“Online PR for Search Visibility - Opportunities, Challenges and Myths”

Today’s New Press Release Rules

o Press releases are not (repeat NOT) effective as SEO tools

o Yes, press releases can include linkage

o Wire posting of press releases is vital—mandatory, even--for disseminating financial news

o Do not crow “my news was carried in WSJ” if what you have is in truth a simple press release pickup

o However, you may want to post your most impressive non-subscription press release pickup as the version of the press release you show on your site

The morals of the story: 

o Press releases are a vital form of authentic content

o Wire post service providers are also becoming the innovative developers of many additional news services (for example, we are currently in the process of helping one of our agency clients to create a multimedia release) 

o To be effective, press releases should be clearly identified and labelled as exactly what they are: company generated news

o They are not SEO vehicles. They are, however, an increasingly viable option for getting company news to be carried and discoverable within the regional and national press

o Caution: Misuse of press releases, particularly through reputable posting services, is a one-strike ball game. The Internet has a lengthy memory. If you abuse the medium—you are out.

If Content is King …… Context is the Almighty

Visual Story Telling…

Thank you