© Oliver Kerrr / EWS-WWF
Seagrass & Dugong Technical
Workshop
Abu Dhabi, UAE
29-Mar-17 / 3
29-Mar-17 / 5Link: http://wwf.panda.org/what_we_do/how_we_work/programme_standards/
• Conservation = Changing human behavior = Awareness
• Sharing success = Increased credibility
• Increased Exposure = Increased funding
• Know the social context
Urbanized and transient society
• Define the end result
Connect with nature, understand its importance, decision making
• Define messaging
Translate science, communicate urgency, offer solutions
• Weave message into people’s lives
Bite size information, simplify facts
• Tools and engaging experiences
Infographics, Social media, Toolkits, Board game, Field experience
–Marine Turtle Project
–Heroes of the UAE
29-Mar-17 / 7Presentation to Company name
© Doug Perrine / naturepl.com /WWF
29-Mar-17 / 9
Project Goal
Identify key foraging areas in need of protection
Satellite Telemetry
75 female hawksbill turtles (Eretmochelysimbricata)
4 countries, 10
partners…
29-Mar-17 / 10
Communication benefits
Quote from senior management on EWS-WWF marine websiteJoint press releaseAcknowledgement in annual report and social mediaCompany logo on marine scientific report(s)issued to decision makers for policy recommendations
Engagement toolkit
Adopt a turtle: company can name a
turtle and track turtles movements on
seaturtle.org website
Educational talk from the marine team
Engagement kit brief (how to engage
staff, stakeholders, soc med messages
etc..)
FAQ sheet
Quiz
What individuals can do to support
Infographics
Web banner and email footer
Pictures and videos
29-Mar-17 / 12
Presentation to Company name
29-Mar-17 / 13
29-Mar-17 / 15
29-Mar-17 / 16
PRINT MEDIA
29-Mar-17 / 17
29-Mar-17 / 18
29-Mar-17 / 19
– Great Green Race
– Saadiyat Turtle Challenge
• Life cycle of a sea turtle
• People experience sea turtle challenge to survival
• Fun, engaging
– Staff engagement experiences
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1) contribute to our community, 2) promote social interaction, 3) personal development, 4) gain an ethic of care for our environment
Raise awareness about Ecological Footprint and facilitate action by UAE society to live more
sustainable lifestyles
General Public
Schools
Government Institutions
Private Sector
The Problem The Solution
How it affects us
Pledges Downloads Case studies
Contact Us
Submit a case study
General tips
Industry specific tips
Homepage (Spotlight)
Pledge (business hero, individual)
Lunch and Learn
Water & Energy facts
What the govt is doing
Impacts on biodiversity
0
500
1000
1500
2000
2500
CFLs AC Showers Drying clothes Devices off Computers off Clothes 30degrees
Dish - economy
• Over 13,000 over 5 minutes per visit
• Over 2,000 Pledges
• Almost 20 events
• Community movement – Zayed University
students campaign, school heroes day
• Media (Arabic and English) – TV, radio,
newspapers, magazines
• Summit International Award: Silver
• Awareness posters &
stickers
• Electricity & water
conservation tips
• Lunch & Learn
presentation
• Measurable Strategy &
Case Study Guides
• One Planet Living
Principles
• Carbon offsetting guide
29-Mar-17 / 37Presentation to Company name
29-Mar-17 / 38Presentation to Company name
29-Mar-17 / 39
29-Mar-17 / 40
29-Mar-17 / 41
29-Mar-17 / 42
29-Mar-17 / 43
29-Mar-17 / 44
Green Turtle Project Video
Speak to the emotions
Marine Turtle Conservation Workshop Dubai, April 2014
@ews_wwf youtube.com/wwfuaefacebook.com/ews.wwf