K sq feet Designed for high availability Leadership energy efficiency – 66% DCiE 25% faster deployment than custom approach Open architecture involving leading vendors

Fully functional data center; multi-vendor support Portable - temporary and emote data centers Rapidly deploy in 12-14 weeks Designed for high availability Leadership energy efficiency: 77% DCiE

“Plug and play” infrastructure to support high density servers in existing data centers

Non-disruptive implementation 35% lower cost than retrofitting existing data center

Enterprise modular data center

Scalable modular data center

Looking for a quick, easy, efficient, high density staggered build-out - Drop-in a “POD”

InRow™ cooling units

•Building out in increments or “chunks”•“Step and Repeat” standardization • Easy physical segmentation into a zone or cage• Easy electrical and billing segmentation• Reduction of up front costs• Targeted or variable densities – “High Density Zone”

•Use of standardized and integrated components•Single source supplier

Our EMEA customers who believe in the Alliance & SMDC include…

Our EMEA customers who believe in the Alliance & SMDC include…

благодаря за отделеното време и интерес днес.