SEARCH AND SOCIAL MEDIA

Matt Cutts – Google Search

“There's no point in doing textbook (SEO) stuff unless you have enough great content and the reputation within your community to be a challenger."

Interview with Mike Grehan: The future of search and outdated SEO methods.

When asked what was the biggest threat to the dominance of the top search engines, I responded by saying that the threat would come from an unlikely place, social networking

Bill Tancer Hitwise SES New York 2006

Bill’s prediction holds true

myspace.com was the #1 upstream provider of traffic to Google, supplying an astonishing 8.2% of all traffic

1 in 20 web visits are to Social Media Sites

MySpace 82%

2.4 percent of MySpace traffic goes to online shopping and classified ad sites83 percent increase since March, 2006

Where is the audience? Audiences for nightly network, local TV

news and radio news have all slipped Newspapers, which also have seen

their audience decline significantly, are now stemming further losses with the help of their online editions

Source: Pew Research Center: The Maturing Internet News Audience

Where is the audience?

MySpace is feeding other industries too

Banks Financial institutions Telecommunications companies Online travel sites

Target Other New Media Sites Del.icio.us Newsvine Reddit Digg Moreover

Social Media in Google Wikipedia Del.icio.us

Syndicate Your News Content

Case Study

Keywords: dry skin, skin careUsing news search to create a new search term: shielding lotion

News Search and RSS

Created an RSS feed of articles about shielding lotion

Informed journalists/editors at the selected online magazines know about the feed

PRESSfeed on your news articles

Social Bookmarking

Google Blogsearch

Picked up 1785 times in other blogs and feeds

Showing up in forums

Keyword SearchesFor Shielding Lotion

Jan 2006 5 Feb 12 March 25 April 32 May 50 June 71 July 114

Search ranking in Google

Shielding Lotion 5Dry skin 21Dry skin care 17Dry skin treatment 15Dry skin solution 18Dry skin lotion 9

Traffic Increase Traffic is up 600% in one year Hard launch occurred in October Sales rising steadily

Google Web Search for Shielding Lotion

Hand me your business card:

Case Study

6-part series:RSS and Content Syndication

Social Media Opportunities in Internet Marketing

Useful URLs http://www.expansionplus.com

http://falkow.blogsite.com

http://www.press-feed.com

Contact Details

Sally Falkow

323 882 8125626 676 6419 cellsallyf@expansionplus.com