Seamless OmnichannelThe Localized Retail Experience
with special guest:
Introductions!
Todd HarrisDirector of Marketing,
Celect
© 2016 Celect, Inc. All Rights Reserved.
Brad WingVP of Partnerships and
Platform, SweetIQ
José ChanVP of Business
Development, Celect
An Intro to Celect
• Who we are‒ Predictive analytics platform focused on the
retail sector‒ Based in Boston, MA‒ Venture-backed, founded by two tenured
MIT Professors
• Awards & Recognitions‒ DEMO Fall 2014 – DEMO God Winner‒ MIT Computer Science and Artificial
Intelligence (CSAIL) Top 50 Greatest Innovations
© 2016 Celect, Inc. All Rights Reserved.
An Intro to SweetIQ
• Who we are‒ Leader in local search marketing powering over 100 brands and marketing
agencies across North America‒ Based in Montreal, Canada with an office in San Francisco‒ Venture-backed by Plaza Ventures
• Awards & Recognitions‒ Canadian Technology Award (CTA) 2012 & 2014‒ Top 20 most innovative companies (CIX)
© 2016 Celect, Inc. All Rights Reserved.
Why do we always talk about Omnichanneland how do we define success?
© 2016 Celect, Inc. All Rights Reserved.
© 2016 Celect, Inc. All Rights Reserved.
Speaking of omnichannel…
90% of retail sales happen in physical stores, while just 10% occur online.
© 2016 Celect, Inc. All Rights Reserved.
Source: A.T. Kearney’s Omnichannel Shopping Preferences Study entitled "On Solid Ground: Brick-and-Mortar is the Foundation of Omnichannel Retailing ."
The phrase online to in-store, or better yet online to offline, is used frequently.
What’s the value to retailers?
© 2016 Celect, Inc. All Rights Reserved.
What are some defining online behaviors that have helped evolve the retail industry?
© 2016 Celect, Inc. All Rights Reserved.
© 2016 Celect, Inc. All Rights Reserved.
What about the data?
Do we have a DRIP problem in retail? (Data Rich Information Poor)
What can we do to solve this?
© 2016 Celect, Inc. All Rights Reserved.
Why is it difficult to for retailers to get a single view of customers in an organization?
© 2016 Celect, Inc. All Rights Reserved.
How can a retailer provide a differentiated (read: better) consumer experience using data
and analytics?
© 2016 Celect, Inc. All Rights Reserved.
Thank you!
© 2016 Celect, Inc. All Rights Reserved.
Download The Future of Retail eBookhttp://www.celect.com/the-future-of-retail-ebook
@celect@mysweetiq