600+ specialists ranging from Journalists, Strategic Planners, Developers, Social Producers, Motion Graphics, Designers, Media Sales, Home Economists etc

We are part of the biggest content marketing agency in Europe

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PR

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We help brands join the conversations between real people

Real lives, real issues, real behavioursCreating value for brands by putting

people first

we reallyunderstand

peopleso that our clients

can be a relevant part of

their lives

we give people contentthey really want

so that our clients can be a distinctive,

go-to,helpful ally

we givepeople a reason

to choose putting our clients’

brands top of the list when theyare ready to buy

continuous event based

proactive

reactive

Business as usualThe steady flow of

planned content that reinforces the brand

positioning

CampaignsBuilding relationships with the

brand’s community

LiveTapping into the news agenda

ResponsiveJoining the conversation around events that engage the brand’s audience on an emotional level

Part of people’s conversations: all the

time, everywhere.

Effective content marketing partnerships for excellent results

+

Sainsburys

Big ‘1993’ in the centre

surrounded by images form that

year…

1993

How we have evolved

Our contributors

Our results

Voted PPA Customer magazine of the year 3 times

82mcopies sold since 1993

£85m+in copy sales

£100m+in advertising revenues

Still the biggest selling monthly food magazine in the UK

Total, annualised incremental spend amongst the magazine buyers was

estimated to be £30m higher than the control group.

18x behaviourally-matched test

and control groups created in 2013.

Significant difference was that the test groups all bought a copy of the

magazine. Purchasing behaviour and spend tracked in the 8

weeks after the test group members bought a copy

of the magazine.

Test group spent £1.7m more on aggregate that the control group in this

period.

…plus additional sales of products in

Sainsburys

Sainsbury’s magazine is a unique proposition – it operates both as a marketing tool driving brand engagement with Sainsbury’s shoppers, showcasing the quality of the products, as well as delivering profit. It is a great success story continuing to deliver results that set it apart from the competition in the food magazine sector.

“

Mike Kenny, kiosk buying manager, Sainsbury’s

“

Sainsbury’s Magazine enables Nestle to reach a defined target audience, not only does it allow the brand to communicate a branding message but it also enables brands to communicate in-store promotions and drive purchases at point of sale

“

Associate Director, Mindshare

“

The partnership

How does the partnership model work?

• joint publishing board• single shared P&L to gross profit level• both parties share cost & revenue• split responsibility for agency & Sainsbury’s• magazine sold for £2 per copy• copy sales revenue circa £5m+• advertising revenues circa £5m+• shared profit on all brand extensions

Sainsburys and Seven today

Seven & Sainsbury’s

food fashion home

social media video online email instore press

There are lots of new content marketing partnerships

But there’s a problem.

So, what makes an effective content marketing partnership?

Specialist editorial

experience and

expertise

Relentless focus on

people and what they actually

want

All partners’ interests are

aligned

An honest, transparent approach to analysing

performance

Thanks for listening